Alberta Motor Association Executive and Leadership Team

Michelle Chimko, the Chief Executive Officer at Alberta Motor Association, directs the overarching strategic vision for the organization. Overseeing the delivery of roadside assistance and insurance services, the Chief Executive Officer ensures alignment with the non-profit mission across the Canadian market. Michelle Chimko drives long-term growth by fostering member engagement and operational excellence. This leadership role involves constant collaboration with the Board to refine service offerings and expand the reach of membership benefits. By prioritizing safety and reliability, the Chief Executive Officer maintains the reputation of the association as a trusted partner for motorists. Through rigorous oversight of organizational performance, Chimko secures the financial health and service quality required to meet the evolving needs of members. The Chief Executive Officer champions innovation in travel and leisure services, ensuring the association remains a cornerstone of support for drivers throughout the country.

Donald Smitten, the President & Chief Executive Officer at Alberta Motor Association, architects the high-level governance and policy frameworks for the entire organization. Managing the complex intersection of member services and corporate sustainability, the President & Chief Executive Officer ensures the association fulfills its mandate as a non-profit entity. Donald Smitten drives the expansion of auto touring and leisure travel initiatives across the national landscape. This role requires deep engagement with external stakeholders and regulatory bodies to uphold the standards of the association. By optimizing internal processes, the President & Chief Executive Officer strengthens the operational foundation necessary for delivering consistent roadside assistance. Smitten leads the executive team in executing long-term goals that enhance member value and community impact. Through strategic foresight, the President & Chief Executive Officer navigates the competitive insurance market, ensuring the association remains a leader in providing comprehensive protection and support for Canadian motorists.

Shelley Kozak, the Chief Financial Officer at Alberta Motor Association, manages the fiscal health and capital allocation strategies for the organization. Overseeing the financial reporting and budgeting processes, the Chief Financial Officer ensures the non-profit maintains the resources necessary to provide high-quality roadside assistance and insurance services. Shelley Kozak drives cost-efficiency initiatives that support the long-term sustainability of the association across the Canadian market. This leadership role involves working closely with the Board to evaluate investment opportunities in travel and leisure sectors. By maintaining rigorous financial controls, Kozak mitigates risk and ensures compliance with industry standards. The Chief Financial Officer provides the analytical insights required for strategic decision-making, enabling the association to expand its service reach effectively. Through disciplined management of assets and liabilities, Kozak secures the financial stability of the organization, allowing the association to continue delivering essential support to members throughout the country.

Doug Creighton, the Vice President, Strategic Development & Chief Financial Officer at Alberta Motor Association, architects the long-term growth plans and financial strategies for the organization. Overseeing the development of new business ventures and market expansion, the Vice President, Strategic Development & Chief Financial Officer ensures the association remains competitive in the travel and insurance sectors. Doug Creighton drives the evaluation of strategic partnerships that enhance the value proposition for members across Canada. This leadership role involves balancing aggressive growth objectives with the fiscal responsibility required of a non-profit entity. By analyzing market data and financial performance, Creighton provides the insights necessary for the executive team to make informed decisions. The Vice President, Strategic Development & Chief Financial Officer manages capital projects that support the modernization of service delivery. Through careful planning and financial oversight, Creighton ensures the association continues to evolve and meet the diverse needs of its growing membership base.

Joel Ruff, the Chief Operating Officer at Alberta Motor Association, directs the daily execution of core business functions, including roadside assistance and member support operations. Overseeing the logistics and service delivery teams, the Chief Operating Officer ensures that the association meets the high expectations of members across Canada. Joel Ruff architects operational workflows that improve response times and service quality for motorists in need. This leadership role involves coordinating with other executives to streamline internal processes and enhance the efficiency of the organization. By focusing on operational excellence, Ruff drives the successful implementation of new service initiatives and member programs. The Chief Operating Officer monitors performance metrics to identify areas for improvement, ensuring the association remains agile in a competitive market. Through effective management of resources and personnel, Ruff supports the overall mission of the association, providing reliable and timely assistance to members throughout the national territory.

Robert Jesso, the Chief Operating Officer, Insurance Services at Alberta Motor Association, directs the underwriting, claims processing, and product development for the insurance division. Overseeing the expansion of insurance offerings, the Chief Operating Officer, Insurance Services ensures that the association provides competitive protection plans to members across Canada. Robert Jesso architects strategies to improve the customer experience within the insurance portfolio, focusing on accessibility and transparency. This leadership role involves collaborating with the finance team to ensure the profitability and sustainability of insurance products. By optimizing claims management systems, Jesso drives efficiency and reduces turnaround times for policyholders. The Chief Operating Officer, Insurance Services monitors market trends to adapt insurance solutions to the changing needs of motorists. Through effective management of the insurance operations, Jesso strengthens the association's position as a trusted provider of comprehensive coverage, ensuring long-term value for all members.

Matt Sinfield, the Chief Information Officer at Alberta Motor Association, directs the digital transformation and technological infrastructure supporting all member services. Overseeing the integration of data systems for roadside assistance and insurance platforms, the Chief Information Officer ensures seamless connectivity for users across Canada. Matt Sinfield architects scalable cloud solutions that enhance the efficiency of travel planning tools and internal administrative workflows. This leadership role involves constant collaboration with other C-suite members to align technology investments with the broader non-profit mission. By implementing robust cybersecurity measures, Sinfield protects sensitive member data and maintains operational integrity. The Chief Information Officer drives the adoption of modern digital interfaces, improving the overall experience for members seeking assistance or insurance products. Through continuous monitoring of system performance, Sinfield ensures the reliability of the digital ecosystem, supporting the association in delivering timely and effective services to motorists nationwide.