AMF Executive and Leadership Team

Mouhamadou Seye, the Chairman and CEO at AMF, directs the overarching corporate strategy and long-term vision for the organization. This leadership role involves managing the complex intersection of bowling center operations and global equipment manufacturing. By overseeing the strategic direction of the brand, the Chairman and CEO ensures alignment between the diverse business units operating across North America and international markets. Mouhamadou Seye drives growth initiatives by identifying new market opportunities and optimizing the performance of existing ten-pin bowling centers. The Chairman and CEO collaborates with the board to maintain financial stability while fostering innovation in entertainment technology. Through rigorous oversight of corporate governance, the Chairman and CEO secures the competitive position of the company within the hospitality and amusement sector. This executive leadership ensures that every strategic decision supports the broader mission of providing high-quality recreational experiences to a global customer base.

Jeff Amereihn, the President, Operations at AMF, manages the daily functionality of bowling centers and the logistical execution of service delivery. Overseeing the maintenance of ten-pin facilities, the President, Operations ensures that every location meets rigorous safety and quality standards. This role involves coordinating with regional managers to optimize the customer experience, whether for individual games, league play, or large-scale corporate events. Jeff Amereihn drives operational efficiency by streamlining supply chain processes for bowling equipment and facility maintenance. By implementing standardized protocols across the network, the President, Operations minimizes downtime and maximizes revenue potential. This leadership position requires constant interaction with facility managers to address site-specific challenges and improve service consistency. Through the strategic management of operational assets, the President, Operations supports the company's goal of maintaining a dominant presence in the amusement industry while delivering reliable, high-quality entertainment to guests.

Dan Chustak, the President at AMF, architects the business development strategies focused on expanding the company's footprint in the hospitality and amusement market. This leadership role involves identifying growth opportunities through strategic partnerships and the acquisition of new bowling centers. Dan Chustak drives revenue growth by developing innovative event packages and marketing initiatives that attract diverse demographics, from casual bowlers to competitive leagues. By analyzing market trends and consumer behavior, the President ensures that the company remains at the forefront of the entertainment industry. This executive role requires close collaboration with other senior leaders to align business development goals with the overall corporate mission. Through the implementation of targeted growth strategies, the President strengthens the brand's market position and enhances the profitability of the entire portfolio. This focus on expansion and market penetration ensures the long-term viability and success of the organization in a competitive landscape.

Allison Barrett, the President at AMF, oversees the integration of advanced bowling technology and equipment manufacturing standards across the global enterprise. This leadership role focuses on the technical infrastructure that powers the ten-pin bowling experience, ensuring that all centers utilize state-of-the-art equipment. Allison Barrett drives the development of customized solutions for bowling centers, whether through proprietary AMF-branded products or the management of third-party equipment distributions. By coordinating with manufacturing partners, the President ensures that the company maintains a reputation for technical excellence and reliability. This executive position involves managing the lifecycle of bowling equipment, from initial design and procurement to installation and ongoing maintenance support. Through the strategic oversight of technical operations, the President supports the company's commitment to providing a seamless and high-quality experience for all guests. This focus on technical innovation and equipment quality remains central to the company's success in the global amusement market.