Advice Executive and Leadership Team

Chukkrit Watcharasaksilp, the Chief Executive Officer at Advice, directs the overarching strategy for Thailand's leading computer and tech retail chain. Overseeing operations across 350 stores nationwide, Watcharasaksilp ensures the company's mission to provide easy access to computers, laptops, and parts is consistently met. This leadership role involves driving expansion, optimizing the retail footprint, and maintaining Advice's position as the go-to destination for hardware and tech gear. By focusing on both online and in-person shopping experiences, Chukkrit Watcharasaksilp guarantees customers can efficiently check computer specs, build custom PCs, and acquire necessary tech components. The Chief Executive Officer's strategic vision guides the company's market impact and commitment to customer service within the competitive Thai technology landscape.

Panuwat Ruying, the Chief Technology Officer at Advice, architects the technological infrastructure supporting the company's extensive retail operations. Ruying oversees the integration of digital platforms and in-store technology, ensuring a seamless experience for customers purchasing computers, laptops, and parts. This involves managing the systems that facilitate checking computer specs, building custom PCs, and supporting both online and physical store transactions. The Chief Technology Officer drives innovation in how Advice presents its vast range of hardware and tech gear, enhancing the efficiency of custom PC builds and the accessibility of gaming rigs. Panuwat Ruying's technical leadership ensures Advice maintains its competitive edge by leveraging technology to improve customer engagement and operational effectiveness across its 350 Thai locations.

Chananya Jaisin, the Chief Marketing Officer at Advice, spearheads the strategic initiatives that position the company as Thailand's premier computer and tech shop. Jaisin directs all marketing efforts, focusing on communicating the value proposition of buying computers, laptops, and computer parts through Advice's extensive network of 350 stores. This leadership involves crafting campaigns that highlight the ease of checking computer specs, building custom PCs, and shopping online or in-person. The Chief Marketing Officer ensures Advice's brand resonates with consumers seeking new laptops, computer accessories, or components for gaming rigs. By driving brand awareness and customer acquisition, Chananya Jaisin plays a crucial part in expanding Advice's market reach and reinforcing its reputation for comprehensive hardware and tech gear offerings across the nation.

Anocha Loetjaroenwat, the Chief People Officer at Advice, cultivates the organizational culture and talent management strategies essential for Thailand's leading computer and tech retailer. Loetjaroenwat oversees human resources functions, ensuring that Advice's 350 stores are staffed by knowledgeable professionals capable of assisting customers with computers, laptops, and computer parts. This role is critical in developing programs that support employee growth, enhance customer service skills for checking computer specs and building custom PCs, and foster a positive work environment for both online and in-person sales teams. The Chief People Officer drives initiatives that attract and retain top talent, crucial for maintaining Advice's extensive range of hardware and tech gear. Anocha Loetjaroenwat's focus on people development underpins the company's operational excellence and commitment to customer satisfaction.