AfriSam Executive and Leadership Team

August, 2026

Leadership Overview

AfriSam has 4 executives leading key functions including strategy, financial oversight, information technology, and administrative operations.

Committed to excellence in construction materials, AfriSam delivers high-quality cement and concrete solutions while maintaining a focus on sustainable infrastructure development across the African continent.

Leadership Roles at AfriSam

  • Executive Chairman & Chief Executive Officer - Eric Diack
  • Chief Financial Officer - Leon Serfontein
  • Chief Information Officer - Louise Van
  • Executive Team Assistant - Letitia van der Westhuizen
  • Eric Diack - Executive Chairman & Chief Executive Officer

    Eric Diack, the Executive Chairman & Chief Executive Officer at AfriSam, directs the overarching strategic vision for the organization. This leadership role involves managing the production of cement and concrete materials to meet the rigorous demands of the construction industry. Diack architects long-term growth initiatives while ensuring operational excellence across all manufacturing facilities. By aligning corporate objectives with market requirements, the Executive Chairman & Chief Executive Officer maintains a competitive edge in the South African building sector. Eric Diack also coordinates with the board to optimize capital allocation and resource management. Through consistent focus on industrial innovation, the Chief Executive Officer drives the company toward greater market penetration. This executive leadership ensures that AfriSam remains a primary supplier for large-scale infrastructure projects. Ultimately, Diack secures the stability and future trajectory of the entire manufacturing enterprise.

    Leon Serfontein - Chief Financial Officer

    Leon Serfontein, the Chief Financial Officer at AfriSam, manages the fiscal health and economic strategy of the organization. This role involves overseeing financial reporting, budgeting, and risk management processes essential for a large-scale cement manufacturer. Serfontein directs capital investment strategies to support the expansion of production capacity and the maintenance of high-quality concrete standards. By analyzing market trends, the Chief Financial Officer ensures that financial resources align with the broader corporate mission. Leon Serfontein also monitors cost structures to improve operational efficiency across regional manufacturing sites. This leadership position requires constant collaboration with other executives to maintain liquidity and support sustainable growth. Through rigorous financial oversight, Serfontein protects the company assets and ensures long-term profitability. The Chief Financial Officer provides the necessary economic foundation for the continued success of the business within the competitive construction materials market.

    Louise Van - Chief Information Officer

    Louise Van, the Chief Information Officer at AfriSam, architects the digital infrastructure required to support modern manufacturing processes. This role involves implementing advanced data systems to track cement production, supply chain logistics, and inventory management. Van directs the integration of technology across all departments to enhance operational transparency and decision-making speed. By modernizing information systems, the Chief Information Officer ensures that the company maintains a technological advantage in the construction industry. Louise Van also oversees cybersecurity protocols to protect proprietary manufacturing data and corporate communications. This leadership position requires constant evaluation of emerging digital tools to improve efficiency and reduce downtime in concrete production. Through strategic technology deployment, Van supports the overall business goals of the organization. The Chief Information Officer drives digital transformation initiatives that enable the company to scale operations effectively across diverse regional markets.

    Letitia van der Westhuizen - Executive Team Assistant

    Letitia van der Westhuizen, the Executive Team Assistant at AfriSam, coordinates the complex administrative functions that support the senior leadership team. This role involves managing executive schedules, facilitating communication between departments, and ensuring the smooth execution of corporate governance tasks. van der Westhuizen organizes high-level meetings and prepares essential documentation for strategic planning sessions. By streamlining administrative workflows, the Executive Team Assistant allows the leadership team to focus on core manufacturing and business development objectives. Letitia van der Westhuizen also maintains critical records and manages correspondence with external stakeholders to uphold the professional reputation of the company. This position requires meticulous attention to detail and the ability to manage multiple priorities in a fast-paced industrial environment. Through effective administrative support, van der Westhuizen ensures that the executive team operates with maximum efficiency and alignment with the broader mission of the organization.

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    Frequently Asked Questions Regarding AfriSam Top Executives and Leadership Team

    Who leads AfriSam?
    AfriSam is led by Eric Diack (Executive Chairman & Chief Executive Officer), along with executives such as Leon Serfontein (Chief Financial Officer) and Louise Van (Chief Information Officer).
    Who is part of AfriSam’s executive team?
    The executive team of AfriSam includes leaders such as Eric Diack (Executive Chairman & Chief Executive Officer), Leon Serfontein (Chief Financial Officer), Louise Van (Chief Information Officer) and other senior executives.
    How many executives does AfriSam have?
    AfriSam has 4 executives leading key business areas.
    What roles are included in AfriSam’s leadership team?
    The leadership team of AfriSam includes roles such as Executive Chairman & Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Executive Team Assistant.