AHF Products Executive and Leadership Team

June, 2026

Leadership Overview

AHF Products has 5 executives leading key functions including strategy, finance, operations, human resources, and market expansion.

Driven by a commitment to quality, AHF Products enhances lives through superior flooring solutions, leveraging decades of expertise in design, innovation, and customer service to lead the residential and commercial markets.

Leadership Roles at AHF Products

  • Chief Executive Officer - Brent Emore
  • Chief Financial Officer - Jeffery Steed
  • Chief Operating Officer - Darrell Keeling
  • President - Ilyushchenko Andrey
  • Chief Human Resources Officer - Karen Bradley
  • Brent Emore - Chief Executive Officer

    Brent Emore, the Chief Executive Officer at AHF Products, directs the overarching corporate strategy and vision for the company's leadership in hardwood and vinyl flooring. Emore guides the integration of AHF's diverse brand portfolio, including Bruce®, Hartco®, and LM Flooring®, ensuring cohesive market penetration across residential and commercial sectors. This executive leadership role involves fostering a culture of innovation and customer-centricity, directly impacting product development and service excellence. By championing award-winning design and manufacturing practices, Brent Emore ensures AHF Products maintains its competitive edge and commitment to improving quality of life through superior flooring solutions. The CEO's focus extends to driving sustainable growth and operational efficiency across all United States and international manufacturing sites.
    Brent Emore

    Jeffery Steed - Chief Financial Officer

    Jeffery Steed, the Chief Financial Officer at AHF Products, manages all financial operations and fiscal strategy for the organization. Steed oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health across the company's extensive manufacturing network in the United States and Cambodia. This critical role involves optimizing capital allocation and managing investment strategies to support AHF's market leadership in hardwood and vinyl flooring. Jeffery Steed's financial oversight extends to evaluating new business opportunities and ensuring compliance with all regulatory requirements. The CFO's work directly supports the company's commitment to outstanding customer service and the delivery of high-quality products under brands like Robbins® and HomerWood®.

    Darrell Keeling - Chief Operating Officer

    Darrell Keeling, the Chief Operating Officer at AHF Products, directs the company's extensive manufacturing and operational activities. Keeling oversees production processes across all United States facilities and international sites, focusing on efficiency, quality control, and supply chain management for brands such as Capella® and tmbr. This executive leadership position involves optimizing operational workflows to ensure the timely delivery of award-winning wood flooring and vinyl products to both residential and commercial markets. Darrell Keeling's responsibilities include driving continuous improvement initiatives and implementing best practices in manufacturing to uphold AHF's reputation for excellence. The COO's strategic focus ensures seamless integration of product innovation with scalable production capabilities.

    Ilyushchenko Andrey - President

    Ilyushchenko Andrey, the President at AHF Products, drives strategic initiatives and market expansion for the company's extensive flooring portfolio. Andrey oversees the integration of AHF's strong brands, including Bruce®, Hartco®, and LM Flooring®, across both residential and commercial sectors, ensuring cohesive market presence and growth. This leadership position involves fostering innovation in product development and manufacturing, leveraging decades of experience to enhance customer satisfaction. Ilyushchenko Andrey's focus on operational excellence and award-winning design directly contributes to AHF Products' market leadership. The President's role is critical in navigating market dynamics and reinforcing the company's deep commitment to improving people's lives through superior flooring solutions.

    Karen Bradley - Chief Human Resources Officer

    Karen Bradley, the Chief Human Resources Officer at AHF Products, leads all human capital strategies and organizational development initiatives. Bradley oversees talent acquisition, employee relations, compensation, and benefits programs, ensuring a supportive and productive work environment across AHF's diverse operations. This executive role is pivotal in cultivating a strong company culture that aligns with AHF's commitment to outstanding customer service and product innovation. Karen Bradley's strategic direction supports the company's growth objectives by attracting and retaining top talent for its manufacturing facilities and corporate functions. The CHRO's efforts are essential in fostering employee engagement and professional development, reinforcing AHF Products' position as a leader in the flooring industry.

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    Frequently Asked Questions Regarding AHF Products Top Executives and Leadership Team

    Who leads AHF Products?
    AHF Products is led by Brent Emore (Chief Executive Officer), along with executives such as Jeffery Steed (Chief Financial Officer) and Darrell Keeling (Chief Operating Officer).
    Who is part of AHF Products’s executive team?
    The executive team of AHF Products includes leaders such as Brent Emore (Chief Executive Officer), Jeffery Steed (Chief Financial Officer), Darrell Keeling (Chief Operating Officer) and other senior executives.
    How many executives does AHF Products have?
    AHF Products has 5 executives leading key business areas.
    What roles are included in AHF Products’s leadership team?
    The leadership team of AHF Products includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, Chief Human Resources Officer.