Leadership Overview
Assisting Hands has 10 executives leading key functions including strategy, financial oversight, and franchise operations.
Committed to enabling seniors to age in place, Assisting Hands delivers high-quality non-medical home care services. This organization prioritizes a family-like culture while scaling professional support systems across numerous states to ensure consistent care standards.
Committed to enabling seniors to age in place, Assisting Hands delivers high-quality non-medical home care services. This organization prioritizes a family-like culture while scaling professional support systems across numerous states to ensure consistent care standards.
Leadership Roles at Assisting Hands
Karvel Kofoed - Chief Executive Officer
Karvel Kofoed, the Chief Executive Officer at Assisting Hands, directs the overarching strategic vision for the entire home care network. Kofoed architects long-term growth initiatives that expand the reach of non-medical assistance across diverse regional markets. By analyzing industry trends, the Chief Executive Officer ensures that the business model remains competitive and responsive to the evolving needs of seniors. Kofoed maintains rigorous oversight of franchise development, ensuring that every territory adheres to the core mission of providing compassionate, reliable care. Through consistent engagement with the leadership team, the Chief Executive Officer drives operational excellence and financial sustainability. Karvel Kofoed fosters a culture of accountability, which empowers franchisees to deliver superior service quality. This leadership approach secures the market position of the organization while facilitating the expansion of home care services into new territories across the United States.
Lane Kofoed - President & Chief Executive Officer
Lane Kofoed, the President & Chief Executive Officer at Assisting Hands, manages the daily execution of corporate objectives and franchise support systems. Kofoed oversees the implementation of comprehensive training programs that equip franchisees with the tools necessary for success in the home care sector. By refining operational workflows, the President & Chief Executive Officer optimizes the delivery of non-medical assistance to clients nationwide. Lane Kofoed coordinates with regional directors to ensure that site visits and marketing support align with the broader organizational goals. This role involves balancing the financial requirements of the franchise model with the imperative of maintaining high standards of care. Kofoed drives innovation in service delivery, which strengthens the brand presence in competitive markets. Through strategic planning and active management, the President & Chief Executive Officer ensures that the organization continues to provide essential support to seniors choosing to remain in their own homes.
Tyler Moss - Chief Financial Officer
Tyler Moss, the Chief Financial Officer at Assisting Hands, manages the fiscal health and economic strategy of the entire franchise network. Moss architects robust financial frameworks that support the scalable business model, ensuring that franchisees maintain profitability while delivering high-quality care. By monitoring revenue streams and operational costs, the Chief Financial Officer provides the data-driven insights necessary for informed decision-making at the executive level. Tyler Moss oversees capital allocation and budgeting processes, which facilitate the expansion of the company into new territories. This leadership role involves collaborating with the board to ensure long-term financial stability and compliance with industry regulations. Through meticulous analysis of market performance, the Chief Financial Officer identifies opportunities for growth and efficiency improvements. Moss secures the financial foundation of the organization, allowing the company to focus on the core mission of providing non-medical assistance to seniors across the country.
John Benchoff - President & Owner
John Benchoff, the President & Owner at Assisting Hands, directs the localized operations and service delivery standards within specific regional territories. Benchoff architects client-focused strategies that ensure seniors receive consistent, compassionate non-medical assistance in their own homes. By fostering a culture of excellence, the President & Owner drives high performance among care teams and administrative staff. John Benchoff manages the integration of corporate marketing support with local outreach efforts to maximize market penetration. This leadership role involves maintaining strong relationships with community partners and healthcare providers to enhance the reputation of the brand. Through active oversight of daily operations, the President & Owner ensures that every client interaction reflects the values of the organization. Benchoff monitors service quality metrics to guarantee that the care provided meets the rigorous standards expected by families. This commitment to operational integrity supports the overall growth and success of the franchise within the broader network.
Wolfgang Willems - Owner and President
Wolfgang Willems, the Owner and President at Assisting Hands, leads the strategic development and service execution for assigned regional operations. Willems architects initiatives that improve the efficiency of non-medical home care delivery, ensuring that seniors receive timely and reliable support. By managing the recruitment and training of professional caregivers, the Owner and President maintains a high standard of service quality across all client engagements. Wolfgang Willems coordinates with the corporate office to implement best practices and marketing strategies that drive local growth. This leadership role involves analyzing regional market dynamics to identify new opportunities for service expansion. Through consistent monitoring of operational performance, the Owner and President ensures that the business remains aligned with the mission of helping individuals age in place. Willems fosters a supportive environment for staff, which directly impacts the quality of care provided to clients. This focus on operational excellence strengthens the brand presence in the local market.
