Pivotree Executive and Leadership Team

June, 2026

Leadership Overview

Pivotree has 4 executives leading key functions including revenue generation, operations, finance, and overall company direction.

Driven by a commitment to client success, Pivotree operates as a single expert resource, supporting companies from strategy and platform selection through ongoing support to adapt in a dynamic digital commerce landscape.

Leadership Roles at Pivotree

  • Senior Vice President and Chief Operating Officer - Joanne Desforges
  • President - Todd Jurkuta
  • Chief Revenue Officer - Kyle Metcalf
  • Chief Financial & Administrative Officer - Moataz Ashoor
  • Joanne Desforges - Senior Vice President and Chief Operating Officer

    Joanne Desforges, the Senior Vice President and Chief Operating Officer at Pivotree, manages the company's day-to-day operations and ensures efficient service delivery. Overseeing critical operational functions, Desforges drives process improvements and resource allocation to support Pivotree's global client base. This leadership position involves optimizing deployment, hosting, and ongoing support services, directly reflecting the company's commitment to being a single expert resource. By enhancing operational scalability and maintaining high service standards, Joanne Desforges ensures seamless client experiences and reinforces Pivotree's reputation for reliability. The Senior Vice President and Chief Operating Officer's strategic oversight extends to managing cross-functional teams, fostering a culture of operational excellence, and aligning internal processes with the company's mission to help clients adapt relentlessly in the digital commerce landscape.

    Todd Jurkuta - President

    Todd Jurkuta, the President at Pivotree, provides overarching strategic direction and leadership for the entire organization. Guiding Pivotree's vision, Jurkuta ensures the company remains at the forefront of the global commerce and MDM services market. This executive position involves setting the strategic agenda, fostering innovation, and driving the company's mission to act as a single expert resource for clients navigating digital transformation. By championing a culture of relentless adaptation, Todd Jurkuta empowers Pivotree to deliver comprehensive support, from initial strategy and platform selection to deployment, hosting, and ongoing client assistance. The President's leadership ensures that Pivotree consistently helps companies thrive in an ever-changing digital commerce landscape, reinforcing its established presence since 1998.
    Todd Jurkuta

    Kyle Metcalf - Chief Revenue Officer

    Kyle Metcalf, the Chief Revenue Officer at Pivotree, directs all revenue-generating activities and sales strategies. Overseeing global sales teams, Metcalf ensures alignment with corporate growth objectives and market expansion initiatives. This leadership role involves driving new business acquisition and nurturing existing client relationships to maximize lifetime value. By optimizing the sales funnel and implementing effective go-to-market strategies, Kyle Metcalf directly impacts the company's financial performance and market penetration. Ultimately, Metcalf secures sustainable revenue streams and strengthens Pivotree's position as a leading global commerce and MDM services provider. The Chief Revenue Officer's focus extends to developing strategic partnerships and identifying emerging market opportunities that align with Pivotree's end-to-end service model, from initial strategy to ongoing support.
    Kyle Metcalf

    Moataz Ashoor - Chief Financial & Administrative Officer

    Moataz Ashoor, the Chief Financial & Administrative Officer at Pivotree, oversees all financial planning, reporting, and administrative functions. Managing the company's fiscal health, Ashoor ensures robust financial controls and strategic resource allocation to support Pivotree's growth trajectory. This critical role involves managing budgets, optimizing financial performance, and overseeing administrative operations that underpin the company's end-to-end service delivery. By maintaining financial discipline and driving administrative efficiency, Moataz Ashoor directly contributes to Pivotree's stability and its capacity to support clients from strategy through ongoing support. The Chief Financial & Administrative Officer's responsibilities also encompass risk management and ensuring compliance, thereby safeguarding the company's assets and facilitating its mission to empower clients in an ever-changing digital commerce landscape.

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    Frequently Asked Questions Regarding Pivotree Top Executives and Leadership Team

    Who leads Pivotree?
    Pivotree is led by Joanne Desforges (Senior Vice President and Chief Operating Officer), along with executives such as Todd Jurkuta (President) and Kyle Metcalf (Chief Revenue Officer).
    Who is part of Pivotree’s executive team?
    The executive team of Pivotree includes leaders such as Joanne Desforges (Senior Vice President and Chief Operating Officer), Todd Jurkuta (President), Kyle Metcalf (Chief Revenue Officer) and other senior executives.
    How many executives does Pivotree have?
    Pivotree has 4 executives leading key business areas.
    What roles are included in Pivotree’s leadership team?
    The leadership team of Pivotree includes roles such as Senior Vice President and Chief Operating Officer, President, Chief Revenue Officer, Chief Financial & Administrative Officer.