AMF Executive and Leadership Team

May, 2026

Leadership Overview

AMF has 4 executives leading key functions including strategy, operations, and business development.

Driven by a commitment to enhancing the bowling experience, AMF operates major bowling centers and manufactures essential bowling equipment, impacting the hospitality and amusement sectors through per-game, per-hour, and event-based offerings that foster community engagement and support league play.

Leadership Roles at AMF

  • Chairman and CEO - Mouhamadou Seye
  • President - Dan Chustak
  • President - Allison Barrett
  • President, Operations - Jeff Amereihn
  • Mouhamadou Seye - Chairman and CEO

    Mouhamadou Seye, the Chairman and CEO at AMF, directs the overarching strategy and executive leadership for the organization. Seye guides the company's vision, ensuring alignment with market demands for both bowling center operations and equipment manufacturing. This leadership role involves setting the strategic direction for AMF's presence across the United States and Mexico, managed by Bowlero Corporation, and its operations in the United Kingdom under Hollywood Bowl Group. Mouhamadou Seye also oversees the global manufacturing and marketing of bowling equipment through QubicaAMF Worldwide. The Chairman and CEO's focus remains on driving growth and innovation within the amusement and hospitality sectors, ensuring AMF centers provide engaging experiences for individual bowlers, parties, and corporate events. Seye's executive decisions shape the company's financial performance and market positioning, solidifying AMF's status as a major operator and manufacturer.

    Dan Chustak - President

    Dan Chustak, the President at AMF, spearheads critical operational initiatives and business development strategies. Chustak's responsibilities encompass the management and enhancement of AMF's extensive network of bowling centers, ensuring a consistent and high-quality experience for patrons. This involves optimizing operational efficiency across locations that offer per-game, per-hour, and event packages, including birthday parties and corporate events. Dan Chustak also plays a vital role in supporting bowling leagues, a key demographic for AMF centers. The President's oversight extends to the strategic deployment of bowling equipment, whether AMF-branded or sourced from partners, to maximize facility performance. Chustak's leadership drives revenue generation and customer satisfaction, directly contributing to the company's market leadership in the amusement and hospitality industry.

    Allison Barrett - President

    Allison Barrett, the President at AMF, drives strategic growth and operational excellence across the company's diverse business units. Barrett focuses on enhancing the customer experience within AMF bowling centers, ensuring seamless operations for per-game and per-hour play, as well as specialized event packages like birthday parties and corporate functions. This leadership position involves cultivating strong relationships with bowling leagues, a core segment of AMF's customer base. Allison Barrett also contributes to the strategic direction of bowling equipment manufacturing and marketing, ensuring product innovation and market penetration. The President's efforts are crucial in maintaining AMF's competitive edge in the amusement and hospitality sectors, fostering an environment of continuous improvement and expansion. Barrett's influence ensures that AMF centers remain premier destinations for entertainment.

    Jeff Amereihn - President, Operations

    Jeff Amereihn, the President, Operations at AMF, directs the day-to-day management and efficiency of the company's bowling center network. Amereihn ensures that all operational aspects, from game and hourly rentals to the execution of birthday party and corporate event packages, function flawlessly. This role is critical for maintaining the high standards expected by bowling league participants and casual bowlers alike. Jeff Amereihn oversees the implementation of operational best practices across all AMF locations, focusing on enhancing customer satisfaction and maximizing facility utilization. The President, Operations' leadership ensures that the physical infrastructure and service delivery within each center align with AMF's brand promise. Amereihn's strategic focus on operational excellence directly supports the company's revenue goals and its position within the competitive amusement and hospitality landscape.

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    Frequently Asked Questions Regarding AMF Top Executives and Leadership Team

    Who leads AMF?
    AMF is led by Mouhamadou Seye (Chairman and CEO), along with executives such as Dan Chustak (President) and Allison Barrett (President).
    Who is part of AMF’s executive team?
    The executive team of AMF includes leaders such as Mouhamadou Seye (Chairman and CEO), Dan Chustak (President), Allison Barrett (President) and other senior executives.
    How many executives does AMF have?
    AMF has 4 executives leading key business areas.
    What roles are included in AMF’s leadership team?
    The leadership team of AMF includes roles such as Chairman and CEO, President, President, President, Operations.