Applied Systems Executive and Leadership Team

November, 2026

Leadership Overview

Applied Systems has 6 executives leading key functions including strategy, revenue growth, market positioning, cloud infrastructure, data analytics, and product innovation.

Focused on delivering cloud-based software for the insurance industry, Applied Systems empowers global agencies and brokerages through advanced management systems that drive operational efficiency and digital transformation across international markets.

Leadership Roles at Applied Systems

  • Chief Executive Officer - Taylor Rhodes
  • President & Founder - Henry Orejuela
  • Chief Revenue Officer - Joshua Glover
  • Chief Marketing Officer - Courtney Rains
  • Chief Technology Officer - Keith Olson
  • Chief Technology Officer, Planck - Amir Cohen
  • Taylor Rhodes - Chief Executive Officer

    Taylor Rhodes, the Chief Executive Officer at Applied Systems, directs the overarching corporate strategy and global vision for the organization. Rhodes oversees the expansion of cloud-based software solutions across the United States, Canada, the Republic of Ireland, and the United Kingdom. By aligning product development with the evolving needs of the insurance industry, the Chief Executive Officer ensures that agency and brokerage management systems remain at the forefront of technological innovation. This leadership role involves constant collaboration with the Board to maintain market dominance and financial health. Taylor Rhodes drives the company mission by fostering a culture of excellence and customer-centric growth. Through the implementation of scalable business models, the Chief Executive Officer secures long-term stability for the enterprise. Ultimately, Rhodes maintains the competitive edge of the firm within the global insurance technology landscape.
    Taylor Rhodes

    Henry Orejuela - President & Founder

    Henry Orejuela, the President & Founder at Applied Systems, directs the long-term strategic vision and foundational principles of the organization. Overseeing the preservation of the company's core mission, the President & Founder ensures that the commitment to the insurance industry remains central to all business activities. This leadership role involves mentoring executive talent and providing guidance on major corporate initiatives that impact the global footprint. By maintaining deep industry relationships, Henry Orejuela drives the strategic direction of the firm as it scales across international markets. Orejuela collaborates with the Board to ensure that the company's growth remains consistent with its historical values. Through the oversight of high-level partnerships, the President & Founder secures the enduring legacy of the enterprise. Ultimately, Orejuela drives the cultural and strategic alignment necessary for sustained success in the competitive insurance software sector.

    Joshua Glover - Chief Revenue Officer

    Joshua Glover, the Chief Revenue Officer at Applied Systems, directs all global sales initiatives and revenue-generating activities. Overseeing the enterprise sales teams, the Chief Revenue Officer ensures alignment with corporate targets across North American and European markets. This leadership role involves expanding market share through strategic partnerships and the adoption of cloud-based management systems. By optimizing the sales funnel and refining customer acquisition strategies, Joshua Glover directly impacts the company's growth trajectory. Glover manages complex contract negotiations and maintains high-level relationships with major insurance brokerages. Through the execution of data-driven sales methodologies, the Chief Revenue Officer secures consistent financial performance. Ultimately, Glover drives the commercial success of the organization by bridging the gap between innovative software capabilities and the specific operational requirements of insurance professionals worldwide.
    Joshua Glover

    Courtney Rains - Chief Marketing Officer

    Courtney Rains, the Chief Marketing Officer at Applied Systems, directs the global brand strategy and market positioning for the company. Overseeing all demand generation and corporate communications, the Chief Marketing Officer ensures that the value proposition of cloud-based insurance software reaches target audiences across international regions. This leadership role involves crafting messaging that highlights the efficiency gains provided by agency and brokerage management systems. By analyzing market trends and competitor activity, Courtney Rains architects campaigns that increase brand awareness and lead conversion. Rains collaborates with the sales leadership to ensure marketing efforts directly support revenue goals. Through the management of digital presence and industry events, the Chief Marketing Officer strengthens the reputation of the firm. Ultimately, Rains drives the market perception of the company as the premier provider of insurance technology solutions.

    Keith Olson - Chief Technology Officer

    Keith Olson, the Chief Technology Officer at Applied Systems, directs the development and maintenance of the core cloud-based software infrastructure. Overseeing the engineering teams, the Chief Technology Officer ensures the reliability, security, and scalability of management systems used by insurance agencies globally. This leadership role involves architecting robust technical solutions that support the complex workflows of brokerages in the United States, Canada, and Europe. By prioritizing innovation in software architecture, Keith Olson drives the continuous improvement of the product suite. Olson collaborates with other C-suite leaders to align technical roadmaps with long-term business objectives. Through the implementation of advanced development practices, the Chief Technology Officer maintains the high performance of the platform. Ultimately, Olson secures the technological foundation that allows the company to deliver consistent value to the insurance industry.
    Keith Olson

    Amir Cohen - Chief Technology Officer, Planck

    Amir Cohen, the Chief Technology Officer, Planck at Applied Systems, directs the integration of advanced data analytics and artificial intelligence into the company's software ecosystem. Overseeing the specialized technical teams focused on data-driven insights, the Chief Technology Officer, Planck ensures that insurance customers receive actionable intelligence through the management platform. This leadership role involves developing proprietary algorithms that enhance risk assessment and operational decision-making for brokerages. By focusing on the intersection of data science and insurance technology, Amir Cohen drives the evolution of the product portfolio. Cohen collaborates with the broader technology leadership to ensure seamless integration of data capabilities across all platforms. Through the application of machine learning, the Chief Technology Officer, Planck optimizes the utility of the software for global users. Ultimately, Cohen secures the company's position as a leader in data-centric insurance solutions.

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    Frequently Asked Questions Regarding Applied Systems Top Executives and Leadership Team

    Who leads Applied Systems?
    Applied Systems is led by Taylor Rhodes (Chief Executive Officer), along with executives such as Henry Orejuela (President & Founder) and Joshua Glover (Chief Revenue Officer).
    Who is part of Applied Systems’s executive team?
    The executive team of Applied Systems includes leaders such as Taylor Rhodes (Chief Executive Officer), Henry Orejuela (President & Founder), Joshua Glover (Chief Revenue Officer) and other senior executives.
    How many executives does Applied Systems have?
    Applied Systems has 6 executives leading key business areas.
    What roles are included in Applied Systems’s leadership team?
    The leadership team of Applied Systems includes roles such as Chief Executive Officer, President & Founder, Chief Revenue Officer, Chief Marketing Officer, Chief Technology Officer.