Affinitiv Executive and Leadership Team

Sharon Kitzman, the Chief Executive Officer at Affinitiv, directs the overarching corporate strategy and long-term vision for the organization. By aligning software development with the evolving needs of the automotive industry, Kitzman ensures the company maintains a competitive edge in the CRM market. This leadership role involves constant collaboration with the Board to secure sustainable growth and operational excellence across North American markets. Sharon Kitzman oversees the integration of advanced data analytics into the core product suite, enabling dealerships to improve customer lifecycle management. Through rigorous oversight of internal processes, the Chief Executive Officer fosters a culture of innovation and accountability. By prioritizing scalable technology solutions, Kitzman drives the company toward achieving significant market penetration. Ultimately, the Chief Executive Officer secures the financial health and strategic direction of the entire enterprise while maintaining focus on delivering high-value software tools to automotive clients.

Joseph LaDuke, the Chief Financial Officer at Affinitiv, governs the financial health and fiscal planning of the organization. By managing capital allocation and budgeting processes, LaDuke ensures the company maintains the resources necessary to support ongoing software development and market expansion. This leadership role involves rigorous financial reporting and the oversight of all accounting functions to guarantee compliance and transparency. Joseph LaDuke collaborates with the executive team to evaluate investment opportunities and assess the financial viability of new product initiatives. Overseeing the fiscal strategy, the Chief Financial Officer mitigates financial risk while maximizing shareholder value. By implementing robust financial controls, LaDuke provides the stability required for the company to scale operations effectively. The Chief Financial Officer monitors cash flow and profitability metrics, providing the data-driven foundation for all major corporate decisions. Through precise financial management, LaDuke supports the long-term sustainability of the business model.

Tomas Kerr, the President, Affinitiv Advertising at Affinitiv, leads the specialized advertising division focused on automotive marketing solutions. By architecting targeted digital campaigns, Kerr enables dealerships to reach specific consumer segments with precision. This role involves managing the creative and technical teams responsible for delivering high-performance advertising software that integrates seamlessly with the core CRM platform. Tomas Kerr drives the expansion of advertising services across regional markets, ensuring that the company remains at the forefront of automotive marketing technology. Overseeing the development of proprietary ad-tech tools, the President, Affinitiv Advertising ensures that clients achieve measurable improvements in customer engagement and lead generation. By aligning advertising strategies with broader industry trends, Kerr maximizes the impact of every campaign. The President, Affinitiv Advertising maintains a focus on innovation, constantly refining the product offering to meet the changing demands of the automotive retail environment.

Thomas Wagner, the Chief Revenue Officer at Affinitiv, manages all global sales initiatives and revenue-generating activities. By architecting high-impact sales strategies, Wagner expands the footprint of the company within the automotive software landscape. This role requires close coordination with marketing and product teams to ensure the alignment of sales targets with the broader business objectives of the organization. Thomas Wagner executes complex contract negotiations and manages key account relationships to drive consistent growth. Overseeing the entire sales pipeline, the Chief Revenue Officer optimizes conversion rates and improves customer acquisition efficiency. By leveraging deep industry knowledge, Wagner identifies emerging market opportunities and translates those insights into actionable revenue streams. The Chief Revenue Officer maintains a sharp focus on performance metrics, ensuring that every sales initiative contributes directly to the bottom line. Through disciplined leadership, Wagner secures the long-term commercial success of the company.