Aramis Executive and Leadership Team

June, 2026

Leadership Overview

Aramis has 7 executives leading key functions including strategy, revenue, technology, talent, marketing, and operations.

Driven by a commitment to excellence, Aramis empowers men to achieve a sharp and confident appearance through a curated selection of high-quality apparel, solidifying its market presence in retail.

Leadership Roles at Aramis

  • Chief Executive Officer - Richard Stad
  • Web Analytics Analyst & Chief Revenue Officer - Larissa Dauricio
  • Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI - Simone Pittner
  • Executive Director of Talent and Transformation and Chief Human Resources Officer - Eliane Pellegrino
  • Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer - Guilherme Farinelli
  • Coordenadora De Chief Revenue Officer. Experiência Do Cliente - Rebecca Tibiriçá Lopes
  • Executivo De RH, Dados and Sustentabilidade - Douglas Madona
  • Richard Stad - Chief Executive Officer

    Richard Stad, the Chief Executive Officer at Aramis, directs the overarching corporate strategy and operational execution. Stad guides the company's vision, ensuring alignment with market demands for high-quality men's apparel. This leadership involves optimizing business processes to enhance customer confidence and style. Stad's focus remains on driving Aramis's growth and maintaining its reputation for sharp, well-fitting clothing. The Chief Executive Officer ensures all departments function cohesively to deliver on the brand's promise of helping men look their best. Richard Stad's strategic direction underpins the company's ability to offer a wide range of clothing, from casual wear to tailored suits, meeting diverse customer needs across the retail landscape.

    Larissa Dauricio - Web Analytics Analyst & Chief Revenue Officer

    Larissa Dauricio, the Web Analytics Analyst & Chief Revenue Officer at Aramis, spearheads revenue generation and data-driven insights. Dauricio analyzes web traffic and customer behavior to optimize sales funnels and enhance the online shopping experience. This role involves developing strategies to increase revenue streams through effective digital marketing and customer engagement. The Chief Revenue Officer ensures that analytical findings translate into actionable plans for sales growth. Larissa Dauricio's expertise in web analytics provides critical intelligence for refining product offerings and marketing campaigns, directly supporting the company's mission to help men look sharp and feel confident. Dauricio's leadership drives the commercial success of Aramis by maximizing online performance and revenue.

    Simone Pittner - Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI

    Simone Pittner, the Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI at Aramis, architects the technological infrastructure and drives innovation. Pittner oversees the integration of data analytics and artificial intelligence to enhance business operations and product development. This leadership position involves formulating strategic technology plans that support the company's growth and market competitiveness. The Chief Technology Officer ensures that Aramis leverages cutting-edge solutions to improve efficiency and customer experience. Simone Pittner's focus on innovation, data, and AI is crucial for developing advanced capabilities that align with the brand's commitment to quality and style. Pittner's strategic vision guides the technological evolution of Aramis, ensuring robust systems for data management and future advancements.

    Eliane Pellegrino - Executive Director of Talent and Transformation and Chief Human Resources Officer

    Eliane Pellegrino, the Executive Director of Talent and Transformation and Chief Human Resources Officer at Aramis, leads human capital development and organizational change. Pellegrino designs and implements strategies to attract, retain, and develop talent, fostering a culture of confidence and professionalism. This role is pivotal in driving transformation initiatives that enhance employee engagement and operational effectiveness. The Chief Human Resources Officer ensures that Aramis's workforce is equipped to support the company's mission of helping men look sharp. Eliane Pellegrino's expertise in talent management and transformation is essential for building a high-performing team that upholds the brand's commitment to quality and customer satisfaction. Pellegrino's leadership shapes the employee experience and drives organizational evolution.
    Eliane Pellegrino

    Guilherme Farinelli - Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer

    Guilherme Farinelli, the Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer at Aramis, drives commercial strategy and market presence. Farinelli oversees revenue generation, operational logistics, and marketing initiatives, ensuring a cohesive approach to business growth. This multifaceted role involves developing integrated strategies that enhance brand visibility and customer acquisition. The Chief Revenue Officer and Chief Marketing Officer ensures that Aramis effectively communicates its value proposition of stylish, high-quality men's clothing. Guilherme Farinelli's leadership in revenue, operations, and marketing is critical for expanding market share and reinforcing the brand's image. Farinelli's comprehensive oversight supports the company's objective of helping men feel confident through impeccable style.

    Rebecca Tibiriçá Lopes - Coordenadora De Chief Revenue Officer. Experiência Do Cliente

    Rebecca Tibiriçá Lopes, the Coordenadora De Chief Revenue Officer. Experiência Do Cliente at Aramis, focuses on enhancing customer experience to drive revenue growth. Lopes collaborates with revenue teams to implement strategies that improve customer satisfaction and loyalty. This position involves analyzing customer feedback and journey data to identify opportunities for service enhancement. The focus on customer experience is integral to Aramis's mission of helping men feel confident. Rebecca Tibiriçá Lopes's dedication to optimizing the customer journey ensures that Aramis provides exceptional service, reinforcing its reputation for quality apparel and personalized attention. Lopes's efforts directly contribute to sustained revenue through superior client engagement.

    Douglas Madona - Executivo De RH, Dados and Sustentabilidade

    Douglas Madona, the Executivo De RH, Dados and Sustentabilidade at Aramis, leads initiatives in human resources, data management, and sustainability. Madona develops strategies to foster a positive work environment and ensures ethical business practices. This role involves leveraging data insights to inform HR policies and sustainability efforts. The executive oversees the integration of sustainable practices into the company's operations, aligning with corporate responsibility goals. Douglas Madona's expertise in HR, data, and sustainability contributes to Aramis's holistic approach to business, supporting both employee well-being and environmental consciousness. Madona's leadership ensures that Aramis operates responsibly while maintaining its commitment to quality and style.

    Explore Leadership Teams in Apparel & Accessories Retail

    Frequently Asked Questions Regarding Aramis Top Executives and Leadership Team

    Who leads Aramis?
    Aramis is led by Richard Stad (Chief Executive Officer), along with executives such as Larissa Dauricio (Web Analytics Analyst & Chief Revenue Officer) and Simone Pittner (Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI).
    Who is part of Aramis’s executive team?
    The executive team of Aramis includes leaders such as Richard Stad (Chief Executive Officer), Larissa Dauricio (Web Analytics Analyst & Chief Revenue Officer), Simone Pittner (Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI) and other senior executives.
    How many executives does Aramis have?
    Aramis has 7 executives leading key business areas.
    What roles are included in Aramis’s leadership team?
    The leadership team of Aramis includes roles such as Chief Executive Officer, Web Analytics Analyst & Chief Revenue Officer, Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI, Executive Director of Talent and Transformation and Chief Human Resources Officer, Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer.