Associa Executive and Leadership Team

September, 2026

Leadership Overview

Associa has 10 executives leading key functions including strategy, financial oversight, marketing, human resources, and regional operations.

Committed to enhancing community living standards, Associa delivers comprehensive property management solutions that empower homeowners associations and residential developments to maintain long-term value and operational excellence across North America.

Leadership Roles at Associa

  • Chief Executive Officer - Scott Meardon
  • President & Chief Executive Officer - Sherrill Schafer
  • President & Chief Financial Officer - Forrest Stover
  • President - Jaime Chandler
  • President - Sherilyn Craig
  • Branch President (New York) - Kristine Bates
  • Branch President - Paula Tapia
  • Branch President - Calvin White
  • Chief Marketing Officer - Angela Frieling
  • Executive Vice President, Chief Human Resources Officer - Chelle O'Keefe
  • Scott Meardon - Chief Executive Officer

    Scott Meardon, the Chief Executive Officer at Associa, directs the overarching strategic vision for the organization. Meardon architects high-level growth initiatives that expand the footprint of community management services across the United States, Canada, and Mexico. By aligning corporate resources with the needs of master-planned developments and condominiums, the Chief Executive Officer ensures consistent service delivery and operational efficiency. This leadership role involves constant collaboration with the Board to refine the long-term business model and maintain market dominance. Scott Meardon monitors key performance indicators to drive revenue growth and improve resident engagement across the entire portfolio. Through rigorous oversight of organizational health, the Chief Executive Officer secures the stability of the company while fostering innovation in property management technology. Meardon maintains a focus on scaling operations to meet the evolving demands of modern residential communities.
    Scott Meardon

    Sherrill Schafer - President & Chief Executive Officer

    Sherrill Schafer, the President & Chief Executive Officer at Associa, manages the daily execution of corporate strategy and community service standards. Schafer drives the integration of financial management and governance support systems to assist homeowners associations in achieving operational success. Overseeing the broad service portfolio, the President & Chief Executive Officer ensures that maintenance coordination and collections processes remain compliant with regional regulations. This role requires balancing the needs of diverse property types, from commercial assets to mixed-use developments. Sherrill Schafer evaluates market trends to adjust service offerings, ensuring that the company remains a leader in the property management industry. By fostering strong relationships with community boards, the President & Chief Executive Officer strengthens the reputation of the firm. Schafer prioritizes the delivery of high-quality solutions that directly impact the property values of the communities under management.

    Forrest Stover - President & Chief Financial Officer

    Forrest Stover, the President & Chief Financial Officer at Associa, oversees the fiscal health and financial reporting structures of the company. Stover architects robust accounting management systems that provide transparency and accuracy for the thousands of communities managed by the firm. By directing financial planning and analysis, the President & Chief Financial Officer ensures that the organization maintains the capital necessary for technological investment and service expansion. This role involves managing complex insurance services and developer consulting budgets to maximize profitability. Forrest Stover monitors economic indicators across the United States, Canada, and Mexico to mitigate financial risk and support sustainable growth. Through the implementation of rigorous internal controls, the President & Chief Financial Officer protects the assets of the communities and the firm alike. Stover drives the financial strategy that enables the company to deliver consistent value to its clients.

    Jaime Chandler - President

    Jaime Chandler, the President at Associa, directs the operational execution of community management services within specific market territories. Chandler architects localized service models that address the unique governance and maintenance needs of residential communities. By overseeing the daily operations of branch teams, the President ensures that financial management and enforcement policies are applied consistently and effectively. This leadership role involves coordinating with regional directors to optimize service delivery and improve resident satisfaction. Jaime Chandler monitors operational metrics to identify areas for process improvement and efficiency gains. Through active engagement with community boards, the President supports the successful implementation of management strategies that protect property values. Chandler drives the operational success of the firm by ensuring that every community receives tailored, high-quality support that aligns with the broader corporate mission of excellence in property management.
    Jaime Chandler

    Sherilyn Craig - President

    Sherilyn Craig, the President at Associa, directs the strategic expansion and service quality initiatives for key regional portfolios. Craig architects solutions for complex master-planned developments, focusing on long-term governance and infrastructure maintenance. By overseeing the implementation of technology platforms, the President ensures that communities benefit from streamlined operations and improved resident communication. This leadership role involves managing relationships with developers and board members to provide expert consulting and support. Sherilyn Craig evaluates regional performance to ensure that service delivery meets the high standards expected of the firm. Through the coordination of maintenance and financial services, the President drives the operational success of the communities under management. Craig maintains a focus on scaling the service model to accommodate the growth of residential and mixed-use properties, ensuring that the company remains the preferred partner for community management across the region.
    Sherilyn Craig

