Advice Executive and Leadership Team

Chukkrit Watcharasaksilp, the Chief Executive Officer at Advice, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of 350 retail locations, the Chief Executive Officer ensures consistent operational excellence across the entire Thai market. This leadership role involves managing high-level partnerships with global hardware manufacturers to maintain a competitive inventory of laptops and computer components. By prioritizing customer accessibility, Chukkrit Watcharasaksilp drives the company toward sustained growth in the retail technology sector. The Chief Executive Officer also coordinates with the board to refine business models, ensuring the brand remains the primary destination for custom PC builds and tech gear. Through rigorous oversight of regional performance metrics, the Chief Executive Officer secures the company's market position as the leading provider of computing solutions, consistently delivering value to stakeholders while scaling the national footprint.

Panuwat Ruying, the Chief Technology Officer at Advice, architects the digital infrastructure supporting the company's massive online and in-person retail operations. Managing the integration of e-commerce platforms with physical inventory systems, the Chief Technology Officer ensures seamless user experiences for customers building custom PCs or purchasing tech accessories. This role involves overseeing cybersecurity protocols and data management across the national network of 350 stores. By implementing advanced logistics software, Panuwat Ruying optimizes supply chain efficiency, allowing for rapid distribution of computer parts throughout Thailand. The Chief Technology Officer collaborates with internal engineering teams to modernize digital storefronts, facilitating easier spec checking and product selection for tech enthusiasts. Through continuous innovation in retail technology, the Chief Technology Officer maintains the company's technical edge, ensuring robust system reliability and high-performance digital services for a diverse consumer base.

Chananya Jaisin, the Chief Marketing Officer at Advice, directs all brand positioning and promotional campaigns across the national retail landscape. Overseeing the development of targeted advertising strategies, the Chief Marketing Officer ensures the company remains the top choice for gaming rigs and computer hardware in Thailand. This leadership role involves managing multi-channel marketing efforts that bridge the gap between online digital engagement and in-store customer experiences. By analyzing consumer trends in the tech sector, Chananya Jaisin crafts compelling narratives that highlight the vast range of available hardware and accessories. The Chief Marketing Officer coordinates with regional managers to execute localized promotions, driving foot traffic to the 350 stores. Through strategic brand management, the Chief Marketing Officer strengthens market presence, ensuring the company effectively communicates its value proposition to both casual users and professional tech enthusiasts nationwide.

Anocha Loetjaroenwat, the Chief People Officer at Advice, directs human capital initiatives and organizational development across the entire retail network. Overseeing talent acquisition and employee training programs, the Chief People Officer ensures that staff members possess the technical expertise required to assist customers with complex computer builds and hardware specifications. This leadership role involves fostering a corporate culture centered on service excellence and technical proficiency. By implementing performance management systems, Anocha Loetjaroenwat drives employee engagement and operational consistency across 350 locations. The Chief People Officer collaborates with executive leadership to align workforce capabilities with the company's growth objectives in the competitive tech retail market. Through the development of comprehensive professional growth pathways, the Chief People Officer maintains a high-performing team capable of delivering superior service, ultimately supporting the company's mission to provide accessible technology solutions to every customer.