Leadership Overview
Assisting Hands has 10 executives leading key functions including strategy, operations, and franchise development.
Driven by a commitment to compassionate care, Assisting Hands empowers individuals to maintain independence in their homes through a robust franchise model and dedicated support, fostering a family-like culture across its extensive network.
Driven by a commitment to compassionate care, Assisting Hands empowers individuals to maintain independence in their homes through a robust franchise model and dedicated support, fostering a family-like culture across its extensive network.
Leadership Roles at Assisting Hands
Karina Teixeira - Chief Executive Officer
Karina Teixeira, the Chief Executive Officer at Assisting Hands, directs the overarching strategic vision and corporate governance. Teixeira guides the company's expansion initiatives, ensuring alignment with its core mission of providing non-medical home assistance. Overseeing the development of scalable business models, Teixeira facilitates growth opportunities for franchisees across 22 states. This leadership role involves fostering the family-like culture that defines Assisting Hands, promoting collaboration and support among its extensive network. By championing innovation in service delivery, Karina Teixeira ensures the company remains at the forefront of the home care industry, adapting to evolving client needs and market dynamics. Teixeira's strategic direction solidifies the company's commitment to enabling seniors and others to remain in their homes.
Lane Kofoed - President & Chief Executive Officer
Lane Kofoed, the President & Chief Executive Officer at Assisting Hands, spearheads the company's operational execution and strategic partnerships. Kofoed drives the expansion of the franchise network, focusing on identifying and onboarding new franchisees who embody the company's values. This executive oversees the delivery of comprehensive training and ongoing support systems, ensuring franchisees are equipped for success. Kofoed's leadership ensures the scalability of the business model, allowing for professional and financial growth across its 140 territories. By cultivating strong relationships with franchise owners, Lane Kofoed reinforces the family-like culture and operational excellence that Assisting Hands is known for. Kofoed's focus on market penetration and service quality directly contributes to the company's mission of providing preferred in-home care solutions.
Roberto Tirado - President and Chief Executive Officer of Assisting Hands Manassas
Roberto Tirado, the President and Chief Executive Officer of Assisting Hands Manassas at Assisting Hands, leads the strategic direction and operational management for the Manassas territory. Tirado focuses on expanding local market presence and ensuring the delivery of high-quality, non-medical home care services to seniors and individuals in need. This role involves implementing the company's proven business model to foster growth and achieve financial objectives within the specific region. Roberto Tirado is dedicated to upholding the family-like culture and providing comprehensive support to clients and caregivers alike. By overseeing local operations, Tirado ensures adherence to Assisting Hands' standards for training, marketing, and service excellence, directly contributing to the company's mission of enabling clients to remain comfortably in their homes.
Tyler Moss - Chief Financial Officer
Tyler Moss, the Chief Financial Officer at Assisting Hands, directs all financial planning, accounting, and reporting functions. Moss manages the company's fiscal health, ensuring the financial stability and scalability of the business model for its franchisees. This executive oversees budgeting, forecasting, and resource allocation, supporting the company's growth across 22 states and 140 territories. Tyler Moss plays a critical part in evaluating investment opportunities and managing financial risks associated with expansion. By providing robust financial oversight, Moss enables Assisting Hands to offer comprehensive support, including marketing and training, to its franchise network. Moss's financial acumen is essential for maintaining the company's commitment to professional and financial growth for its partners.
Matthew Redshaw - President
Matthew Redshaw, the President at Assisting Hands, drives operational excellence and strategic growth across designated franchise territories. Redshaw focuses on enhancing the support systems provided to franchisees, ensuring they have the resources for professional and financial advancement. This leadership position involves overseeing market penetration strategies and reinforcing the company's family-like culture within the franchise network. Matthew Redshaw works closely with franchisees to implement best practices in non-medical home care delivery, aligning operations with the company's mission to help seniors remain in their homes. Redshaw's commitment to comprehensive training and marketing support empowers franchise owners to achieve sustained success and expand their reach effectively.
Martin Sliacky - President & Owner
Martin Sliacky, the President & Owner at Assisting Hands, leads the strategic vision and operational execution for his franchise territory. Sliacky is dedicated to providing high-quality, non-medical home care services, enabling seniors and others to live independently in their own homes. This role involves managing local business development, ensuring the franchise operates efficiently and profitably according to the Assisting Hands model. Martin Sliacky fosters a supportive environment for caregivers and clients, embodying the company's family-like culture. By leveraging the comprehensive training and marketing support provided by Assisting Hands, Sliacky drives growth and maintains service excellence within his region, contributing to the overall success of the brand.
Bryan Chaye - President
Bryan Chaye, the President at Assisting Hands, directs the strategic growth and operational management of his franchise territory. Chaye is committed to delivering exceptional non-medical home care, empowering clients to maintain their independence and quality of life within their residences. This executive oversees the implementation of the scalable business model, focusing on professional development and financial success for the franchise. Bryan Chaye cultivates a strong, family-like culture, ensuring caregivers and clients receive dedicated support and comprehensive training. By championing the brand's marketing initiatives and operational standards, Chaye drives market penetration and reinforces Assisting Hands' reputation for reliable and compassionate in-home assistance.
Gary Geresi - President & Owner
Gary Geresi, the President & Owner at Assisting Hands, spearheads the strategic direction and day-to-day operations of his franchise. Geresi is focused on expanding the delivery of non-medical home care services, ensuring seniors and individuals can remain comfortably in their homes. This leadership role involves managing local market growth, optimizing the franchise's financial performance, and upholding the company's commitment to a family-like culture. Gary Geresi leverages the comprehensive training and marketing support provided by Assisting Hands to enhance service quality and client satisfaction. Geresi's dedication to operational excellence and compassionate care directly supports the company's mission and its scalable business model.

Oneida Westhoff - Owner - President
Oneida Westhoff, the Owner - President at Assisting Hands, directs the strategic initiatives and operational management for the franchise territory. Westhoff is dedicated to providing essential non-medical home care, enabling seniors and others to maintain their independence and preferred lifestyle within their own residences. This role involves driving business growth, ensuring financial viability, and fostering a supportive, family-like atmosphere for both clients and staff. Oneida Westhoff utilizes the comprehensive training and marketing support from Assisting Hands to deliver superior service quality and expand market reach. Westhoff's leadership ensures the franchise adheres to the highest standards of care and operational efficiency.
Jordan Sims - Owner & President
Jordan Sims, the Owner & President at Assisting Hands, leads the strategic development and operational execution for the franchise. Sims is committed to delivering high-quality, non-medical home care services, ensuring clients can continue living independently in their homes. This position involves managing local market expansion, optimizing financial performance, and cultivating the company's signature family-like culture. Jordan Sims leverages the extensive training and marketing support provided by Assisting Hands to drive franchise success and uphold service excellence. Sims's focus on client well-being and operational efficiency directly contributes to the company's mission and its scalable business model.
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