Leadership Overview
Audi has 7 executives leading key functions including finance, information technology, strategy, human resources, and regional operations.
Driven by innovation, Audi is dedicated to producing premium automobiles and motorcycles, focusing on sustainable products and future mobility technologies, and maintaining a significant global presence across over 100 markets.
Driven by innovation, Audi is dedicated to producing premium automobiles and motorcycles, focusing on sustainable products and future mobility technologies, and maintaining a significant global presence across over 100 markets.
Leadership Roles at Audi
Sascha Sauer - President & Chief Executive Officer (Brazil)
Sascha Sauer, the President & Chief Executive Officer (Brazil) at Audi, directs all strategic and operational functions for Audi's presence in Brazil, a key market in South America. Sauer oversees sales, marketing, and production activities, ensuring alignment with the company's global objectives for premium vehicle manufacturing and motorcycle production. This leadership position involves driving market share growth and enhancing customer engagement within the Brazilian automotive sector. By implementing localized strategies, Sascha Sauer supports Audi's commitment to sustainable products and future mobility, adapting global innovations to regional needs. The President & Chief Executive Officer (Brazil) also manages relationships with local stakeholders and regulatory bodies, contributing significantly to Audi's international revenue streams and brand presence.

Erik Fitipaldi - Chief Financial Officer
Erik Fitipaldi, the Chief Financial Officer at Audi, directs all financial operations and fiscal strategy for the premium automotive and motorcycle manufacturer. Fitipaldi oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health across global operations. This leadership role involves managing investment portfolios and optimizing capital allocation to support Audi's focus on sustainable products and future mobility technologies. By analyzing market trends and financial performance, Erik Fitipaldi drives strategic financial decisions that align with the company's objective of maintaining a leading position in the premium segment. The Chief Financial Officer ensures compliance with international financial regulations and guides the company's financial interactions with stakeholders, contributing directly to Audi's substantial revenue and operating profit targets.
Festina Sertino - President
Festina Sertino, the President at Audi, leads strategic initiatives and oversees key operational areas within the premium automotive and motorcycle manufacturing group. Sertino directs cross-functional teams to enhance product development and market penetration, ensuring Audi maintains its competitive edge. This executive role involves driving innovation in sustainable mobility solutions and advanced vehicle technologies. By fostering collaboration across departments, Festina Sertino supports the company's global presence in over 100 markets and its commitment to delivering high-quality premium products. The President plays a crucial part in shaping the company's future direction and ensuring sustained growth and profitability.
Henry Arguedas - President
Henry Arguedas, the President at Audi, spearheads critical business development and strategic partnerships for the premium automotive and motorcycle manufacturer. Arguedas focuses on expanding market reach and strengthening the company's position in key global territories. This leadership function involves identifying new growth opportunities and optimizing existing business models to align with Audi's long-term vision. By cultivating strong relationships with industry partners and stakeholders, Henry Arguedas contributes to the company's robust revenue generation and operational expansion. The President ensures that strategic decisions support Audi's commitment to innovation in sustainable mobility and the delivery of exceptional premium vehicles.
Roberto Perpetua - President
Roberto Perpetua, the President at Audi, drives operational excellence and oversees the implementation of strategic directives across various business units. Perpetua ensures that production processes and quality standards meet the company's high benchmarks for premium automobiles and motorcycles. This executive role is instrumental in optimizing supply chain management and manufacturing efficiency to support Audi's global production footprint. By focusing on continuous improvement, Roberto Perpetua enhances the company's ability to deliver innovative and sustainable mobility solutions. The President plays a key part in maintaining Audi's reputation for quality and reliability, contributing directly to its success in over 100 markets worldwide.
Ernesto Hernandez-Cervantes - Chief Information Officer, Audi (Mexico)
Ernesto Hernandez-Cervantes, the Chief Information Officer, Audi (Mexico) at Audi, architects and executes the information technology strategy for Audi's operations in Mexico. Hernandez-Cervantes manages all aspects of IT infrastructure, digital transformation initiatives, and cybersecurity protocols, ensuring seamless technological integration. This role is critical for supporting Audi's global production and sales network, particularly in the North American market. By implementing advanced digital solutions, Ernesto Hernandez-Cervantes enhances operational efficiency and data security, directly supporting the company's premium segment offerings. The Chief Information Officer, Audi (Mexico) also drives innovation in IT systems to align with Audi's focus on sustainable products and future mobility, ensuring technological readiness for evolving market demands.
Josue Portuguez - Jefe De Personal
Josue Portuguez, the Jefe De Personal at Audi, manages all human resources functions and personnel administration for the company's operations. Portuguez oversees recruitment, employee relations, and talent development, ensuring a skilled and motivated workforce across various departments. This role is vital for maintaining the operational capacity of Audi's global workforce, which numbers approximately 90,000 individuals worldwide. By fostering a positive work environment and implementing effective HR policies, Josue Portuguez supports the company's production of premium automobiles and motorcycles. The Jefe De Personal ensures compliance with labor laws and contributes to employee engagement, directly impacting the productivity and success of Audi's global teams.
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