Apex Service Partners Executive and Leadership Team

September, 2026

Leadership Overview

Apex Service Partners has 10 executives leading key functions including strategy, financial oversight, marketing, and regional operations.

Focused on empowering local tradespeople, Apex Service Partners builds long-term value by partnering with premier residential HVAC, plumbing, and electrical brands to ensure superior service delivery across the United States.

Leadership Roles at Apex Service Partners

  • Co-Chief Executive Officer - Aj Brown
  • Co-Chief Executive Officer - William Matson
  • Chief Financial Officer - Christopher Conley
  • Market Area President - Bryce Woodring
  • Regional President - O. Caldwell
  • Market Area President - Morgan Jordan
  • Regional President - Darius Lyvers
  • Chief Marketing Officer - Famous Rhodes
  • Chief of Staff, Eastern Carolina Market - Richard Cardona
  • Chief Legal Officer, General Counsel & Corporate Secretary - Marcus Ryan
  • Aj Brown - Co-Chief Executive Officer

    Aj Brown, the Co-Chief Executive Officer at Apex Service Partners, directs the overarching corporate strategy and long-term vision for the organization. Brown architects the partnership framework that integrates local HVAC, plumbing, and electrical brands into the national portfolio. By prioritizing the needs of tradespeople, the Co-Chief Executive Officer ensures that every acquired business maintains high standards of residential service. Brown oversees the expansion of the company footprint, focusing on sustainable growth across diverse regional markets. This leadership role involves constant collaboration with the board to refine operational models and enhance the value proposition for partner companies. Through rigorous assessment of market opportunities, Aj Brown drives the expansion of the service network. Ultimately, Brown secures the competitive position of the firm by fostering a culture that values both technical excellence and employee satisfaction within the residential services sector.
    Aj Brown

    William Matson - Co-Chief Executive Officer

    William Matson, the Co-Chief Executive Officer at Apex Service Partners, manages the operational integration of newly acquired residential service companies. Matson drives the implementation of standardized business practices that elevate the performance of local plumbing and electrical brands. By focusing on the human element of the trade, the Co-Chief Executive Officer cultivates environments where skilled professionals thrive. Matson coordinates with regional leadership to ensure that service quality remains consistent across the national landscape. This executive role requires balancing rapid scaling with the preservation of local brand identity. William Matson executes strategic initiatives that optimize resource allocation and improve operational efficiency for all partner entities. Through a commitment to long-term development, Matson strengthens the organizational foundation. The Co-Chief Executive Officer consistently monitors industry trends to adapt the business model, ensuring that the company remains the preferred destination for both customers and tradespeople.
    William Matson

    Christopher Conley - Chief Financial Officer

    Christopher Conley, the Chief Financial Officer at Apex Service Partners, manages the fiscal health and capital allocation strategies for the entire conglomerate. Conley directs the financial planning, budgeting, and reporting processes that support the acquisition of local HVAC and plumbing businesses. By analyzing market data, the Chief Financial Officer identifies opportunities for investment that maximize long-term shareholder value. Conley oversees the integration of financial systems across all regional operations to ensure transparency and compliance. This leadership role involves close coordination with the executive team to align capital expenditures with the broader growth objectives of the firm. Christopher Conley executes complex financial modeling to assess the viability of new partnerships. Through disciplined fiscal management, Conley maintains the stability required for sustained expansion. The Chief Financial Officer provides the analytical rigor necessary to navigate the financial complexities of the residential services industry.
    Christopher Conley

    Bryce Woodring - Market Area President

    Bryce Woodring, the Market Area President at Apex Service Partners, oversees the performance and development of residential service brands within the assigned market area. Woodring directs the operational strategy to ensure that HVAC and plumbing teams meet high-quality service benchmarks. By fostering a culture of excellence, the Market Area President supports the retention and recruitment of top-tier tradespeople. Woodring manages the P&L responsibilities for the area, driving revenue growth through improved service efficiency. This leadership role involves mentoring local managers and ensuring that corporate resources are effectively utilized. Bryce Woodring executes initiatives that expand the service footprint and increase customer satisfaction. Through proactive market analysis, Woodring identifies opportunities for service diversification. The Market Area President maintains a focus on long-term sustainability, ensuring that the local brands remain competitive and profitable within the broader organizational framework.

    O. Caldwell - Regional President

    O. Caldwell, the Regional President at Apex Service Partners, manages the strategic direction and operational success of multiple service brands across the assigned region. Caldwell directs the execution of growth plans that scale the presence of HVAC, plumbing, and electrical services. By overseeing regional performance metrics, the Regional President ensures that all business units adhere to the high standards of the company. Caldwell coordinates with local leadership to optimize supply chain logistics and service scheduling. This leadership role involves identifying regional market trends and adapting operational tactics to maintain a competitive edge. O. Caldwell executes programs that enhance the professional development of tradespeople within the region. Through consistent oversight, Caldwell drives operational excellence and financial performance. The Regional President plays a vital role in expanding the reach of the company, ensuring that every local brand contributes to the overall success of the national organization.

