Asyad Group Executive and Leadership Team

Bassam Youssef, the Chief Executive Officer at Asyad Group, directs the overarching strategic vision for the conglomerate. Overseeing operations across six key sectors, the Chief Executive Officer ensures alignment with the Kingdom's Vision 2030 objectives. This leadership role involves managing complex public-private partnerships and fostering global collaborations to expand the market footprint. By optimizing resource allocation across infrastructure, energy, and aviation, Bassam Youssef drives sustainable growth and long-term value for all stakeholders. The Chief Executive Officer maintains rigorous oversight of investment portfolios, ensuring that every business unit adheres to the highest standards of operational excellence. Through constant evaluation of market trends, the Chief Executive Officer identifies new opportunities for expansion, securing the competitive position of the organization within the regional landscape. Ultimately, the Chief Executive Officer guarantees that the corporate mission remains focused on innovation and socio-economic development.

Tarraf Al Akoum, the Chief of Staff & Director, Project Management Office at Asyad Group, architects the internal frameworks necessary for executing large-scale infrastructure and real estate developments. Overseeing the Project Management Office, the Director ensures that all cross-functional initiatives meet strict timelines and budgetary requirements. This leadership role involves coordinating between executive leadership and operational teams to streamline workflows and enhance organizational efficiency. By implementing standardized project methodologies, Tarraf Al Akoum drives consistency across the diverse portfolio of the conglomerate. The Director monitors project performance metrics, providing actionable insights that support informed decision-making at the board level. Through the management of complex public-private partnerships, the Director facilitates seamless collaboration between internal departments and external stakeholders. Ultimately, the Director secures the successful delivery of critical projects that contribute to the broader economic goals of the organization.

Ahmed Akaak, the Group Chief Marketing Officer at Asyad Group, directs the brand strategy and market positioning for the entire conglomerate. Overseeing communications across energy, aviation, and healthcare sectors, the Group Chief Marketing Officer ensures that the corporate identity resonates with global partners and local stakeholders. This leadership role involves crafting targeted campaigns that highlight the commitment of the organization to innovation and socio-economic growth. By leveraging data-driven insights, Ahmed Akaak drives engagement and strengthens the reputation of the company within the regional market. The Group Chief Marketing Officer collaborates with business unit leaders to align marketing efforts with specific sector goals, ensuring a unified message across all platforms. Through the development of strategic outreach programs, the Group Chief Marketing Officer expands the visibility of the organization, supporting the overarching mission of contributing to Vision 2030. Ultimately, the Group Chief Marketing Officer secures a strong market presence.

Ziad Touma, the Chief Legal Officer at Asyad Group, architects the legal framework governing the diverse investment portfolio of the conglomerate. Overseeing regulatory compliance across infrastructure, energy, and real estate, the Chief Legal Officer ensures that all business activities adhere to local and international standards. This leadership role involves managing complex contractual negotiations and mitigating risks associated with public-private partnerships. By providing expert counsel on corporate governance, Ziad Touma drives the protection of organizational assets and interests. The Chief Legal Officer works closely with the board to navigate the evolving legal landscape, ensuring that all strategic expansions remain within the bounds of regional law. Through the oversight of litigation and compliance programs, the Chief Legal Officer maintains the integrity of the operations. Ultimately, the Chief Legal Officer secures the legal foundation necessary for the continued growth and stability of the organization.

Leyan Mawali, the Group Chief Legal Officer at Asyad Group, directs the legal strategy for international ventures and large-scale aviation projects. Overseeing the legal department, the Group Chief Legal Officer ensures that all cross-border transactions align with global trade regulations and corporate policies. This leadership role involves structuring complex joint ventures and managing intellectual property rights across the healthcare and energy sectors. By providing comprehensive legal support for high-stakes negotiations, Leyan Mawali drives the successful execution of strategic partnerships. The Group Chief Legal Officer monitors legislative changes that impact the regional operations, proactively adjusting internal policies to maintain compliance. Through the management of external counsel and internal legal teams, the Group Chief Legal Officer facilitates smooth operational transitions during expansion phases. Ultimately, the Group Chief Legal Officer secures the long-term legal viability of the organization by mitigating risks and fostering a culture of transparency.