Atlas Executive and Leadership Team

November, 2026

Leadership Overview

Atlas has 5 executives leading key functions including financial strategy, human capital management, and divisional operations.

Driven by a commitment to manufacturing excellence, Atlas delivers high-performance building materials across North America while maintaining a customer-first philosophy that defines the organizational mission and market impact.

Leadership Roles at Atlas

  • Chief Financial Officer - Jeff Fricks
  • President - Juan Cela
  • President - Javier Bencomo
  • President - Anthony Hadala
  • Vice President, Human Resources & Chief Human Resources Officer - Bob Cipriano
  • Jeff Fricks - Chief Financial Officer

    Jeff Fricks, the Chief Financial Officer at Atlas, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of 36 manufacturing facilities, the Chief Financial Officer ensures robust economic performance across the United States, Canada, and Mexico. This leadership role involves managing complex budgetary requirements for the Polyiso Roof & Wall Insulation and Shingle & Underlayment divisions. By optimizing cost structures and capital investments, Jeff Fricks directly impacts the long-term scalability of the company. Fricks maintains rigorous oversight of financial reporting standards to support sustainable growth. Through precise fiscal management, the Chief Financial Officer secures the necessary resources for worldwide product distribution. Ultimately, Fricks drives the financial stability required to maintain the competitive edge of the organization within the building materials industry.

    Juan Cela - President

    Juan Cela, the President at Atlas, directs the strategic operations of the Polyiso Roof & Wall Insulation division. Overseeing production efficiency and market expansion, the President ensures that manufacturing output meets the rigorous demands of the North American construction sector. This leadership role involves coordinating with other C-suite executives to integrate product innovation with the broader corporate mission. By driving operational improvements within the insulation manufacturing plants, Juan Cela directly impacts the company's ability to provide high-quality building solutions. Cela manages the supply chain logistics necessary for efficient distribution across the United States, Canada, and Mexico. Through focused divisional leadership, the President maintains the competitive positioning of the insulation portfolio. Ultimately, Cela secures the market share required to uphold the reputation of the organization as a leader in building materials.

    Javier Bencomo - President

    Javier Bencomo, the President at Atlas, directs the strategic growth and operational execution of the Shingle & Underlayment division. Overseeing the manufacturing facilities dedicated to roofing materials, the President ensures that product quality aligns with the company's long-standing commitment to excellence. This leadership role involves managing the complex distribution networks that serve clients throughout North America. By optimizing production workflows for shingles and underlayment, Javier Bencomo directly impacts the revenue generation of the division. Bencomo collaborates with the executive team to refine market strategies and address the evolving needs of the construction industry. Through rigorous oversight of manufacturing plants in the United States, Canada, and Mexico, the President maintains consistent product availability. Ultimately, Bencomo drives the operational success necessary to sustain the market leadership of the organization.
    Javier Bencomo

    Anthony Hadala - President

    Anthony Hadala, the President at Atlas, directs the specialized operations of the Molded Products and Web Technologies divisions. Overseeing the development of advanced material solutions, the President ensures that these technical divisions contribute to the overall innovation strategy of the company. This leadership role involves managing the integration of state-of-the-art manufacturing processes to support diverse industrial applications. By driving research and development initiatives, Anthony Hadala directly impacts the technological advancement of the product portfolio. Hadala coordinates with cross-functional teams to ensure that specialized products meet the high standards required for worldwide distribution. Through strategic management of facilities across North America, the President optimizes the output of these niche divisions. Ultimately, Hadala secures the long-term viability of the company's technical offerings by maintaining a focus on precision and quality.
    Anthony Hadala

    Bob Cipriano - Vice President, Human Resources & Chief Human Resources Officer

    Bob Cipriano, the Vice President, Human Resources & Chief Human Resources Officer at Atlas, directs all talent acquisition and organizational development initiatives. Overseeing the workforce across 36 North American facilities, the Chief Human Resources Officer ensures alignment between human capital and the company's customer-first philosophy. This leadership role involves designing comprehensive training programs for employees within the Molded Products and Web Technologies divisions. By fostering a culture of operational excellence, Bob Cipriano directly impacts employee retention and productivity. Cipriano manages complex labor relations and benefits administration to support a diverse workforce spanning the United States, Canada, and Mexico. Through strategic workforce planning, the Chief Human Resources Officer builds the internal capacity necessary for sustained manufacturing growth. Ultimately, Cipriano cultivates the professional environment required to maintain high standards of service.
    Bob Cipriano

    Explore Leadership Teams in Building Materials

    Frequently Asked Questions Regarding Atlas Top Executives and Leadership Team

    Who leads Atlas?
    Atlas is led by Jeff Fricks (Chief Financial Officer), along with executives such as Juan Cela (President) and Javier Bencomo (President).
    Who is part of Atlas’s executive team?
    The executive team of Atlas includes leaders such as Jeff Fricks (Chief Financial Officer), Juan Cela (President), Javier Bencomo (President) and other senior executives.
    How many executives does Atlas have?
    Atlas has 5 executives leading key business areas.
    What roles are included in Atlas’s leadership team?
    The leadership team of Atlas includes roles such as Chief Financial Officer, President, President, President, Vice President, Human Resources & Chief Human Resources Officer.