Baptist Health Executive and Leadership Team

September, 2026

Leadership Overview

Baptist Health has 10 executives leading key functions including strategy, marketing, technology, finance, operations, and clinical governance.

Committed to delivering comprehensive medical care across the region, Baptist Health prioritizes patient outcomes through an integrated network of hospitals, outpatient clinics, and specialized diagnostic centers.

Leadership Roles at Baptist Health

  • Chief Financial Officer - Allen Smith
  • Admin To Chief Financial Officer - Pamela Starnes
  • President, Arkansas Market (South) - Taylor Danna
  • Chief of Staff - George Page
  • Chief Marketing Officer - Ray Hays
  • Chief Information Officer - Stephen Miller
  • Group Chief Marketing Officer, Arkansas Health - Gregory Sharp
  • Retired, Senior Vice President and Chief Information Officer - Fidel Garcia
  • Chief Operations Officer - Wade Smith
  • Chief Medical Officer - David Shenker
  • Allen Smith - Chief Financial Officer

    Allen Smith, the Chief Financial Officer at Baptist Health, manages the fiscal health and long-term economic strategy of the entire organization. Smith oversees capital investments, budgeting, and revenue cycle management for all hospitals, surgery centers, and physician practices. By monitoring financial performance metrics, the Chief Financial Officer ensures that the system maintains the resources required to provide comprehensive medical services. Allen Smith directs financial planning initiatives that support the expansion of outpatient facilities and the acquisition of new medical technologies. This leadership role involves regular reporting to the board regarding fiscal stability and growth opportunities. Through rigorous oversight of financial operations, the Chief Financial Officer secures the economic foundation of the health system, enabling the organization to continue its mission of delivering high-quality care to the community.

    Pamela Starnes - Admin To Chief Financial Officer

    Pamela Starnes, the Admin To Chief Financial Officer at Baptist Health, facilitates the daily operations of the finance department by managing executive schedules and administrative workflows. Starnes coordinates communication between the Chief Financial Officer and other department heads to ensure that financial reporting remains accurate and timely. By organizing complex documentation and meeting logistics, the Admin To Chief Financial Officer enables the finance team to focus on strategic planning and fiscal oversight. Pamela Starnes maintains records of budgetary discussions and capital project approvals, providing essential support for the financial health of the organization. This role requires high attention to detail and the ability to manage sensitive information regarding the fiscal status of hospitals and clinics. Through efficient administrative management, the Admin To Chief Financial Officer supports the overall financial stability of the health system.

    Taylor Danna - President, Arkansas Market (South)

    Taylor Danna, the President, Arkansas Market (South) at Baptist Health, manages the strategic direction and operational performance of all facilities within the southern region of the state. Danna oversees the integration of hospitals, outpatient diagnostic centers, and physical therapy clinics to ensure consistent service delivery across the market. By analyzing regional healthcare needs, the President, Arkansas Market (South) develops initiatives that expand access to specialized medical care. Taylor Danna collaborates with local community leaders and clinical staff to align regional operations with the broader mission of the health system. This leadership role involves managing regional budgets and resource allocation to support the growth of outpatient services. Through effective regional management, the President, Arkansas Market (South) strengthens the presence of the organization and ensures that patients receive high-quality care close to home.

    George Page - Chief of Staff

    George Page, the Chief of Staff at Baptist Health, coordinates executive workflows and aligns administrative priorities with the broader mission of the health system. Page manages internal communications between the board and senior leadership to ensure operational cohesion across all hospitals and outpatient facilities. By streamlining decision-making processes, the Chief of Staff facilitates rapid responses to evolving healthcare demands within the Arkansas market. George Page maintains oversight of organizational initiatives, ensuring that every department adheres to the high standards of care established by the system. This role requires constant collaboration with clinical and administrative leaders to optimize resource allocation and improve service delivery. Through rigorous management of executive agendas, the Chief of Staff supports the long-term sustainability of the health system, ultimately driving efficiency and fostering a culture of excellence throughout the entire organization.

    Ray Hays - Chief Marketing Officer

    Ray Hays, the Chief Marketing Officer at Baptist Health, directs brand strategy and patient engagement initiatives across the entire health system. Hays oversees the development of outreach programs that connect the community with essential services, including urgent care clinics and physician practices. By analyzing market trends and patient demographics, the Chief Marketing Officer crafts campaigns that highlight the full-spectrum capabilities of the organization. Ray Hays manages the digital presence and public relations efforts to ensure consistent messaging regarding the quality of care provided at every facility. This leadership role involves close coordination with clinical departments to promote new service lines and diagnostic centers. Through strategic positioning, the Chief Marketing Officer expands the reach of the system, ensuring that patients across the region understand the breadth of medical expertise available within the network.

