Affinitiv Executive and Leadership Team

Sharon Kitzman, the Chief Executive Officer at Affinitiv, directs the company's overall strategic vision and operational execution. Kitzman guides the enterprise's expansion within the automotive software sector, ensuring alignment with market demands and technological advancements. Overseeing all departments, the Chief Executive Officer drives initiatives that enhance customer value and solidify Affinitiv's position as a leader in CRM software for automotive businesses. This leadership involves fostering a culture of innovation and accountability across the organization. By setting ambitious goals and monitoring key performance indicators, Sharon Kitzman ensures the company achieves sustainable growth and maintains its competitive edge in the dynamic automotive industry. The Chief Executive Officer's purview includes long-term planning and resource allocation to support ongoing product development and market penetration efforts.

Joseph LaDuke, the Chief Financial Officer at Affinitiv, manages all financial operations and fiscal strategy. LaDuke oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and compliance with regulatory standards. This role involves optimizing capital structure and managing investment activities to support Affinitiv's growth objectives. The Chief Financial Officer plays a critical part in evaluating potential mergers and acquisitions, contributing to strategic expansion. By providing insightful financial analysis, Joseph LaDuke enables informed decision-making across all business units. Ensuring robust financial controls and efficient resource allocation, the Chief Financial Officer safeguards company assets and maximizes shareholder value. La Duke's expertise is vital for navigating the financial complexities of the software industry and driving profitability.

Tomas Kerr, the President, Affinitiv Advertising at Affinitiv, leads the specialized advertising division, driving innovation and performance in marketing solutions for the automotive industry. Kerr oversees the strategic direction and operational execution of all advertising campaigns and initiatives, ensuring maximum impact and return on investment for clients. This role involves developing cutting-edge advertising technologies and platforms tailored to the unique needs of automotive businesses. The President, Affinitiv Advertising collaborates with sales and product teams to integrate advertising services seamlessly with the company's broader software offerings. By analyzing campaign data and market dynamics, Tomas Kerr identifies opportunities to enhance client engagement and drive revenue growth for the advertising segment. Ensuring the division operates with peak efficiency and delivers exceptional results, Kerr solidifies Affinitiv's leadership in automotive advertising solutions.

Thomas Wagner, the Chief Revenue Officer at Affinitiv, spearheads all revenue-generating activities and sales strategies. Wagner directs the global sales force, focusing on expanding market share and driving consistent revenue growth within the automotive software sector. This position involves developing and executing comprehensive go-to-market plans, optimizing sales processes, and fostering strong client relationships. The Chief Revenue Officer collaborates closely with marketing and product development teams to ensure offerings meet evolving customer needs. By analyzing market trends and competitive landscapes, Thomas Wagner identifies new opportunities for revenue enhancement. Ensuring seamless integration of sales and customer success functions, the Chief Revenue Officer maximizes lifetime customer value and drives sustainable business expansion. Wagner's leadership is key to achieving ambitious financial targets.