Pivotree Executive and Leadership Team

July, 2026

Leadership Overview

Pivotree has 6 executives leading key functions including strategy, revenue, technology, operations, finance, and market expansion.

Driven by a commitment to digital transformation, Pivotree empowers businesses to navigate the complexities of the modern commerce landscape, delivering end-to-end solutions that foster relentless adaptation and sustained growth.

Leadership Roles at Pivotree

  • Chief Executive Officer - William Di Nardo
  • Senior Vice President and Chief Operating Officer - Joanne Desforges
  • President - Todd Jurkuta
  • Chief Revenue Officer - Kyle Metcalf
  • Chief Technology Officer - Joel Farquhar
  • Chief Financial & Administrative Officer - Mo Ashoor
  • William Di Nardo - Chief Executive Officer

    William Di Nardo, the Chief Executive Officer at Pivotree, directs the overarching corporate strategy and vision. Di Nardo guides the company's expansion as a global commerce and MDM services provider, ensuring Pivotree operates as a single expert resource for clients navigating digital commerce evolution. This leadership involves setting the strategic direction for platform selection, deployment, and ongoing support services. William Di Nardo focuses on fostering an environment of relentless adaptation, enabling clients to thrive in an ever-changing digital landscape. The Chief Executive Officer's role is critical in shaping Pivotree's market position and driving its mission to support clients from initial strategy through to sustained operational success across North America and global markets.

    Joanne Desforges - Senior Vice President and Chief Operating Officer

    Joanne Desforges, the Senior Vice President and Chief Operating Officer at Pivotree, manages the day-to-day operational execution of Pivotree's global commerce and MDM services. Desforges ensures the efficient delivery of end-to-end support, from strategy and platform selection to deployment, hosting, and ongoing client assistance. This leadership role is critical in maintaining Pivotree's operational excellence and its capacity to act as a single expert resource for companies undergoing digital transformation. The Senior Vice President and Chief Operating Officer oversees the integration of services across various departments, driving process improvements that enable relentless adaptation for clients in the dynamic digital commerce environment. Joanne Desforges' focus is on optimizing operational workflows to enhance client satisfaction and support sustained business growth.

    Todd Jurkuta - President

    Todd Jurkuta, the President at Pivotree, drives strategic initiatives and market expansion for the global commerce and MDM services provider. Jurkuta focuses on enhancing Pivotree's position as an end-to-end vendor, supporting clients from initial strategy and platform selection through to deployment, hosting, and ongoing support. This leadership role is key to ensuring Pivotree operates as a single expert resource, enabling companies to adapt relentlessly in the evolving digital commerce landscape. The President oversees critical business functions, fostering collaboration across teams to deliver exceptional client outcomes. Todd Jurkuta's leadership is instrumental in guiding Pivotree's growth trajectory and reinforcing its commitment to empowering clients through comprehensive digital transformation solutions across North America and international markets.
    Todd Jurkuta

    Kyle Metcalf - Chief Revenue Officer

    Kyle Metcalf, the Chief Revenue Officer at Pivotree, drives all revenue-generating activities and sales strategies. Metcalf oversees the global sales organization, focusing on expanding Pivotree's market share as a leading commerce and MDM services provider. This involves developing and executing go-to-market plans that align with the company's mission of supporting clients through strategy, platform selection, deployment, and ongoing support. The Chief Revenue Officer ensures seamless integration between sales, marketing, and customer success functions, fostering client relationships across diverse digital commerce sectors. Kyle Metcalf's leadership is essential for achieving sustained revenue growth and reinforcing Pivotree's position as an end-to-end vendor supporting relentless adaptation in the digital economy.
    Kyle Metcalf

    Joel Farquhar - Chief Technology Officer

    Joel Farquhar, the Chief Technology Officer at Pivotree, architects the technological vision and infrastructure supporting Pivotree's global commerce and MDM services. Farquhar leads the development and implementation of innovative solutions that enable clients to adapt relentlessly in the digital commerce landscape. This role encompasses overseeing platform selection, deployment strategies, and hosting capabilities, ensuring robust and scalable services. The Chief Technology Officer is instrumental in maintaining Pivotree's edge as an end-to-end vendor, driving technological advancements that enhance client support from strategy through to ongoing operations. Joel Farquhar's expertise ensures the technological foundation aligns with the company's mission to provide a single expert resource for digital transformation.
    Joel Farquhar

    Mo Ashoor - Chief Financial & Administrative Officer

    Mo Ashoor, the Chief Financial & Administrative Officer at Pivotree, directs the financial strategy and administrative operations for the global commerce and MDM services provider. Ashoor oversees financial planning, reporting, and resource allocation, ensuring the company's fiscal health and operational efficiency. This role is crucial for supporting Pivotree's mission to provide end-to-end client services, from strategy and platform selection through to hosting and ongoing support. The Chief Financial & Administrative Officer ensures that administrative functions align with the company's objective of being a single expert resource for digital commerce adaptation. Mo Ashoor's financial acumen and administrative oversight are vital for sustaining Pivotree's growth and its ability to help clients navigate the complexities of the digital economy.

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    Frequently Asked Questions Regarding Pivotree Top Executives and Leadership Team

    Who leads Pivotree?
    Pivotree is led by William Di Nardo (Chief Executive Officer), along with executives such as Joanne Desforges (Senior Vice President and Chief Operating Officer) and Todd Jurkuta (President).
    Who is part of Pivotree’s executive team?
    The executive team of Pivotree includes leaders such as William Di Nardo (Chief Executive Officer), Joanne Desforges (Senior Vice President and Chief Operating Officer), Todd Jurkuta (President) and other senior executives.
    How many executives does Pivotree have?
    Pivotree has 6 executives leading key business areas.
    What roles are included in Pivotree’s leadership team?
    The leadership team of Pivotree includes roles such as Chief Executive Officer, Senior Vice President and Chief Operating Officer, President, Chief Revenue Officer, Chief Technology Officer.