B&H Foto & Electronics Executive and Leadership Team

May, 2026

Leadership Overview

B&H Foto & Electronics has 4 executives leading key functions including strategy, information technology, marketing, and operations.

Driven by a commitment to customer satisfaction, B&H Foto & Electronics provides a comprehensive range of photo, video, computer, and audio equipment, solidifying its market presence through expert product curation and accessible technology solutions.

Leadership Roles at B&H Foto & Electronics

  • Chief Executive Officer - Max Laufer
  • President - Em Ar
  • Chief Information Officer - Herschel Jacobowitz
  • Chief Marketing Officer - Jeffrey Gerstel
  • Max Laufer - Chief Executive Officer

    Max Laufer, the Chief Executive Officer at B&H Foto & Electronics, directs the overarching corporate strategy and operational framework. Laufer guides the company's expansion across diverse electronics sectors, including photo & video, computing, and audio equipment. This leadership role involves aligning departmental objectives with long-term market positioning and financial targets. By fostering innovation in product sourcing and customer engagement, Max Laufer ensures B&H Foto & Electronics maintains its competitive edge in the retail electronics landscape. The Chief Executive Officer's purview extends to strategic partnerships and resource allocation, driving sustainable growth and operational efficiency throughout the organization.

    Em Ar - President

    Em Ar, the President at B&H Foto & Electronics, oversees the day-to-day operational execution and strategic implementation across all business units. Ar ensures that the company's extensive inventory of photo, video, computer, and audio equipment is managed efficiently and meets customer demand. This role involves close collaboration with departmental leaders to optimize supply chain logistics, inventory control, and customer service protocols. By driving operational excellence, Em Ar supports the company's mission to provide a superior retail experience. The President's focus on process improvement and team leadership is fundamental to maintaining B&H Foto & Electronics' market leadership and commitment to quality service.

    Herschel Jacobowitz - Chief Information Officer

    Herschel Jacobowitz, the Chief Information Officer at B&H Foto & Electronics, architects the company's technology infrastructure and digital transformation initiatives. Jacobowitz oversees the integration of advanced IT solutions that support B&H's extensive product catalog and customer service operations. This involves managing enterprise resource planning systems, e-commerce platforms, and data analytics capabilities to enhance operational efficiency and customer experience. By ensuring robust cybersecurity measures and scalable IT architecture, Herschel Jacobowitz safeguards company data and facilitates seamless online transactions. The Chief Information Officer's strategic vision drives technological advancements, enabling B&H Foto & Electronics to adapt to evolving market demands and maintain a leading digital presence.

    Jeffrey Gerstel - Chief Marketing Officer

    Jeffrey Gerstel, the Chief Marketing Officer at B&H Foto & Electronics, spearheads all brand initiatives and customer acquisition strategies. Gerstel directs the development and execution of marketing campaigns across digital and traditional channels, focusing on promoting B&H's broad selection of photo, video, computer, and audio equipment. This leadership position involves analyzing market trends and consumer behavior to identify new growth opportunities and enhance brand visibility. By optimizing advertising spend and refining messaging, Jeffrey Gerstel ensures effective communication of B&H's value proposition to its target audience. The Chief Marketing Officer's efforts are critical in driving sales, fostering customer loyalty, and solidifying B&H Foto & Electronics' reputation as a premier electronics retailer.

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    Frequently Asked Questions Regarding B&H Foto & Electronics Top Executives and Leadership Team

    Who leads B&H Foto & Electronics?
    B&H Foto & Electronics is led by Max Laufer (Chief Executive Officer), along with executives such as Em Ar (President) and Herschel Jacobowitz (Chief Information Officer).
    Who is part of B&H Foto & Electronics’s executive team?
    The executive team of B&H Foto & Electronics includes leaders such as Max Laufer (Chief Executive Officer), Em Ar (President), Herschel Jacobowitz (Chief Information Officer) and other senior executives.
    How many executives does B&H Foto & Electronics have?
    B&H Foto & Electronics has 4 executives leading key business areas.
    What roles are included in B&H Foto & Electronics’s leadership team?
    The leadership team of B&H Foto & Electronics includes roles such as Chief Executive Officer, President, Chief Information Officer, Chief Marketing Officer.