Avivo Executive and Leadership Team

September, 2026

Leadership Overview

Avivo has 10 executives leading key functions including organizational strategy, financial oversight, marketing initiatives, and operational management.

Committed to fostering long-term self-sufficiency for individuals facing systemic barriers, Avivo delivers comprehensive chemical health, mental health, and career education services to empower communities across the region.

Leadership Roles at Avivo

  • Chief Executive Officer - Nura Musa AMBCS
  • President & Chief Executive Officer - Kelly Matter
  • Chief Executive Officer & Founder - Missi Potter
  • Founder & Chief Executive Officer, Ai For Automated Document Intelligence & Management - Meghan Raman
  • Chief Executive Officer & Founder - Riza Hazriq
  • Chief Financial Officer - Khushbu Kapoor
  • Chief Financial Officer & Manager, Human Resources - Jamesr Rivera
  • President - Dan Bass
  • President - Michelle D'Ales
  • Chief Marketing Officer - Bradley Etheridge
  • Nura Musa AMBCS - Chief Executive Officer

    Nura Musa AMBCS, the Chief Executive Officer at Avivo, directs the overarching strategic vision for all vocational rehabilitation and health service programs. Musa AMBCS architects high-level partnerships to expand the reach of chemical and mental health support systems across North American markets. By aligning organizational resources with the mission of overcoming poverty and homelessness, the Chief Executive Officer ensures that every program remains focused on measurable client outcomes. This leadership role involves constant collaboration with the Board to refine service delivery models for individuals facing multiple barriers to self-sufficiency. Nura Musa AMBCS drives operational excellence by integrating evidence-based practices into daily service workflows. Through rigorous oversight of program efficacy, the Chief Executive Officer maintains the integrity of the organization's long-standing commitment to transformative social impact and sustainable community development.

    Kelly Matter - President & Chief Executive Officer

    Kelly Matter, the President & Chief Executive Officer at Avivo, manages the complex intersection of career education and employment services. Matter oversees the expansion of vocational training initiatives designed to equip individuals with modern, competitive work skills. By bridging the gap between limited education and sustainable employment, the President & Chief Executive Officer secures vital funding and community support for diverse service portfolios. This role requires constant engagement with regional stakeholders to address systemic challenges like racism and limited English language proficiency. Kelly Matter drives the implementation of innovative rehabilitation strategies that directly improve client self-sufficiency. Through the coordination of multidisciplinary teams, the President & Chief Executive Officer ensures that all career development programs remain responsive to evolving labor market demands while upholding the core mission of providing holistic support to vulnerable populations.

    Missi Potter - Chief Executive Officer & Founder

    Missi Potter, the Chief Executive Officer & Founder at Avivo, establishes the foundational principles governing the delivery of mental health and substance abuse services. Potter architects the organizational culture to prioritize empathy and resilience for clients navigating significant life challenges. By focusing on the intersection of physical health and economic stability, the Chief Executive Officer & Founder ensures that service models address the root causes of homelessness and unemployment. This leadership position involves shaping long-term policy advocacy to influence broader social support systems. Missi Potter drives the development of specialized programs that cater to individuals with outdated work skills or limited access to traditional education. Through consistent evaluation of service quality, the Chief Executive Officer & Founder maintains a high standard of care that empowers clients to achieve lasting independence and personal transformation.

    Meghan Raman - Founder & Chief Executive Officer, Ai For Automated Document Intelligence & Management

    Meghan Raman, the Founder & Chief Executive Officer, Ai For Automated Document Intelligence & Management at Avivo, directs the digital transformation of administrative and client-tracking systems. Raman architects automated workflows that streamline the intake process for chemical and mental health services, significantly reducing operational friction. By leveraging advanced data intelligence, the Chief Executive Officer, Ai For Automated Document Intelligence & Management optimizes resource allocation across all vocational rehabilitation departments. This role involves integrating sophisticated management tools to ensure that client records remain secure and accessible for clinical staff. Meghan Raman drives efficiency by modernizing the infrastructure supporting career education and employment services. Through the application of automated intelligence, the Chief Executive Officer, Ai For Automated Document Intelligence & Management enhances the organization's ability to track progress and deliver personalized support to individuals facing complex barriers to self-sufficiency.

    Riza Hazriq - Chief Executive Officer & Founder

    Riza Hazriq, the Chief Executive Officer & Founder at Avivo, oversees the strategic expansion of community-based outreach programs. Hazriq architects initiatives that connect marginalized populations with essential mental health and vocational resources. By focusing on the scalability of service delivery, the Chief Executive Officer & Founder ensures that the organization effectively reaches individuals in diverse geographic areas. This role involves fostering collaborative networks with local health providers and educational institutions to create a seamless support ecosystem. Riza Hazriq drives the development of sustainable funding models that support long-term growth and program stability. Through the implementation of targeted outreach strategies, the Chief Executive Officer & Founder addresses the specific needs of clients struggling with limited English language skills and physical health concerns, ultimately facilitating greater access to the life-changing services provided by the organization.

