Assisting Hands Executive and Leadership Team

May, 2026

Leadership Overview

Assisting Hands has 10 executives leading key functions including strategy, operations, and ownership.

Driven by a commitment to compassionate care, Assisting Hands empowers seniors to maintain independence within their homes, fostering a scalable model that supports franchisee growth and a strong family-like culture.

Leadership Roles at Assisting Hands

  • Chief Executive Officer - Karina Teixeira
  • President and Chief Executive Officer of Assisting Hands Manassas - Roberto Tirado
  • Owner & Chief Executive Officer - Terri Robbins
  • President & Chief Executive Officer - Lane Kofoed
  • Chief Financial Officer - Tyler Moss
  • Owner, President, Administrator - Joyce Titeica
  • President & Owner - Martin Sliacky
  • President - Bryan Chaye
  • President - Matthew Redshaw
  • President - Saima Salahuddin
  • Karina Teixeira - Chief Executive Officer

    Karina Teixeira, the Chief Executive Officer at Assisting Hands, directs the overarching corporate strategy and operational framework. This leadership position involves guiding the company's expansion through its scalable business model, ensuring continued support for over 70 franchisees across 22 states. Teixeira focuses on maintaining the distinctive family-like culture that defines Assisting Hands, driving initiatives that enhance the comprehensive training, site visits, and full-service marketing support provided to franchisees. The Chief Executive Officer's role is critical in upholding the company's mission to enable seniors to remain in their homes while offering professional and financial growth opportunities to franchise partners. Karina Teixeira's strategic vision ensures the sustained success and ethical delivery of non-medical home care services nationwide, solidifying the brand's market presence and commitment to client well-being.
    Karina Teixeira

    Roberto Tirado - President and Chief Executive Officer of Assisting Hands Manassas

    Roberto Tirado, the President and Chief Executive Officer of Assisting Hands Manassas at Assisting Hands, spearheads regional operations and strategic development for the Manassas territory. This executive role involves direct oversight of local service delivery, ensuring adherence to Assisting Hands' high standards for non-medical home care. Tirado manages franchise performance within the Manassas area, focusing on growth opportunities and maintaining the supportive, family-like culture. The President and Chief Executive Officer of Assisting Hands Manassas drives initiatives to enhance franchisee support, including comprehensive training and marketing efforts tailored to the local market. Roberto Tirado's leadership ensures the Manassas franchise thrives by providing essential in-home assistance to seniors, reinforcing the company's commitment to enabling independent living and supporting franchisee success. This position is key to expanding the brand's reach and impact within its designated service area.

    Terri Robbins - Owner & Chief Executive Officer

    Terri Robbins, the Owner & Chief Executive Officer at Assisting Hands, holds comprehensive responsibility for the strategic direction and operational integrity of the owned franchise location. This leadership role encompasses driving business growth, ensuring exceptional service delivery, and cultivating the signature family-like culture within the operational sphere. Robbins oversees all aspects of the business, from client relations to franchisee support, aligning local efforts with the broader Assisting Hands mission of enabling seniors to remain in their homes. The Owner & Chief Executive Officer focuses on optimizing the scalable business model to foster professional and financial advancement for the franchise. Terri Robbins' dedication ensures the delivery of high-quality, non-medical assistance, reinforcing the brand's commitment to client well-being and franchisee success through robust training and marketing support.

    Lane Kofoed - President & Chief Executive Officer

    Lane Kofoed, the President & Chief Executive Officer at Assisting Hands, directs the strategic vision and operational execution for the designated franchise territory. This executive capacity involves leading growth initiatives, ensuring the delivery of high-quality non-medical home care, and fostering the company's characteristic family-like culture. Kofoed oversees the implementation of the scalable business model, supporting the professional and financial development of the franchise. The President & Chief Executive Officer is instrumental in leveraging the comprehensive training, site visits, and full-service marketing support provided by the parent organization. Lane Kofoed's leadership ensures the franchise effectively serves seniors needing in-home assistance, reinforcing Assisting Hands' core mission of enabling independent living while driving franchise success and operational excellence within the territory.

    Tyler Moss - Chief Financial Officer

    Tyler Moss, the Chief Financial Officer at Assisting Hands, manages the company's financial health and strategic fiscal planning. This critical role involves overseeing all financial operations, including budgeting, forecasting, and financial reporting, to support the scalable business model and ensure profitability across the franchise network. Moss directs financial strategies that enable the professional and financial growth of franchisees, ensuring robust fiscal management. The Chief Financial Officer plays a key part in maintaining the financial stability required for ongoing comprehensive training, site visits, and full-service marketing support. Tyler Moss's expertise is vital in guiding Assisting Hands' financial trajectory, ensuring resources are allocated effectively to support the mission of providing non-medical home care and fostering a strong, family-like culture. This leadership ensures sustained operational capacity and franchisee confidence.

