Albaad Executive and Leadership Team

September, 2026

Leadership Overview

Albaad has 7 executives leading key functions including strategy, technology, information systems, and regional manufacturing operations.

Focused on delivering high-quality hygiene and cosmetic solutions, Albaad maintains a commitment to international production standards while fostering a family-oriented corporate culture across global markets.

Leadership Roles at Albaad

  • Chief Executive Officer & President - Jacob Heen
  • Division President, Albaad Wipes & Row (Israel) - Shlomi Shaubi
  • President - Adi Maor
  • Division President, Wipes & Massuot Yitzhak Site (Israel) - Hadran Olami
  • President of Albaad Non-Woven Division - Gadi Choresh
  • Vice President, Technology & Chief Technology Officer - Chanan Adler
  • Global Chief Information Officer & Vice President, Information Technology - Roman Litrovnik
  • Jacob Heen - Chief Executive Officer & President

    Jacob Heen, the Chief Executive Officer & President at Albaad, directs the overarching strategic vision for the organization. Overseeing global manufacturing operations, the Chief Executive Officer & President ensures alignment between production capacity and international market demand for baby wipes and feminine hygiene products. This leadership role involves managing complex supply chains across North America and international territories to maintain competitive advantages. By optimizing operational efficiency, Jacob Heen drives sustainable growth and reinforces the company's market position. The Chief Executive Officer & President collaborates with the board to execute long-term expansion plans while upholding the core values established at the founding site. Through rigorous oversight of corporate governance, the Chief Executive Officer & President secures the financial health of the enterprise. Ultimately, Heen fosters a culture of innovation that supports the delivery of premium cosmetic and hygiene solutions to a diverse global consumer base.
    Jacob Heen

    Shlomi Shaubi - Division President, Albaad Wipes & Row (Israel)

    Shlomi Shaubi, the Division President, Albaad Wipes & Row (Israel) at Albaad, directs the manufacturing and distribution strategy for the wipes division within the Israeli market and broader regional territories. Overseeing daily production cycles, the Division President, Albaad Wipes & Row (Israel) ensures that output meets the specific hygiene requirements of local consumers. This leadership role involves managing labor relations and facility maintenance to guarantee consistent product availability. By streamlining regional logistics, Shlomi Shaubi drives cost-effective distribution models that support the company's overall profitability. The Division President, Albaad Wipes & Row (Israel) collaborates with the global executive team to align regional production targets with international growth objectives. Through the implementation of lean manufacturing principles, the Division President, Albaad Wipes & Row (Israel) optimizes resource utilization at the local level. Ultimately, Shaubi secures the operational success of the wipes division by maintaining high standards of quality control and customer service across the region.

    Adi Maor - President

    Adi Maor, the President at Albaad, directs the strategic execution of corporate initiatives across the organization. Overseeing cross-functional collaboration, the President ensures that departmental goals align with the company's mission to provide high-quality hygiene and cosmetic products. This leadership role involves managing high-level stakeholder relationships and driving organizational change to adapt to shifting market dynamics. By fostering a culture of accountability, Adi Maor drives performance improvements across all business units. The President collaborates with other C-suite leaders to refine the company's market approach and identify new growth opportunities in the international hygiene sector. Through the oversight of key performance indicators, the President monitors the health of the business and implements corrective actions when necessary. Ultimately, Maor secures the long-term viability of the company by balancing immediate operational needs with strategic long-term objectives, ensuring that the organization remains a leader in the manufacturing of essential consumer goods.

    Hadran Olami - Division President, Wipes & Massuot Yitzhak Site (Israel)

    Hadran Olami, the Division President, Wipes & Massuot Yitzhak Site (Israel) at Albaad, directs the specialized production operations at the historic Massuot Yitzhak facility. Overseeing the manufacturing of core wipe products, the Division President, Wipes & Massuot Yitzhak Site (Israel) ensures that the site maintains the highest standards of production efficiency and safety. This leadership role involves managing the technical workforce and optimizing the production line to meet the specific demands of the feminine hygiene and baby wipe markets. By focusing on site-specific operational excellence, Hadran Olami drives the company's ability to deliver consistent product quality from its foundational location. The Division President, Wipes & Massuot Yitzhak Site (Israel) collaborates with global supply chain managers to ensure that the output from this site integrates effectively into the broader international distribution network. Through rigorous process management, the Division President, Wipes & Massuot Yitzhak Site (Israel) secures the site's role as a critical hub for the company's manufacturing success.

