Aramis Executive and Leadership Team

July, 2026

Leadership Overview

Aramis has 5 executives leading key functions including strategy, talent management, revenue generation, technology, and customer experience.

Driven by a commitment to sartorial excellence, Aramis empowers men to project confidence through meticulously curated apparel, shaping market trends with its distinctive blend of classic style and contemporary design.

Leadership Roles at Aramis

  • Chief Executive Officer - Richard Stad
  • Executive Director of Talent and Transformation and Chief Human Resources Officer - Eliane Pellegrino
  • Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer - Guilherme Farinelli
  • Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI - Simone Pittner
  • Gerente De Chief Revenue Officer E Experiência Do Cliente - Rebecca Tibiriçá Lopes
  • Richard Stad - Chief Executive Officer

    Richard Stad, the Chief Executive Officer at Aramis, directs the overarching corporate strategy and operational framework. Stad guides the company's vision, ensuring alignment with market demands for high-quality men's apparel. This leadership involves optimizing the retail experience to foster customer confidence and loyalty. Stad's focus remains on expanding Aramis's reach within the fashion retail sector, driving growth through strategic initiatives and maintaining the brand's reputation for sharp, tailored clothing. The Chief Executive Officer ensures all departments function cohesively to deliver on the brand promise of helping men look sharp and feel confident.

    Eliane Pellegrino - Executive Director of Talent and Transformation and Chief Human Resources Officer

    Eliane Pellegrino, the Executive Director of Talent and Transformation and Chief Human Resources Officer at Aramis, architects the human capital strategy and organizational development initiatives. Pellegrino oversees talent acquisition, retention, and professional development programs, ensuring the workforce embodies the brand's commitment to quality and customer service. This role drives transformation efforts, enhancing operational efficiency and fostering a culture of continuous improvement within the retail environment. Eliane Pellegrino champions initiatives that align employee growth with Aramis's business objectives, ensuring a skilled and motivated team supports the delivery of stylish, well-fitting clothing. The Chief Human Resources Officer's purview includes cultivating an environment where employees can thrive, directly impacting the customer experience.
    Eliane Pellegrino

    Guilherme Farinelli - Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer

    Guilherme Farinelli, the Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer at Aramis, spearheads revenue generation and market expansion strategies. Farinelli directs all commercial activities, including sales, marketing, and business development, to enhance brand visibility and drive top-line growth. This multifaceted role ensures cohesive execution across revenue streams and marketing campaigns, aligning product offerings with customer needs for sharp, confident style. Guilherme Farinelli oversees the optimization of the sales funnel and the development of impactful marketing initiatives that resonate with the target demographic. The Chief Revenue Officer's leadership is critical in positioning Aramis as a premier destination for men's high-quality apparel, from casual wear to tailored suits.

    Simone Pittner - Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI

    Simone Pittner, the Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI at Aramis, leads the technological vision and digital transformation efforts. Pittner oversees the integration of advanced data analytics and artificial intelligence to drive strategic planning and innovation across the retail operations. This leadership ensures Aramis leverages cutting-edge technology to enhance the customer shopping experience, optimize inventory management, and personalize marketing outreach. Simone Pittner's responsibilities include developing scalable technology solutions that support the company's growth and maintain its competitive edge in the fashion industry. The Chief Technology Officer's strategic direction is pivotal in modernizing the brand's infrastructure and delivering data-driven insights for informed business decisions.

    Rebecca Tibiriçá Lopes - Gerente De Chief Revenue Officer E Experiência Do Cliente

    Rebecca Tibiriçá Lopes, the Gerente De Chief Revenue Officer E Experiência Do Cliente at Aramis, focuses on enhancing customer engagement and driving revenue through exceptional service. Lopes manages initiatives that elevate the client journey, ensuring a seamless and satisfying experience from initial contact through purchase and beyond. This role bridges revenue generation with customer satisfaction, implementing strategies that foster loyalty and repeat business. Rebecca Tibiriçá Lopes works to align customer feedback with operational improvements, directly impacting sales performance and brand perception. The Gerente De Chief Revenue Officer E Experiência Do Cliente's dedication to customer-centricity is fundamental to Aramis's mission of helping men look sharp and feel confident.

    Explore Leadership Teams in Apparel & Accessories Retail

    Frequently Asked Questions Regarding Aramis Top Executives and Leadership Team

    Who leads Aramis?
    Aramis is led by Richard Stad (Chief Executive Officer), along with executives such as Eliane Pellegrino (Executive Director of Talent and Transformation and Chief Human Resources Officer) and Guilherme Farinelli (Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer).
    Who is part of Aramis’s executive team?
    The executive team of Aramis includes leaders such as Richard Stad (Chief Executive Officer), Eliane Pellegrino (Executive Director of Talent and Transformation and Chief Human Resources Officer), Guilherme Farinelli (Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer) and other senior executives.
    How many executives does Aramis have?
    Aramis has 5 executives leading key business areas.
    What roles are included in Aramis’s leadership team?
    The leadership team of Aramis includes roles such as Chief Executive Officer, Executive Director of Talent and Transformation and Chief Human Resources Officer, Chief Revenue Officer, Cgo & Chief Marketing Officer & Chief Revenue Officer, Chief Technology Officer. Planejamento Estratégico. Innovation Data&AI, Gerente De Chief Revenue Officer E Experiência Do Cliente.