    Morgan Jordan - Market Area President

    Morgan Jordan, the Market Area President at Apex Service Partners, leads the operational and strategic efforts for residential service brands in the designated market area. Jordan directs the implementation of service protocols that improve the customer experience for HVAC and electrical clients. By focusing on operational efficiency, the Market Area President optimizes the deployment of field technicians and resources. Jordan oversees the financial performance of the market area, ensuring that growth targets are met through disciplined management. This leadership role involves building strong relationships with local teams to foster a collaborative work environment. Morgan Jordan executes marketing and sales strategies that increase the market penetration of the brand. Through a commitment to quality, Jordan ensures that the company remains the preferred service provider in the area. The Market Area President continuously evaluates performance data to refine operational processes and support the long-term success of the business.

    Darius Lyvers - Regional President

    Darius Lyvers, the Regional President at Apex Service Partners, oversees the operational scale and strategic growth of service brands within the assigned region. Lyvers directs the integration of new acquisitions, ensuring that local plumbing and HVAC businesses align with the corporate culture. By monitoring regional service quality, the Regional President maintains the reputation of the company as a leader in residential services. Lyvers manages the allocation of capital and human resources to support the expansion of service capabilities. This leadership role involves working with local presidents to solve operational challenges and improve profitability. Darius Lyvers executes regional initiatives that enhance the efficiency of field operations and customer support. Through strategic planning, Lyvers ensures that the region contributes to the overall growth of the conglomerate. The Regional President provides the necessary guidance to ensure that all local teams remain focused on delivering exceptional service to homeowners.

    Famous Rhodes - Chief Marketing Officer

    Famous Rhodes, the Chief Marketing Officer at Apex Service Partners, architects the brand identity and customer acquisition strategies for the national network of service providers. Rhodes directs the digital marketing initiatives that drive demand for residential HVAC, plumbing, and electrical services. By leveraging data-driven insights, the Chief Marketing Officer enhances the visibility of local brands within their respective markets. Rhodes oversees the development of marketing collateral and communication channels that resonate with homeowners. This leadership role involves collaborating with regional presidents to tailor promotional efforts to specific geographic needs. Famous Rhodes executes campaigns that highlight the expertise of tradespeople, positioning the company as the premier choice for residential maintenance. Through strategic brand positioning, Rhodes increases market share and strengthens customer loyalty. The Chief Marketing Officer ensures that all marketing activities align with the core mission of providing exceptional service and supporting the growth of local partners.

    Richard Cardona - Chief of Staff, Eastern Carolina Market

    Richard Cardona, the Chief of Staff, Eastern Carolina Market at Apex Service Partners, coordinates the daily operations and strategic priorities within the Eastern Carolina region. Cardona directs the communication flow between local brand managers and the corporate leadership team. By streamlining administrative processes, the Chief of Staff, Eastern Carolina Market ensures that regional objectives align with the national mission of the company. Cardona oversees the implementation of operational improvements that enhance service delivery for residential plumbing and electrical clients. This leadership role involves managing cross-functional projects that support the growth of the regional portfolio. Richard Cardona executes tactical plans that address specific market challenges in the Eastern Carolina area. Through effective coordination, Cardona facilitates the seamless integration of new partners into the regional structure. The Chief of Staff, Eastern Carolina Market maintains the operational rhythm necessary to achieve consistent performance and high service standards.
    Marcus Ryan, the Chief Legal Officer, General Counsel & Corporate Secretary at Apex Service Partners, manages the legal framework and corporate governance for the entire organization. Ryan directs the legal strategy for all acquisitions, ensuring that the integration of local HVAC and plumbing brands proceeds without regulatory friction. By overseeing contract negotiations and compliance, the Chief Legal Officer, General Counsel & Corporate Secretary protects the interests of the company. Ryan manages the corporate records and board communications, ensuring that all governance requirements are met. This leadership role involves advising the executive team on risk management and legal implications of strategic decisions. Marcus Ryan executes policies that maintain the integrity of the business operations. Through meticulous legal oversight, Ryan supports the stability and growth of the firm. The Chief Legal Officer, General Counsel & Corporate Secretary ensures that the company operates within the highest standards of legal and ethical conduct.

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    Frequently Asked Questions Regarding Apex Service Partners Top Executives and Leadership Team

    Who leads Apex Service Partners?
    Apex Service Partners is led by Aj Brown (Co-Chief Executive Officer), along with executives such as William Matson (Co-Chief Executive Officer) and Christopher Conley (Chief Financial Officer).
    Who is part of Apex Service Partners’s executive team?
    The executive team of Apex Service Partners includes leaders such as Aj Brown (Co-Chief Executive Officer), William Matson (Co-Chief Executive Officer), Christopher Conley (Chief Financial Officer) and other senior executives.
    How many executives does Apex Service Partners have?
    Apex Service Partners has 10 executives leading key business areas.
    What roles are included in Apex Service Partners’s leadership team?
    The leadership team of Apex Service Partners includes roles such as Co-Chief Executive Officer, Co-Chief Executive Officer, Chief Financial Officer, Market Area President, Regional President.