Atlas Executive and Leadership Team

August, 2026

Leadership Overview

Atlas has 5 executives leading key functions including financial strategy, human capital management, and operational oversight across four major manufacturing divisions.

Driven by a commitment to customer-first manufacturing, Atlas delivers high-quality roofing and insulation solutions while maintaining a robust distribution network across North America.

Leadership Roles at Atlas

  • Chief Financial Officer - Jeff Fricks
  • President - Juan Cela
  • President - Javier Bencomo
  • President - Anthony Hadala
  • Vice President, Human Resources & Chief Human Resources Officer - Bob Cipriano
  • Jeff Fricks - Chief Financial Officer

    Jeff Fricks, the Chief Financial Officer at Atlas, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the four major divisions, the Chief Financial Officer ensures rigorous budget management across the 36 manufacturing facilities. This leadership role involves optimizing cost structures for Polyiso Roof & Wall Insulation and Shingle & Underlayment production lines. By analyzing market trends in North America, Fricks secures the necessary funding for state-of-the-art facility upgrades. The Chief Financial Officer maintains constant communication with the Board regarding long-term revenue growth and risk mitigation. Through precise financial modeling, Jeff Fricks supports the expansion of the distribution network in the United States, Canada, and Mexico. Ultimately, Fricks drives the fiscal discipline required to sustain the company's competitive position in the building materials industry.

    Juan Cela - President

    Juan Cela, the President at Atlas, directs the strategic vision for the Polyiso Roof & Wall Insulation division. Overseeing the manufacturing excellence of this specific segment, the President ensures that product quality meets the rigorous demands of the North American construction market. This leadership role involves coordinating with supply chain managers to optimize the distribution of insulation materials from plants in the United States, Canada, and Mexico. By driving innovation in thermal efficiency, Cela enhances the company's market position. The President works closely with the Board to align production capacity with regional demand fluctuations. Juan Cela manages the operational workflows that transform raw materials into high-performance building solutions. Through consistent focus on manufacturing precision, Cela supports the overall revenue targets of the organization. Ultimately, Cela secures the long-term viability of the insulation product line.

    Javier Bencomo - President

    Javier Bencomo, the President at Atlas, directs the strategic operations for the Shingle & Underlayment division. Overseeing the production output of these essential roofing components, the President ensures that manufacturing facilities maintain high throughput and safety standards. This leadership role involves managing the complex logistics of shipping products across the United States, Canada, and Mexico. By optimizing the manufacturing processes for asphalt shingles, Bencomo drives significant improvements in operational efficiency. The President collaborates with other division leaders to ensure that the customer-first philosophy remains central to the product development cycle. Javier Bencomo monitors regional market performance to adjust production schedules in real-time. Through the implementation of advanced manufacturing technologies, Bencomo supports the company's goal of providing reliable roofing solutions. Ultimately, Bencomo strengthens the market presence of the Shingle & Underlayment division.
    Javier Bencomo

    Anthony Hadala - President

    Anthony Hadala, the President at Atlas, directs the growth and innovation strategies for the Molded Products and Web Technologies divisions. Overseeing the specialized manufacturing processes for these segments, the President ensures that technical specifications meet the evolving needs of the North American market. This leadership role involves identifying new applications for molded materials and advanced web technologies to expand the company's product portfolio. By fostering cross-functional collaboration, Hadala drives the integration of these technologies into the broader distribution network. The President manages the capital investment required to maintain state-of-the-art facilities in the United States, Canada, and Mexico. Anthony Hadala works with the executive team to align these niche divisions with the company's overarching mission. Through strategic product development, Hadala supports the diversification of the company's revenue streams. Ultimately, Hadala secures the technological edge of the organization.
    Anthony Hadala

    Bob Cipriano - Vice President, Human Resources & Chief Human Resources Officer

    Bob Cipriano, the Vice President, Human Resources & Chief Human Resources Officer at Atlas, architects the organizational culture and talent acquisition strategies. Overseeing workforce development across all 36 North American facilities, the Chief Human Resources Officer ensures alignment with the company's customer-first philosophy. This leadership role involves designing comprehensive training programs for employees within the Web Technologies and Molded Products divisions. By implementing scalable HR systems, Cipriano supports the operational needs of the manufacturing plants throughout the United States, Canada, and Mexico. The Chief Human Resources Officer collaborates with other C-suite leaders to foster an environment of safety and innovation. Bob Cipriano directly impacts retention rates and operational efficiency through strategic talent management. Ultimately, Cipriano builds the human infrastructure necessary to support the company's ongoing growth and market reach.
    Bob Cipriano

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    Frequently Asked Questions Regarding Atlas Top Executives and Leadership Team

    Who leads Atlas?
    Atlas is led by Jeff Fricks (Chief Financial Officer), along with executives such as Juan Cela (President) and Javier Bencomo (President).
    Who is part of Atlas’s executive team?
    The executive team of Atlas includes leaders such as Jeff Fricks (Chief Financial Officer), Juan Cela (President), Javier Bencomo (President) and other senior executives.
    How many executives does Atlas have?
    Atlas has 5 executives leading key business areas.
    What roles are included in Atlas’s leadership team?
    The leadership team of Atlas includes roles such as Chief Financial Officer, President, President, President, Vice President, Human Resources & Chief Human Resources Officer.