Arcis Golf Executive and Leadership Team

Herschel West, the Chief Executive Officer at Arcis Golf, directs the overarching strategy and vision for the company's premier golf facilities and private clubs across the United States. West guides the transformation of Arcis Golf properties into inclusive lifestyle hubs, integrating dynamic programming and amenities that enhance diverse playing experiences. This leadership focuses on elevating the golf and country club lifestyle to a standard that surpasses the needs of family, friends, and guests. The Chief Executive Officer champions innovative management practices, ensuring Arcis Golf reinvents the modern club experience to resonate with contemporary consumer lifestyles and appeal to the entire family. West's strategic direction emphasizes broadening appeal through enhanced service levels, amenities, and content across all properties, solidifying Arcis Golf's position as an industry leader. Herschel West's executive oversight ensures continuous improvement and market relevance.

Joseph Gould, the Chief Operating Officer at Arcis Golf, executes the operational strategies that transform golf facilities into inclusive lifestyle hubs. Gould oversees the day-to-day management of Arcis Golf properties, ensuring dynamic programming and unrivaled amenities complement diverse playing experiences. This operational leadership enhances the golf and country club lifestyle, aiming to exceed the needs and expectations of family, friends, co-workers, and guests. The Chief Operating Officer drives innovative management practices, reinforcing Arcis Golf's reinvention of the modern club experience to be more relevant to today's consumers and appealing to the entire family. Gould's focus includes enhancing service levels, amenities, and content across all properties to broaden appeal for members and guests. Joseph Gould's operational expertise ensures the seamless delivery of Arcis Golf's vision for excellence and market relevance.

Christian Crocker, the Chief Marketing Officer at Arcis Golf, architects the marketing strategies that position Arcis Golf properties as inclusive lifestyle hubs. Crocker directs the development and execution of dynamic programming and amenity showcases designed to complement diverse playing experiences and enhance the golf and country club lifestyle. This marketing leadership ensures Arcis Golf's offerings exceed the needs and expectations of family, friends, co-workers, and guests. The Chief Marketing Officer spearheads innovative campaigns that reinvent the modern club experience, making it more relevant to today's consumers and appealing to the entire family with expanded choices. Crocker's initiatives focus on enhancing service levels, amenities, and content to broaden the appeal for members and guests across all properties. Christian Crocker's strategic marketing drives brand perception and consumer engagement for Arcis Golf.

Ronald Massey, the Chief Human Resources Officer at Arcis Golf, cultivates the talent and culture essential for transforming golf facilities into inclusive lifestyle hubs. Massey oversees human capital strategies that support dynamic programming and unrivaled amenities, enhancing the golf and country club lifestyle to exceed the needs and expectations of family, friends, co-workers, and guests. This HR leadership ensures Arcis Golf's best-in-class team drives innovative management practices, reinventing the modern club experience to be relevant to today's consumers and appealing to the entire family. The Chief Human Resources Officer focuses on enhancing service levels, amenities, and content by developing and empowering the workforce that delivers these improvements across all properties. Ronald Massey's expertise in human resources strengthens the organizational foundation for Arcis Golf's continued growth and member satisfaction.