Leadership Overview
Albaad has 7 executives leading key functions including strategy, information technology, product innovation, non-woven manufacturing, and regional operations.
Focused on delivering high-quality hygiene solutions, Albaad maintains a commitment to excellence in manufacturing while scaling international production capabilities for baby wipes, feminine hygiene, and cosmetic products.
Focused on delivering high-quality hygiene solutions, Albaad maintains a commitment to excellence in manufacturing while scaling international production capabilities for baby wipes, feminine hygiene, and cosmetic products.
Leadership Roles at Albaad
Jacob Heen - Chief Executive Officer & President
Jacob Heen, the Chief Executive Officer & President at Albaad, directs the overarching corporate strategy and global expansion initiatives. Overseeing the entire organizational structure, the Chief Executive Officer & President ensures alignment between manufacturing output and international market demand for hygiene products. This leadership role involves managing complex supply chains across North America and global markets to maintain the company's reputation for quality. By fostering a culture of operational efficiency, Jacob Heen drives the long-term growth trajectory of the enterprise. The Chief Executive Officer & President collaborates with the Board to secure financial stability while navigating the competitive landscape of the cosmetics and feminine hygiene sectors. Through rigorous oversight of production standards, the Chief Executive Officer & President guarantees that the company meets the evolving needs of global consumers while upholding the core values established at the founding of the organization.

Gadi Choresh - President of Albaad Non-Woven Division
Gadi Choresh, the President of Albaad Non-Woven Division at Albaad, directs the specialized manufacturing operations focused on non-woven fabric production. Overseeing the output of essential materials for baby wipes and hygiene products, the President of Albaad Non-Woven Division ensures that production capacity meets the high-volume requirements of international clients. This leadership role involves managing the technical specifications of non-woven lines to maintain superior product quality. By optimizing manufacturing workflows, Gadi Choresh drives operational efficiency and reduces waste within the division. The President of Albaad Non-Woven Division coordinates with the technology team to integrate new material innovations into the production cycle. Through the management of large-scale manufacturing assets, the President of Albaad Non-Woven Division supports the company's ability to scale production effectively, ensuring that the supply chain remains robust and responsive to the fluctuating demands of the global hygiene market.
Hadran Olami - Division President, Wipes & Massuot Yitzhak Site (Israel)
Hadran Olami, the Division President, Wipes & Massuot Yitzhak Site (Israel) at Albaad, directs the production activities at the historic manufacturing site in Israel. Overseeing the regional operations for the wipes division, the Division President, Wipes & Massuot Yitzhak Site (Israel) ensures that the facility adheres to strict quality control and safety standards. This leadership role involves managing local workforce productivity and maintaining the operational integrity of the site. By streamlining production processes, Hadran Olami drives the output of baby wipes and cosmetic products for international distribution. The Division President, Wipes & Massuot Yitzhak Site (Israel) collaborates with global leadership to align site performance with corporate growth objectives. Through the effective management of regional resources, the Division President, Wipes & Massuot Yitzhak Site (Israel) sustains the company's commitment to manufacturing excellence while preserving the operational legacy of the original production site.
Shlomi Shaubi - Division President, Albaad Wipes & Row (Israel)
Shlomi Shaubi, the Division President, Albaad Wipes & Row (Israel) at Albaad, directs the strategic expansion of wipe production across the Rest of World (ROW) markets. Overseeing the distribution and manufacturing logistics for these regions, the Division President, Albaad Wipes & Row (Israel) ensures that product availability aligns with regional market growth. This leadership role involves managing complex regulatory requirements and supply chain logistics to penetrate new territories. By optimizing the distribution network, Shlomi Shaubi drives revenue growth and market share in emerging regions. The Division President, Albaad Wipes & Row (Israel) coordinates with the global executive team to implement standardized production practices across international borders. Through the strategic oversight of regional operations, the Division President, Albaad Wipes & Row (Israel) strengthens the company's global footprint, ensuring that high-quality hygiene products reach diverse consumer bases with efficiency and reliability.
Adi Maor - President
Adi Maor, the President at Albaad, directs the overarching business development and commercial strategy for the organization. Overseeing the alignment of sales and marketing efforts, the President ensures that the company's product portfolio effectively addresses the needs of global retail partners. This leadership role involves identifying new market opportunities and fostering long-term relationships with key stakeholders. By driving commercial initiatives, Adi Maor supports the company's growth in the feminine hygiene and cosmetic sectors. The President collaborates with other division leaders to ensure that product development remains synchronized with market trends and consumer preferences. Through the execution of strategic commercial plans, the President enhances the brand presence of the company in competitive markets. By focusing on revenue generation and market penetration, the President secures the financial health of the organization while maintaining the high standards of quality expected by global customers.
Roman Litrovnik - Global Chief Information Officer & Vice President, Information Technology
Roman Litrovnik, the Global Chief Information Officer & Vice President, Information Technology at Albaad, architects the digital infrastructure supporting global manufacturing operations. Overseeing the integration of advanced data systems, the Global Chief Information Officer & Vice President, Information Technology ensures seamless connectivity between the North American headquarters and international production sites. This leadership role involves implementing cybersecurity protocols and digital transformation strategies to optimize production efficiency for baby wipes and cosmetic lines. By modernizing enterprise resource planning tools, Roman Litrovnik directly impacts the speed and accuracy of the supply chain. The Global Chief Information Officer & Vice President, Information Technology coordinates with other executive leaders to leverage data analytics for improved decision-making. Through the deployment of scalable technology solutions, the Global Chief Information Officer & Vice President, Information Technology secures the digital assets of the company while facilitating continuous improvement across all global business units.
Chanan Adler - Vice President, Technology & Chief Technology Officer
Chanan Adler, the Vice President, Technology & Chief Technology Officer at Albaad, directs the research and development of innovative non-woven materials. Overseeing the technical advancement of feminine hygiene and cosmetic product lines, the Vice President, Technology & Chief Technology Officer ensures that manufacturing processes remain at the forefront of industry standards. This leadership role involves collaborating with engineering teams to refine product quality and sustainability metrics. By driving technological breakthroughs, Chanan Adler enhances the competitive positioning of the company in the global marketplace. The Vice President, Technology & Chief Technology Officer manages the transition from laboratory prototypes to large-scale production, ensuring consistency across all manufacturing facilities. Through the application of cutting-edge material science, the Vice President, Technology & Chief Technology Officer supports the company's mission to provide superior hygiene solutions while optimizing production costs and material efficiency for long-term market success.

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