Alberta Motor Association Executive and Leadership Team

Michelle Chimko, the Chief Executive Officer at Alberta Motor Association, directs the overall strategic vision and operational execution for the non-profit membership organization. Chimko's leadership ensures the continued delivery of critical services, including roadside assistance, auto touring, and insurance, aligning all functions with the company's mission to serve members throughout Canada. This executive guides the organization's growth and adaptation within the Canadian market, focusing on enhancing member value and operational efficiency. By fostering strong relationships with stakeholders and internal teams, Michelle Chimko drives the association's commitment to providing reliable and accessible support, solidifying its position as a trusted resource for automotive and travel needs.

Donald Smitten, the President & Chief Executive Officer at Alberta Motor Association, spearheads the organization's strategic direction and executive leadership. Smitten's role involves overseeing all facets of the non-profit's operations, ensuring alignment with its core mission of providing comprehensive member services across Canada. This includes guiding the delivery of roadside assistance, auto touring, leisure travel, and insurance solutions. Donald Smitten focuses on long-term sustainability and member satisfaction, driving initiatives that enhance the association's impact and reach. Through strategic planning and executive oversight, Smitten ensures Alberta Motor Association remains a leading provider of essential services for its members.

Shelley Kozak, the Chief Financial Officer at Alberta Motor Association, manages the organization's financial health and strategic fiscal planning. Kozak oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring the non-profit's resources are allocated effectively to support its diverse service offerings across Canada. This executive plays a crucial role in maintaining the financial stability required for providing roadside assistance, auto touring, and insurance services. By implementing robust financial controls and driving fiscal responsibility, Shelley Kozak supports the association's mission to deliver exceptional value to its members. Kozak's financial acumen is vital for sustained growth and operational excellence.

Doug Creighton, the Vice President, Strategic Development & Chief Financial Officer at Alberta Motor Association, guides the organization's long-term strategic initiatives and financial planning. Creighton is responsible for identifying new growth opportunities and ensuring the financial viability of all operations across Canada, including roadside assistance and insurance services. This executive plays a pivotal role in shaping the future direction of the association, fostering innovation and sustainable development. By integrating financial oversight with strategic foresight, Doug Creighton ensures that Alberta Motor Association remains adaptable and competitive. Creighton's dual focus drives both financial health and strategic expansion.

Joel Ruff, the Chief Operating Officer at Alberta Motor Association, oversees the day-to-day operational functions of the organization. Ruff directs the execution of core services, including roadside assistance and auto touring, ensuring seamless delivery to members across Canada. This executive focuses on optimizing operational efficiency and service quality, aligning all operational departments with the company's strategic objectives. By managing resources and streamlining processes, Joel Ruff enhances the member experience and supports the association's mission. Ruff's operational leadership is critical for maintaining the high standards of service that Alberta Motor Association provides to its membership.

Robert Jesso, the Chief Operating Officer, Insurance Services at Alberta Motor Association, leads the strategic direction and operational management of the insurance division. Jesso oversees all aspects of insurance service delivery, ensuring compliance, efficiency, and member satisfaction throughout Canada. This executive focuses on enhancing the insurance product offerings and operational processes to meet the evolving needs of the membership. By driving innovation and operational excellence within the insurance sector, Robert Jesso strengthens the association's ability to provide comprehensive financial protection. Jesso's leadership ensures the insurance services contribute significantly to the overall value proposition of Alberta Motor Association.

Matthew Sinfield, the Chief Information Officer at Alberta Motor Association, directs the company's technology strategy and digital infrastructure. Sinfield is responsible for overseeing all information technology operations, ensuring the secure and efficient delivery of services, including roadside assistance and insurance platforms, to members throughout Canada. This executive drives innovation in technology to enhance member experience and operational effectiveness. By managing IT systems and cybersecurity, Matthew Sinfield safeguards the organization's data and digital assets, supporting the association's commitment to reliability and service excellence. Sinfield's leadership ensures that Alberta Motor Association leverages technology to meet evolving member needs.

Liliana Licciardi, the Presiente De La Sociedad Argentina De Mujeres Medicas at Alberta Motor Association, leads the Argentinian Society of Women Physicians. Licciardi's role involves advancing the objectives of this medical society, fostering collaboration and professional development among women physicians in Argentina. While this title indicates a specific leadership position within a distinct medical organization, its inclusion suggests a potential international partnership or advisory capacity relevant to Alberta Motor Association's broader scope or mission. Liliana Licciardi's leadership contributes to the organization's engagement with global health communities and professional networks.