Alberta Motor Association Executive and Leadership Team

Michelle Chimko, the Chief Executive Officer at Alberta Motor Association, directs the organization's overall strategic vision and operational execution. Overseeing all departments, Chimko ensures the non-profit membership organization effectively delivers its core services, including roadside assistance, auto touring, and insurance products to customers throughout Canada. This leadership role involves fostering strong relationships with stakeholders and driving initiatives that enhance member value and organizational sustainability. By championing innovation, Michelle Chimko guides the association's adaptation to evolving market demands and member needs, solidifying its position as a trusted provider. The Chief Executive Officer's focus remains on expanding service offerings and operational efficiency to better serve the Canadian market.

Donald Smitten, the President & Chief Executive Officer at Alberta Motor Association, spearheads the organization's strategic direction and executive leadership. Smitten's responsibilities encompass guiding the company's mission to provide essential services such as roadside assistance, auto touring, and insurance across Canada. This executive position involves cultivating a culture of service excellence and ensuring the long-term viability of the non-profit membership organization. By focusing on member engagement and operational integrity, Donald Smitten drives initiatives that strengthen the association's impact and reach. The President & Chief Executive Officer's oversight ensures alignment with corporate objectives and market responsiveness, thereby securing sustained growth and member satisfaction.

Shelley Kozak, the Chief Financial Officer at Alberta Motor Association, manages the organization's financial health and strategic fiscal planning. Kozak oversees all financial operations, including budgeting, accounting, and financial reporting, ensuring compliance and fiscal responsibility for the non-profit membership organization. This critical role involves safeguarding assets and optimizing financial performance to support the delivery of services like roadside assistance, auto touring, and insurance across Canada. By providing insightful financial analysis, Shelley Kozak informs executive decision-making and drives sustainable growth. The Chief Financial Officer's expertise is essential for maintaining the organization's financial stability and achieving its long-term objectives.

Doug Creighton, the Vice President, Strategic Development & Chief Financial Officer at Alberta Motor Association, spearheads initiatives that foster long-term organizational growth and financial stability. Creighton directs the development and implementation of strategic plans, alongside overseeing the company's financial operations, including budgeting and resource allocation. This dual executive function is crucial for aligning financial strategies with market opportunities and ensuring the efficient delivery of services such as roadside assistance and insurance throughout Canada. By identifying new avenues for expansion and managing fiscal resources effectively, Doug Creighton enhances the non-profit membership organization's competitive position. The Vice President, Strategic Development & Chief Financial Officer's leadership ensures robust financial health and strategic foresight.

Joel Ruff, the Chief Operating Officer at Alberta Motor Association, directs the day-to-day operational activities and service delivery across the organization. Ruff oversees the execution of strategies related to roadside assistance, auto touring, and insurance services, ensuring efficiency and quality for members throughout Canada. This executive function involves optimizing operational workflows and managing resources to meet service level agreements and enhance member satisfaction. By focusing on process improvement, Joel Ruff drives operational excellence and supports the non-profit membership organization's mission. The Chief Operating Officer's leadership ensures that all operational facets contribute to the company's overall strategic objectives and market presence.

Matthew Sinfield, the Chief Information Officer at Alberta Motor Association, architects and manages the organization's technology infrastructure and digital strategy. Sinfield oversees the development and implementation of IT solutions that support critical functions, including roadside assistance dispatch, insurance policy management, and member data security. This role is pivotal in ensuring the seamless operation of all digital platforms and services offered by the non-profit membership organization throughout Canada. By driving technological innovation, Matthew Sinfield enhances operational efficiency and member experience. The Chief Information Officer's strategic vision ensures that Alberta Motor Association remains at the forefront of digital service delivery, safeguarding data integrity and enabling scalable growth.

Liliana Licciardi, the Presiente De La Sociedad Argentina De Mujeres Medicas at Alberta Motor Association, leads strategic initiatives focused on member engagement and service enhancement. Licciardi's responsibilities include overseeing programs that support the association's mission of providing roadside assistance, auto touring, and insurance services across Canada. This executive position involves fostering collaboration and driving forward the organization's objectives within the non-profit membership sector. By championing member-centric approaches, Liliana Licciardi contributes to the sustained value proposition of Alberta Motor Association. The Presiente De La Sociedad Argentina De Mujeres Medicas's focus remains on strengthening community ties and expanding service accessibility.