Albaad Executive and Leadership Team

July, 2026

Leadership Overview

Albaad has 6 executives leading key functions including strategy, technology, information technology, wipes production, feminine hygiene, and non-woven materials.

Driven by a commitment to production excellence, Albaad operates with a family-run ethos, delivering essential products across baby care, feminine hygiene, and cosmetics to a global market.

Leadership Roles at Albaad

  • Chief Executive Officer & President - Jacob Heen
  • Division President, Albaad Wipes & Row (Israel) - Shlomi Shaubi
  • President of Albaad Tampons Division - Adi Maor
  • President of Albaad Non-Woven Division - Gadi Choresh
  • Vice President, Technology & Chief Technology Officer - Chanan Adler
  • Global Chief Information Officer & Vice President, Information Technology - Roman Litrovnik
  • Jacob Heen - Chief Executive Officer & President

    Jacob Heen, the Chief Executive Officer & President at Albaad, directs the overarching corporate strategy and operational execution. Overseeing all business units, Heen ensures alignment with the company's foundational commitment to production and its family-run operational philosophy. This leadership role involves driving growth across Albaad's diverse product lines, including baby wipes, feminine hygiene, and cosmetics, while maintaining the company's international presence. By fostering cross-functional collaboration, Jacob Heen ensures that the Reidsville, North Carolina headquarters effectively supports global manufacturing and distribution efforts. Ultimately, Heen secures the company's long-term viability and market impact through decisive leadership and strategic vision.
    Jacob Heen

    Shlomi Shaubi - Division President, Albaad Wipes & Row (Israel)

    Shlomi Shaubi, the Division President, Albaad Wipes & Row (Israel) at Albaad, leads the strategic direction and operational management for the wipes division within Israel. Overseeing all aspects of production, sales, and market development for Albaad's extensive range of baby wipes and related products in the Israeli market, Shaubi ensures adherence to the company's stringent quality and production standards. This leadership position involves driving innovation within the wipes category and optimizing manufacturing processes to meet consumer demands. By fostering strong relationships with local stakeholders, Shlomi Shaubi reinforces Albaad's commitment to its founding principles and its operational base in Israel. Shaubi's focus on the Israeli market is crucial for maintaining Albaad's domestic leadership.

    Adi Maor - President of Albaad Tampons Division

    Adi Maor, the President of Albaad Tampons Division at Albaad, directs the strategic growth and operational excellence for the feminine hygiene product line. Overseeing all facets of the tampons division, Maor ensures the highest standards of product quality, safety, and manufacturing efficiency, aligning with Albaad's core commitment to production. This leadership role involves driving market penetration and innovation within the feminine hygiene sector, catering to evolving consumer needs. By collaborating with technology and IT departments, Adi Maor integrates advancements to optimize production lines and supply chain logistics. Maor's dedicated leadership for the tampons division is essential for Albaad's continued success in the personal care market.

    Gadi Choresh - President of Albaad Non-Woven Division

    Gadi Choresh, the President of Albaad Non-Woven Division at Albaad, spearheads the strategic development and operational oversight of the company's non-woven materials segment. Overseeing the production and innovation of non-woven fabrics, Choresh ensures these materials meet the rigorous quality and performance standards required for Albaad's diverse product applications, including baby wipes and feminine hygiene products. This critical role involves driving efficiency in manufacturing processes and exploring new material technologies to enhance product offerings. By managing the non-woven division, Gadi Choresh directly supports Albaad's integrated production model and its commitment to supplying high-quality components. Choresh's expertise is fundamental to Albaad's manufacturing capabilities.

    Chanan Adler - Vice President, Technology & Chief Technology Officer

    Chanan Adler, the Vice President, Technology & Chief Technology Officer at Albaad, architects the company's technological advancements and innovation pipeline. Overseeing research and development, Adler drives the integration of cutting-edge technologies into Albaad's product manufacturing processes, particularly for baby wipes and feminine hygiene products. This critical role involves ensuring that technological strategies directly support the company's commitment to high-quality production and operational efficiency. By collaborating with division presidents, Chanan Adler ensures that technological roadmaps align with market demands and Albaad's core business objectives. Adler's leadership in technology directly contributes to Albaad's competitive edge and its ability to deliver superior products.
    Chanan Adler

    Roman Litrovnik - Global Chief Information Officer & Vice President, Information Technology

    Roman Litrovnik, the Global Chief Information Officer & Vice President, Information Technology at Albaad, directs the enterprise-wide information systems and digital infrastructure. Overseeing IT operations globally, Litrovnik ensures the seamless integration and security of all technology platforms supporting Albaad's manufacturing, supply chain, and customer engagement initiatives. This role is pivotal in maintaining operational continuity and enabling data-driven decision-making across all business functions, from baby wipes production to feminine hygiene product distribution. By optimizing IT resources, Roman Litrovnik enhances Albaad's operational agility and supports the company's international growth objectives. Litrovnik's strategic IT management underpins Albaad's commitment to efficient and reliable production.

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    Frequently Asked Questions Regarding Albaad Top Executives and Leadership Team

    Who leads Albaad?
    Albaad is led by Jacob Heen (Chief Executive Officer & President), along with executives such as Shlomi Shaubi (Division President, Albaad Wipes & Row (Israel)) and Adi Maor (President of Albaad Tampons Division).
    Who is part of Albaad’s executive team?
    The executive team of Albaad includes leaders such as Jacob Heen (Chief Executive Officer & President), Shlomi Shaubi (Division President, Albaad Wipes & Row (Israel)), Adi Maor (President of Albaad Tampons Division) and other senior executives.
    How many executives does Albaad have?
    Albaad has 6 executives leading key business areas.
    What roles are included in Albaad’s leadership team?
    The leadership team of Albaad includes roles such as Chief Executive Officer & President, Division President, Albaad Wipes & Row (Israel), President of Albaad Tampons Division, President of Albaad Non-Woven Division, Vice President, Technology & Chief Technology Officer.