ASI Executive and Leadership Team

September, 2026

Leadership Overview

ASI has 10 executives leading key functions including strategy, financial oversight, operational scaling, and executive management.

Driven by a commitment to IT distribution excellence, ASI delivers custom integration solutions for servers and notebooks while maintaining a robust market presence across North America.

Leadership Roles at ASI

  • Chief Executive Officer - Doug Suchesk
  • Chief Financial Officer - Tamar Landau
  • Acting Chief Financial Officer - Eileen Richey
  • President - Robert Leblanc
  • President - Charles Benagh
  • President - T. Lavi
  • President - David Prest
  • Chief Operations Officer - Elizabeth Ullmann
  • Senior Executive Manager - Debbie Zeitz
  • Team Captain - Alex Bravo
  • Doug Suchesk - Chief Executive Officer

    Doug Suchesk, the Chief Executive Officer at ASI, directs the overarching corporate strategy and long-term vision for IT product distribution. Overseeing the expansion of custom integration services for servers and NAS systems, the Chief Executive Officer ensures alignment between market demand and technical capabilities. This leadership role involves managing high-level relationships with global technology partners to secure competitive advantages in the hardware sector. By optimizing the organizational structure, Doug Suchesk drives efficiency across all departments, fostering a culture of innovation and operational excellence. The Chief Executive Officer monitors industry trends to pivot the company toward emerging technologies, ensuring sustained growth and market relevance. Through rigorous oversight of the Fremont headquarters, Suchesk maintains the company's position as a premier provider of integrated computing solutions, ultimately securing the financial health and strategic trajectory of the entire enterprise.

    Tamar Landau - Chief Financial Officer

    Tamar Landau, the Chief Financial Officer at ASI, manages the fiscal health and capital allocation strategies for the organization. Overseeing the financial reporting and budgetary planning, the Chief Financial Officer ensures the company maintains liquidity while investing in custom integration infrastructure. This leadership role involves collaborating with the executive team to assess the profitability of various IT product lines and server configurations. By implementing robust financial controls, Tamar Landau mitigates risk and supports the sustainable growth of the business. The Chief Financial Officer analyzes market data to forecast revenue streams, providing the necessary insights for strategic decision-making. Through meticulous management of assets and liabilities, Landau secures the long-term stability of the company, ensuring that all operational initiatives align with the broader fiscal objectives established by the board and executive leadership.

    Eileen Richey - Acting Chief Financial Officer

    Eileen Richey, the Acting Chief Financial Officer at ASI, executes the daily financial operations and maintains the integrity of the accounting systems. Overseeing the cash flow management and internal audits, the Acting Chief Financial Officer ensures compliance with regulatory standards while supporting the procurement of IT components. This leadership role involves coordinating with department heads to optimize spending on custom integration projects and inventory management. By streamlining the financial reporting processes, Eileen Richey enhances transparency and provides actionable data for the executive team. The Acting Chief Financial Officer monitors the fiscal performance of regional operations, identifying opportunities for cost reduction and efficiency gains. Through diligent oversight of the company's financial records, Richey supports the strategic goals of the organization, ensuring that all fiscal activities contribute to the overall success and market competitiveness of the business.

    Robert Leblanc - President

    Robert Leblanc, the President at ASI, leads the strategic development of the company's server and NAS system business units. Overseeing the growth of the enterprise hardware division, the President ensures that the company maintains a strong competitive edge in the custom integration market. This leadership role involves identifying new market opportunities and expanding the reach of the company's technical services across diverse industry sectors. By fostering relationships with key vendors and clients, Robert Leblanc drives revenue growth and strengthens the company's market position. The President collaborates with the executive team to refine the product portfolio, ensuring that all offerings align with current technological advancements. Through the strategic direction of the enterprise hardware division, Leblanc supports the company's mission to provide high-quality, reliable IT solutions, ensuring that the business remains a leader in the distribution and integration space.

    Charles Benagh - President

    Charles Benagh, the President at ASI, manages the strategic expansion of the company's desktop and notebook integration services. Overseeing the development of client-focused solutions, the President ensures that the company delivers high-performance computing hardware tailored to specific business requirements. This leadership role involves optimizing the sales and support channels to better serve the needs of the retail and commercial sectors. By driving initiatives that improve product customization and delivery speed, Charles Benagh enhances the company's value proposition in the competitive IT market. The President works closely with the operations team to ensure that the production of desktops and notebooks remains efficient and scalable. Through the strategic oversight of these product lines, Benagh contributes to the overall growth and market impact of the company, ensuring that the business continues to meet the diverse needs of its customer base.

