Alberta Motor Association Executive and Leadership Team

Michelle Chimko, the Chief Executive Officer at Alberta Motor Association, directs the organization's overall strategic vision and operational execution. Chimko oversees the delivery of critical services, including roadside assistance, auto touring, and insurance, ensuring alignment with the non-profit's mission to serve members throughout Canada. This leadership role involves fostering strong relationships with stakeholders and driving initiatives that enhance member value and organizational sustainability. By focusing on innovation and member-centric approaches, Michelle Chimko ensures the Alberta Motor Association remains a trusted partner for its diverse customer base. The Chief Executive Officer's purview extends to guiding the company's market presence and long-term growth strategies within the Canadian landscape.

Donald Smitten, the President & Chief Executive Officer at Alberta Motor Association, guides the overarching strategic direction and operational framework of the organization. Smitten is responsible for ensuring the non-profit's continued success in delivering essential services such as roadside assistance, auto touring, and insurance to members across Canada. This executive position involves cultivating key partnerships and championing initiatives that bolster member satisfaction and organizational resilience. Through a commitment to excellence and member advocacy, Donald Smitten reinforces the Alberta Motor Association's standing as a premier service provider. The President & Chief Executive Officer's mandate includes shaping the company's future growth and market impact.

Shelley Kozak, the Chief Financial Officer at Alberta Motor Association, oversees the organization's financial planning, reporting, and fiscal management. Kozak is responsible for managing budgets, financial controls, and investment strategies to ensure the financial health and sustainability of the non-profit across Canada. This executive role involves providing critical financial insights to support strategic decision-making and optimizing resource allocation for services like roadside assistance, travel, and insurance. By maintaining rigorous financial oversight, Shelley Kozak safeguards the organization's assets and supports its mission to deliver exceptional member value. The Chief Financial Officer's purview includes risk management and ensuring compliance with all financial regulations.

Doug Creighton, the Vice President, Strategic Development & Chief Financial Officer at Alberta Motor Association, drives key strategic initiatives and manages the organization's financial operations. Creighton is instrumental in identifying new growth opportunities and ensuring the financial viability of services offered throughout Canada, including roadside assistance, auto touring, and insurance. This dual role involves shaping long-term strategic plans while maintaining robust financial oversight and controls. By integrating strategic foresight with sound financial management, Doug Creighton supports the Alberta Motor Association's mission to enhance member benefits and expand its market reach. The Vice President, Strategic Development & Chief Financial Officer's focus includes fostering innovation and ensuring sustainable organizational development.

Joel Ruff, the Chief Operating Officer at Alberta Motor Association, manages the day-to-day operational activities and service delivery across all departments. Ruff oversees the efficient execution of roadside assistance, auto touring, leisure travel, and insurance services, ensuring high standards of quality and member satisfaction throughout Canada. This critical role involves optimizing operational workflows, managing resources effectively, and driving process improvements to enhance service efficiency. By focusing on operational excellence, Joel Ruff supports the Alberta Motor Association's mission to provide reliable and valuable services to its members. The Chief Operating Officer's responsibilities include ensuring seamless integration of all service offerings and maintaining robust operational infrastructure.

Matthew Sinfield, the Chief Information Officer at Alberta Motor Association, directs the company's technology strategy and digital infrastructure. Sinfield is responsible for overseeing the development and implementation of IT solutions that support the organization's service offerings, including roadside assistance, travel, and insurance platforms across Canada. This leadership position involves ensuring data security, enhancing system performance, and driving technological innovation to improve member experience and operational efficiency. By leveraging advanced technology, Matthew Sinfield enables the Alberta Motor Association to adapt to evolving digital landscapes and maintain a competitive edge. The Chief Information Officer's focus includes managing IT investments and fostering a culture of technological advancement.

Liliana Licciardi, the Presiente De La Sociedad Argentina De Mujeres Medicas at Alberta Motor Association, leads initiatives related to medical women's societies, potentially impacting health-related services or partnerships. Licciardi's role involves fostering connections and advancing the objectives of medical women, contributing to the broader mission of the Alberta Motor Association in serving its members across Canada. This position requires a deep understanding of healthcare advocacy and organizational leadership within a specialized medical community. By championing the interests of medical professionals, Liliana Licciardi supports the Alberta Motor Association's commitment to comprehensive member support and community engagement. The Presiente De La Sociedad Argentina De Mujeres Medicas's focus is on building strong alliances and promoting professional development.