The Ashtrom Group Executive and Leadership Team

July, 2026

Leadership Overview

The Ashtrom Group has 7 executives leading key functions including strategy, residential development, renewable energy, finance, and human resources.

Driven by a commitment to sustainable solutions, The Ashtrom Group leverages over 60 years of experience in real estate and construction to initiate, execute, market, and manage diverse projects domestically and internationally, impacting multiple sectors.

Leadership Roles at The Ashtrom Group

  • Chief Executive Officer - Gil Gueron
  • Chief Executive Officer (Ashtrom Residences for Rent) - Shamai Kama
  • Chief Executive Officer (Ashtrom Renewable Energy & Concessions) - Yitsik Mermelstein
  • Deputy Chief Executive Officer, Concessions - Yaron Meshorer
  • Chief Executive Officer (Ashtrom Industries) - Sharon Levanter
  • Chief Executive Officer (Ashtrom Residences) - Arnon Friedman
  • Chief Financial Officer - Gal Omer
  • Vice President, Human Resources - Zohar Barak-Haddad
  • Gil Gueron - Chief Executive Officer

    Gil Gueron, the Chief Executive Officer at The Ashtrom Group, directs the overarching corporate strategy and operational execution across all synergistic divisions. Gueron ensures the company's strong financial foundation supports its extensive activities, which span contracting, income-generating properties, residential development, construction industries, renewable energy, franchising, and international operations. Overseeing the integration of these diverse business units, Gil Gueron drives the initiation, execution, marketing, and management of projects, maintaining a focus on sustainable solutions and market impact. This leadership role involves aligning the company's broad portfolio, including residential neighborhoods, infrastructure projects, and advanced building solutions, with long-term growth objectives and market demands. Gueron's strategic direction ensures The Ashtrom Group maintains its position as a leading real estate and construction entity.
    Gil Gueron

    Shamai Kama - Chief Executive Officer (Ashtrom Residences for Rent)

    Shamai Kama, the Chief Executive Officer (Ashtrom Residences for Rent) at The Ashtrom Group, spearheads the strategic development and operational management of the company's rental residential portfolio. Kama focuses on maximizing the value and occupancy of income-generating properties, ensuring a consistent revenue stream and high tenant satisfaction. This leadership position involves overseeing all aspects of the rental residences division, from acquisition and development to ongoing property management and tenant relations. Shamai Kama drives initiatives to expand the rental housing stock, integrating sustainable practices and advanced building solutions to meet evolving market needs. The Chief Executive Officer (Ashtrom Residences for Rent) ensures alignment with The Ashtrom Group's broader mission of delivering quality residential solutions and maintaining a strong financial performance within this specialized sector.
    Shamai Kama

    Yitsik Mermelstein - Chief Executive Officer (Ashtrom Renewable Energy & Concessions)

    Yitsik Mermelstein, the Chief Executive Officer (Ashtrom Renewable Energy & Concessions) at The Ashtrom Group, directs the strategic expansion and operational oversight of the company's renewable energy initiatives and concession-based projects. Mermelstein is responsible for identifying and developing new opportunities in sustainable energy solutions, ensuring compliance with environmental regulations and maximizing energy generation efficiency. This executive role involves managing the full lifecycle of renewable energy projects and securing long-term concessions, contributing to The Ashtrom Group's commitment to sustainable development. Yitsik Mermelstein drives innovation in the energy sector, leveraging the company's strong financial foundation and construction expertise to deliver impactful projects. The Chief Executive Officer (Ashtrom Renewable Energy & Concessions) plays a crucial part in diversifying the company's portfolio and enhancing its international operations.
    Yitsik Mermelstein

    Yaron Meshorer - Deputy Chief Executive Officer, Concessions

    Yaron Meshorer, the Deputy Chief Executive Officer, Concessions at The Ashtrom Group, supports the strategic direction and operational execution of the company's concession-based projects. Meshorer assists in identifying and securing long-term agreements for infrastructure and service delivery, ensuring projects align with The Ashtrom Group's financial objectives and commitment to sustainable development. This role involves close collaboration with the Chief Executive Officer (Ashtrom Renewable Energy & Concessions) to manage project pipelines and operational efficiencies. Yaron Meshorer contributes to the successful initiation and execution of large-scale projects, leveraging the company's extensive experience in contracting and construction industries. The Deputy Chief Executive Officer, Concessions plays a vital part in expanding The Ashtrom Group's presence in key markets and ensuring the long-term viability of its concession portfolio.

