Al Masaood Executive and Leadership Team

November, 2026

Leadership Overview

Al Masaood has 5 executives leading key functions including corporate strategy, industrial operations, financial management, and operational excellence.

Anchored by a legacy of industrial expertise, Al Masaood drives sustainable economic growth across the Middle East through a diverse portfolio of commercial and service-oriented business units.

Leadership Roles at Al Masaood

  • Chief Executive Officer - Irfan Tansel
  • Chief Executive Officer Group Industrial - Hani Tannir
  • Group Chief Financial Officer - Brian Woodside
  • Group Chief Financial Officer - Rafid Azzawi
  • Group Chief Operating Officer & Executive Committee Member - Robert Obe
  • Irfan Tansel - Chief Executive Officer

    Irfan Tansel, the Chief Executive Officer at Al Masaood, directs the overarching corporate strategy and long-term vision for the organization. Tansel manages the alignment of diverse business units with regional market demands, ensuring consistent growth across the Middle East. By fostering partnerships with global brands, the Chief Executive Officer expands the company's footprint in the automotive and industrial sectors. Irfan Tansel maintains rigorous oversight of organizational performance, driving efficiency and innovation throughout the enterprise. The Chief Executive Officer coordinates with the board to implement high-level initiatives that solidify the company's market position. Through strategic resource allocation, Tansel optimizes operational output while maintaining the highest standards of service excellence. This leadership role involves navigating complex economic landscapes to secure sustainable profitability. Ultimately, the Chief Executive Officer champions a culture of performance and integrity, guiding the entire workforce toward achieving ambitious corporate milestones and long-term value creation.

    Hani Tannir - Chief Executive Officer Group Industrial

    Hani Tannir, the Chief Executive Officer Group Industrial at Al Masaood, directs the expansion and operational efficiency of the industrial division. Tannir oversees the manufacturing and heavy equipment sectors, ensuring that technical capabilities meet the evolving needs of the Middle Eastern market. By integrating advanced engineering solutions, the Chief Executive Officer Group Industrial drives productivity across all industrial facilities. Hani Tannir manages complex supply chains and technical partnerships, securing the company's competitive edge in large-scale infrastructure projects. The Chief Executive Officer Group Industrial collaborates with internal stakeholders to modernize production processes and enhance service delivery. Through meticulous planning, Tannir optimizes the utilization of industrial assets to maximize output. This leadership role focuses on scaling technical operations to support regional development goals. Ultimately, the Chief Executive Officer Group Industrial ensures that the industrial arm remains a cornerstone of the company's integrated service model, delivering high-quality solutions to diverse commercial clients.

    Brian Woodside - Group Chief Financial Officer

    Brian Woodside, the Group Chief Financial Officer at Al Masaood, directs the financial strategy and fiscal health of the organization. Woodside manages capital allocation, budgeting, and financial reporting to ensure the stability of the company's diverse industrial and commercial portfolio. By implementing robust financial controls, the Group Chief Financial Officer mitigates risk while identifying opportunities for investment in regional growth. Brian Woodside oversees the treasury and accounting functions, providing the executive team with critical data for informed decision-making. The Group Chief Financial Officer coordinates with external auditors and financial institutions to maintain transparency and fiscal integrity. Through rigorous analysis of market trends, Woodside optimizes the company's capital structure to support long-term expansion. This leadership role involves balancing immediate operational needs with future strategic investments. Ultimately, the Group Chief Financial Officer secures the financial foundation necessary for the company to maintain its status as a leading industrial and service organization in the Middle East.

    Rafid Azzawi - Group Chief Financial Officer

    Rafid Azzawi, the Group Chief Financial Officer at Al Masaood, directs the financial planning and performance management systems across the enterprise. Azzawi focuses on optimizing revenue streams and cost structures within the retail and automotive divisions to enhance overall profitability. By developing sophisticated financial models, the Group Chief Financial Officer provides actionable insights that drive operational efficiency. Rafid Azzawi manages the integration of financial systems to ensure seamless reporting across all business units. The Group Chief Financial Officer collaborates with department heads to align departmental budgets with the company's broader strategic objectives. Through proactive cash flow management, Azzawi ensures the availability of resources for key commercial initiatives. This leadership role involves monitoring economic indicators to adjust financial strategies in real-time. Ultimately, the Group Chief Financial Officer strengthens the company's fiscal resilience, enabling the organization to pursue aggressive growth targets while maintaining a disciplined approach to capital management and shareholder value.

    Robert Obe - Group Chief Operating Officer & Executive Committee Member

    Robert Obe, the Group Chief Operating Officer & Executive Committee Member at Al Masaood, directs the day-to-day operational activities and cross-functional workflows of the organization. Obe oversees the implementation of standardized processes to improve service delivery across the retail and industrial sectors. By streamlining internal operations, the Group Chief Operating Officer & Executive Committee Member enhances productivity and customer satisfaction. Robert Obe manages the coordination between various business units, ensuring that operational goals align with the company's overarching mission. The Group Chief Operating Officer & Executive Committee Member leads initiatives to modernize infrastructure and adopt new technologies that drive efficiency. Through continuous improvement programs, Obe optimizes resource utilization and operational output. This leadership role involves managing complex logistics and service delivery networks to support regional market expansion. Ultimately, the Group Chief Operating Officer & Executive Committee Member ensures that the company's operational framework remains agile, scalable, and capable of meeting the demands of a dynamic Middle Eastern market.

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    Frequently Asked Questions Regarding Al Masaood Top Executives and Leadership Team

    Who leads Al Masaood?
    Al Masaood is led by Irfan Tansel (Chief Executive Officer), along with executives such as Hani Tannir (Chief Executive Officer Group Industrial) and Brian Woodside (Group Chief Financial Officer).
    Who is part of Al Masaood’s executive team?
    The executive team of Al Masaood includes leaders such as Irfan Tansel (Chief Executive Officer), Hani Tannir (Chief Executive Officer Group Industrial), Brian Woodside (Group Chief Financial Officer) and other senior executives.
    How many executives does Al Masaood have?
    Al Masaood has 5 executives leading key business areas.
    What roles are included in Al Masaood’s leadership team?
    The leadership team of Al Masaood includes roles such as Chief Executive Officer, Chief Executive Officer Group Industrial, Group Chief Financial Officer, Group Chief Financial Officer, Group Chief Operating Officer & Executive Committee Member.