Leadership Overview
Asendia has 5 executives leading key functions including revenue growth, financial oversight, information technology, and global logistics operations.
Focused on seamless international e-commerce delivery, Asendia empowers global brands by simplifying cross-border logistics and marketplace management through innovative, scalable, and reliable shipping solutions.
Focused on seamless international e-commerce delivery, Asendia empowers global brands by simplifying cross-border logistics and marketplace management through innovative, scalable, and reliable shipping solutions.
Leadership Roles at Asendia
Kelly Kaminski - Chief Financial Officer (USA)
Kelly Kaminski, the Chief Financial Officer (USA) at Asendia, manages all fiscal operations and capital allocation strategies across North American markets. Overseeing the financial planning and analysis departments, the Chief Financial Officer (USA) ensures rigorous compliance with international accounting standards while supporting the company's e-commerce logistics expansion. This leadership role involves evaluating investment opportunities in parcel delivery infrastructure to maximize operational efficiency. By monitoring cash flow and budgetary performance, Kelly Kaminski directly impacts the profitability of regional initiatives. Kaminski secures the financial health of the organization through disciplined risk management and strategic forecasting. The Chief Financial Officer (USA) collaborates with executive leadership to align capital expenditures with long-term growth objectives. Through the oversight of financial reporting, the Chief Financial Officer (USA) provides the transparency necessary for informed decision-making. Ultimately, Kaminski strengthens the fiscal foundation required to support the company's mission of delivering seamless global shipping solutions.

Robert Puppa - Chief Operating Officer (USA)
Robert Puppa, the Chief Operating Officer (USA) at Asendia, manages the daily execution of logistics and parcel distribution networks throughout North America. Overseeing the fulfillment centers and last-mile delivery partners, the Chief Operating Officer (USA) ensures operational excellence and timely service delivery for international e-commerce clients. This leadership role involves streamlining supply chain processes to reduce transit times and improve overall service reliability. By driving efficiency in warehouse management, Robert Puppa directly impacts the customer satisfaction metrics of the organization. Puppa secures operational stability through the implementation of lean methodologies and rigorous quality control standards. The Chief Operating Officer (USA) coordinates with regional managers to align local logistics capabilities with global service requirements. Through the optimization of distribution workflows, the Chief Operating Officer (USA) enhances the company's ability to handle complex parcel volumes. Ultimately, Puppa maintains the high standards of service that define the company's reputation in the competitive North American logistics sector.
Douglas Longobardi - Chief Revenue Officer
Douglas Longobardi, the Chief Revenue Officer at Asendia, directs all global sales strategies to expand market share within the international e-commerce sector. Overseeing the commercial teams, the Chief Revenue Officer ensures alignment with corporate growth targets by optimizing client acquisition pipelines. This leadership role involves architecting high-impact partnerships that leverage the company's logistics network to solve complex cross-border shipping challenges. By driving revenue initiatives across diverse markets, Douglas Longobardi directly impacts the financial trajectory of the organization. Longobardi secures long-term stability through the implementation of data-driven sales methodologies. The Chief Revenue Officer maintains constant communication with the Board to refine pricing models and service offerings. Through the integration of advanced marketplace management tools, the Chief Revenue Officer enhances the value proposition for global retailers. Ultimately, Longobardi fosters a culture of performance that sustains competitive advantages in the rapidly evolving global transportation landscape.
Muhd Sopri - Chief Information Officer (APAC)
Muhd Sopri, the Chief Information Officer (APAC) at Asendia, architects the digital infrastructure and technology roadmap for operations across the Asia-Pacific region. Overseeing the IT department, the Chief Information Officer (APAC) ensures the seamless integration of webshop software and logistics tracking systems to enhance customer experiences. This leadership role involves implementing cybersecurity protocols and scalable cloud solutions that support the company's international parcel delivery services. By driving digital transformation initiatives, Muhd Sopri directly impacts the operational agility of the organization. Sopri secures the integrity of data systems through proactive maintenance and innovative software deployment. The Chief Information Officer (APAC) collaborates with global technology teams to standardize platforms and improve cross-border connectivity. Through the optimization of technical resources, the Chief Information Officer (APAC) enables the company to meet the high-volume demands of modern e-commerce. Ultimately, Sopri provides the technological backbone necessary for maintaining a competitive edge in the complex APAC logistics market.
Carl Hemus - Chief Operations Officer
Carl Hemus, the Chief Operations Officer at Asendia, directs the global strategy for international mail and parcel processing networks. Overseeing the cross-border logistics framework, the Chief Operations Officer ensures the synchronization of global hubs and transportation partners to facilitate seamless document and package delivery. This leadership role involves designing scalable operational models that adapt to the fluctuating demands of the global e-commerce market. By driving improvements in network connectivity, Carl Hemus directly impacts the speed and reliability of international shipments. Hemus secures the operational integrity of the company through the oversight of global logistics standards and performance metrics. The Chief Operations Officer collaborates with executive leadership to integrate new technologies into the existing distribution infrastructure. Through the management of complex international supply chains, the Chief Operations Officer ensures that the company meets its commitment to global connectivity. Ultimately, Hemus optimizes the global operational footprint to support the company's long-term growth and service excellence.
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