    Sharon Levanter - Chief Executive Officer (Ashtrom Industries)

    Sharon Levanter, the Chief Executive Officer (Ashtrom Industries) at The Ashtrom Group, directs the strategic operations and market positioning of the company's industrial and construction materials divisions. Levanter oversees the manufacturing, innovation, and distribution of advanced building solutions and construction-related products, ensuring high quality and efficiency. This leadership role involves driving technological advancements within the industries sector and maintaining robust supply chains to support both domestic and international projects. Sharon Levanter focuses on enhancing the competitive edge of Ashtrom Industries, contributing to the company's reputation for excellence in construction. The Chief Executive Officer (Ashtrom Industries) ensures these industrial activities synergize with the broader real estate development and contracting arms of The Ashtrom Group, reinforcing its comprehensive project management capabilities.
    Sharon Levanter

    Arnon Friedman - Chief Executive Officer (Ashtrom Residences)

    Arnon Friedman, the Chief Executive Officer (Ashtrom Residences) at The Ashtrom Group, leads the strategic planning and execution of residential development projects. Friedman oversees the entire lifecycle of residential neighborhoods, from initial concept and land acquisition to marketing and sales, ensuring projects meet high standards of quality and design. This executive position involves managing diverse residential portfolios, catering to a wide range of client needs and market demands. Arnon Friedman drives innovation in residential construction, integrating sustainable practices and advanced building solutions to create desirable living spaces. The Chief Executive Officer (Ashtrom Residences) ensures these developments contribute significantly to The Ashtrom Group's overall market presence and financial success, reinforcing its role as a major player in Israel's real estate sector.
    Arnon Friedman

    Gal Omer - Chief Financial Officer

    Gal Omer, the Chief Financial Officer at The Ashtrom Group, directs the company's financial strategy, fiscal management, and investment planning across all divisions. Omer is responsible for maintaining the strong financial foundation that supports The Ashtrom Group's extensive activities in real estate, construction, renewable energy, and international operations. This critical role involves overseeing budgeting, financial reporting, risk management, and capital allocation to ensure sustainable growth and profitability. Gal Omer plays a key part in securing financing for major projects and optimizing the financial performance of income-generating properties and residential developments. The Chief Financial Officer ensures adherence to financial regulations and drives initiatives that enhance shareholder value, supporting the company's long-term vision and operational excellence.
    Gal Omer

    Zohar Barak-Haddad - Vice President, Human Resources

    Zohar Barak-Haddad, the Vice President, Human Resources at The Ashtrom Group, leads the strategic development and implementation of human capital initiatives across the organization. Barak-Haddad oversees talent acquisition, employee development, compensation and benefits, and fostering a positive organizational culture that supports The Ashtrom Group's diverse operations in contracting, real estate, and construction industries. This executive role is crucial for attracting and retaining skilled professionals necessary for the company's domestic and international projects. Zohar Barak-Haddad ensures HR policies align with the company's commitment to sustainable solutions and its synergistic divisional structure. The Vice President, Human Resources drives programs that enhance employee engagement and support the company's growth objectives, playing an integral part in the overall success of The Ashtrom Group.

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    Frequently Asked Questions Regarding The Ashtrom Group Top Executives and Leadership Team

    Who leads The Ashtrom Group?
    The Ashtrom Group is led by Gil Gueron (Chief Executive Officer), along with executives such as Shamai Kama (Chief Executive Officer (Ashtrom Residences for Rent)) and Yitsik Mermelstein (Chief Executive Officer (Ashtrom Renewable Energy & Concessions)).
    Who is part of The Ashtrom Group’s executive team?
    The executive team of The Ashtrom Group includes leaders such as Gil Gueron (Chief Executive Officer), Shamai Kama (Chief Executive Officer (Ashtrom Residences for Rent)), Yitsik Mermelstein (Chief Executive Officer (Ashtrom Renewable Energy & Concessions)) and other senior executives.
    How many executives does The Ashtrom Group have?
    The Ashtrom Group has 8 executives leading key business areas.
    What roles are included in The Ashtrom Group’s leadership team?
    The leadership team of The Ashtrom Group includes roles such as Chief Executive Officer, Chief Executive Officer (Ashtrom Residences for Rent), Chief Executive Officer (Ashtrom Renewable Energy & Concessions), Deputy Chief Executive Officer, Concessions, Chief Executive Officer (Ashtrom Industries).