Leadership Overview
ASI has 10 executives leading key functions including strategy, finance, operations, and market development.
Driven by a commitment to excellence, ASI is dedicated to leading the IT product distribution sector through innovative solutions and unparalleled customer service, shaping the future of technology accessibility.
Driven by a commitment to excellence, ASI is dedicated to leading the IT product distribution sector through innovative solutions and unparalleled customer service, shaping the future of technology accessibility.
Leadership Roles at ASI
Yemane Gebre-Michael - Chief Executive Officer
Yemane Gebre-Michael, the Chief Executive Officer at ASI, directs the overarching corporate strategy and operational framework. This leadership position involves guiding ASI's expansion within the IT product distribution market and overseeing the custom integration services for notebooks, desktops, servers, and NAS systems. Gebre-Michael ensures the company's strategic initiatives align with market demands and foster sustainable growth. The Chief Executive Officer's responsibilities extend to cultivating key partnerships and driving innovation across all business units. By setting ambitious goals and championing a culture of performance, Yemane Gebre-Michael solidifies ASI's position as a premier distributor. This executive ensures the company's long-term vision is realized through effective execution and forward-thinking leadership, impacting every facet of the organization's operations and market presence.

Lanning Evans - Chief Financial Officer
Lanning Evans, the Chief Financial Officer at ASI, manages the company's financial health and strategic fiscal planning. This role encompasses overseeing all financial operations, including budgeting, forecasting, and financial reporting, ensuring robust fiscal discipline. Evans is responsible for optimizing financial performance and driving profitability through astute financial management. The Chief Financial Officer's duties include managing capital allocation, assessing investment opportunities, and mitigating financial risks. By providing critical financial insights, Lanning Evans supports executive decision-making and guides the company's financial trajectory. This leadership ensures ASI maintains a strong financial foundation, enabling continued investment in product distribution and custom integration services. Evans's strategic financial oversight is crucial for ASI's sustained market competitiveness and operational efficiency.
Eileen Richey - Acting Chief Financial Officer
Eileen Richey, the Acting Chief Financial Officer at ASI, provides critical financial oversight and supports the company's fiscal operations during this transitional period. Richey's responsibilities include managing day-to-day financial activities, ensuring accurate financial reporting, and assisting with strategic financial planning. This role involves close collaboration with the executive team to maintain financial stability and support business objectives. The Acting Chief Financial Officer's focus is on continuity and efficiency within the finance department, ensuring all financial processes adhere to regulatory standards. Eileen Richey contributes essential financial expertise to guide ASI's fiscal management, supporting its distribution and integration services. Richey's efforts are vital in maintaining investor confidence and operational integrity while the company navigates its financial leadership transition.
Charles Benagh - President
Charles Benagh, the President at ASI, leads strategic market development and expansion initiatives for the company's IT product distribution channels. This executive focuses on identifying new market opportunities and strengthening ASI's presence in key geographic regions. Benagh oversees the sales and marketing strategies designed to drive revenue growth and enhance brand recognition. The President's responsibilities include cultivating relationships with key vendors and clients, ensuring robust partnerships that support ASI's product offerings. Charles Benagh is dedicated to advancing the company's competitive edge through innovative distribution models and superior customer engagement. This leadership ensures ASI remains at the forefront of the IT distribution landscape, adapting to evolving market dynamics.
Robert Leblanc - President
Robert Leblanc, the President at ASI, directs the company's strategic vision for custom integration services, focusing on advanced solutions for notebooks, desktops, servers, and NAS systems. This executive champions technological innovation and ensures ASI's integration capabilities meet the complex demands of modern businesses. Leblanc oversees the development and implementation of cutting-edge integration processes, enhancing product performance and reliability. The President's role involves fostering a culture of technical excellence and driving the adoption of new technologies within the integration division. Robert Leblanc is committed to positioning ASI as a leader in customized IT solutions, providing clients with tailored hardware configurations that optimize their operations. This leadership ensures ASI delivers unparalleled value through specialized integration expertise.
T. Lavi - President
T. Lavi, the President at ASI, oversees the strategic management of vendor relationships and product sourcing for the company's extensive IT product portfolio. This executive ensures that ASI maintains strong partnerships with leading technology manufacturers, securing access to a wide range of high-quality products. Lavi's focus is on optimizing the supply chain to ensure product availability and competitive pricing for ASI's distribution network. The President's responsibilities include negotiating favorable terms with suppliers and identifying emerging technology trends to inform product acquisition strategies. T. Lavi is dedicated to enhancing ASI's product offerings and ensuring the company remains a preferred distributor for both vendors and customers. This leadership drives the procurement excellence that underpins ASI's market success.
David Prest - President
David Prest, the President at ASI, leads the strategic development and execution of the company's customer success initiatives, ensuring exceptional service across all client interactions. This executive focuses on building and maintaining strong client relationships, driving satisfaction and loyalty within ASI's IT product distribution and custom integration sectors. Prest oversees the customer support framework, aiming to resolve inquiries efficiently and effectively. The President's role involves implementing strategies that enhance the overall customer experience, from initial purchase to post-integration support. David Prest is committed to fostering a client-centric culture at ASI, ensuring that every interaction reinforces the company's reputation for reliability and excellence. This leadership is vital for retaining clients and driving repeat business.
Elizabeth Ullmann - Chief Operations Officer
Elizabeth Ullmann, the Chief Operations Officer at ASI, directs the company's operational efficiency and supply chain management. This executive oversees the logistics of IT product distribution, ensuring timely and accurate delivery to clients across various regions. Ullmann's purview includes managing warehouse operations, optimizing inventory levels, and streamlining the custom integration processes for notebooks, desktops, servers, and NAS systems. The Chief Operations Officer is instrumental in enhancing operational workflows to meet market demands and maintain high service standards. Elizabeth Ullmann drives initiatives focused on process improvement and cost reduction within the operational framework. This leadership ensures ASI's distribution network functions seamlessly, supporting the company's commitment to reliable service and product availability.
Debbie Zeitz - Senior Executive Manager
Debbie Zeitz, the Senior Executive Manager at ASI, provides strategic leadership and manages key business initiatives across multiple departments. This role involves overseeing critical projects that enhance ASI's market position in IT product distribution and custom integration services. Zeitz is responsible for driving operational excellence and fostering cross-functional collaboration to achieve corporate objectives. The Senior Executive Manager's duties include developing and implementing strategic plans that align with the company's growth targets. Debbie Zeitz plays a pivotal part in ensuring that ASI's operations, from product sourcing to client delivery, meet the highest standards of quality and efficiency. This executive's broad oversight contributes significantly to the company's overall success and market responsiveness.
Alex Bravo - Team Captain
Alex Bravo, the Team Captain at ASI, leads a specialized unit focused on driving operational excellence within specific project teams. This role involves coordinating team efforts to achieve project milestones related to IT product distribution and custom integration services. Bravo ensures effective communication and collaboration among team members, fostering a productive work environment. The Team Captain's responsibilities include motivating the team, resolving immediate operational challenges, and ensuring adherence to project timelines and quality standards. Alex Bravo contributes to the seamless execution of daily operations by providing direct leadership and support to the team. This individual's focus on team performance is integral to maintaining ASI's operational efficiency and client satisfaction.
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