    Khushbu Kapoor - Chief Financial Officer

    Khushbu Kapoor, the Chief Financial Officer at Avivo, manages the fiscal health and budgetary planning for all chemical and mental health service divisions. Kapoor architects robust financial reporting systems that ensure transparency and compliance with grant requirements. By overseeing the allocation of funds across career education and employment programs, the Chief Financial Officer maintains the financial stability necessary to serve individuals facing multiple barriers. This role involves constant collaboration with the executive team to forecast revenue and optimize operational costs. Khushbu Kapoor drives the implementation of rigorous internal controls that protect the organization's assets while supporting growth. Through the precise management of financial resources, the Chief Financial Officer enables the organization to expand its reach and provide consistent, high-quality support to the community, ensuring that every dollar contributes to the mission of fostering self-sufficiency.

    Jamesr Rivera - Chief Financial Officer & Manager, Human Resources

    Jamesr Rivera, the Chief Financial Officer & Manager, Human Resources at Avivo, directs the financial planning and talent management functions. Rivera architects compensation structures and recruitment strategies that attract skilled professionals dedicated to vocational rehabilitation and mental health services. By balancing fiscal responsibility with the need for a high-performing workforce, the Chief Financial Officer & Manager, Human Resources ensures that the organization retains the talent required to support clients facing complex challenges. This role involves managing employee benefits and professional development programs that align with the organization's mission. Jamesr Rivera drives operational efficiency by integrating human resources data with financial performance metrics. Through the dual oversight of personnel and capital, the Chief Financial Officer & Manager, Human Resources maintains a stable environment where staff can effectively deliver the career education and employment services that empower individuals to transform their lives.

    Dan Bass - President

    Dan Bass, the President at Avivo, oversees the daily operations of the vocational rehabilitation and career education departments. Bass architects internal processes that improve the speed and quality of service delivery for clients seeking employment. By focusing on the practical application of work skills training, the President ensures that all programs remain aligned with current industry standards and employer expectations. This role involves coordinating with department heads to resolve operational bottlenecks and enhance the client experience. Dan Bass drives the execution of strategic initiatives that expand the organization's footprint in the regional labor market. Through the management of day-to-day activities, the President maintains a focus on the core mission of helping individuals overcome barriers to self-sufficiency, ensuring that every operational decision supports the long-term success and independence of the people served.

    Michelle D'Ales - President

    Michelle D'Ales, the President at Avivo, directs the strategic implementation of chemical and mental health service programs. D'Ales architects clinical workflows that prioritize patient safety and recovery outcomes for individuals dealing with substance abuse and mental health concerns. By overseeing the integration of holistic care models, the President ensures that clients receive comprehensive support tailored to their specific needs. This role involves managing relationships with healthcare partners and regulatory bodies to maintain high standards of service. Michelle D'Ales drives the development of new therapeutic approaches that address the intersection of physical health and social stability. Through the leadership of clinical teams, the President fosters an environment of continuous improvement, ensuring that the organization remains a leader in providing effective, compassionate care to those facing significant challenges to their well-being and self-sufficiency.

    Bradley Etheridge - Chief Marketing Officer

    Bradley Etheridge, the Chief Marketing Officer at Avivo, directs all brand communication and public awareness campaigns regarding vocational rehabilitation and health services. Etheridge architects messaging strategies that highlight the organization's success in helping individuals overcome poverty and homelessness. By managing the public narrative, the Chief Marketing Officer ensures that potential clients and donors understand the depth of the services offered, including career education and mental health support. This role involves coordinating with external media partners to amplify the impact of community-focused initiatives. Bradley Etheridge drives engagement through digital platforms and community events that showcase the transformative power of the organization's work. Through the strategic promotion of success stories, the Chief Marketing Officer builds trust and visibility, which directly supports the recruitment of participants and the acquisition of necessary resources to sustain the mission.

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    Frequently Asked Questions Regarding Avivo Top Executives and Leadership Team

    Who leads Avivo?
    Avivo is led by Nura Musa AMBCS (Chief Executive Officer), along with executives such as Kelly Matter (President & Chief Executive Officer) and Missi Potter (Chief Executive Officer & Founder).
    Who is part of Avivo’s executive team?
    The executive team of Avivo includes leaders such as Nura Musa AMBCS (Chief Executive Officer), Kelly Matter (President & Chief Executive Officer), Missi Potter (Chief Executive Officer & Founder) and other senior executives.
    How many executives does Avivo have?
    Avivo has 10 executives leading key business areas.
    What roles are included in Avivo’s leadership team?
    The leadership team of Avivo includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Executive Officer & Founder, Founder & Chief Executive Officer, Ai For Automated Document Intelligence & Management, Chief Executive Officer & Founder.