Leadership Overview
Assisting Hands has 10 executives leading key functions including strategic growth, financial oversight, and franchise operations.
Committed to empowering seniors through compassionate home care, Assisting Hands delivers scalable support models that enable clients to age in place while fostering a robust, family-oriented network of professional franchisees across the United States.
Committed to empowering seniors through compassionate home care, Assisting Hands delivers scalable support models that enable clients to age in place while fostering a robust, family-oriented network of professional franchisees across the United States.
Leadership Roles at Assisting Hands
Karvel Kofoed - Chief Executive Officer
Karvel Kofoed, the Chief Executive Officer at Assisting Hands, directs the overarching strategic vision for the organization. By prioritizing the expansion of non-medical home care services, the Chief Executive Officer ensures that the brand maintains a competitive edge within the health services sector. Karvel Kofoed architects high-level partnerships that facilitate the growth of the franchise network across diverse regional markets. This leadership role involves constant evaluation of operational standards to guarantee that every territory adheres to the core mission of supporting seniors. Through the implementation of comprehensive training programs, the Chief Executive Officer drives consistency and quality across all locations. By aligning financial objectives with the needs of franchisees, the Chief Executive Officer secures long-term stability for the entire organization. This executive focus on scalable business models allows the company to adapt to evolving market demands while maintaining a strong, family-like culture throughout the national footprint.
Lane Kofoed - President & Chief Executive Officer
Lane Kofoed, the President & Chief Executive Officer at Assisting Hands, manages the daily execution of corporate initiatives and long-term development goals. Overseeing the integration of new franchisees into the system, the President & Chief Executive Officer ensures that each territory receives the necessary resources for success. Lane Kofoed drives the development of full-service marketing support, which empowers individual owners to reach more seniors in need of home care. This leadership role requires constant collaboration with the board to refine the business model for maximum efficiency. By monitoring site visits and operational performance, the President & Chief Executive Officer maintains high standards of care across the entire network. The strategic focus remains on expanding the reach of the brand into new states while upholding the reputation for excellence. Through this dedicated leadership, the President & Chief Executive Officer strengthens the market position of the company within the competitive elderly health services industry.
Tyler Moss - Chief Financial Officer
Tyler Moss, the Chief Financial Officer at Assisting Hands, manages the fiscal health and economic strategy of the organization. By analyzing the financial performance of over 70 franchisees, the Chief Financial Officer identifies opportunities for revenue growth and operational cost reduction. Tyler Moss architects robust financial reporting systems that provide transparency and accountability for all stakeholders. This leadership role involves overseeing capital allocation to support the ongoing training and marketing needs of the franchise network. By evaluating the economic viability of new territories, the Chief Financial Officer ensures that the expansion strategy remains sustainable and profitable. The Chief Financial Officer collaborates with other executives to align budgetary goals with the broader mission of providing quality home care. Through rigorous financial planning and risk management, the Chief Financial Officer secures the resources required to maintain the company's position as a leader in the non-medical home care sector.
John Benchoff - President & Owner
John Benchoff, the President & Owner at Assisting Hands, directs the operational success of specific regional territories. By focusing on the delivery of non-medical assistance, the President & Owner ensures that local clients receive the highest standard of care. John Benchoff architects local marketing strategies that build trust within the community and drive client acquisition. This leadership role involves managing the daily activities of caregivers and administrative staff to maintain a seamless service experience. By fostering a culture of compassion, the President & Owner supports the overall mission of the company to help seniors remain in their own homes. The President & Owner coordinates with corporate leadership to implement standardized training and support protocols. Through this hands-on approach, the President & Owner contributes to the scalability of the business model, ensuring that the brand remains a preferred choice for families seeking reliable home care solutions across the region.