    Stephen Miller - Chief Information Officer

    Stephen Miller, the Chief Information Officer at Baptist Health, architects the digital infrastructure necessary to support a complex, multi-facility health system. Miller manages the integration of electronic health records and diagnostic data systems across all hospitals and outpatient clinics. By implementing advanced cybersecurity protocols, the Chief Information Officer protects sensitive patient information while ensuring seamless access for medical staff. Stephen Miller drives the adoption of innovative health technologies that improve diagnostic accuracy and operational efficiency. This role requires constant collaboration with clinical leaders to align technical capabilities with the evolving needs of the healthcare environment. Through the deployment of scalable software solutions, the Chief Information Officer supports the delivery of high-quality care, ensuring that the organization remains at the forefront of medical technology and data management.

    Gregory Sharp - Group Chief Marketing Officer, Arkansas Health

    Gregory Sharp, the Group Chief Marketing Officer, Arkansas Health at Baptist Health, leads regional brand development and community engagement efforts. Sharp focuses on localized outreach strategies that promote the specific services offered by the Arkansas-based facilities, including physical therapy and occupational medicine clinics. By tailoring marketing initiatives to the unique needs of the regional population, the Group Chief Marketing Officer, Arkansas Health increases awareness of the system's diverse medical offerings. Gregory Sharp collaborates with local hospital administrators to ensure that promotional activities align with the specific operational goals of each facility. This role involves managing regional partnerships and public health campaigns that emphasize the accessibility of the network. Through targeted communication strategies, the Group Chief Marketing Officer, Arkansas Health strengthens the market position of the organization within the state.

    Fidel Garcia - Retired, Senior Vice President and Chief Information Officer

    Fidel Garcia, the Retired, Senior Vice President and Chief Information Officer at Baptist Health, maintains a legacy of technical leadership that shaped the current digital landscape of the health system. Garcia directed the initial implementation of enterprise-wide data systems that connected hospitals and outpatient diagnostic centers. By establishing foundational IT policies, the Retired, Senior Vice President and Chief Information Officer ensured that the organization could scale its digital operations effectively. Fidel Garcia oversaw the transition to modern health information platforms, which improved clinical workflows and patient data accessibility. This leadership role involved mentoring technical teams and fostering a culture of innovation that continues to influence the current IT strategy. Through the development of robust infrastructure, the Retired, Senior Vice President and Chief Information Officer provided the essential framework that supports the ongoing delivery of high-quality medical services.

    Wade Smith - Chief Operations Officer

    Wade Smith, the Chief Operations Officer at Baptist Health, directs the day-to-day activities of the entire health system, ensuring that all hospitals and clinics function at peak efficiency. Smith oversees the operational integration of outpatient facilities, surgery centers, and home care services. By optimizing supply chain logistics and staffing models, the Chief Operations Officer maintains the high standards of care required across the network. Wade Smith collaborates with clinical and administrative leaders to implement process improvements that reduce wait times and enhance patient experiences. This leadership role involves monitoring performance metrics across all departments to ensure alignment with the strategic goals of the organization. Through the management of complex operational workflows, the Chief Operations Officer supports the delivery of consistent, high-quality medical services throughout the entire health system.

    David Shenker - Chief Medical Officer

    David Shenker, the Chief Medical Officer at Baptist Health, leads the clinical strategy and quality assurance initiatives for the entire health system. Shenker oversees the medical staff across all hospitals, urgent care clinics, and physician practices to ensure adherence to evidence-based care protocols. By monitoring patient outcomes and clinical performance, the Chief Medical Officer drives continuous improvement in medical service delivery. David Shenker collaborates with the executive team to integrate new diagnostic and surgical procedures into the system's offerings. This leadership role involves managing physician relations and fostering a culture of clinical excellence throughout the organization. Through the implementation of rigorous safety standards and patient care guidelines, the Chief Medical Officer ensures that the health system provides the highest level of medical expertise to the community.
    David Shenker

    Explore Leadership Teams in Hospitals & Physicians Clinics

    Frequently Asked Questions Regarding Baptist Health Top Executives and Leadership Team

    Who leads Baptist Health?
    Baptist Health is led by Allen Smith (Chief Financial Officer), along with executives such as Pamela Starnes (Admin To Chief Financial Officer) and Taylor Danna (President, Arkansas Market (South)).
    Who is part of Baptist Health’s executive team?
    The executive team of Baptist Health includes leaders such as Allen Smith (Chief Financial Officer), Pamela Starnes (Admin To Chief Financial Officer), Taylor Danna (President, Arkansas Market (South)) and other senior executives.
    How many executives does Baptist Health have?
    Baptist Health has 10 executives leading key business areas.
    What roles are included in Baptist Health’s leadership team?
    The leadership team of Baptist Health includes roles such as Chief Financial Officer, Admin To Chief Financial Officer, President, Arkansas Market (South), Chief of Staff, Chief Marketing Officer.