Assisting Hands Executive and Leadership Team

July, 2026

Leadership Overview

Assisting Hands has 10 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to compassionate care, Assisting Hands empowers seniors to maintain independence within their homes, fostering a scalable model that supports franchisee growth and a family-like culture across 22 states.

Leadership Roles at Assisting Hands

  • Chief Executive Officer - Karina Teixeira
  • President & Chief Executive Officer - Lane Kofoed
  • Chief Financial Officer - Tyler Moss
  • Owner - President - Oneida Westhoff
  • President & Owner - Alim Haji
  • Owner, President, Administrator - Joyce Titeica
  • President & Owner - Martin Sliacky
  • President - Bryan Chaye
  • President - Saima Salahuddin
  • President & Owner - Gary Geresi
  • Karina Teixeira - Chief Executive Officer

    Karina Teixeira, the Chief Executive Officer at Assisting Hands, directs the overarching strategic vision and operational framework for the company's extensive network. Overseeing the expansion and refinement of the scalable business model, Teixeira ensures that Assisting Hands continues to meet the evolving needs of seniors seeking in-home non-medical assistance. This leadership involves fostering the family-like culture that defines the organization, driving consistent support and comprehensive training for over 70 franchisees across 140 territories. Karina Teixeira's focus remains on enhancing the quality of care provided and solidifying the company's market leadership in 22 states, ensuring franchisees have the resources for professional and financial growth. The Chief Executive Officer's initiatives directly impact the company's ability to deliver on its mission of enabling seniors to remain in their homes with dignity and comfort.
    Karina Teixeira

    Lane Kofoed - President & Chief Executive Officer

    Lane Kofoed, the President & Chief Executive Officer at Assisting Hands, spearheads the strategic direction and operational execution across the enterprise. Kofoed drives the company's mission to provide seniors with preferred in-home non-medical assistance, ensuring the scalable business model supports robust franchisee development. This leadership role involves cultivating the distinctive family-like culture and overseeing the delivery of comprehensive training, ongoing support, and full-service marketing to over 70 franchisees. Lane Kofoed's responsibilities include guiding the expansion into new territories and states, reinforcing Assisting Hands' commitment to enabling seniors to remain in their homes. The President & Chief Executive Officer's strategic oversight ensures sustained growth and operational excellence throughout the 140 territories the company covers.

    Tyler Moss - Chief Financial Officer

    Tyler Moss, the Chief Financial Officer at Assisting Hands, manages the financial health and strategic fiscal planning for the organization. Moss oversees the financial scalability of the business model, ensuring that Assisting Hands can support the professional and financial growth objectives of its franchisees. This involves rigorous budget management, financial forecasting, and the implementation of financial controls across over 70 franchise locations. The Chief Financial Officer's role is critical in maintaining the company's strong financial position, enabling continued investment in training, marketing, and operational support. Tyler Moss's expertise ensures that the financial infrastructure robustly supports the company's mission to provide in-home care and fosters a sustainable environment for franchisees operating in 22 states.

    Oneida Westhoff - Owner - President

    Oneida Westhoff, the Owner - President at Assisting Hands, directs the strategic vision and operational management for specific franchise territories. Westhoff focuses on implementing the company's proven scalable business model to foster professional and financial growth within the assigned regions. This leadership entails cultivating the signature family-like culture and ensuring the delivery of comprehensive training and ongoing support to local teams. The Owner - President's responsibilities include overseeing the provision of non-medical assistance to seniors, enabling them to remain comfortably in their homes. Oneida Westhoff's dedication ensures high standards of care and operational efficiency, contributing to the overall success and expansion of Assisting Hands across its covered territories.

    Alim Haji - President & Owner

    Alim Haji, the President & Owner at Assisting Hands, leads the strategic development and operational execution within designated franchise territories. Haji champions the company's scalable business model, driving professional and financial advancement for franchisees and ensuring the delivery of high-quality, non-medical in-home care. This leadership involves nurturing the organization's family-like culture and guaranteeing comprehensive training and robust marketing support for local operations. The President & Owner's focus is on empowering seniors to maintain independence in their own homes, overseeing the implementation of best practices in care delivery. Alim Haji's commitment ensures that Assisting Hands consistently provides exceptional service and fosters growth opportunities for its franchise partners.

