Advice Executive and Leadership Team

Chukkrit Watcharasaksilp, the Chief Executive Officer at Advice, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the expansion of 350 retail locations, the Chief Executive Officer ensures consistent service quality across the entire national footprint. This leadership role involves managing high-level partnerships with global hardware manufacturers to maintain a competitive inventory of laptops and custom PC components. By prioritizing operational efficiency, Chukkrit Watcharasaksilp drives the company toward sustained market dominance in the Thai technology retail sector. The Chief Executive Officer also coordinates with the board to allocate capital toward digital transformation initiatives, ensuring the online shopping experience matches the physical store quality. Through rigorous oversight of financial performance and market trends, the Chief Executive Officer secures the stability of the business model while fostering a culture of innovation and customer-centric growth within the competitive landscape of computer hardware retail.

Pornthep Watchara-Amnouy, the Deputy Chief Executive Officer at Advice, manages daily operational workflows and internal process optimization. Coordinating across regional store clusters, the Deputy Chief Executive Officer ensures that supply chain logistics remain fluid to meet consumer demand for gaming rigs and computer accessories. This leadership role involves implementing standardized operational protocols that enhance productivity within the 350-store network. By streamlining inventory management systems, Pornthep Watchara-Amnouy directly improves the speed of product delivery to customers nationwide. The Deputy Chief Executive Officer also monitors regional performance metrics to identify opportunities for operational scaling and cost reduction. Through constant collaboration with department heads, the Deputy Chief Executive Officer maintains alignment between store-level execution and corporate objectives. This focus on operational excellence supports the company mission by ensuring that every customer receives reliable, high-quality tech gear through efficient, well-managed retail channels across the country.

Panuwat Ruying, the Chief Technology Officer at Advice, architects the digital infrastructure supporting the company's e-commerce platform and internal data systems. Overseeing the integration of advanced inventory tracking software, the Chief Technology Officer ensures that customers can accurately check computer specs and build custom PCs online. This leadership role involves securing the digital environment against threats while optimizing website performance for high-traffic periods. By implementing scalable cloud solutions, Panuwat Ruying drives the technological evolution of the retail experience. The Chief Technology Officer also manages the technical team responsible for maintaining the seamless connection between the online store and physical inventory databases. Through the deployment of modern analytical tools, the Chief Technology Officer provides actionable insights that guide product procurement and sales strategies. This focus on robust, user-friendly technology ensures that the company remains at the forefront of the digital retail market for computer hardware and tech gear.

Chananya Jaisin, the Chief Marketing Officer at Advice, designs and executes comprehensive brand strategies to capture market share in the competitive technology retail space. Overseeing national advertising campaigns, the Chief Marketing Officer ensures that the brand remains the primary destination for consumers seeking laptops and gaming hardware. This leadership role involves managing digital marketing channels and promotional events that drive traffic to both physical stores and the online portal. By analyzing consumer behavior data, Chananya Jaisin crafts targeted messaging that highlights the company's vast range of tech gear and custom PC building services. The Chief Marketing Officer also collaborates with the sales team to align promotional activities with inventory availability and seasonal demand. Through the development of strong brand identity and customer loyalty programs, the Chief Marketing Officer expands the company's reach across diverse demographics, ensuring that the brand maintains its status as the go-to tech shop for all computer needs.

Anocha Loetjaroenwat, the Chief People Officer at Advice, directs human capital strategy and organizational development across the entire workforce. Overseeing recruitment and training programs for staff in 350 stores, the Chief People Officer ensures that every employee possesses the technical knowledge required to assist customers with complex computer builds. This leadership role involves fostering a corporate culture that values expertise, service excellence, and professional growth. By implementing performance management systems, Anocha Loetjaroenwat drives employee engagement and retention, which directly impacts the quality of the customer experience. The Chief People Officer also manages internal communications and leadership development initiatives to prepare the organization for future expansion. Through the creation of comprehensive training modules, the Chief People Officer ensures that the workforce remains proficient in the latest hardware trends and retail technologies. This focus on talent development supports the company's mission by maintaining a highly skilled team capable of delivering superior service to every tech enthusiast.