AfriSam Executive and Leadership Team

July, 2026

Leadership Overview

AfriSam has 4 executives leading key functions including strategy, information technology, finance, and executive support.

Driven by a legacy of material innovation, AfriSam is dedicated to supplying essential cement and concrete products, shaping the infrastructure landscape across South Africa and beyond with a commitment to quality and sustainable development.

Leadership Roles at AfriSam

  • Executive Chairman & Chief Executive Officer - Eric Diack
  • Chief Financial Officer - Leon Serfontein
  • Chief Information Officer - Louise Van
  • Executive Team Assistant - Letitia van der Westhuizen
  • Eric Diack - Executive Chairman & Chief Executive Officer

    Eric Diack, the Executive Chairman & Chief Executive Officer at AfriSam, directs the overarching corporate strategy and operational execution for the cement and concrete manufacturer. Diack guides the company's market positioning and long-term vision, ensuring alignment with industry demands and sustainable growth objectives. Overseeing all major business units, Diack drives initiatives focused on product innovation and market expansion within the construction sector. This leadership role involves fostering key stakeholder relationships and ensuring robust financial performance across all operational segments. By championing operational excellence, Eric Diack solidifies AfriSam's standing as a premier supplier of construction materials, impacting regional development through reliable product delivery and strategic foresight.

    Leon Serfontein - Chief Financial Officer

    Leon Serfontein, the Chief Financial Officer at AfriSam, manages the company's financial health and strategic fiscal planning. Serfontein oversees all financial operations, including accounting, budgeting, forecasting, and capital allocation for the cement and concrete manufacturing business. This critical position involves ensuring compliance with financial regulations and optimizing resource utilization to support AfriSam's growth objectives. By analyzing market trends and financial performance, Leon Serfontein provides key insights to guide executive decision-making and investment strategies. The Chief Financial Officer's responsibilities extend to managing investor relations and securing funding for capital projects, thereby reinforcing the company's financial stability and capacity for future development.

    Louise Van - Chief Information Officer

    Louise Van, the Chief Information Officer at AfriSam, architects and executes the company's comprehensive information technology strategy. Van oversees the integration of digital solutions and data management systems critical for optimizing manufacturing processes and supply chain efficiency in the cement and concrete industry. This role involves safeguarding digital assets and ensuring the reliability of IT infrastructure across AfriSam's operations. By driving technological advancements, Louise Van enhances operational agility and supports data-driven decision-making across all departments. The Chief Information Officer's focus extends to implementing cybersecurity measures and exploring emerging technologies that can provide a competitive edge in the construction materials market, ensuring seamless information flow and robust system performance.

    Letitia van der Westhuizen - Executive Team Assistant

    Letitia van der Westhuizen, the Executive Team Assistant at AfriSam, provides essential administrative and operational support to the executive leadership team. Van der Westhuizen manages complex scheduling, coordinates executive communications, and facilitates the smooth functioning of daily operations for the cement and concrete manufacturer. This role involves preparing reports, organizing meetings, and ensuring efficient information flow between executives and other departments. By maintaining meticulous organization and proactively addressing logistical needs, Letitia van der Westhuizen enables the executive team to focus on strategic initiatives and business development. The Executive Team Assistant's contribution is vital for maintaining operational continuity and supporting the overall productivity of AfriSam's leadership.

    Frequently Asked Questions Regarding AfriSam Top Executives and Leadership Team

    Who leads AfriSam?
    AfriSam is led by Eric Diack (Executive Chairman & Chief Executive Officer), along with executives such as Leon Serfontein (Chief Financial Officer) and Louise Van (Chief Information Officer).
    Who is part of AfriSam’s executive team?
    The executive team of AfriSam includes leaders such as Eric Diack (Executive Chairman & Chief Executive Officer), Leon Serfontein (Chief Financial Officer), Louise Van (Chief Information Officer) and other senior executives.
    How many executives does AfriSam have?
    AfriSam has 4 executives leading key business areas.
    What roles are included in AfriSam’s leadership team?
    The leadership team of AfriSam includes roles such as Executive Chairman & Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Executive Team Assistant.