Pivotree Executive and Leadership Team

September, 2026

Leadership Overview

Pivotree has 6 executives leading key functions including strategy, technology, revenue, operations, administration, and corporate management.

Focused on delivering end-to-end commerce and MDM solutions, Pivotree empowers global enterprises to navigate complex digital landscapes through expert platform deployment and ongoing support services.

Leadership Roles at Pivotree

  • Chief Executive Officer - William Di Nardo
  • Senior Vice President and Chief Operating Officer - Joanne Desforges
  • President - Todd Jurkuta
  • Chief Technology Officer - Joel Farquhar
  • Chief Revenue Officer - Kyle Metcalf
  • Chief Financial & Administrative Officer - Moataz Ashoor
  • William Di Nardo - Chief Executive Officer

    William Di Nardo, the Chief Executive Officer at Pivotree, directs the overarching corporate strategy and long-term vision for the organization. By aligning internal resources with the evolving demands of the global commerce and MDM sectors, the Chief Executive Officer ensures the company maintains a competitive edge in digital transformation. Di Nardo oversees the executive leadership team to foster innovation across all service lines, from platform selection to deployment. This leadership role involves constant engagement with the Board to drive sustainable growth and market expansion. By prioritizing client success and operational excellence, William Di Nardo secures the firm's position as a premier partner for complex commerce ecosystems. The Chief Executive Officer continuously evaluates market trends to refine the service delivery model, ensuring that the organization remains agile while supporting large-scale enterprise clients across diverse international markets.

    Joanne Desforges - Senior Vice President and Chief Operating Officer

    Joanne Desforges, the Senior Vice President and Chief Operating Officer at Pivotree, manages the internal operational framework and service delivery efficiency for the organization. Overseeing the execution of complex commerce projects, the Senior Vice President and Chief Operating Officer ensures that all client engagements adhere to high-quality standards from deployment through ongoing support. Desforges coordinates cross-functional teams to streamline workflows and improve resource allocation across the company's global operations. This leadership role involves refining internal processes to support rapid scaling and operational agility. By optimizing service delivery, Joanne Desforges directly contributes to client satisfaction and project profitability. The Senior Vice President and Chief Operating Officer maintains a focus on operational excellence, ensuring that the firm remains a reliable partner for enterprises requiring sophisticated MDM and commerce solutions. Desforges drives continuous improvement initiatives to enhance the overall effectiveness of the company's service delivery model.

    Todd Jurkuta - President

    Todd Jurkuta, the President at Pivotree, oversees the day-to-day business operations and ensures the successful implementation of the company's strategic initiatives. As the President, Jurkuta aligns the various service departments to provide a cohesive, end-to-end experience for clients seeking commerce and MDM expertise. This role involves managing the organizational structure to support growth and maintaining high standards of service delivery across all regions. By fostering a culture of accountability and performance, the President drives the company's mission to help businesses adapt in the digital commerce landscape. Todd Jurkuta works closely with the executive team to translate high-level strategy into actionable operational plans. The President monitors key performance indicators to ensure that the firm meets its commitments to clients and stakeholders, ultimately strengthening the company's market position as a leading provider of specialized digital commerce and data management services.
    Todd Jurkuta

    Joel Farquhar - Chief Technology Officer

    Joel Farquhar, the Chief Technology Officer at Pivotree, architects the technical roadmap and innovation strategy for the company's commerce and MDM service offerings. Overseeing the development of scalable infrastructure, the Chief Technology Officer ensures that all platform deployments meet rigorous performance standards for global clients. Farquhar manages the integration of emerging technologies to enhance the firm's end-to-end support capabilities. This role requires close collaboration with engineering teams to maintain high-availability hosting environments and robust security protocols. By driving technical excellence, Joel Farquhar enables the organization to deliver seamless digital experiences that adapt to changing market requirements. The Chief Technology Officer monitors industry advancements to keep the company at the forefront of commerce technology, ensuring that technical solutions directly support the business objectives of enterprise partners operating within complex, high-volume digital environments.
    Joel Farquhar

    Kyle Metcalf - Chief Revenue Officer

    Kyle Metcalf, the Chief Revenue Officer at Pivotree, directs all global sales initiatives and market expansion efforts for the commerce and MDM service portfolio. Overseeing the enterprise sales teams, the Chief Revenue Officer ensures alignment between client acquisition strategies and corporate revenue targets. Metcalf manages the entire sales funnel, from initial strategy consultation to long-term contract management. This leadership role involves expanding market share through targeted digital campaigns and strategic partnerships. By optimizing the sales process, Kyle Metcalf directly impacts the company's growth trajectory and financial health. Ultimately, the Chief Revenue Officer secures long-term stability by cultivating deep relationships with key stakeholders across various industries. Metcalf focuses on identifying new opportunities for service adoption, ensuring that the organization consistently meets the needs of clients seeking comprehensive, end-to-end digital commerce solutions in a competitive global marketplace.
    Kyle Metcalf

    Moataz Ashoor - Chief Financial & Administrative Officer

    Moataz Ashoor, the Chief Financial & Administrative Officer at Pivotree, directs the financial planning, reporting, and administrative functions of the organization. Overseeing the fiscal health of the company, the Chief Financial & Administrative Officer ensures that capital allocation supports the firm's strategic goals in the commerce and MDM sectors. Ashoor manages the administrative infrastructure, including human resources and corporate governance, to provide a stable foundation for global operations. This leadership role involves rigorous financial analysis to guide investment decisions and ensure long-term sustainability. By maintaining financial discipline, Moataz Ashoor enables the organization to pursue growth opportunities and invest in new service capabilities. The Chief Financial & Administrative Officer collaborates with the executive team to optimize cost structures and enhance overall profitability. Ashoor ensures that all administrative processes align with the company's mission, providing the necessary support for the firm to deliver high-value solutions to its enterprise client base.

    Explore Leadership Teams in Business Services

    Frequently Asked Questions Regarding Pivotree Top Executives and Leadership Team

    Who leads Pivotree?
    Pivotree is led by William Di Nardo (Chief Executive Officer), along with executives such as Joanne Desforges (Senior Vice President and Chief Operating Officer) and Todd Jurkuta (President).
    Who is part of Pivotree’s executive team?
    The executive team of Pivotree includes leaders such as William Di Nardo (Chief Executive Officer), Joanne Desforges (Senior Vice President and Chief Operating Officer), Todd Jurkuta (President) and other senior executives.
    How many executives does Pivotree have?
    Pivotree has 6 executives leading key business areas.
    What roles are included in Pivotree’s leadership team?
    The leadership team of Pivotree includes roles such as Chief Executive Officer, Senior Vice President and Chief Operating Officer, President, Chief Technology Officer, Chief Revenue Officer.