Audi Executive and Leadership Team

Yee Lian, the Chief Executive Officer at Audi, directs the overarching strategic vision for the global luxury automotive brand. Overseeing the transition toward electric mobility and digitalization, the Chief Executive Officer ensures the alignment of manufacturing operations with the long-term sustainability goals of the Volkswagen Group. This leadership role involves managing complex international market dynamics while maintaining the premium brand identity associated with advanced engineering. By prioritizing innovation in the e-tron lineup and autonomous driving research, Yee Lian drives the company toward market leadership in the premium segment. The Chief Executive Officer coordinates with the board to optimize capital allocation across the global supply chain. Through rigorous oversight of product development cycles, the Chief Executive Officer secures the competitive edge of the brand. Ultimately, the Chief Executive Officer maintains the high-performance standards synonymous with the company legacy.

Roberto Perpetua, the President at Audi, oversees the strategic expansion and operational performance of the brand within the European market. Managing the regional manufacturing footprint, the President ensures that production facilities maintain the highest standards of quality and efficiency for luxury sedans. This leadership role involves coordinating with local supply chain partners to mitigate risks and enhance the delivery of high-performance vehicles. By driving regional sales initiatives, Roberto Perpetua directly contributes to the market share growth of the brand in competitive territories. The President monitors the implementation of sustainable manufacturing practices across all regional plants. Through the alignment of regional objectives with the global corporate strategy, the President facilitates seamless operations. Ultimately, the President secures the long-term profitability and brand reputation of the company within the European automotive landscape.

Festina Sertino, the President at Audi, directs the strategic growth and market penetration of the brand across the North American region. Overseeing the distribution networks and customer experience initiatives, the President ensures that the luxury SUV and sports car portfolios meet the specific demands of the local consumer base. This leadership role involves managing relationships with regional dealerships and optimizing the logistics of vehicle delivery. By spearheading marketing campaigns that highlight the technological advancements of the e-tron lineup, Festina Sertino drives brand awareness and adoption. The President collaborates with the global headquarters to ensure that regional operations reflect the core values of innovation and design. Through the analysis of regional market trends, the President adapts the product strategy to maintain a competitive advantage. Ultimately, the President strengthens the market position of the company in the Americas.

Henry Arguedas, the President at Audi, manages the strategic development and operational oversight of the brand within the Asia-Pacific region. Overseeing the expansion of the electric vehicle infrastructure, the President ensures that the company effectively captures the growing demand for premium sustainable mobility. This leadership role involves navigating complex regulatory environments and fostering partnerships with local technology firms to accelerate digitalization. By optimizing the regional supply chain, Henry Arguedas directly impacts the efficiency of vehicle distribution and service delivery. The President coordinates with the global leadership team to align regional growth targets with the overarching corporate mission. Through the implementation of localized product strategies, the President enhances the relevance of the brand in diverse markets. Ultimately, the President drives the long-term success and operational scalability of the company in the rapidly evolving Asian automotive sector.

Nicholas Chen, the Chief People Officer & Manager, Audi at Audi, leads the global human capital strategy and organizational development initiatives. Overseeing the cultivation of a high-performance culture, the Chief People Officer & Manager, Audi ensures that the workforce possesses the necessary skills to support the transition to electric and autonomous technologies. This leadership role involves designing comprehensive training programs that focus on advanced engineering and digital transformation. By implementing inclusive recruitment strategies, Nicholas Chen directly impacts the diversity and innovation capacity of the company. The Chief People Officer & Manager, Audi collaborates with the executive team to align talent management with the long-term business objectives of the brand. Through the optimization of employee engagement and retention strategies, the Chief People Officer & Manager, Audi maintains the operational stability of the organization. Ultimately, the Chief People Officer & Manager, Audi secures the human capital required for future growth.

Josue Portuguez, the Jefe De Personal at Audi, manages the internal organizational structure and workforce alignment for the German luxury manufacturer. Overseeing the integration of human resources with operational efficiency, the Jefe De Personal ensures that the workforce supports the complex manufacturing requirements of the Q-series and A-series production lines. This leadership role involves developing talent acquisition strategies that prioritize technical expertise in electrification and software engineering. By streamlining internal communication channels, Josue Portuguez directly impacts the agility of the organization during periods of rapid technological change. The Jefe De Personal collaborates with department heads to foster a culture of innovation and precision. Through the implementation of advanced performance management systems, the Jefe De Personal optimizes the productivity of the global workforce. Ultimately, the Jefe De Personal strengthens the internal foundation required for sustained automotive excellence.