Leadership Overview
Amplity has 6 executives leading key functions including strategy, marketing, communications, commercial operations, and medical services.
Focused on delivering advanced patient identification and multichannel messaging, Amplity drives superior clinical outcomes through innovative service resourcing and strategic campaign execution across global healthcare markets.
Focused on delivering advanced patient identification and multichannel messaging, Amplity drives superior clinical outcomes through innovative service resourcing and strategic campaign execution across global healthcare markets.
Leadership Roles at Amplity
Christina DiBiase - Chief Executive Officer
Christina DiBiase, the Chief Executive Officer at Amplity, directs the overarching corporate strategy and operational vision. DiBiase architects high-level growth initiatives, focusing specifically on the expansion of patient identification solutions and multichannel messaging services. By aligning internal resources with client needs, the Chief Executive Officer ensures consistent delivery of field sales and service resourcing across North American markets. This leadership role involves constant collaboration with the Board to refine the long-term trajectory of the organization. Christina DiBiase maintains a rigorous focus on operational excellence, ensuring that every campaign planning and execution phase meets stringent quality standards. Through the optimization of internal processes, DiBiase drives efficiency and strengthens the market position of the firm. The Chief Executive Officer fosters a culture of innovation, enabling the company to adapt rapidly to evolving healthcare landscapes while maintaining a competitive edge in the consulting sector.

Chris Baker - Chief Executive Officer & Board Member
Chris Baker, the Chief Executive Officer & Board Member at Amplity, governs the strategic partnership framework and long-term financial health of the organization. Baker oversees the integration of complex service offerings, ensuring that inside sales and service resourcing align with the broader mission of improving patient outcomes. As a Board Member, Baker facilitates high-level governance and provides critical oversight for all major business acquisitions and market expansions. Chris Baker drives the development of new service lines, specifically targeting the enhancement of multichannel messaging capabilities for global pharmaceutical clients. By managing relationships with key stakeholders, the Chief Executive Officer & Board Member secures the necessary capital and resources to sustain rapid growth. Baker prioritizes the alignment of commercial objectives with clinical requirements, ensuring that the firm remains a leader in the healthcare consulting industry through disciplined execution and strategic foresight.

Susan Duffy - President, Communications
Susan Duffy, the President, Communications at Amplity, oversees the strategic delivery of multichannel messaging and client-facing content. Duffy architects communication frameworks that support the successful execution of complex healthcare campaigns. By managing the flow of information between the firm and its clients, the President, Communications ensures that all messaging remains accurate, compliant, and highly effective. This leadership role involves directing cross-functional teams to synchronize service delivery with client expectations. Susan Duffy drives the adoption of innovative communication technologies, enabling the firm to reach target audiences with precision and clarity. Through the optimization of internal communication workflows, Duffy improves the speed and quality of service delivery. The President, Communications maintains a focus on building long-term client trust by providing transparent and actionable insights, ultimately supporting the growth of the company's service footprint across international markets.
Brian O'Donnell - President, Commercial
Brian O'Donnell, the President, Commercial at Amplity, directs the execution of field sales and inside sales resourcing strategies. O'Donnell architects scalable commercial models that allow the firm to meet the diverse needs of healthcare clients. By overseeing the deployment of sales teams, the President, Commercial ensures that all field operations align with the company's broader revenue targets. This role involves constant interaction with the executive leadership to refine sales tactics and improve service efficiency. Brian O'Donnell drives the expansion of commercial operations into new territories, focusing on maximizing market penetration and client retention. Through the implementation of rigorous performance metrics, O'Donnell monitors the effectiveness of sales initiatives and adjusts strategies to maintain a competitive advantage. The President, Commercial supports the firm's mission by ensuring that every commercial engagement delivers measurable value and contributes to the overall financial stability of the organization.
Denise Chambley - President, Medical
Denise Chambley, the President, Medical at Amplity, directs the clinical and medical service divisions. Chambley architects programs that integrate patient identification solutions with specialized medical expertise. By overseeing the medical team, the President, Medical ensures that all service offerings adhere to the highest clinical standards and regulatory requirements. This leadership role involves collaborating with the commercial and communications teams to provide a holistic approach to healthcare consulting. Denise Chambley drives the development of medical education and support services, ensuring that clients receive the most accurate and relevant information for their patient populations. Through the management of clinical resources, Chambley supports the firm's commitment to improving patient outcomes across diverse therapeutic areas. The President, Medical maintains a focus on scientific rigor and operational excellence, ensuring that the company remains a trusted partner for healthcare organizations seeking specialized medical support and strategic guidance.
Janet Hughes - Chief Marketing Officer, Amplity Health
Janet Hughes, the Chief Marketing Officer, Amplity Health at Amplity, directs all brand positioning and market engagement strategies. Hughes architects comprehensive communication plans that highlight the unique value of patient identification solutions and field sales expertise. By analyzing market trends, the Chief Marketing Officer, Amplity Health identifies new opportunities for service expansion across diverse healthcare sectors. This role involves close coordination with the commercial and medical teams to ensure consistent messaging across all client touchpoints. Janet Hughes drives the development of digital campaigns that amplify the firm's presence in the competitive consulting landscape. Through the implementation of data-driven marketing initiatives, Hughes enhances brand visibility and supports the acquisition of new enterprise clients. The Chief Marketing Officer, Amplity Health maintains a focus on delivering clear, impactful narratives that demonstrate the tangible benefits of the company's service portfolio to global healthcare providers.
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