Arca Continental Executive and Leadership Team

May, 2026

Leadership Overview

Arca Continental has 8 executives leading key functions including strategy, finance, human resources, information technology, legal, and regional operations.

Driven by a commitment to operational excellence, Arca Continental is dedicated to producing, distributing, and marketing non-alcoholic beverages and snacks, solidifying its significant market presence across North America and Ecuador.

Leadership Roles at Arca Continental

  • Chief Executive Officer - Francisco Egloff
  • Chief Financial Officer - Adrian Wong-Boren
  • Interim Chief Financial Officer - Eduardo Alonso
  • President, Arca Continental Coca-Cola Southwest Beverages - Jean Tissot
  • Chief Human Resources Officer - Denise Martinez
  • Director, Information Technology & Chief Information Officer - Mauricio Bremer
  • Chief Legal Officer - Jaime Sánchez Fernández
  • Jefe De Mercadotecnia - Arturo Zamar
  • Francisco Egloff - Chief Executive Officer

    Francisco Egloff, the Chief Executive Officer at Arca Continental, directs the overarching corporate strategy and operational execution. Egloff guides the company's expansion and market penetration for non-alcoholic beverages under The Coca-Cola Company brand and snacks via the Bokados brand. This leadership role involves aligning all business units with the company's mission of sustainable growth and profitability. Egloff ensures that Arca Continental maintains its competitive edge in dynamic markets across Mexico, Ecuador, and the United States. The Chief Executive Officer's focus remains on driving innovation and operational efficiency throughout the organization. By fostering a culture of accountability, Francisco Egloff empowers teams to achieve ambitious targets and deliver exceptional value to stakeholders, solidifying the company's position as a leading beverage and snack producer.

    Adrian Wong-Boren - Chief Financial Officer

    Adrian Wong-Boren, the Chief Financial Officer at Arca Continental, oversees all financial operations, planning, and reporting. Wong-Boren manages capital allocation, investment strategies, and financial risk management to support the company's growth objectives. This critical function ensures the fiscal health and stability required for Arca Continental's extensive production and distribution networks. The Chief Financial Officer's responsibilities include optimizing financial performance across all regions, including Mexico, Ecuador, and the United States. Adrian Wong-Boren works closely with other executives to develop financial models that support strategic initiatives and market expansion. By maintaining rigorous financial discipline, Wong-Boren ensures compliance with regulatory requirements and enhances shareholder value, underpinning the company's long-term success.

    Eduardo Alonso - Interim Chief Financial Officer

    Eduardo Alonso, the Interim Chief Financial Officer at Arca Continental, provides critical financial oversight during a transitional period. Alonso supports the ongoing financial management and strategic planning initiatives, ensuring continuity in fiscal operations. This role involves close collaboration with the finance department to maintain robust reporting and analysis for Arca Continental's diverse business segments. The Interim Chief Financial Officer's focus is on upholding financial integrity and supporting executive decisions related to beverage and snack production and distribution. Eduardo Alonso contributes to the company's financial stability by managing resources effectively across its operational territories. By ensuring adherence to financial protocols, Alonso safeguards the company's assets and supports its market objectives.

    Jean Tissot - President, Arca Continental Coca-Cola Southwest Beverages

    Jean Tissot, the President, Arca Continental Coca-Cola Southwest Beverages at Arca Continental, directs the strategic operations and market performance for the Coca-Cola Southwest Beverages division. Tissot oversees the production, distribution, and sales of The Coca-Cola Company's non-alcoholic beverages within this key region. This leadership role is vital for driving regional growth, optimizing supply chain logistics, and ensuring strong customer relationships. The President's focus includes enhancing market share and operational efficiency through innovative strategies. Jean Tissot collaborates with executive leadership to align regional objectives with the company's broader corporate goals. By leading this significant business unit, Tissot plays a pivotal role in Arca Continental's overall success and market presence in the United States.
    Jean Tissot

    Denise Martinez - Chief Human Resources Officer

    Denise Martinez, the Chief Human Resources Officer at Arca Continental, directs all human capital strategies and organizational development. Martinez is responsible for talent acquisition, employee engagement, and fostering a positive corporate culture across all operational units. This leadership position ensures that Arca Continental attracts, retains, and develops the skilled workforce necessary for its extensive beverage and snack operations. The Chief Human Resources Officer's mandate includes implementing HR policies that support business objectives and promote employee well-being. Denise Martinez collaborates with executive leadership to align human resources initiatives with the company's strategic goals, driving productivity and innovation. By championing employee development, Martinez strengthens the organizational capacity to meet market demands.

    Mauricio Bremer - Director, Information Technology & Chief Information Officer

    Mauricio Bremer, the Director, Information Technology & Chief Information Officer at Arca Continental, leads the company's technology infrastructure and digital transformation efforts. Bremer is responsible for developing and implementing IT strategies that enhance operational efficiency, data security, and business intelligence across beverage and snack production and distribution. This role ensures that Arca Continental leverages technology to optimize its supply chain, sales, and customer engagement. The Chief Information Officer's purview includes managing all aspects of information systems, from enterprise resource planning to cybersecurity. Mauricio Bremer drives innovation by exploring new technologies that can provide a competitive advantage. By aligning IT initiatives with business goals, Bremer supports the company's expansion and operational excellence.
    Jaime Sánchez Fernández, the Chief Legal Officer at Arca Continental, provides comprehensive legal counsel and oversees all legal affairs for the organization. Fernández manages corporate governance, regulatory compliance, and risk mitigation strategies across Arca Continental's diverse operations in Mexico, Ecuador, and the United States. This position is crucial for navigating the complex legal landscapes associated with beverage and snack manufacturing and distribution. The Chief Legal Officer's responsibilities include advising on contracts, intellectual property, and litigation matters. Jaime Sánchez Fernández ensures that all business activities adhere to local and international laws and ethical standards. By safeguarding the company's legal interests, Fernández supports sustainable business practices and protects corporate reputation.

    Arturo Zamar - Jefe De Mercadotecnia

    Arturo Zamar, the Jefe De Mercadotecnia at Arca Continental, leads the marketing and brand strategy initiatives for the company's snack portfolio, including the Bokados brand. Zamar is responsible for developing and executing comprehensive marketing campaigns designed to enhance brand visibility and drive consumer engagement across Mexico. This role is critical for understanding market trends and consumer preferences to position Arca Continental's snack products effectively. The Jefe De Mercadotecnia's duties encompass market research, product positioning, and promotional activities. Arturo Zamar works to strengthen brand loyalty and expand market reach through targeted marketing efforts. By driving impactful marketing strategies, Zamar contributes significantly to the growth and profitability of the snack division.

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    Frequently Asked Questions Regarding Arca Continental Top Executives and Leadership Team

    Who leads Arca Continental?
    Arca Continental is led by Francisco Egloff (Chief Executive Officer), along with executives such as Adrian Wong-Boren (Chief Financial Officer) and Eduardo Alonso (Interim Chief Financial Officer).
    Who is part of Arca Continental’s executive team?
    The executive team of Arca Continental includes leaders such as Francisco Egloff (Chief Executive Officer), Adrian Wong-Boren (Chief Financial Officer), Eduardo Alonso (Interim Chief Financial Officer) and other senior executives.
    How many executives does Arca Continental have?
    Arca Continental has 8 executives leading key business areas.
    What roles are included in Arca Continental’s leadership team?
    The leadership team of Arca Continental includes roles such as Chief Executive Officer, Chief Financial Officer, Interim Chief Financial Officer, President, Arca Continental Coca-Cola Southwest Beverages, Chief Human Resources Officer.