Aramis Executive and Leadership Team

May, 2026

Leadership Overview

Aramis has 7 executives leading key functions including strategy, revenue, customer experience, analytics, talent, technology, and sustainability.

Driven by a commitment to helping men look sharp, Aramis offers a wide range of high-quality clothing, from casual wear to tailored suits, ensuring stylish options for every occasion and fostering confidence through impeccable fit and appearance.

Leadership Roles at Aramis

  • Chief Executive Officer - Richard Stad
  • Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer - Guilherme Farinelli
  • Coordenadora De Chief Revenue Officer. Experiência Do Cliente - Rebecca Tibiriçá Lopes
  • Web Analytics Analyst & Chief Revenue Officer - Larissa Dauricio
  • Executive Director of Talent and Transformation and Chief Human Resources Officer - Eliane Pellegrino
  • Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI - Simone Pittner
  • Executivo De RH, Dados and Sustentabilidade - Douglas Madona
  • Richard Stad - Chief Executive Officer

    Richard Stad, the Chief Executive Officer at Aramis, directs the overarching corporate strategy and operational execution. Stad guides the company's vision, ensuring alignment with market demands for stylish and well-fitting men's apparel. This leadership role involves setting ambitious growth targets and fostering a culture of excellence across all departments. Stad's strategic decisions directly influence product development, market positioning, and financial performance, solidifying Aramis's reputation for quality and style. Overseeing the entire enterprise, Richard Stad ensures that the company consistently delivers on its promise to help men look sharp and feel confident through its extensive clothing offerings.

    Guilherme Farinelli - Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer

    Guilherme Farinelli, the Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer at Aramis, spearheads revenue generation and market expansion initiatives. Farinelli orchestrates comprehensive marketing strategies designed to enhance brand visibility and customer engagement, directly supporting the company's mission to provide stylish men's clothing. This multifaceted role encompasses driving sales performance, optimizing customer acquisition channels, and ensuring a cohesive brand message across all platforms. Farinelli's leadership ensures that Aramis effectively reaches its target audience and converts interest into sustained revenue growth. By integrating revenue operations with marketing efforts, Guilherme Farinelli maximizes market impact and customer loyalty.

    Rebecca Tibiriçá Lopes - Coordenadora De Chief Revenue Officer. Experiência Do Cliente

    Rebecca Tibiriçá Lopes, the Coordenadora De Chief Revenue Officer. Experiência Do Cliente at Aramis, focuses on enhancing the customer journey and driving revenue through superior client interactions. Lopes designs and implements strategies that elevate the overall customer experience, ensuring that every touchpoint reinforces Aramis's commitment to helping men look sharp and feel confident. This role involves analyzing customer feedback, optimizing service protocols, and fostering strong client relationships. Tibiriçá Lopes's dedication to customer satisfaction directly contributes to repeat business and positive brand perception. By prioritizing client needs, Rebecca Tibiriçá Lopes ensures that Aramis not only sells clothing but also delivers an exceptional service experience.

    Larissa Dauricio - Web Analytics Analyst & Chief Revenue Officer

    Larissa Dauricio, the Web Analytics Analyst & Chief Revenue Officer at Aramis, leverages data-driven insights to optimize revenue streams and digital performance. Dauricio analyzes website traffic, user behavior, and conversion metrics to identify opportunities for growth and efficiency within the online retail space. This analytical approach informs strategic decisions, ensuring that marketing efforts and sales funnels are precisely targeted. Dauricio's expertise in web analytics directly supports Aramis's goal of providing stylish clothing options that resonate with customers. By translating complex data into actionable strategies, Larissa Dauricio enhances the effectiveness of online sales channels and maximizes revenue generation.

    Eliane Pellegrino - Executive Director of Talent and Transformation and Chief Human Resources Officer

    Eliane Pellegrino, the Executive Director of Talent and Transformation and Chief Human Resources Officer at Aramis, shapes the company's human capital strategy and drives organizational change. Pellegrino oversees talent acquisition, development, and retention programs, ensuring Aramis possesses a skilled and motivated workforce capable of delivering exceptional customer experiences. This leadership position involves fostering a positive work environment and implementing initiatives that align with the company's mission of helping men feel confident. Pellegrino's focus on talent and transformation ensures that Aramis remains agile and adaptable in a dynamic retail landscape. Through strategic HR leadership, Eliane Pellegrino cultivates a culture that supports both employee growth and business success.
    Eliane Pellegrino

    Simone Pittner - Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI

    Simone Pittner, the Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI at Aramis, directs the company's technological infrastructure and innovation agenda. Pittner oversees the implementation of advanced data analytics and AI solutions to enhance operational efficiency and customer engagement, supporting Aramis's commitment to stylish men's clothing. This strategic role involves identifying and integrating cutting-edge technologies that drive business growth and improve the overall customer journey. Pittner's leadership ensures that Aramis leverages technology to maintain a competitive edge in the retail market. By championing innovation, Simone Pittner positions Aramis at the forefront of technological adoption in the fashion industry.

    Douglas Madona - Executivo De RH, Dados and Sustentabilidade

    Douglas Madona, the Executivo De RH, Dados and Sustentabilidade at Aramis, integrates human resources management with data-driven insights and sustainability practices. Madona develops strategies that enhance employee well-being and operational efficiency, while also promoting environmentally conscious business operations. This role ensures that Aramis's growth is both people-centric and sustainable, aligning with modern corporate responsibility standards. Madona's focus on data informs HR decisions, optimizing talent management and resource allocation. By championing sustainability, Douglas Madona reinforces Aramis's commitment to responsible business practices and long-term value creation.

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    Frequently Asked Questions Regarding Aramis Top Executives and Leadership Team

    Who leads Aramis?
    Aramis is led by Richard Stad (Chief Executive Officer), along with executives such as Guilherme Farinelli (Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer) and Rebecca Tibiriçá Lopes (Coordenadora De Chief Revenue Officer. Experiência Do Cliente).
    Who is part of Aramis’s executive team?
    The executive team of Aramis includes leaders such as Richard Stad (Chief Executive Officer), Guilherme Farinelli (Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer), Rebecca Tibiriçá Lopes (Coordenadora De Chief Revenue Officer. Experiência Do Cliente) and other senior executives.
    How many executives does Aramis have?
    Aramis has 7 executives leading key business areas.
    What roles are included in Aramis’s leadership team?
    The leadership team of Aramis includes roles such as Chief Executive Officer, Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer, Coordenadora De Chief Revenue Officer. Experiência Do Cliente, Web Analytics Analyst & Chief Revenue Officer, Executive Director of Talent and Transformation and Chief Human Resources Officer.