    Gadi Choresh - President of Albaad Non-Woven Division

    Gadi Choresh, the President of Albaad Non-Woven Division at Albaad, directs the development and production of non-woven materials essential for the company's hygiene and cosmetic product lines. Overseeing material science research, the President of Albaad Non-Woven Division ensures that the raw materials used in production meet the highest standards of durability and comfort. This leadership role involves managing the procurement of specialized fibers and overseeing the conversion processes that transform these materials into finished goods. By innovating in the non-woven space, Gadi Choresh drives the company's ability to offer unique, high-performance products that differentiate the brand in a crowded market. The President of Albaad Non-Woven Division collaborates with the technology team to integrate new material advancements into existing production lines. Through the optimization of material usage, the President of Albaad Non-Woven Division secures cost efficiencies that benefit the entire organization. Ultimately, Choresh drives the material innovation strategy that sustains the company's competitive advantage.

    Chanan Adler - Vice President, Technology & Chief Technology Officer

    Chanan Adler, the Vice President, Technology & Chief Technology Officer at Albaad, architects the technical infrastructure required for advanced manufacturing processes. Overseeing research and development initiatives, the Vice President, Technology & Chief Technology Officer ensures the integration of cutting-edge machinery to produce high-quality feminine hygiene and cosmetic goods. This leadership role involves bridging the gap between engineering capabilities and consumer needs across international markets. By implementing automated production systems, Chanan Adler drives significant improvements in output quality and operational speed. The Vice President, Technology & Chief Technology Officer collaborates with regional plant managers to standardize technical protocols across all manufacturing sites. Through continuous evaluation of emerging manufacturing technologies, the Vice President, Technology & Chief Technology Officer maintains the company's competitive edge in the non-woven product sector. Ultimately, Adler secures the technical foundation necessary for the company to scale production while meeting stringent global safety and quality standards.
    Chanan Adler

    Roman Litrovnik - Global Chief Information Officer & Vice President, Information Technology

    Roman Litrovnik, the Global Chief Information Officer & Vice President, Information Technology at Albaad, directs the digital transformation strategy across all international business units. Overseeing enterprise resource planning systems, the Global Chief Information Officer & Vice President, Information Technology ensures seamless data flow between manufacturing facilities and corporate headquarters. This leadership role involves securing critical infrastructure against cyber threats while enabling real-time analytics for supply chain optimization. By modernizing IT architecture, Roman Litrovnik drives operational transparency and supports data-driven decision-making for the executive team. The Global Chief Information Officer & Vice President, Information Technology collaborates with regional leads to implement scalable software solutions that enhance productivity in the production of baby wipes and hygiene products. Through the deployment of robust cloud-based platforms, the Global Chief Information Officer & Vice President, Information Technology facilitates efficient communication across global operations. Ultimately, Litrovnik secures the digital backbone required for the company to maintain its international market presence.

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    Frequently Asked Questions Regarding Albaad Top Executives and Leadership Team

    Who leads Albaad?
    Albaad is led by Jacob Heen (Chief Executive Officer & President), along with executives such as Shlomi Shaubi (Division President, Albaad Wipes & Row (Israel)) and Adi Maor (President).
    Who is part of Albaad’s executive team?
    The executive team of Albaad includes leaders such as Jacob Heen (Chief Executive Officer & President), Shlomi Shaubi (Division President, Albaad Wipes & Row (Israel)), Adi Maor (President) and other senior executives.
    How many executives does Albaad have?
    Albaad has 7 executives leading key business areas.
    What roles are included in Albaad’s leadership team?
    The leadership team of Albaad includes roles such as Chief Executive Officer & President, Division President, Albaad Wipes & Row (Israel), President, Division President, Wipes & Massuot Yitzhak Site (Israel), President of Albaad Non-Woven Division.