Asendia Executive and Leadership Team

September, 2026

Leadership Overview

Asendia has 6 executives leading key functions including strategy, revenue growth, information technology, financial management, and global operations.

Focused on seamless international e-commerce logistics, Asendia delivers comprehensive parcel and mail solutions while optimizing cross-border trade through advanced software integration and marketplace management expertise.

Leadership Roles at Asendia

  • Chief Executive Officer, Asendia (USA) - Rob DiVincenzo
  • Chief Financial Officer (USA) - Kelly Kaminski
  • Chief Operating Officer (USA) - Robert Puppa
  • Chief Revenue Officer - Douglas Longobardi
  • Chief Information Officer (APAC) - Muhd Sopri
  • Chief Operations Officer - Carl Hemus
  • Rob DiVincenzo - Chief Executive Officer, Asendia (USA)

    Rob DiVincenzo, the Chief Executive Officer, Asendia (USA) at Asendia, directs all North American strategic initiatives for international e-commerce and mail delivery. Overseeing the expansion of parcel logistics across the region, the Chief Executive Officer, Asendia (USA) ensures alignment between local market demands and global service standards. This leadership role involves managing complex supply chain networks to facilitate efficient cross-border shipping for diverse retail clients. By prioritizing technological integration and operational excellence, Rob DiVincenzo drives the company toward increased market share within the competitive logistics landscape. The Chief Executive Officer, Asendia (USA) maintains constant communication with the board to refine long-term growth objectives. Through rigorous oversight of regional performance metrics, the Chief Executive Officer, Asendia (USA) secures the stability of the North American business unit while fostering innovation in parcel handling and document distribution services.
    Rob DiVincenzo

    Kelly Kaminski - Chief Financial Officer (USA)

    Kelly Kaminski, the Chief Financial Officer (USA) at Asendia, directs all fiscal planning, budgeting, and financial reporting for the North American division. Overseeing the financial health of the organization, the Chief Financial Officer (USA) ensures compliance with regulatory standards while managing capital allocation for logistics infrastructure. This leadership role involves analyzing market trends to forecast revenue and mitigate risks associated with international parcel delivery. By optimizing cost structures, Kelly Kaminski directly supports the company's ability to provide competitive shipping rates to e-commerce clients. The Chief Financial Officer (USA) collaborates with executive leadership to evaluate investment opportunities in new technology and regional expansion. Through rigorous financial oversight, the Chief Financial Officer (USA) maintains the fiscal discipline required to sustain long-term profitability. Ultimately, the Chief Financial Officer (USA) provides the strategic financial insights necessary to navigate the volatile transportation sector and ensure the continued success of the North American operations.
    Kelly Kaminski

    Robert Puppa - Chief Operating Officer (USA)

    Robert Puppa, the Chief Operating Officer (USA) at Asendia, manages the internal scaling of logistics networks and warehouse operations across North America. Overseeing the daily execution of parcel and mail processing, the Chief Operating Officer (USA) ensures that service level agreements remain consistent for all e-commerce partners. This leadership role involves streamlining operational workflows to increase throughput and reduce delivery times for international shipments. By optimizing the physical distribution network, Robert Puppa directly impacts the efficiency of the company's logistics services. The Chief Operating Officer (USA) collaborates with regional managers to implement best practices in parcel handling and document management. Through the continuous improvement of operational processes, the Chief Operating Officer (USA) drives productivity gains and enhances the overall quality of the customer experience. Ultimately, the Chief Operating Officer (USA) secures the operational stability required to meet the high-volume demands of the modern global e-commerce market.

    Douglas Longobardi - Chief Revenue Officer

    Douglas Longobardi, the Chief Revenue Officer at Asendia, manages all commercial growth strategies and client acquisition efforts for international e-commerce solutions. Overseeing the sales teams, the Chief Revenue Officer ensures the effective promotion of parcel and mail delivery services to global retailers. This leadership role involves identifying new market opportunities and optimizing pricing structures to maximize profitability. By aligning revenue targets with the company's logistics capabilities, Douglas Longobardi directly impacts the financial trajectory of the organization. The Chief Revenue Officer collaborates with marketing and operations departments to streamline the customer journey from webshop software to final delivery. Through the implementation of data-driven sales methodologies, the Chief Revenue Officer secures long-term partnerships with major marketplace platforms. Ultimately, the Chief Revenue Officer maintains a focus on sustainable revenue expansion while navigating the complexities of the global transportation industry to ensure consistent business performance.

    Muhd Sopri - Chief Information Officer (APAC)

    Muhd Sopri, the Chief Information Officer (APAC) at Asendia, architects the digital infrastructure supporting international logistics and e-commerce operations across the Asia-Pacific region. Overseeing the deployment of advanced webshop software and marketplace management tools, the Chief Information Officer (APAC) ensures seamless data flow for cross-border parcel tracking. This leadership role involves managing cybersecurity protocols and IT systems to maintain high service reliability for regional clients. By optimizing technical platforms, Muhd Sopri directly supports the efficiency of the company's global supply chain. The Chief Information Officer (APAC) collaborates with international teams to standardize digital processes and enhance user experiences for e-commerce merchants. Through the integration of scalable cloud solutions, the Chief Information Officer (APAC) drives digital transformation initiatives that improve delivery speed and accuracy. Ultimately, the Chief Information Officer (APAC) secures the technological foundation necessary for sustained growth within the complex APAC logistics market.
    Muhd Sopri

    Carl Hemus - Chief Operations Officer

    Carl Hemus, the Chief Operations Officer at Asendia, directs the global supply chain strategy and international logistics network for the entire organization. Overseeing the coordination of cross-border parcel and mail delivery, the Chief Operations Officer ensures that global operations align with the company's mission of simplifying international e-commerce. This leadership role involves managing relationships with global carriers and optimizing the transit routes that connect diverse markets. By focusing on the macro-level integration of logistics services, Carl Hemus directly supports the company's ability to provide reliable, end-to-end shipping solutions. The Chief Operations Officer collaborates with regional leaders to standardize operational procedures and enhance global service capabilities. Through the implementation of innovative logistics frameworks, the Chief Operations Officer drives efficiency across the entire international network. Ultimately, the Chief Operations Officer secures the operational backbone of the company, ensuring that global parcel and document delivery remains seamless and scalable for all international clients.

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    Frequently Asked Questions Regarding Asendia Top Executives and Leadership Team

    Who leads Asendia?
    Asendia is led by Rob DiVincenzo (Chief Executive Officer, Asendia (USA)), along with executives such as Kelly Kaminski (Chief Financial Officer (USA)) and Robert Puppa (Chief Operating Officer (USA)).
    Who is part of Asendia’s executive team?
    The executive team of Asendia includes leaders such as Rob DiVincenzo (Chief Executive Officer, Asendia (USA)), Kelly Kaminski (Chief Financial Officer (USA)), Robert Puppa (Chief Operating Officer (USA)) and other senior executives.
    How many executives does Asendia have?
    Asendia has 6 executives leading key business areas.
    What roles are included in Asendia’s leadership team?
    The leadership team of Asendia includes roles such as Chief Executive Officer, Asendia (USA), Chief Financial Officer (USA), Chief Operating Officer (USA), Chief Revenue Officer, Chief Information Officer (APAC).