Asendia Executive and Leadership Team

October, 2026

Leadership Overview

Asendia has 5 executives leading key functions including strategy, revenue generation, information technology, and global operations.

Focused on seamless international e-commerce logistics, Asendia delivers comprehensive parcel and mail solutions to global markets while optimizing cross-border supply chains for diverse retail partners.

Leadership Roles at Asendia

  • Chief Executive Officer, Asendia (USA) - Rob DiVincenzo
  • Chief Operating Officer (USA) - Robert Puppa
  • Chief Revenue Officer - Douglas Longobardi
  • Chief Information Officer (APAC) - Muhd Sopri
  • Chief Operations Officer - Carl Hemus
  • Rob DiVincenzo - Chief Executive Officer, Asendia (USA)

    Rob DiVincenzo, the Chief Executive Officer, Asendia (USA) at Asendia, directs the strategic vision for North American operations. Overseeing the expansion of international e-commerce delivery services, the Chief Executive Officer, Asendia (USA) ensures alignment with global logistics standards. This leadership role involves managing complex parcel distribution networks and fostering partnerships with major marketplace platforms. By driving growth across the United States, Rob DiVincenzo directly impacts the company's ability to connect domestic retailers with international consumers. DiVincenzo maintains rigorous oversight of regional performance metrics, ensuring that service quality remains high during periods of rapid scaling. Through the implementation of advanced logistics frameworks, the Chief Executive Officer, Asendia (USA) secures a competitive advantage in the North American freight sector. Ultimately, DiVincenzo optimizes the delivery infrastructure to support the evolving needs of global e-commerce businesses.
    Rob DiVincenzo

    Robert Puppa - Chief Operating Officer (USA)

    Robert Puppa, the Chief Operating Officer (USA) at Asendia, directs the daily execution of logistics and parcel processing within the United States. Overseeing the management of distribution centers and last-mile delivery networks, the Chief Operating Officer (USA) ensures operational efficiency and service reliability. This leadership role involves streamlining workflows for document and parcel handling to meet strict international shipping deadlines. By optimizing warehouse throughput and carrier relationships, Robert Puppa directly impacts the speed and accuracy of North American operations. Puppa monitors performance KPIs to identify bottlenecks and implement process improvements across the regional network. Through the coordination of logistics teams, the Chief Operating Officer (USA) supports the company's commitment to high-quality cross-border delivery. Ultimately, Puppa maintains the operational integrity required to handle the complex demands of modern e-commerce logistics within the competitive American market.

    Douglas Longobardi - Chief Revenue Officer

    Douglas Longobardi, the Chief Revenue Officer at Asendia, directs all commercial growth initiatives and sales strategies. Overseeing the acquisition of new enterprise clients, the Chief Revenue Officer ensures consistent revenue streams across international markets. This leadership role involves coordinating with marketing and product teams to refine the value proposition for e-commerce software and logistics services. By optimizing the sales funnel and pricing models, Douglas Longobardi directly impacts the company's financial trajectory. Longobardi monitors market trends to identify emerging opportunities for parcel and document delivery expansion. Through the development of high-performing sales teams, the Chief Revenue Officer drives market penetration in key regions. Ultimately, Longobardi secures long-term financial stability by aligning commercial efforts with the broader mission of providing efficient, global shipping solutions to diverse retail partners.

    Muhd Sopri - Chief Information Officer (APAC)

    Muhd Sopri, the Chief Information Officer (APAC) at Asendia, directs the digital transformation and technological infrastructure across the Asia-Pacific region. Overseeing the integration of webshop software and marketplace management tools, the Chief Information Officer (APAC) ensures seamless data flow for international logistics operations. This leadership role involves architecting scalable cloud solutions that support high-volume parcel tracking and delivery management. By enhancing cybersecurity protocols and system reliability, Muhd Sopri directly impacts the efficiency of regional supply chains. Sopri collaborates with global IT leadership to standardize technical platforms, ensuring consistent service delivery for APAC clients. Through the deployment of innovative software solutions, the Chief Information Officer (APAC) drives operational excellence and digital agility. Ultimately, Sopri maintains the technological backbone necessary for the company to provide reliable, real-time logistics data to customers throughout the Asia-Pacific market.
    Muhd Sopri

    Carl Hemus - Chief Operations Officer

    Carl Hemus, the Chief Operations Officer at Asendia, directs the overarching global operational strategy and supply chain architecture. Overseeing the standardization of logistics processes across international borders, the Chief Operations Officer ensures consistency in service delivery for global clients. This leadership role involves managing the complex interplay between international mail, parcel distribution, and marketplace management services. By optimizing global network capacity and carrier partnerships, Carl Hemus directly impacts the company's ability to scale operations efficiently. Hemus collaborates with regional leaders to align operational goals with the broader corporate mission of global e-commerce enablement. Through the implementation of lean management practices, the Chief Operations Officer drives continuous improvement in service quality and cost-effectiveness. Ultimately, Hemus maintains the operational framework that allows the company to provide reliable, end-to-end logistics solutions to retailers operating on a global scale.

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    Frequently Asked Questions Regarding Asendia Top Executives and Leadership Team

    Who leads Asendia?
    Asendia is led by Rob DiVincenzo (Chief Executive Officer, Asendia (USA)), along with executives such as Robert Puppa (Chief Operating Officer (USA)) and Douglas Longobardi (Chief Revenue Officer).
    Who is part of Asendia’s executive team?
    The executive team of Asendia includes leaders such as Rob DiVincenzo (Chief Executive Officer, Asendia (USA)), Robert Puppa (Chief Operating Officer (USA)), Douglas Longobardi (Chief Revenue Officer) and other senior executives.
    How many executives does Asendia have?
    Asendia has 5 executives leading key business areas.
    What roles are included in Asendia’s leadership team?
    The leadership team of Asendia includes roles such as Chief Executive Officer, Asendia (USA), Chief Operating Officer (USA), Chief Revenue Officer, Chief Information Officer (APAC), Chief Operations Officer.