Alyasra Fashion Executive and Leadership Team

July, 2026

Leadership Overview

Alyasra Fashion has 4 executives leading key functions including strategy, finance, operations, and marketing.

Driven by a commitment to excellence, Alyasra Fashion operates as a premier fashion retailer, curating premium brands in apparel, footwear, and accessories to define luxury retail experiences across Kuwait.

Leadership Roles at Alyasra Fashion

  • Co-Chief Executive Officer - Khaled Alzer
  • Chief Financial Officer - Jatin Mistry
  • Chief Operating Officer - Anas Baset
  • Marketing Coordinator & To The Assistant & Chief Marketing Officer - Karen Dolatre
  • Khaled Alzer - Co-Chief Executive Officer

    Khaled Alzer, the Co-Chief Executive Officer at Alyasra Fashion, directs the overarching strategic vision and corporate development initiatives. This leadership role involves guiding the company's expansion into new markets and identifying emerging trends within the premium fashion sector. Alzer ensures the alignment of all business units with the company's long-term objectives, fostering a culture of innovation and customer-centricity. The Co-Chief Executive Officer's responsibilities extend to managing key stakeholder relationships and driving the strategic partnerships that enhance Alyasra Fashion's market position. By overseeing the strategic direction, Khaled Alzer significantly influences the company's growth trajectory and its reputation as a leading fashion retailer. This executive function is critical for maintaining competitive advantage in the dynamic retail landscape.

    Jatin Mistry - Chief Financial Officer

    Jatin Mistry, the Chief Financial Officer at Alyasra Fashion, manages all financial operations and fiscal planning. This executive function encompasses budgeting, forecasting, financial reporting, and capital management to ensure the company's sustained profitability and financial health. Mistry oversees the treasury functions, optimizing cash flow and managing investment strategies to support business growth. The Chief Financial Officer also plays a crucial role in risk management, implementing robust internal controls and ensuring compliance with all relevant financial regulations. By providing strategic financial insights, Jatin Mistry enables informed decision-making across all departments, directly impacting the company's operational efficiency and long-term financial stability. This leadership ensures the fiscal integrity of Alyasra Fashion's premium retail operations.
    Jatin Mistry

    Anas Baset - Chief Operating Officer

    Anas Baset, the Chief Operating Officer at Alyasra Fashion, oversees the day-to-day operational execution and efficiency across all retail channels. This executive function involves managing supply chain logistics, inventory management, and store operations to ensure seamless customer experiences. Baset drives process improvements and implements best practices to enhance operational performance and reduce costs. The Chief Operating Officer also leads the integration of technology solutions to optimize retail workflows and improve overall business productivity. By ensuring operational excellence, Anas Baset directly supports the company's mission to deliver premium fashion, footwear, and accessories. This leadership is vital for maintaining the high standards expected by Alyasra Fashion's discerning clientele and for scaling operations effectively within the Kuwaiti market.

    Karen Dolatre - Marketing Coordinator & To The Assistant & Chief Marketing Officer

    Karen Dolatre, the Marketing Coordinator & To The Assistant & Chief Marketing Officer at Alyasra Fashion, supports the strategic development and execution of all marketing initiatives. This role involves coordinating marketing campaigns across various platforms, managing brand communications, and analyzing market trends to inform marketing strategies. Dolatre assists in overseeing the brand's presence in the premium fashion, footwear, and accessories market, ensuring consistent brand messaging and customer engagement. The Marketing Coordinator & To The Assistant & Chief Marketing Officer also contributes to market research and competitive analysis, identifying opportunities for brand growth and customer acquisition. By executing marketing plans, Karen Dolatre helps to enhance Alyasra Fashion's brand visibility and customer loyalty within Kuwait City and beyond.

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    Frequently Asked Questions Regarding Alyasra Fashion Top Executives and Leadership Team

    Who leads Alyasra Fashion?
    Alyasra Fashion is led by Khaled Alzer (Co-Chief Executive Officer), along with executives such as Jatin Mistry (Chief Financial Officer) and Anas Baset (Chief Operating Officer).
    Who is part of Alyasra Fashion’s executive team?
    The executive team of Alyasra Fashion includes leaders such as Khaled Alzer (Co-Chief Executive Officer), Jatin Mistry (Chief Financial Officer), Anas Baset (Chief Operating Officer) and other senior executives.
    How many executives does Alyasra Fashion have?
    Alyasra Fashion has 4 executives leading key business areas.
    What roles are included in Alyasra Fashion’s leadership team?
    The leadership team of Alyasra Fashion includes roles such as Co-Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Marketing Coordinator & To The Assistant & Chief Marketing Officer.