Wolfgang Willems - Owner and President
Wolfgang Willems, the Owner and President at Assisting Hands, oversees the strategic growth and service delivery within assigned territories. By prioritizing the recruitment and retention of skilled caregivers, the Owner and President ensures that the quality of care remains consistent with the brand's reputation. Wolfgang Willems architects local business development plans that expand the reach of home care services to a broader demographic of seniors. This leadership role involves managing the financial and operational aspects of the franchise to ensure long-term viability. By maintaining strong relationships with local healthcare providers, the Owner and President creates a referral network that supports steady growth. The Owner and President works closely with corporate teams to leverage full-service marketing support and training resources. Through this commitment to excellence, the Owner and President drives the success of the local operation while contributing to the collective strength of the national franchise network.
Martin Sliacky - President & Owner
Martin Sliacky, the President & Owner at Assisting Hands, manages the operational execution and client satisfaction metrics for regional home care services. By focusing on the specific needs of the elderly population, the President & Owner architects care plans that allow clients to maintain independence in their own homes. Martin Sliacky drives the implementation of corporate training programs to ensure that all staff members adhere to the highest standards of safety and compassion. This leadership role involves overseeing the financial performance of the franchise to ensure that resources are allocated effectively. By engaging with the local community, the President & Owner builds a strong brand presence that attracts both clients and potential employees. The President & Owner collaborates with other franchise leaders to share best practices and improve service delivery. Through this dedicated management, the President & Owner supports the company's mission of providing reliable, high-quality non-medical assistance.
Joyce Titeica - Owner, President, Administrator
Joyce Titeica, the Owner, President, Administrator at Assisting Hands, directs the comprehensive management of home care operations. By serving as the primary administrator, the Owner, President, Administrator ensures full compliance with all regulatory requirements and internal quality standards. Joyce Titeica architects efficient workflows that allow caregivers to provide personalized assistance to seniors. This leadership role involves managing the administrative infrastructure that supports the daily needs of the franchise. By overseeing the recruitment and training of staff, the Owner, President, Administrator maintains a high level of service quality. The Owner, President, Administrator works to integrate corporate marketing strategies into the local market to drive growth and awareness. Through this multifaceted approach, the Owner, President, Administrator ensures that the business remains both financially sound and deeply committed to the well-being of the clients served within the community.
Matt Redshaw - President
Matt Redshaw, the President at Assisting Hands, oversees the strategic direction and operational performance of the franchise territory. By focusing on the delivery of non-medical home care, the President ensures that the business meets the evolving needs of the elderly population. Matt Redshaw architects local growth initiatives that leverage the company's scalable business model to increase market share. This leadership role involves managing the day-to-day operations, including staff supervision and client relations. By maintaining a strong focus on the family-like culture of the brand, the President fosters a supportive environment for both employees and clients. The President collaborates with corporate leadership to utilize training and marketing resources effectively. Through this dedicated focus on operational excellence, the President drives the success of the local franchise and contributes to the overall mission of providing compassionate care to those who prefer to remain in their own homes.
Gary Geresi - President & Owner
Gary Geresi, the President & Owner at Assisting Hands, manages the strategic development and service delivery for the franchise. By focusing on the unique requirements of seniors needing non-medical assistance, the President & Owner architects care solutions that promote independence and comfort. Gary Geresi drives the implementation of corporate-led marketing campaigns to increase visibility within the local market. This leadership role involves overseeing the financial health of the operation and ensuring that all resources are utilized to support growth. By fostering strong relationships with local families and healthcare professionals, the President & Owner builds a reputation for reliability and trust. The President & Owner works closely with the corporate team to ensure that all site visits and training protocols are followed. Through this commitment to quality, the President & Owner supports the company's goal of providing exceptional home care services across the region.

Oneida Westhoff - Owner - President
Oneida Westhoff, the Owner - President at Assisting Hands, directs the operational and strategic activities of the franchise. By focusing on the delivery of high-quality non-medical home care, the Owner - President ensures that the business remains a vital resource for the local elderly population. Oneida Westhoff architects local business strategies that align with the company's national mission of enabling seniors to age in place. This leadership role involves managing the daily operations, including staff development and client care coordination. By leveraging the comprehensive training and support provided by the corporate office, the Owner - President maintains high standards of service. The Owner - President works to build a strong presence in the community, ensuring that families have access to the support they need. Through this dedicated leadership, the Owner - President contributes to the continued growth and success of the brand within the competitive health services sector.
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