    Kristine Bates - Branch President (New York)

    Kristine Bates, the Branch President (New York) at Associa, directs all property management operations within the New York market. Bates architects localized strategies to address the specific regulatory and governance requirements of condominiums and residential communities in this dense urban environment. By overseeing the branch team, the Branch President (New York) ensures that financial accounting, maintenance coordination, and resident communication services are delivered with precision. This leadership role involves managing high-stakes relationships with community boards and ensuring compliance with local property laws. Kristine Bates monitors branch performance to drive efficiency and maintain high levels of resident satisfaction. Through the application of corporate service models, the Branch President (New York) supports the long-term value of the properties under management. Bates focuses on expanding the market presence of the firm by demonstrating the value of professional management in a competitive real estate landscape.

    Paula Tapia - Branch President

    Paula Tapia, the Branch President at Associa, directs the operational activities and client service standards for a designated regional branch. Tapia architects customized management plans that integrate financial services and governance support for local homeowners associations. By overseeing the daily interactions between staff and community residents, the Branch President ensures that maintenance and enforcement tasks are handled with professionalism and efficiency. This leadership role involves managing the branch budget and ensuring that all service delivery aligns with the broader corporate objectives. Paula Tapia evaluates the needs of the local market to implement technology solutions that improve resident engagement and operational transparency. Through consistent oversight, the Branch President maintains the quality of service that defines the firm. Tapia drives the success of the branch by fostering strong partnerships with community boards and delivering results that enhance the overall living experience for residents.

    Calvin White - Branch President

    Calvin White, the Branch President at Associa, directs the strategic operations and service delivery for a specific regional portfolio. White architects solutions for community associations that require specialized financial management and maintenance coordination. By overseeing the branch personnel, the Branch President ensures that all governance support and election management processes are executed according to corporate standards. This leadership role involves identifying opportunities to improve operational efficiency and resident satisfaction through the use of integrated service platforms. Calvin White monitors the performance of the branch to ensure that client expectations are met and property values are preserved. Through proactive communication with community boards, the Branch President builds trust and strengthens the market position of the firm. White focuses on delivering consistent, high-quality management services that support the long-term goals of the residential communities within the assigned region.

    Angela Frieling - Chief Marketing Officer

    Angela Frieling, the Chief Marketing Officer at Associa, directs all brand positioning and communication strategies for the organization. Frieling architects comprehensive marketing campaigns that highlight the value of professional community management to developers and homeowners associations. Overseeing the digital presence and resident engagement platforms, the Chief Marketing Officer ensures that the company effectively communicates its service model to a broad North American audience. This leadership role involves analyzing market data to identify growth opportunities and tailoring messaging to specific property segments. Angela Frieling collaborates with regional teams to support local outreach efforts and enhance brand visibility. By optimizing communication channels, the Chief Marketing Officer drives lead generation and strengthens the connection between the firm and the communities it serves. Frieling maintains a focus on elevating the brand identity to reflect the commitment to excellence in property management.
    Angela Frieling

    Chelle O'Keefe - Executive Vice President, Chief Human Resources Officer

    Chelle O'Keefe, the Executive Vice President, Chief Human Resources Officer at Associa, directs the talent acquisition and organizational development strategies for the entire workforce. O'Keefe architects programs that foster a culture of service excellence and professional growth among the thousands of employees supporting community associations. Overseeing human capital management, the Executive Vice President, Chief Human Resources Officer ensures that the company attracts and retains the expertise required to manage complex residential and commercial properties. This role involves designing training initiatives that equip staff with the skills needed for governance support and resident communication. Chelle O'Keefe collaborates with leadership to align workforce capabilities with the strategic goals of the firm. By implementing performance management systems, the Executive Vice President, Chief Human Resources Officer drives employee engagement and operational productivity. O'Keefe maintains a focus on building a resilient organization capable of delivering superior service across all regions.
    Chelle O'Keefe

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    Frequently Asked Questions Regarding Associa Top Executives and Leadership Team

    Who leads Associa?
    Associa is led by Scott Meardon (Chief Executive Officer), along with executives such as Sherrill Schafer (President & Chief Executive Officer) and Forrest Stover (President & Chief Financial Officer).
    Who is part of Associa’s executive team?
    The executive team of Associa includes leaders such as Scott Meardon (Chief Executive Officer), Sherrill Schafer (President & Chief Executive Officer), Forrest Stover (President & Chief Financial Officer) and other senior executives.
    How many executives does Associa have?
    Associa has 10 executives leading key business areas.
    What roles are included in Associa’s leadership team?
    The leadership team of Associa includes roles such as Chief Executive Officer, President & Chief Executive Officer, President & Chief Financial Officer, President, President.