AWH Executive and Leadership Team

July, 2026

Leadership Overview

AWH has 4 executives leading key functions including strategy, finance, operations, and governance.

Driven by innovation, AWH is dedicated to cultivating, manufacturing, and distributing premium cannabis consumer packaged goods across the United States, shaping the future of the industry through quality and accessibility.

Leadership Roles at AWH

  • Chief Executive Officer - Samuel Brill
  • Chief Financial Officer - Roman Nemchenko
  • Founder & President & Director - Francis Perullo
  • Chief Operations Officer - Michael McLaughlin
  • Samuel Brill - Chief Executive Officer

    Samuel Brill, the Chief Executive Officer at AWH, directs the overarching corporate strategy and operational execution. Brill guides the company's expansion in the cannabis sector, focusing on market penetration and brand development across multiple states. Overseeing the cultivation, manufacturing, and distribution arms, Samuel Brill ensures seamless integration of all business units to meet consumer demand for diverse cannabis products. This leadership role involves fostering innovation in product development, including flowers, pre-rolls, concentrates, vapes, and edibles, under established brands like Common Goods and Ozone. Brill's strategic vision drives AWH's commitment to quality and compliance within the evolving regulatory landscape. The Chief Executive Officer's mandate includes maximizing shareholder value through disciplined growth initiatives and operational efficiencies, solidifying AWH's position as a leader in the United States cannabis market.

    Roman Nemchenko - Chief Financial Officer

    Roman Nemchenko, the Chief Financial Officer at AWH, manages all financial operations and strategic fiscal planning. Nemchenko oversees capital allocation, financial reporting, and investor relations, ensuring robust financial health for the organization. The Chief Financial Officer's responsibilities extend to managing budgets, forecasting revenue, and optimizing cost structures across cultivation, manufacturing, and distribution. Roman Nemchenko plays a critical part in securing funding and managing financial risks inherent in the dynamic cannabis industry. This executive drives financial strategies that support AWH's growth objectives and brand expansion, including the development and marketing of products under brands such as SimplyHerb and Royale. By maintaining stringent financial controls and pursuing strategic investments, Nemchenko ensures sustainable profitability and enhances the company's market valuation.
    Roman Nemchenko

    Francis Perullo - Founder & President & Director

    Francis Perullo, the Founder & President & Director at AWH, provides foundational leadership and strategic direction for the company. Perullo's role encompasses guiding the company's vision and ensuring alignment with its core mission of delivering high-quality cannabis products. As Founder, Francis Perullo brings extensive industry insight to the board and executive team, influencing corporate governance and long-term strategic planning. The President's responsibilities include fostering key stakeholder relationships and championing the company's growth initiatives across cultivation, manufacturing, and distribution. Perullo's involvement ensures that AWH's operations, including the development of brands like Miss Grass and Flower by Edie Parker, remain true to the company's founding principles of quality and innovation. This leadership position is integral to maintaining AWH's competitive edge and commitment to responsible industry practices.
    Francis Perullo

    Michael McLaughlin - Chief Operations Officer

    Michael McLaughlin, the Chief Operations Officer at AWH, directs the day-to-day operational activities across all facilities. McLaughlin oversees the entire supply chain, from cultivation and manufacturing to distribution, ensuring efficiency and quality control. The Chief Operations Officer's purview includes optimizing production processes for cannabis consumer packaged goods, such as flowers, vapes, and edibles, under brands like Ozone Reserve and Effin'. Michael McLaughlin drives operational excellence by implementing best practices in facility management and logistics, supporting the company's nationwide presence. This leadership position involves managing cross-functional teams to achieve production targets and maintain compliance with state and federal regulations. McLaughlin's focus on operational scalability and resource management is crucial for AWH's continued expansion and market leadership in the United States.

    Explore Leadership Teams in Food & Beverage

    Frequently Asked Questions Regarding AWH Top Executives and Leadership Team

    Who leads AWH?
    AWH is led by Samuel Brill (Chief Executive Officer), along with executives such as Roman Nemchenko (Chief Financial Officer) and Francis Perullo (Founder & President & Director).
    Who is part of AWH’s executive team?
    The executive team of AWH includes leaders such as Samuel Brill (Chief Executive Officer), Roman Nemchenko (Chief Financial Officer), Francis Perullo (Founder & President & Director) and other senior executives.
    How many executives does AWH have?
    AWH has 4 executives leading key business areas.
    What roles are included in AWH’s leadership team?
    The leadership team of AWH includes roles such as Chief Executive Officer, Chief Financial Officer, Founder & President & Director, Chief Operations Officer.