Leadership Overview
Asyad Group has 6 executives leading key functions including strategy, operations, technology, marketing, human resources, and legal.
Driven by a commitment to socio-economic growth, Asyad Group fosters value for stakeholders through diverse investments and global partnerships, aiming to contribute significantly to the Kingdom's Vision 2030.
Driven by a commitment to socio-economic growth, Asyad Group fosters value for stakeholders through diverse investments and global partnerships, aiming to contribute significantly to the Kingdom's Vision 2030.
Leadership Roles at Asyad Group
Bassam Youssef - Chief Executive Officer
Bassam Youssef, the Chief Executive Officer at Asyad Group, directs the overall strategic vision and operational execution for the conglomerate. Overseeing a diverse portfolio spanning infrastructure, energy, aviation, real estate, healthcare, and public-private partnerships, Youssef ensures alignment with the company's 50-year legacy and its forward-looking objectives. This leadership role involves driving growth initiatives and identifying new global partnership opportunities that contribute to Saudi Arabia's Vision 2030. By fostering an empowering work environment, Bassam Youssef supports professional development across all divisions. The Chief Executive Officer's mandate includes maximizing stakeholder value and reinforcing Asyad Group's position as a leading family conglomerate with a strong regional presence and a focus on innovation. Youssef's strategic guidance ensures the company navigates complex market dynamics and capitalizes on emerging trends.
Tarraf Al Akoum - Chief of Staff & Director, Project Management Office
Tarraf Al Akoum, the Chief of Staff & Director, Project Management Office at Asyad Group, manages critical operational workflows and strategic project execution. This role involves ensuring seamless coordination across the conglomerate's six key sectors, including infrastructure, energy, aviation, real estate, healthcare, and public-private partnerships. Al Akoum oversees the Project Management Office, driving efficiency and successful delivery of key initiatives that align with Asyad Group's commitment to socio-economic growth and stakeholder value creation. The Chief of Staff & Director, Project Management Office facilitates communication between executive leadership and operational teams, ensuring strategic objectives translate into tangible outcomes. Tarraf Al Akoum's oversight of project pipelines supports the company's contribution to the Kingdom's Vision 2030 by enabling the effective implementation of new opportunities and collaborations. This position demands meticulous planning and execution to maintain Asyad Group's strong regional presence and innovative approach.
Ghaith Al Darmaki - Group Chief Technology Officer
Ghaith Al Darmaki, the Group Chief Technology Officer at Asyad Group, architects the technological infrastructure and digital transformation strategies across the conglomerate's diverse operations. Overseeing technology functions within infrastructure, energy, aviation, real estate, healthcare, and public-private partnerships, Al Darmaki drives innovation and enhances operational efficiency through advanced digital solutions. The Group Chief Technology Officer's responsibilities include identifying and implementing cutting-edge technologies that support Asyad Group's commitment to socio-economic growth and value creation for stakeholders. Ghaith Al Darmaki's leadership ensures the company remains at the forefront of technological advancement, contributing to the Kingdom's Vision 2030 by embracing new opportunities and fostering a culture of digital innovation. This role is pivotal in maintaining Asyad Group's strong regional presence and empowering its professional development initiatives through technology.
Ahmed Akaak - Group Chief Marketing Officer
Ahmed Akaak, the Group Chief Marketing Officer at Asyad Group, spearheads the development and execution of comprehensive marketing strategies across the conglomerate's six key sectors. This includes infrastructure, energy, aviation, real estate, healthcare, and public-private partnerships, ensuring a unified brand message and market penetration. The Group Chief Marketing Officer drives initiatives that enhance Asyad Group's market position and communicate its commitment to socio-economic growth and stakeholder value. Ahmed Akaak's expertise is crucial in identifying and capitalizing on market opportunities, aligning marketing efforts with the company's contribution to the Kingdom's Vision 2030. By fostering strong brand recognition and customer engagement, Akaak supports the company's objective of creating value through diverse investments and global partnerships. This leadership position ensures Asyad Group maintains its strong regional presence and innovative spirit.
Abdulmalik Al Balushi - Chief People Officer
Abdulmalik Al Balushi, the Chief People Officer at Asyad Group, directs human capital strategies to cultivate an empowering and high-performing work environment across the conglomerate's diverse sectors. This includes infrastructure, energy, aviation, real estate, healthcare, and public-private partnerships, ensuring talent acquisition, development, and retention align with Asyad Group's long-term objectives. The Chief People Officer champions initiatives that foster professional growth and support the company's commitment to socio-economic development and stakeholder value. Abdulmalik Al Balushi's leadership is instrumental in building a robust organizational culture that embraces innovation and collaboration, directly contributing to the company's role in the Kingdom's Vision 2030. By focusing on employee well-being and career advancement, Al Balushi ensures Asyad Group attracts and retains top talent, reinforcing its strong regional presence and global partnerships.
Leyan Al Mawali - Group Chief Legal Officer
Leyan Al Mawali, the Group Chief Legal Officer at Asyad Group, provides strategic legal counsel and oversees all legal affairs across the conglomerate's extensive operations. This encompasses infrastructure, energy, aviation, real estate, healthcare, and public-private partnerships, ensuring compliance with all relevant regulations and mitigating legal risks. The Group Chief Legal Officer safeguards Asyad Group's interests, supporting its commitment to fostering socio-economic growth and creating value for stakeholders through diverse investments and global partnerships. Leyan Al Mawali's expertise is critical in navigating complex legal frameworks, facilitating new opportunities, and ensuring adherence to the principles of the Kingdom's Vision 2030. This role is essential for maintaining Asyad Group's strong regional presence and upholding its reputation for integrity and robust governance.
Leyan Mawali - Group Chief Legal Officer
Leyan Mawali, the Group Chief Legal Officer at Asyad Group, directs comprehensive legal strategies and ensures robust corporate governance across the conglomerate's six primary sectors. This includes infrastructure, energy, aviation, real estate, healthcare, and public-private partnerships, guaranteeing adherence to international and local legal standards. The Group Chief Legal Officer plays a vital role in structuring global partnerships and diverse investments, reinforcing Asyad Group's commitment to socio-economic growth and stakeholder value. Leyan Mawali's oversight supports the company's strategic objectives within the framework of the Kingdom's Vision 2030, managing contractual obligations and compliance. This leadership ensures Asyad Group maintains its strong regional presence and fosters an environment of trust and legal integrity.
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