Pivotree Executive and Leadership Team

October, 2026

Leadership Overview

Pivotree has 6 executives leading key functions including strategy, technology, revenue, operations, finance, and administration.

Focused on delivering end-to-end commerce and MDM solutions, Pivotree empowers global enterprises to navigate complex digital landscapes through expert platform deployment, hosting, and ongoing support services.

Leadership Roles at Pivotree

  • Chief Executive Officer - William Di Nardo
  • Senior Vice President and Chief Operating Officer - Joanne Desforges
  • President - Todd Jurkuta
  • Chief Technology Officer - Joel Farquhar
  • Chief Revenue Officer - Kyle Metcalf
  • Chief Financial & Administrative Officer - Moataz Ashoor
  • William Di Nardo - Chief Executive Officer

    William Di Nardo, the Chief Executive Officer at Pivotree, directs the overarching corporate strategy and long-term vision for the organization. By aligning internal resources with the evolving demands of the global commerce and MDM sectors, the Chief Executive Officer ensures the company maintains a competitive edge in digital transformation. Di Nardo oversees the executive leadership team to foster innovation across all service lines, from platform selection to ongoing hosting support. This leadership role involves constant engagement with the Board to drive sustainable growth and market expansion. William Di Nardo actively shapes the organizational culture to prioritize client success and operational excellence. Through rigorous oversight of strategic initiatives, the Chief Executive Officer secures the company's position as a premier partner for businesses navigating complex digital commerce environments, ultimately driving value for stakeholders and clients alike.

    Joanne Desforges - Senior Vice President and Chief Operating Officer

    Joanne Desforges, the Senior Vice President and Chief Operating Officer at Pivotree, directs the internal operational framework to ensure seamless service delivery. Overseeing the execution of commerce and MDM projects, the Chief Operating Officer optimizes workflows across deployment, hosting, and ongoing support teams. Desforges manages the operational efficiency of the organization, ensuring that resources are allocated effectively to meet client deadlines and quality standards. This leadership role involves streamlining cross-departmental processes to enhance productivity and service reliability. Joanne Desforges monitors operational performance metrics to identify areas for improvement and scalability. By implementing robust management systems, the Chief Operating Officer supports the company's mission to provide end-to-end support for digital commerce clients. Desforges ensures that all operational activities remain aligned with the broader corporate strategy, facilitating smooth project transitions and maintaining high levels of client satisfaction throughout the entire service lifecycle.

    Todd Jurkuta - President

    Todd Jurkuta, the President at Pivotree, directs the day-to-day business operations and executes the strategic initiatives defined by the executive leadership. Overseeing the integration of service delivery teams, the President ensures that the company's commerce and MDM solutions are executed with precision and consistency. Jurkuta manages the alignment of departmental goals to support the company's mission of providing end-to-end support for digital commerce clients. This leadership role involves fostering collaboration across the organization to drive efficiency and service quality. Todd Jurkuta monitors market performance and client feedback to refine service offerings and operational tactics. By maintaining a focus on execution and results, the President ensures that the company meets its growth targets and maintains its reputation as a leading service provider. Jurkuta plays a central role in translating high-level strategy into actionable plans that deliver tangible value to clients across all global markets.
    Todd Jurkuta

    Joel Farquhar - Chief Technology Officer

    Joel Farquhar, the Chief Technology Officer at Pivotree, architects the technical roadmap and infrastructure necessary to support complex commerce and MDM deployments. Overseeing the engineering and development teams, the Chief Technology Officer ensures that all client solutions remain scalable, secure, and high-performing. Farquhar drives the adoption of cutting-edge technologies to enhance the company's hosting and deployment capabilities across global markets. This role requires close collaboration with product leaders to integrate new features that address the shifting requirements of digital commerce. Joel Farquhar manages the technical debt and innovation cycles to maintain operational efficiency. By prioritizing robust architecture and seamless integration, the Chief Technology Officer enables clients to adapt relentlessly to market changes. Farquhar consistently evaluates emerging tech trends to ensure the company remains at the forefront of the industry, providing reliable and advanced technical support for every client engagement.
    Joel Farquhar

    Kyle Metcalf - Chief Revenue Officer

    Kyle Metcalf, the Chief Revenue Officer at Pivotree, directs all global sales initiatives and market expansion efforts. Overseeing the enterprise sales teams, the Chief Revenue Officer ensures alignment between client acquisition strategies and the company's core commerce and MDM service offerings. Metcalf manages the entire sales funnel, from initial strategy consultation to final contract deployment, to maximize revenue growth. This leadership role involves identifying new market opportunities and strengthening existing client relationships to ensure long-term retention. Kyle Metcalf works closely with marketing and product teams to refine the value proposition for diverse industry verticals. By optimizing sales processes and performance metrics, the Chief Revenue Officer drives consistent financial results. Metcalf secures the company's market share by delivering tailored solutions that address specific client pain points, ultimately fostering a culture of high performance and sustained commercial success across all regional operations.
    Kyle Metcalf

    Moataz Ashoor - Chief Financial & Administrative Officer

    Moataz Ashoor, the Chief Financial & Administrative Officer at Pivotree, directs the financial health and administrative infrastructure of the organization. Overseeing fiscal planning, budgeting, and reporting, the Chief Financial & Administrative Officer ensures the company maintains the capital strength required to support global commerce and MDM service expansion. Ashoor manages the administrative functions that underpin daily operations, including human resources and corporate governance. This leadership role involves providing the financial insights necessary for the executive team to make informed strategic decisions regarding investments and market growth. Moataz Ashoor monitors cash flow and financial risk to ensure long-term stability. By maintaining rigorous financial controls and efficient administrative processes, the Chief Financial & Administrative Officer enables the company to focus on delivering high-quality client solutions. Ashoor drives the financial strategy that supports the company's ongoing commitment to innovation and excellence in the digital commerce sector.

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    Frequently Asked Questions Regarding Pivotree Top Executives and Leadership Team

    Who leads Pivotree?
    Pivotree is led by William Di Nardo (Chief Executive Officer), along with executives such as Joanne Desforges (Senior Vice President and Chief Operating Officer) and Todd Jurkuta (President).
    Who is part of Pivotree’s executive team?
    The executive team of Pivotree includes leaders such as William Di Nardo (Chief Executive Officer), Joanne Desforges (Senior Vice President and Chief Operating Officer), Todd Jurkuta (President) and other senior executives.
    How many executives does Pivotree have?
    Pivotree has 6 executives leading key business areas.
    What roles are included in Pivotree’s leadership team?
    The leadership team of Pivotree includes roles such as Chief Executive Officer, Senior Vice President and Chief Operating Officer, President, Chief Technology Officer, Chief Revenue Officer.