Saima Salahuddin - President
Saima Salahuddin, the President at Assisting Hands, oversees the strategic direction and operational management of specific franchise territories. Salahuddin architects programs that enhance the quality of non-medical assistance, ensuring that the needs of seniors are met with professionalism and empathy. By directing the daily activities of the care team, the President ensures that all services align with the established corporate standards. Saima Salahuddin manages the financial and administrative aspects of the business, focusing on sustainable growth and client satisfaction. This leadership role involves building strong connections with local healthcare networks to facilitate referrals and expand the reach of home care services. Through proactive management, the President identifies areas for service improvement and implements solutions that benefit both the clients and the franchise. Salahuddin drives the mission of the organization by maintaining a focus on compassionate care and operational efficiency, which contributes to the overall success of the brand in the region.
Lizzette Danner - President & Owner
Lizzette Danner, the President & Owner at Assisting Hands, manages the comprehensive operations and strategic growth of the franchise within the designated territory. Danner architects service delivery models that prioritize the comfort and safety of seniors choosing to remain in their own homes. By overseeing the professional development of the care staff, the President & Owner ensures that every team member adheres to the high standards of the organization. Lizzette Danner coordinates marketing and community engagement efforts to build brand awareness and trust among local families. This leadership role involves managing the financial performance of the business while maintaining a focus on the core mission of providing non-medical assistance. Through consistent evaluation of service outcomes, the President & Owner drives improvements that enhance the client experience. Danner fosters a culture of dedication and care, which strengthens the position of the franchise as a leader in the local home care market.
Gary Geresi - President & Owner
Gary Geresi, the President & Owner at Assisting Hands, directs the operational strategy and service implementation for the franchise. Geresi architects solutions that address the unique needs of seniors requiring non-medical assistance, ensuring that the care provided is both effective and compassionate. By managing the day-to-day business functions, the President & Owner ensures that the organization operates efficiently while maintaining high quality standards. Gary Geresi oversees the implementation of corporate training and marketing initiatives to drive local market growth. This leadership role involves building relationships with community stakeholders to enhance the visibility and reputation of the brand. Through careful monitoring of operational metrics, the President & Owner identifies opportunities to improve service delivery and client outcomes. Geresi maintains a focus on the mission of the company, ensuring that every decision supports the goal of helping seniors age in place with dignity and professional support.

Alim Haji - President & Owner
Alim Haji, the President & Owner at Assisting Hands, manages the strategic operations and service delivery for the franchise territory. Haji architects programs that focus on the delivery of high-quality non-medical assistance, ensuring that seniors receive the support necessary to remain in their own homes. By overseeing the recruitment and management of the care team, the President & Owner ensures that all staff members uphold the values and standards of the organization. Alim Haji coordinates with the corporate office to leverage marketing support and training resources for local growth. This leadership role involves managing the financial health of the business and ensuring compliance with all operational requirements. Through active engagement with the community, the President & Owner builds trust and enhances the brand presence. Haji drives the mission of the company by focusing on client-centered care and operational excellence, which contributes to the long-term success of the franchise in the region.
Martin Sliacky - President & Owner
Martin Sliacky, the President & Owner at Assisting Hands, directs the operational activities and strategic development of the franchise. Sliacky architects service plans that cater to the specific needs of seniors, ensuring that the non-medical assistance provided is both reliable and compassionate. By managing the daily business operations, the President & Owner ensures that the franchise meets the high standards set by the organization. Martin Sliacky oversees the implementation of marketing and outreach strategies to expand the client base and build community partnerships. This leadership role involves monitoring financial performance and operational efficiency to ensure sustainable growth. Through consistent focus on service quality, the President & Owner drives positive outcomes for clients and their families. Sliacky maintains a commitment to the mission of the company, ensuring that every aspect of the business supports the goal of enabling seniors to live independently in their own homes with professional care.
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