    T. Lavi - President

    T. Lavi, the President at ASI, directs the strategic initiatives related to the company's IT distribution network and partner ecosystem. Overseeing the management of vendor relationships and supply chain partnerships, the President ensures that the company maintains a robust inventory of high-demand IT products. This leadership role involves analyzing market trends to anticipate shifts in demand for servers, NAS systems, and other hardware components. By optimizing the distribution strategy, T. Lavi drives market penetration and ensures that the company remains a preferred partner for technology providers. The President collaborates with the executive team to align distribution capabilities with the company's custom integration services, creating a seamless experience for clients. Through the strategic management of the distribution network, Lavi supports the company's mission to provide comprehensive IT solutions, ensuring that the business maintains its status as a leader in the industry.

    David Prest - President

    David Prest, the President at ASI, oversees the strategic development of the company's regional market presence and customer acquisition efforts. Overseeing the expansion of the company's footprint, the President ensures that the organization effectively reaches new segments within the IT distribution and integration market. This leadership role involves developing targeted sales strategies and enhancing the company's brand visibility across diverse geographic regions. By driving initiatives that focus on customer retention and service excellence, David Prest strengthens the company's competitive position. The President collaborates with the executive team to identify emerging market opportunities and align the company's resources to capitalize on these trends. Through the strategic management of regional operations, Prest supports the company's mission to provide high-quality IT products and services, ensuring that the business continues to grow and thrive in a dynamic and evolving technological landscape.

    Elizabeth Ullmann - Chief Operations Officer

    Elizabeth Ullmann, the Chief Operations Officer at ASI, directs the end-to-end supply chain and custom integration workflows for notebooks, desktops, and servers. Overseeing the logistics and production facilities, the Chief Operations Officer ensures that all hardware solutions meet rigorous quality standards before reaching the end customer. This leadership role involves managing the operational capacity to handle complex NAS system builds and large-scale IT deployments. By optimizing the assembly processes, Elizabeth Ullmann drives productivity and reduces lead times across the North American market. The Chief Operations Officer collaborates with procurement teams to maintain a steady supply of essential components, preventing bottlenecks in the distribution network. Through the implementation of advanced operational metrics, Ullmann ensures that the company's infrastructure remains scalable and responsive to the evolving needs of the IT industry, directly impacting customer satisfaction and operational efficiency.

    Debbie Zeitz - Senior Executive Manager

    Debbie Zeitz, the Senior Executive Manager at ASI, coordinates cross-functional initiatives to enhance the delivery of IT products and integration services. Overseeing the alignment of internal teams with the company's strategic goals, the Senior Executive Manager ensures that all departments function in harmony to support the distribution mission. This leadership role involves facilitating communication between the sales, technical, and logistics divisions to improve service delivery for complex server and desktop projects. By managing key projects and process improvements, Debbie Zeitz drives operational excellence and supports the company's growth objectives. The Senior Executive Manager monitors performance indicators to identify areas for improvement, implementing solutions that enhance the overall customer experience. Through the effective management of organizational resources, Zeitz ensures that the company remains agile and capable of meeting the demands of a competitive IT landscape, contributing to the long-term success of the business.

    Alex Bravo - Team Captain

    Alex Bravo, the Team Captain at ASI, leads the technical support and integration teams responsible for the assembly of custom server and NAS systems. Overseeing the daily technical operations, the Team Captain ensures that all hardware configurations meet the precise specifications of the clients. This leadership role involves mentoring technical staff and fostering a culture of precision and quality control within the integration facility. By streamlining the assembly and testing processes, Alex Bravo drives efficiency and ensures that all products are delivered on time and to the highest standards. The Team Captain collaborates with the operations and sales teams to resolve technical challenges and provide expert guidance on complex hardware builds. Through the effective management of the technical team, Bravo supports the company's mission to deliver reliable and high-performance IT solutions, ensuring that the business maintains its reputation for technical excellence.

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    Frequently Asked Questions Regarding ASI Top Executives and Leadership Team

    Who leads ASI?
    ASI is led by Doug Suchesk (Chief Executive Officer), along with executives such as Tamar Landau (Chief Financial Officer) and Eileen Richey (Acting Chief Financial Officer).
    Who is part of ASI’s executive team?
    The executive team of ASI includes leaders such as Doug Suchesk (Chief Executive Officer), Tamar Landau (Chief Financial Officer), Eileen Richey (Acting Chief Financial Officer) and other senior executives.
    How many executives does ASI have?
    ASI has 10 executives leading key business areas.
    What roles are included in ASI’s leadership team?
    The leadership team of ASI includes roles such as Chief Executive Officer, Chief Financial Officer, Acting Chief Financial Officer, President, President.