    Joyce Titeica - Owner, President, Administrator

    Joyce Titeica, the Owner, President, Administrator at Assisting Hands, directs comprehensive operational oversight and strategic leadership for franchise territories. Titeica ensures the effective implementation of the scalable business model, promoting professional and financial growth for franchisees while upholding the company's family-like culture. This role involves managing all administrative functions and guaranteeing the delivery of high-quality, non-medical in-home care services that allow seniors to remain in their residences. The Owner, President, Administrator's focus is on maintaining operational excellence and providing ongoing support and training to local teams. Joyce Titeica's leadership ensures adherence to Assisting Hands' core mission and standards across all managed operations.

    Martin Sliacky - President & Owner

    Martin Sliacky, the President & Owner at Assisting Hands, drives the strategic initiatives and day-to-day operations within specific franchise territories. Sliacky leverages the company's scalable business model to foster professional and financial success for franchisees, while actively cultivating the supportive, family-like culture. This leadership position ensures the consistent delivery of non-medical in-home care, enabling seniors to live independently in their own homes. The President & Owner's responsibilities include overseeing comprehensive training programs and robust marketing support for local teams. Martin Sliacky's dedication to operational excellence and client well-being reinforces Assisting Hands' commitment to providing compassionate and reliable care services.

    Bryan Chaye - President

    Bryan Chaye, the President at Assisting Hands, leads the strategic direction and operational management for designated franchise territories. Chaye focuses on maximizing the potential of the scalable business model, driving professional and financial growth for franchisees and reinforcing the company's family-like culture. This role involves ensuring the consistent delivery of high-quality, non-medical in-home care, empowering seniors to maintain their independence within their residences. The President's oversight includes the implementation of comprehensive training and full-service marketing support for local teams. Bryan Chaye's commitment to operational excellence and compassionate care delivery upholds the core values of Assisting Hands across all managed locations.
    Bryan Chaye

    Saima Salahuddin - President

    Saima Salahuddin, the President at Assisting Hands, directs the strategic planning and operational execution within specific franchise territories. Salahuddin champions the company's scalable business model, fostering professional and financial advancement for franchisees and upholding the distinctive family-like culture. This leadership role ensures the provision of essential non-medical in-home care, enabling seniors to continue living independently in their familiar surroundings. The President's focus includes overseeing comprehensive training initiatives and robust marketing strategies for local operations. Saima Salahuddin's dedication to quality service and franchisee support strengthens Assisting Hands' mission to provide reliable and compassionate care.

    Gary Geresi - President & Owner

    Gary Geresi, the President & Owner at Assisting Hands, leads the strategic vision and operational oversight for franchise territories. Geresi emphasizes the utilization of the scalable business model to drive professional and financial growth for franchisees, while nurturing the company's family-like culture. This leadership ensures the consistent delivery of non-medical in-home care, supporting seniors' desire to remain in their own homes. The President & Owner's responsibilities include managing comprehensive training programs and full-service marketing support for local teams. Gary Geresi's commitment to operational excellence and compassionate care delivery reinforces Assisting Hands' mission across its network.
    Gary Geresi

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    Frequently Asked Questions Regarding Assisting Hands Top Executives and Leadership Team

    Who leads Assisting Hands?
    Assisting Hands is led by Karina Teixeira (Chief Executive Officer), along with executives such as Lane Kofoed (President & Chief Executive Officer) and Tyler Moss (Chief Financial Officer).
    Who is part of Assisting Hands’s executive team?
    The executive team of Assisting Hands includes leaders such as Karina Teixeira (Chief Executive Officer), Lane Kofoed (President & Chief Executive Officer), Tyler Moss (Chief Financial Officer) and other senior executives.
    How many executives does Assisting Hands have?
    Assisting Hands has 10 executives leading key business areas.
    What roles are included in Assisting Hands’s leadership team?
    The leadership team of Assisting Hands includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Owner - President, President & Owner.