Albaad Executive and Leadership Team

May, 2026

Leadership Overview

Albaad has 6 executives leading key functions including strategy, finance, information technology, technology, North American operations, and non-woven production.

Driven by a commitment to production excellence, Albaad operates with a family-run ethos, delivering essential products in baby care, feminine hygiene, and cosmetics to a global market.

Leadership Roles at Albaad

  • Chief Executive Officer & President - Jacob Heen
  • Chief Financial Officer - Effi Bazia
  • President, Albaad (North America) - James Barton
  • President of Albaad Non-Woven Division - Gadi Choresh
  • Global Chief Information Officer & Vice President, Information Technology - Roman Litrovnik
  • Vice President, Technology & Chief Technology Officer - Chanan Adler
  • Jacob Heen - Chief Executive Officer & President

    Jacob Heen, the Chief Executive Officer & President at Albaad, directs the overarching corporate strategy and operational execution. Heen guides the company's global expansion and ensures alignment with its core mission of maintaining high production standards across all product lines, including baby wipes, feminine hygiene, and cosmetics. Overseeing international growth initiatives, Jacob Heen drives market penetration and strengthens Albaad's position as a leading manufacturer. This leadership role involves fostering innovation within the production processes and ensuring the company's family-run operational philosophy permeates every level of the organization. Heen's strategic vision is critical for navigating market dynamics and sustaining the company's commitment to quality manufacturing, impacting Albaad's overall business performance and long-term viability.
    Jacob Heen

    Effi Bazia - Chief Financial Officer

    Effi Bazia, the Chief Financial Officer at Albaad, manages all financial operations and fiscal strategy. Bazia oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health for the company's global manufacturing activities. This role involves optimizing financial resources to support Albaad's production of baby wipes, feminine hygiene products, and cosmetics. Effi Bazia directs investment strategies and manages capital allocation to drive operational efficiency and profitability across all regions. The Chief Financial Officer ensures compliance with financial regulations and implements financial controls to safeguard company assets. Bazia's expertise is vital for sustaining Albaad's growth trajectory and maintaining its commitment to production excellence.

    James Barton - President, Albaad (North America)

    James Barton, the President, Albaad (North America) at Albaad, leads all strategic and operational initiatives within the North American market. Barton oversees the expansion and management of Albaad's presence in the region, focusing on driving sales and market share for its product lines, including baby wipes, feminine hygiene, and cosmetics. This executive role involves ensuring seamless integration of North American operations with global corporate objectives and maintaining the company's commitment to production quality. James Barton directs regional teams to optimize supply chain logistics and customer engagement strategies. The President, Albaad (North America) plays a pivotal role in adapting Albaad's family-run operational ethos to the specific demands of the North American consumer base, contributing significantly to overall company growth.

    Gadi Choresh - President of Albaad Non-Woven Division

    Gadi Choresh, the President of Albaad Non-Woven Division at Albaad, directs the strategic development and operational execution of the non-woven materials segment. Choresh oversees the production, innovation, and market positioning of non-woven fabrics essential for Albaad's product categories, such as baby wipes and feminine hygiene items. This leadership role involves optimizing manufacturing processes, ensuring material quality, and exploring advancements in non-woven technology. Gadi Choresh collaborates with other divisional leaders to align the non-woven division's output with the company's broader product development and market expansion goals. The President of Albaad Non-Woven Division is critical for maintaining Albaad's competitive advantage through superior material science and efficient production.

    Roman Litrovnik - Global Chief Information Officer & Vice President, Information Technology

    Roman Litrovnik, the Global Chief Information Officer & Vice President, Information Technology at Albaad, architects and executes the global IT strategy. Litrovnik oversees the development and implementation of technology solutions that enhance operational efficiency and support Albaad's manufacturing processes for baby wipes, feminine hygiene, and cosmetics. This leadership position involves managing the company's IT infrastructure, ensuring data security, and driving digital transformation initiatives across all global operations. Roman Litrovnik collaborates with other C-suite executives to align technology roadmaps with business objectives, thereby optimizing production workflows and supply chain management. The Global Chief Information Officer & Vice President, Information Technology ensures that Albaad leverages cutting-edge technology to maintain its competitive edge and commitment to high-quality production.

    Chanan Adler - Vice President, Technology & Chief Technology Officer

    Chanan Adler, the Vice President, Technology & Chief Technology Officer at Albaad, spearheads technological innovation and development. Adler directs research and development efforts focused on enhancing product quality and manufacturing processes for Albaad's core offerings, including baby wipes, feminine hygiene products, and cosmetics. This role involves exploring new materials, technologies, and production techniques to maintain Albaad's leadership in the market. Chanan Adler collaborates closely with operational teams to integrate advanced technological solutions, ensuring efficiency and sustainability in production. The Vice President, Technology & Chief Technology Officer's vision is crucial for driving product advancements and upholding the company's commitment to manufacturing excellence and innovation.
    Chanan Adler

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    Frequently Asked Questions Regarding Albaad Top Executives and Leadership Team

    Who leads Albaad?
    Albaad is led by Jacob Heen (Chief Executive Officer & President), along with executives such as Effi Bazia (Chief Financial Officer) and James Barton (President, Albaad (North America)).
    Who is part of Albaad’s executive team?
    The executive team of Albaad includes leaders such as Jacob Heen (Chief Executive Officer & President), Effi Bazia (Chief Financial Officer), James Barton (President, Albaad (North America)) and other senior executives.
    How many executives does Albaad have?
    Albaad has 6 executives leading key business areas.
    What roles are included in Albaad’s leadership team?
    The leadership team of Albaad includes roles such as Chief Executive Officer & President, Chief Financial Officer, President, Albaad (North America), President of Albaad Non-Woven Division, Global Chief Information Officer & Vice President, Information Technology.