AMF Executive and Leadership Team

Mouhamadou Seye, the Chairman and CEO at AMF, directs the overarching strategy and global vision for the company's bowling center operations and equipment manufacturing. Seye guides the executive team in navigating the competitive landscape of the amusement and hospitality sectors, ensuring alignment with AMF's mission to provide premier bowling experiences. This leadership role involves fostering key relationships with partners like Bowlero Corporation and Hollywood Bowl Group, crucial for maintaining the brand's extensive network of centers across North America and the United Kingdom. Mouhamadou Seye also oversees the strategic direction for QubicaAMF Worldwide, driving innovation in bowling equipment technology and market penetration. The Chairman and CEO's focus remains on enhancing customer engagement through game and hourly packages, birthday parties, and corporate events, while also supporting bowling leagues nationwide. Seye's executive decisions are pivotal in expanding AMF's market share and reinforcing its position as a leader in the bowling industry.

Dan Chustak, the President at AMF, spearheads critical initiatives that enhance the operational efficiency and customer satisfaction across AMF's extensive network of bowling centers. Chustak's responsibilities include optimizing the business model for per-game and per-hour bowling purchases, ensuring seamless execution of birthday party and corporate event packages. This leadership position involves close collaboration with regional management to maintain high standards in service delivery and facility upkeep, directly impacting revenue streams. Dan Chustak also plays a key part in developing strategies to support and grow bowling leagues, a vital segment of AMF's customer base. The President's oversight extends to ensuring that each center provides a compelling entertainment experience, contributing significantly to AMF's overall market presence and brand reputation. Chustak's strategic direction is essential for driving consistent performance and fostering a positive environment for bowlers across all locations.

Jeff Amereihn, the President, Operations at AMF, directs the day-to-day management and strategic execution of all bowling center operations, ensuring a consistent and high-quality experience for patrons. Amereihn oversees the implementation of operational best practices across the network, focusing on efficiency in game and hourly package sales, as well as the flawless execution of special events like birthday parties and corporate functions. This role is critical in managing relationships with equipment suppliers, including Brunswick Bowling & Billiards and Switch International Bowling, to ensure optimal facility functionality, even when AMF-branded equipment is not present. Jeff Amereihn's leadership ensures that bowling leagues receive dedicated support and resources, fostering community engagement. The President, Operations is instrumental in driving operational excellence, managing staffing, and maintaining facility standards to maximize customer enjoyment and revenue generation across all AMF locations.

Allison Barrett, the President at AMF, drives strategic growth and market expansion initiatives for the company's diverse portfolio of bowling centers and equipment manufacturing. Barrett focuses on identifying new opportunities for revenue generation, including enhancing the appeal of birthday party and corporate event packages, and optimizing pricing structures for per-game and per-hour bowling. This leadership position involves close coordination with marketing and sales teams to bolster brand visibility and attract new customer segments, particularly supporting the vibrant bowling league community. Allison Barrett also plays a crucial role in overseeing partnerships with entities like Bowlero Corporation and Hollywood Bowl Group, ensuring synergistic growth and brand consistency across different operational regions. The President's strategic vision is key to maintaining AMF's competitive edge in the amusement and hospitality industry, driving innovation in customer experience and operational models.