Atlas Executive and Leadership Team

September, 2026

Leadership Overview

Atlas has 5 executives leading key functions including financial strategy, human capital management, and operational oversight across four major divisions.

Driven by a commitment to manufacturing excellence, Atlas delivers high-performance roofing and insulation solutions while maintaining a customer-first philosophy across North American markets.

Leadership Roles at Atlas

  • Chief Financial Officer - Jeff Fricks
  • President - Juan Cela
  • President - Anthony Hadala
  • President - Javier Bencomo
  • Vice President, Human Resources & Chief Human Resources Officer - Robert Cipriano
  • Jeff Fricks - Chief Financial Officer

    Jeff Fricks, the Chief Financial Officer at Atlas, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the four major divisions, the Chief Financial Officer ensures robust investment in state-of-the-art manufacturing facilities across North America. This leadership role involves managing complex budgetary requirements for the Polyiso Roof & Wall Insulation and Web Technologies sectors. By optimizing cost structures and revenue streams, Jeff Fricks directly impacts the long-term profitability of the organization. The Chief Financial Officer maintains rigorous oversight of financial reporting standards to support sustainable growth. Through precise fiscal management, Fricks secures the necessary resources for expanding distribution networks in the United States, Canada, and Mexico. This strategic focus on financial stability allows the company to maintain a competitive edge in the manufacturing industry while delivering consistent value to stakeholders and clients.

    Juan Cela - President

    Juan Cela, the President at Atlas, directs the strategic expansion of the Polyiso Roof & Wall Insulation division. Overseeing product innovation and market penetration, the President ensures that manufacturing processes meet the highest quality standards for North American clients. This leadership role involves coordinating with other C-suite executives to refine the company's distribution network across the United States, Canada, and Mexico. By driving efficiency in the production of insulation materials, Juan Cela directly impacts the market position of the organization. The President manages cross-functional teams to ensure that product development aligns with evolving industry demands. Through rigorous operational oversight, Cela optimizes the supply chain to support worldwide product distribution. This commitment to excellence in manufacturing allows the company to maintain its reputation for reliability while scaling production capabilities to meet the needs of a growing customer base.

    Anthony Hadala - President

    Anthony Hadala, the President at Atlas, directs the operational strategy for the Shingle & Underlayment division. Overseeing the manufacturing lifecycle from raw material procurement to final distribution, the President ensures that product quality remains consistent across all facilities. This leadership role involves implementing advanced manufacturing technologies to enhance the durability and performance of roofing materials. By streamlining production workflows, Anthony Hadala directly impacts the company's ability to serve clients throughout North America. The President collaborates with the executive team to align divisional goals with the broader corporate mission of customer-centric service. Through meticulous management of the manufacturing plants, Hadala drives operational excellence and cost-effective production. This focus on technical innovation and process improvement allows the organization to maintain its leadership status in the roofing industry while expanding its reach across diverse regional markets.
    Anthony Hadala

    Javier Bencomo - President

    Javier Bencomo, the President at Atlas, directs the growth and development of the Web Technologies and Molded Products divisions. Overseeing the integration of advanced materials science into manufacturing, the President ensures that these specialized sectors contribute to the company's overall market impact. This leadership role involves identifying new applications for molded products and web-based technologies to diversify the company's portfolio. By fostering innovation in these niche areas, Javier Bencomo directly impacts the organization's ability to provide comprehensive solutions to clients. The President manages the strategic deployment of resources across the manufacturing network to ensure that these divisions meet performance targets. Through effective leadership, Bencomo aligns technical capabilities with the company's customer-first philosophy. This focus on specialized manufacturing allows the business to maintain a competitive advantage while delivering high-quality products to a broad range of industrial and commercial customers.
    Javier Bencomo

    Robert Cipriano - Vice President, Human Resources & Chief Human Resources Officer

    Robert Cipriano, the Vice President, Human Resources & Chief Human Resources Officer at Atlas, directs all talent acquisition and organizational development initiatives. Overseeing the workforce across 36 manufacturing facilities, the Vice President, Human Resources & Chief Human Resources Officer ensures alignment between corporate culture and operational goals. This leadership role involves designing comprehensive training programs to support the specialized needs of the Shingle & Underlayment and Molded Products divisions. By fostering a high-performance environment, Robert Cipriano directly impacts employee retention and operational efficiency. The Vice President, Human Resources & Chief Human Resources Officer manages complex labor relations across diverse regional markets in North America. Through strategic workforce planning, Cipriano builds the human capital necessary to sustain the company's manufacturing output. This focus on organizational health enables the business to maintain its customer-first philosophy while scaling operations effectively across international borders.
    Robert Cipriano

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    Frequently Asked Questions Regarding Atlas Top Executives and Leadership Team

    Who leads Atlas?
    Atlas is led by Jeff Fricks (Chief Financial Officer), along with executives such as Juan Cela (President) and Anthony Hadala (President).
    Who is part of Atlas’s executive team?
    The executive team of Atlas includes leaders such as Jeff Fricks (Chief Financial Officer), Juan Cela (President), Anthony Hadala (President) and other senior executives.
    How many executives does Atlas have?
    Atlas has 5 executives leading key business areas.
    What roles are included in Atlas’s leadership team?
    The leadership team of Atlas includes roles such as Chief Financial Officer, President, President, President, Vice President, Human Resources & Chief Human Resources Officer.