Attentive Mobile Executive and Leadership Team

May, 2026

Leadership Overview

Attentive Mobile has 6 executives leading key functions including revenue generation, financial operations, strategic operations, legal counsel, and executive support.

Driven by customer engagement, Attentive Mobile is dedicated to empowering retail and e-commerce businesses through personalized text messaging, solidifying its market position since 2016.

Leadership Roles at Attentive Mobile

  • Chief of Staff To the Chief Executive Officer - Cailin Daley
  • Chief Financial Officer - Waqas Ajaib
  • Chief Revenue Officer - Brian Malkerson
  • Chief of Staff - Rachel Picolo
  • Chief of Staff To Chief Revenue Officer - Alexia Willems
  • Chief Legal Officer - Edward Nurick
  • Cailin Daley - Chief of Staff To the Chief Executive Officer

    Cailin Daley, the Chief of Staff To the Chief Executive Officer at Attentive Mobile, drives strategic initiatives and operational effectiveness at the highest executive level. Daley enhances the CEO's capacity by managing critical projects, preparing executive communications, and ensuring alignment across the leadership team. This position involves facilitating strategic planning sessions and overseeing the execution of key corporate objectives, directly supporting Attentive Mobile's mission to revolutionize customer engagement. The Chief of Staff To the Chief Executive Officer acts as a key advisor, providing insights on market trends and operational challenges to inform executive decision-making. Cailin Daley ensures that the CEO's vision is translated into actionable plans, optimizing resource deployment and fostering a culture of innovation and efficiency throughout the organization.

    Waqas Ajaib - Chief Financial Officer

    Waqas Ajaib, the Chief Financial Officer at Attentive Mobile, manages the company's financial health and strategic fiscal planning. Ajaib oversees all financial operations, including budgeting, forecasting, and capital allocation, ensuring robust financial controls are in place. This executive role involves analyzing market trends and economic conditions to inform investment strategies and mitigate financial risks. The Chief Financial Officer works closely with other department heads to align financial objectives with the company's broader business goals, particularly in supporting the growth of the mobile marketing platform. Waqas Ajaib is responsible for financial reporting to stakeholders and ensuring compliance with all relevant financial regulations. By optimizing financial performance and resource management, Ajaib directly contributes to Attentive Mobile's sustainable growth and profitability, reinforcing investor confidence.

    Brian Malkerson - Chief Revenue Officer

    Brian Malkerson, the Chief Revenue Officer at Attentive Mobile, directs all revenue-generating activities and sales strategies. Malkerson oversees the expansion of market share by cultivating key client relationships within the retail and e-commerce sectors. This leadership role involves aligning sales teams with product development to ensure offerings meet evolving customer demands for personalized communication. Malkerson drives the company's growth initiatives, focusing on scalable revenue models and optimizing the customer acquisition funnel. By fostering a high-performance sales culture, Brian Malkerson ensures Attentive Mobile consistently exceeds its financial targets and strengthens its position as a leader in mobile marketing solutions. The Chief Revenue Officer's purview includes global sales operations and the strategic development of new revenue streams, directly impacting the company's overall financial health and market penetration.
    Brian Malkerson

    Rachel Picolo - Chief of Staff

    Rachel Picolo, the Chief of Staff at Attentive Mobile, provides strategic operational support across the executive team. Picolo enhances organizational efficiency by streamlining internal processes and facilitating cross-departmental collaboration, ensuring seamless execution of company initiatives. This role involves managing key projects and driving strategic priorities from conception to completion, often acting as a liaison between different leadership functions. The Chief of Staff supports the CEO and other senior leaders in decision-making and operational planning, contributing to the company's agile response to market dynamics. Rachel Picolo focuses on optimizing resource allocation and driving operational excellence to support Attentive Mobile's mission of enhancing customer engagement through personalized text messaging. By ensuring alignment and effective communication, Picolo strengthens the company's operational backbone.

    Alexia Willems - Chief of Staff To Chief Revenue Officer

    Alexia Willems, the Chief of Staff To Chief Revenue Officer at Attentive Mobile, provides dedicated operational and strategic support to the revenue generation functions. Willems optimizes the efficiency of the sales and marketing teams by managing critical projects and initiatives that drive revenue growth. This role involves enhancing communication channels between the Chief Revenue Officer and their direct reports, ensuring strategic alignment across all sales-related activities. Alexia Willems supports the development and implementation of sales strategies, focusing on expanding Attentive Mobile's reach within the retail and e-commerce sectors. By analyzing sales performance data and identifying areas for improvement, Willems contributes directly to maximizing revenue streams and achieving financial objectives. The Chief of Staff To Chief Revenue Officer ensures operational readiness and strategic execution within the revenue organization.
    Edward Nurick, the Chief Legal Officer at Attentive Mobile, oversees all legal affairs and ensures regulatory compliance across the organization. Nurick manages the company's legal strategy, advising on corporate governance, intellectual property, and contractual matters to safeguard Attentive Mobile's interests. This executive role involves mitigating legal risks associated with the company's mobile marketing platform and its operations in the retail and e-commerce sectors. The Chief Legal Officer works closely with other departments to ensure all business practices adhere to applicable laws and industry standards. Edward Nurick is responsible for managing external legal counsel and representing the company in legal proceedings. By providing expert legal guidance, Nurick supports Attentive Mobile's sustained growth and protects its reputation and assets.

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    Frequently Asked Questions Regarding Attentive Mobile Top Executives and Leadership Team

    Who leads Attentive Mobile?
    Attentive Mobile is led by Cailin Daley (Chief of Staff To the Chief Executive Officer), along with executives such as Waqas Ajaib (Chief Financial Officer) and Brian Malkerson (Chief Revenue Officer).
    Who is part of Attentive Mobile’s executive team?
    The executive team of Attentive Mobile includes leaders such as Cailin Daley (Chief of Staff To the Chief Executive Officer), Waqas Ajaib (Chief Financial Officer), Brian Malkerson (Chief Revenue Officer) and other senior executives.
    How many executives does Attentive Mobile have?
    Attentive Mobile has 6 executives leading key business areas.
    What roles are included in Attentive Mobile’s leadership team?
    The leadership team of Attentive Mobile includes roles such as Chief of Staff To the Chief Executive Officer, Chief Financial Officer, Chief Revenue Officer, Chief of Staff, Chief of Staff To Chief Revenue Officer.