    Joyce Titeica - Owner, President, Administrator

    Joyce Titeica, the Owner, President, Administrator at Assisting Hands, directs all facets of local franchise operations, ensuring alignment with the company's mission and standards. This multifaceted role encompasses strategic leadership, day-to-day management, and direct oversight of service delivery to seniors requiring non-medical assistance at home. Titeica focuses on cultivating the family-like culture and maximizing the benefits of the scalable business model for professional and financial growth within the territory. The Owner, President, Administrator ensures the effective utilization of comprehensive training, site visits, and full-service marketing support to drive franchise success. Joyce Titeica's commitment is central to providing compassionate care, enabling clients to remain in their homes while upholding the highest operational standards and fostering a supportive environment for staff and franchisees.

    Martin Sliacky - President & Owner

    Martin Sliacky, the President & Owner at Assisting Hands, leads the strategic direction and operational execution for the designated franchise territory. This executive position involves driving business growth, ensuring the delivery of high-quality non-medical home care services, and nurturing the company's characteristic family-like culture. Sliacky oversees the implementation of the scalable business model, facilitating professional and financial advancement for the franchise. The President & Owner leverages the comprehensive training, site visits, and full-service marketing support to maximize franchise performance. Martin Sliacky's leadership ensures the franchise effectively supports seniors needing in-home assistance, reinforcing Assisting Hands' core mission of enabling independent living while championing franchise success and operational excellence within the territory.

    Bryan Chaye - President

    Bryan Chaye, the President at Assisting Hands, directs the strategic vision and operational execution for the designated franchise territory. This executive capacity involves leading growth initiatives, ensuring the delivery of high-quality non-medical home care, and fostering the company's characteristic family-like culture. Chaye oversees the implementation of the scalable business model, facilitating professional and financial advancement for the franchise. The President leverages the comprehensive training, site visits, and full-service marketing support to maximize franchise performance. Bryan Chaye's leadership ensures the franchise effectively supports seniors needing in-home assistance, reinforcing Assisting Hands' core mission of enabling independent living while championing franchise success and operational excellence within the territory.
    Bryan Chaye

    Matthew Redshaw - President

    Matthew Redshaw, the President at Assisting Hands, spearheads the strategic direction and operational execution for the designated franchise territory. This executive position involves driving business growth, ensuring the delivery of high-quality non-medical home care, and nurturing the company's characteristic family-like culture. Redshaw oversees the implementation of the scalable business model, facilitating professional and financial advancement for the franchise. The President leverages the comprehensive training, site visits, and full-service marketing support to maximize franchise performance. Matthew Redshaw's leadership ensures the franchise effectively supports seniors needing in-home assistance, reinforcing Assisting Hands' core mission of enabling independent living while championing franchise success and operational excellence within the territory.

    Saima Salahuddin - President

    Saima Salahuddin, the President at Assisting Hands, directs the strategic vision and operational execution for the designated franchise territory. This executive capacity involves leading growth initiatives, ensuring the delivery of high-quality non-medical home care, and fostering the company's characteristic family-like culture. Salahuddin oversees the implementation of the scalable business model, facilitating professional and financial advancement for the franchise. The President leverages the comprehensive training, site visits, and full-service marketing support to maximize franchise performance. Saima Salahuddin's leadership ensures the franchise effectively supports seniors needing in-home assistance, reinforcing Assisting Hands' core mission of enabling independent living while championing franchise success and operational excellence within the territory.

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    Frequently Asked Questions Regarding Assisting Hands Top Executives and Leadership Team

    Who leads Assisting Hands?
    Assisting Hands is led by Karina Teixeira (Chief Executive Officer), along with executives such as Roberto Tirado (President and Chief Executive Officer of Assisting Hands Manassas) and Terri Robbins (Owner & Chief Executive Officer).
    Who is part of Assisting Hands’s executive team?
    The executive team of Assisting Hands includes leaders such as Karina Teixeira (Chief Executive Officer), Roberto Tirado (President and Chief Executive Officer of Assisting Hands Manassas), Terri Robbins (Owner & Chief Executive Officer) and other senior executives.
    How many executives does Assisting Hands have?
    Assisting Hands has 10 executives leading key business areas.
    What roles are included in Assisting Hands’s leadership team?
    The leadership team of Assisting Hands includes roles such as Chief Executive Officer, President and Chief Executive Officer of Assisting Hands Manassas, Owner & Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer.