AfriSam Executive and Leadership Team

November, 2026

Leadership Overview

AfriSam has 4 executives leading key functions including corporate strategy, financial management, information technology, and executive operations.

Committed to building a sustainable future, AfriSam delivers high-quality cement and concrete solutions while maintaining a focus on infrastructure development and industrial excellence across the African construction landscape.

Leadership Roles at AfriSam

  • Executive Chairman & Chief Executive Officer - Eric Diack
  • Chief Financial Officer - Leon Serfontein
  • Chief Information Officer - Louise Van
  • Executive Team Assistant - Letitia van der Westhuizen
  • Eric Diack - Executive Chairman & Chief Executive Officer

    Eric Diack, the Executive Chairman & Chief Executive Officer at AfriSam, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the manufacturing of cement and concrete materials, the Executive Chairman & Chief Executive Officer ensures alignment between production capabilities and the evolving demands of the construction industry. This leadership role involves managing board relations and driving high-level operational efficiency across all South African facilities. By prioritizing sustainable growth and market expansion, Eric Diack directly influences the competitive positioning of the company. The Executive Chairman & Chief Executive Officer maintains rigorous standards for quality control and safety protocols, ensuring that the firm remains a leader in the building materials sector. Through consistent oversight of capital allocation and resource management, Diack secures the financial health and operational stability required for sustained success in the regional market.

    Leon Serfontein - Chief Financial Officer

    Leon Serfontein, the Chief Financial Officer at AfriSam, manages the fiscal health and capital structure of the organization. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures that the company maintains the liquidity necessary to support large-scale manufacturing operations. This leadership role involves coordinating with the board to optimize investment strategies for cement production facilities. By implementing robust financial controls, Leon Serfontein drives transparency and accountability across all departments. The Chief Financial Officer monitors market trends in the construction sector to forecast revenue growth and mitigate economic volatility. Through the precise management of assets and liabilities, Serfontein supports the strategic objectives of the firm. This position requires constant collaboration with other executive leaders to ensure that financial resources align with the operational requirements of the business, ultimately fostering long-term profitability and shareholder value.

    Louise Van - Chief Information Officer

    Louise Van, the Chief Information Officer at AfriSam, architects the digital infrastructure and technological framework supporting the manufacturing of cement and concrete. Overseeing the integration of advanced data systems, the Chief Information Officer ensures that operational workflows remain efficient and secure. This leadership role involves modernizing IT platforms to enhance supply chain visibility and production accuracy. By implementing innovative software solutions, Louise Van drives digital transformation across the organization. The Chief Information Officer manages cybersecurity protocols to protect critical industrial data and intellectual property. Through the alignment of technology with business goals, Van supports the overall productivity of the company. This position requires constant interaction with operational teams to identify opportunities for automation and process improvement. Ultimately, the Chief Information Officer ensures that the technological foundation remains robust enough to sustain the company's market presence and operational scale.

    Letitia van der Westhuizen - Executive Team Assistant

    Letitia van der Westhuizen, the Executive Team Assistant at AfriSam, coordinates the administrative functions and operational workflows for the senior leadership team. Overseeing the scheduling, communication, and logistical support for the executive office, the Executive Team Assistant ensures that the leadership team remains focused on strategic priorities. This leadership role involves managing complex calendars and facilitating internal collaboration across various departments. By streamlining administrative processes, Letitia van der Westhuizen drives efficiency within the corporate headquarters. The Executive Team Assistant maintains high standards of professional communication and document management to support the firm's business objectives. Through the effective organization of meetings and executive projects, van der Westhuizen enables the leadership team to execute decisions with speed and precision. This position requires a deep understanding of the company's operational needs to provide seamless support for the executive suite.

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    Frequently Asked Questions Regarding AfriSam Top Executives and Leadership Team

    Who leads AfriSam?
    AfriSam is led by Eric Diack (Executive Chairman & Chief Executive Officer), along with executives such as Leon Serfontein (Chief Financial Officer) and Louise Van (Chief Information Officer).
    Who is part of AfriSam’s executive team?
    The executive team of AfriSam includes leaders such as Eric Diack (Executive Chairman & Chief Executive Officer), Leon Serfontein (Chief Financial Officer), Louise Van (Chief Information Officer) and other senior executives.
    How many executives does AfriSam have?
    AfriSam has 4 executives leading key business areas.
    What roles are included in AfriSam’s leadership team?
    The leadership team of AfriSam includes roles such as Executive Chairman & Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Executive Team Assistant.