Alberta Motor Association Executive and Leadership Team

Michelle Chimko, the Chief Executive Officer at Alberta Motor Association, directs the overarching strategic vision for the organization. Overseeing the delivery of roadside assistance and insurance services, the Chief Executive Officer ensures alignment with the non-profit mission across Canada. This leadership role involves managing complex stakeholder relationships and driving long-term growth initiatives. By prioritizing member safety and service excellence, Michelle Chimko shapes the operational trajectory of the entire association. The Chief Executive Officer maintains rigorous standards for service quality while expanding the reach of leisure travel and auto touring offerings. Through consistent focus on member value, Chimko secures the financial health and market relevance of the organization. The Chief Executive Officer collaborates with the board to implement policies that support sustainable development. Ultimately, Chimko fosters a culture of innovation and reliability, ensuring the association remains a trusted partner for motorists throughout the region.

Alex Slocum, the Chief Executive Officer Ama at Alberta Motor Association, manages the specialized membership programs and regional service delivery frameworks. Overseeing the integration of auto touring and leisure travel products, the Chief Executive Officer Ama ensures that member experiences remain consistent with the organizational brand. This leadership role involves optimizing service delivery channels to meet the evolving needs of Canadian motorists. By analyzing market trends, Alex Slocum identifies opportunities for expanding the membership base and enhancing service accessibility. The Chief Executive Officer Ama coordinates with internal teams to streamline the deployment of roadside assistance resources. Through strategic oversight of member engagement initiatives, Slocum drives retention and satisfaction metrics. The Chief Executive Officer Ama maintains a focus on operational efficiency to support the non-profit mandate. Ultimately, Slocum strengthens the competitive position of the association by delivering high-value services that address the unique requirements of the membership.

Donald Smitten, the President & Chief Executive Officer at Alberta Motor Association, governs the executive leadership team and sets the corporate agenda for the organization. Overseeing the alignment of insurance services with broader member benefits, the President & Chief Executive Officer ensures that the association maintains its commitment to safety and reliability. This leadership role involves representing the organization in national forums and managing high-level partnerships. By directing the implementation of long-term strategic goals, Donald Smitten influences the growth and stability of the association across Canada. The President & Chief Executive Officer monitors performance indicators to ensure that all departments meet operational targets. Through proactive management of organizational resources, Smitten supports the expansion of service offerings. The President & Chief Executive Officer provides guidance to the board regarding policy development and governance. Ultimately, Smitten ensures that the association continues to provide essential support to members through effective leadership and strategic foresight.

Doug Creighton, the Vice President, Strategic Development & Chief Financial Officer at Alberta Motor Association, directs the financial planning and long-term development initiatives for the organization. Overseeing the allocation of capital and the assessment of new business opportunities, the Vice President, Strategic Development & Chief Financial Officer ensures that the association remains financially robust. This leadership role involves managing fiscal risk and driving strategic investments that support the non-profit mission. By analyzing economic data, Doug Creighton provides the insights necessary for informed decision-making across the executive team. The Vice President, Strategic Development & Chief Financial Officer monitors revenue streams from insurance and membership services to ensure sustainable growth. Through rigorous financial oversight, Creighton maintains the integrity of the organizational budget. The Vice President, Strategic Development & Chief Financial Officer collaborates with the board to secure the future of the association. Ultimately, Creighton ensures that financial resources are effectively utilized to enhance member value.

Joel Ruff, the Chief Operating Officer at Alberta Motor Association, manages the daily execution of roadside assistance and insurance operations. Overseeing the logistics and service infrastructure, the Chief Operating Officer ensures that all field activities meet the high standards expected by members. This leadership role involves optimizing internal processes to improve response times and service quality across the Canadian market. By coordinating with regional managers, Joel Ruff maintains operational consistency and efficiency. The Chief Operating Officer monitors the performance of service fleets and digital platforms to ensure seamless member interactions. Through the implementation of scalable operational frameworks, Ruff supports the growth of the organization. The Chief Operating Officer collaborates with other executives to align operational capabilities with strategic objectives. Ultimately, Ruff drives the operational excellence required to maintain the reputation of the association as a premier provider of automotive and travel services.