AWH Executive and Leadership Team

August, 2026

Leadership Overview

AWH has 4 executives leading key functions including strategy, finance, operations, and corporate governance.

Focused on expanding the reach of premium cannabis products, AWH maintains a commitment to high-quality cultivation and distribution standards across the United States market.

Leadership Roles at AWH

  • Chief Executive Officer - Jassie Montanera
  • Chief Financial Officer - Roman Nemchenko
  • Founder & President & Director - Frank Perullo
  • Chief Operations Officer - Michael McLaughlin
  • Jassie Montanera - Chief Executive Officer

    Jassie Montanera, the Chief Executive Officer at AWH, directs the overarching corporate strategy for the cultivation, manufacture, and distribution of cannabis consumer packaged goods. Montanera architects long-term growth initiatives while overseeing the integration of diverse brands like Ozone and Lowell Smokes into the national portfolio. By aligning executive leadership with market demands, the Chief Executive Officer ensures consistent operational excellence across all United States facilities. This leadership role involves constant evaluation of the competitive landscape to maintain a dominant position in the cannabis sector. Through rigorous oversight of brand performance and supply chain efficiency, Jassie Montanera drives the company toward sustainable profitability. The Chief Executive Officer also manages critical relationships with the Board to facilitate capital allocation and strategic expansion. Ultimately, Montanera secures the future of the organization by fostering innovation in product development and maintaining strict adherence to regulatory standards across all regional operations.

    Roman Nemchenko - Chief Financial Officer

    Roman Nemchenko, the Chief Financial Officer at AWH, manages the fiscal health and capital structure of the organization. Nemchenko architects financial reporting frameworks that support the cultivation and distribution of cannabis products across the United States. By analyzing revenue streams from brands like SimplyHerb and Binske, the Chief Financial Officer optimizes resource allocation to maximize shareholder value. This leadership role involves coordinating with the executive team to ensure liquidity for facility expansion and operational scaling. Roman Nemchenko drives financial transparency and risk management protocols to protect the company against market volatility. Through precise budgeting and forecasting, the Chief Financial Officer supports the strategic objectives of the business. Nemchenko also oversees investor relations and financial compliance, ensuring that all fiscal activities align with the broader mission of the company. Ultimately, the Chief Financial Officer maintains the financial stability required to sustain long-term growth in the competitive cannabis industry.
    Roman Nemchenko

    Frank Perullo - Founder & President & Director

    Frank Perullo, the Founder & President & Director at AWH, drives the foundational vision and corporate governance of the organization. Perullo architects the strategic direction for the cultivation and distribution of cannabis products, ensuring alignment with the core mission of the company. By providing leadership to the Board and executive team, the Founder & President & Director shapes the long-term trajectory of the business. This leadership role involves fostering partnerships and identifying new market opportunities for brands like Miss Grass and 1906. Frank Perullo drives the expansion of the company footprint across the United States, focusing on sustainable growth and brand equity. Through active participation in governance, the Founder & President & Director ensures that all corporate activities reflect the values and standards of the organization. Perullo also manages high-level stakeholder engagement to support the ongoing development of the cannabis portfolio. Ultimately, the Founder & President & Director secures the strategic integrity of the company.
    Frank Perullo

    Michael McLaughlin - Chief Operations Officer

    Michael McLaughlin, the Chief Operations Officer at AWH, directs the daily management of cannabis cultivation facilities and dispensary networks. McLaughlin architects scalable operational processes that ensure the consistent production of flowers, concentrates, and edibles. By overseeing the logistics of the supply chain, the Chief Operations Officer maintains high product availability for brands like Common Goods and Effin'. This leadership role involves optimizing facility performance to meet the growing demand for cannabis consumer packaged goods across the United States. Michael McLaughlin drives efficiency in manufacturing and distribution, ensuring that all operations adhere to strict quality control standards. Through the implementation of advanced technology in cultivation, the Chief Operations Officer enhances output and reduces waste. McLaughlin also coordinates with regional managers to streamline dispensary workflows and improve customer experiences. Ultimately, the Chief Operations Officer secures the operational foundation necessary for the company to maintain a leading market position.

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    Frequently Asked Questions Regarding AWH Top Executives and Leadership Team

    Who leads AWH?
    AWH is led by Jassie Montanera (Chief Executive Officer), along with executives such as Roman Nemchenko (Chief Financial Officer) and Frank Perullo (Founder & President & Director).
    Who is part of AWH’s executive team?
    The executive team of AWH includes leaders such as Jassie Montanera (Chief Executive Officer), Roman Nemchenko (Chief Financial Officer), Frank Perullo (Founder & President & Director) and other senior executives.
    How many executives does AWH have?
    AWH has 4 executives leading key business areas.
    What roles are included in AWH’s leadership team?
    The leadership team of AWH includes roles such as Chief Executive Officer, Chief Financial Officer, Founder & President & Director, Chief Operations Officer.