Leadership Overview
AHF Products has 5 executives leading key functions including strategy, finance, operations, human resources, and market expansion.
Driven by a commitment to quality, AHF Products enhances lives through superior flooring solutions, leveraging decades of expertise in design, innovation, and customer service to lead the residential and commercial markets.
Driven by a commitment to quality, AHF Products enhances lives through superior flooring solutions, leveraging decades of expertise in design, innovation, and customer service to lead the residential and commercial markets.
Leadership Roles at AHF Products
Brent Emore - Chief Executive Officer
Brent Emore, the Chief Executive Officer at AHF Products, directs the overarching corporate strategy and vision for the company's leadership in hardwood and vinyl flooring. Emore guides the integration of AHF's diverse brand portfolio, including Bruce®, Hartco®, and LM Flooring®, ensuring cohesive market penetration across residential and commercial sectors. This executive leadership role involves fostering a culture of innovation and customer-centricity, directly impacting product development and service excellence. By championing award-winning design and manufacturing practices, Brent Emore ensures AHF Products maintains its competitive edge and commitment to improving quality of life through superior flooring solutions. The CEO's focus extends to driving sustainable growth and operational efficiency across all United States and international manufacturing sites.

Jeffery Steed - Chief Financial Officer
Jeffery Steed, the Chief Financial Officer at AHF Products, manages all financial operations and fiscal strategy for the organization. Steed oversees budgeting, forecasting, and financial reporting, ensuring robust fiscal health across the company's extensive manufacturing network in the United States and Cambodia. This critical role involves optimizing capital allocation and managing investment strategies to support AHF's market leadership in hardwood and vinyl flooring. Jeffery Steed's financial oversight extends to evaluating new business opportunities and ensuring compliance with all regulatory requirements. The CFO's work directly supports the company's commitment to outstanding customer service and the delivery of high-quality products under brands like Robbins® and HomerWood®.
Darrell Keeling - Chief Operating Officer
Darrell Keeling, the Chief Operating Officer at AHF Products, directs the company's extensive manufacturing and operational activities. Keeling oversees production processes across all United States facilities and international sites, focusing on efficiency, quality control, and supply chain management for brands such as Capella® and tmbr. This executive leadership position involves optimizing operational workflows to ensure the timely delivery of award-winning wood flooring and vinyl products to both residential and commercial markets. Darrell Keeling's responsibilities include driving continuous improvement initiatives and implementing best practices in manufacturing to uphold AHF's reputation for excellence. The COO's strategic focus ensures seamless integration of product innovation with scalable production capabilities.
Ilyushchenko Andrey - President
Ilyushchenko Andrey, the President at AHF Products, drives strategic initiatives and market expansion for the company's extensive flooring portfolio. Andrey oversees the integration of AHF's strong brands, including Bruce®, Hartco®, and LM Flooring®, across both residential and commercial sectors, ensuring cohesive market presence and growth. This leadership position involves fostering innovation in product development and manufacturing, leveraging decades of experience to enhance customer satisfaction. Ilyushchenko Andrey's focus on operational excellence and award-winning design directly contributes to AHF Products' market leadership. The President's role is critical in navigating market dynamics and reinforcing the company's deep commitment to improving people's lives through superior flooring solutions.
Karen Bradley - Chief Human Resources Officer
Karen Bradley, the Chief Human Resources Officer at AHF Products, leads all human capital strategies and organizational development initiatives. Bradley oversees talent acquisition, employee relations, compensation, and benefits programs, ensuring a supportive and productive work environment across AHF's diverse operations. This executive role is pivotal in cultivating a strong company culture that aligns with AHF's commitment to outstanding customer service and product innovation. Karen Bradley's strategic direction supports the company's growth objectives by attracting and retaining top talent for its manufacturing facilities and corporate functions. The CHRO's efforts are essential in fostering employee engagement and professional development, reinforcing AHF Products' position as a leader in the flooring industry.
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