AHF Products Executive and Leadership Team

Brent Emore, the Chief Executive Officer at AHF Products, directs the overarching strategy and vision for the company's leadership in hardwood and vinyl flooring. Emore guides the organization's commitment to improving quality of life through exceptional products and customer service, drawing on extensive experience in award-winning wood flooring design, innovation, product development, manufacturing, and service. This leadership role ensures alignment across all brands, including Bruce®, Hartco®, LM Flooring®, Robbins®, Capella®, HomerWood®, tmbr, Hearthwood, and Parterre, fostering a culture of excellence that permeates operations across the United States and Cambodia. By setting strategic priorities, Brent Emore drives the company's market impact and sustained growth within the competitive residential and commercial sectors.

Jeffery Steed, the Chief Financial Officer at AHF Products, manages all financial planning, reporting, and fiscal strategy for the organization. Steed ensures the financial health and stability of the company, supporting its extensive operations across the United States and Cambodia. This critical role involves overseeing budgeting, investment, and resource allocation to drive profitable growth and maintain AHF Products' market leadership in hardwood and vinyl flooring. By providing strategic financial insights, Jeffery Steed enables informed decision-making across all departments, reinforcing the company's commitment to delivering value through award-winning products and exceptional customer service.

Darrell Keeling, the Chief Operating Officer at AHF Products, oversees all manufacturing operations and supply chain logistics across the United States and Cambodia. Keeling ensures the efficient production and delivery of high-quality hardwood and vinyl flooring, maintaining the company's reputation for excellence. This operational leadership focuses on optimizing processes, enhancing product development cycles, and driving manufacturing innovation to meet the demands of both residential and commercial markets. By managing the day-to-day execution of AHF Products' business model, Darrell Keeling supports the company's deep commitment to outstanding customer service and product quality, ensuring seamless integration of award-winning designs into the final offerings.

Karen Bradley, the Chief Human Resources Officer at AHF Products, leads all talent management, organizational development, and employee relations initiatives. Bradley cultivates a supportive and high-performing work environment across all manufacturing operations in the United States and Cambodia, aligning human capital strategies with the company's mission. This leadership function ensures that AHF Products attracts, retains, and develops the skilled workforce necessary to maintain its position as a leader in hardwood and vinyl flooring. By fostering a culture of excellence and commitment to outstanding customer service, Karen Bradley directly contributes to the innovation and product development that define the company's strong brands.