Al Masaood Executive and Leadership Team

October, 2026

Leadership Overview

Al Masaood has 5 executives leading key functions including automotive retail, industrial operations, financial management, and group-wide operational strategy.

Anchored in a legacy of regional excellence, Al Masaood drives sustainable growth across the Middle East by delivering integrated industrial, commercial, and service solutions that empower local markets and foster long-term economic development.

Leadership Roles at Al Masaood

  • Chief Executive Officer - Irfan Tansel
  • Chief Executive Officer Group Industrial - Hani Tannir
  • Group Chief Financial Officer - Rafid Azzawi
  • Group Chief Financial Officer - Brian Woodside
  • Group Chief Operating Officer & Executive Committee Member - Robert Obe
  • Irfan Tansel - Chief Executive Officer

    Irfan Tansel, the Chief Executive Officer at Al Masaood, directs the overarching strategic vision for the organization. Tansel manages the expansion of automotive retail portfolios while ensuring alignment with regional market demands across the Middle East. By overseeing high-level partnerships and steering the corporate trajectory, the Chief Executive Officer maintains competitive positioning within the industrial and commercial sectors. Irfan Tansel prioritizes operational excellence and sustainable revenue growth through rigorous performance monitoring. This leadership role involves constant engagement with the Board to refine long-term objectives and capitalize on emerging opportunities. Through the implementation of innovative business models, the Chief Executive Officer secures the company's status as a premier service provider. Tansel fosters a culture of accountability and efficiency, ensuring that all business units contribute effectively to the broader organizational goals while navigating complex market dynamics in the region.

    Hani Tannir - Chief Executive Officer Group Industrial

    Hani Tannir, the Chief Executive Officer Group Industrial at Al Masaood, architects the strategic framework for the industrial division. Tannir oversees the manufacturing and heavy equipment sectors, ensuring that technical capabilities meet the evolving needs of the Middle Eastern market. The Chief Executive Officer Group Industrial drives operational efficiency by optimizing supply chain logistics and production workflows. Hani Tannir manages cross-functional teams to deliver high-value industrial solutions that support regional infrastructure projects. This role requires constant collaboration with other executive leaders to integrate industrial output with the broader commercial goals of the organization. By focusing on technological advancement and process improvement, the Chief Executive Officer Group Industrial enhances the competitive edge of the industrial portfolio. Tannir ensures that all industrial activities adhere to strict quality standards, thereby reinforcing the reputation of the company as a reliable partner for large-scale industrial ventures.

    Rafid Azzawi - Group Chief Financial Officer

    Rafid Azzawi, the Group Chief Financial Officer at Al Masaood, directs the financial health and fiscal strategy of the entire organization. Azzawi oversees capital allocation, budgeting, and financial reporting to ensure long-term stability across all business units. The Group Chief Financial Officer manages risk assessment protocols and investment strategies that support the company's expansion in the Middle East. Rafid Azzawi collaborates with the executive team to provide data-driven insights that inform major commercial decisions and resource distribution. This leadership role involves maintaining robust relationships with financial institutions and stakeholders to secure the necessary capital for growth initiatives. By implementing rigorous financial controls and transparency measures, the Group Chief Financial Officer optimizes cash flow and maximizes shareholder value. Azzawi ensures that all fiscal operations remain compliant with regional regulations while supporting the overarching mission of the company through disciplined financial management and strategic planning.

    Brian Woodside - Group Chief Financial Officer

    Brian Woodside, the Group Chief Financial Officer at Al Masaood, directs the financial planning and analysis functions to ensure robust economic performance. Woodside oversees the development of financial models that evaluate the viability of new commercial ventures and industrial investments. The Group Chief Financial Officer manages the treasury operations and liquidity management strategies required to sustain regional market presence. Brian Woodside works closely with the executive leadership to align financial objectives with the company's long-term growth trajectory. This role involves conducting detailed audits and performance reviews to identify cost-saving opportunities and revenue-generating potential. By providing accurate financial forecasting, the Group Chief Financial Officer enables the organization to make informed decisions regarding market expansion and asset management. Woodside ensures that all financial activities support the strategic mission of the company, maintaining fiscal discipline while fostering an environment conducive to innovation and sustainable commercial success across the Middle East.

    Robert Obe - Group Chief Operating Officer & Executive Committee Member

    Robert Obe, the Group Chief Operating Officer & Executive Committee Member at Al Masaood, directs the daily operational activities and internal processes of the organization. Obe oversees the integration of service delivery across diverse business lines, ensuring that operational workflows remain efficient and scalable. The Group Chief Operating Officer & Executive Committee Member manages the execution of corporate policies and performance metrics to drive productivity. Robert Obe coordinates with department heads to align operational output with the strategic goals established by the executive committee. This role involves identifying bottlenecks and implementing process improvements that enhance service quality throughout the Middle East. By fostering cross-departmental synergy, the Group Chief Operating Officer & Executive Committee Member ensures that the company maintains high standards of operational excellence. Obe focuses on streamlining internal systems to support sustainable growth and responsiveness to market changes, ultimately strengthening the overall operational foundation of the enterprise.

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    Frequently Asked Questions Regarding Al Masaood Top Executives and Leadership Team

    Who leads Al Masaood?
    Al Masaood is led by Irfan Tansel (Chief Executive Officer), along with executives such as Hani Tannir (Chief Executive Officer Group Industrial) and Rafid Azzawi (Group Chief Financial Officer).
    Who is part of Al Masaood’s executive team?
    The executive team of Al Masaood includes leaders such as Irfan Tansel (Chief Executive Officer), Hani Tannir (Chief Executive Officer Group Industrial), Rafid Azzawi (Group Chief Financial Officer) and other senior executives.
    How many executives does Al Masaood have?
    Al Masaood has 5 executives leading key business areas.
    What roles are included in Al Masaood’s leadership team?
    The leadership team of Al Masaood includes roles such as Chief Executive Officer, Chief Executive Officer Group Industrial, Group Chief Financial Officer, Group Chief Financial Officer, Group Chief Operating Officer & Executive Committee Member.