Advice Executive and Leadership Team

Chukkrit Watcharasaksilp, the Chief Executive Officer at Advice, directs the overarching corporate strategy and long-term vision for Thailand's leading computer retail network. Overseeing the expansion of 350 stores, the Chief Executive Officer ensures consistent service quality and product availability across the entire national footprint. This leadership role involves managing high-level partnerships with global hardware manufacturers to maintain a competitive inventory of laptops and custom PC components. By optimizing supply chain logistics and retail operations, Chukkrit Watcharasaksilp drives significant market share growth within the competitive technology sector. The Chief Executive Officer also coordinates with the Board to align financial performance with aggressive expansion targets. Through rigorous oversight of regional market dynamics, the Chief Executive Officer secures the company's position as the primary destination for tech enthusiasts and professional users seeking reliable computing solutions throughout the country.

Pornthep Watchara-Amnouy, the Deputy Chief Executive Officer at Advice, manages the daily operational execution and internal infrastructure required to support 350 retail outlets. Focusing on the integration of online and in-person sales channels, the Deputy Chief Executive Officer streamlines the customer experience for those building custom gaming rigs or purchasing essential tech gear. This role involves supervising cross-functional teams to ensure that inventory management systems remain synchronized with real-time demand across diverse geographic regions. Pornthep Watchara-Amnouy also evaluates operational efficiency metrics to reduce overhead costs while maintaining high standards for technical support and product assembly services. By bridging the gap between executive strategy and frontline retail performance, the Deputy Chief Executive Officer maintains the operational agility necessary to adapt to rapid shifts in consumer technology trends. This leadership function remains critical for sustaining the company's reputation for accessibility and technical expertise.

Chananya Jaisin, the Chief Marketing Officer at Advice, architects the brand identity and promotional strategies that drive traffic to 350 retail locations and digital storefronts. Overseeing all advertising campaigns, the Chief Marketing Officer ensures that messaging resonates with both casual laptop buyers and professional gamers seeking high-performance hardware. This leadership role involves analyzing consumer behavior data to tailor marketing initiatives across various digital platforms and local market segments. Chananya Jaisin also manages relationships with key technology vendors to execute co-branded promotions that highlight the latest computer parts and accessories. By fostering strong brand loyalty through targeted outreach and community engagement, the Chief Marketing Officer directly influences revenue growth and customer retention. The Chief Marketing Officer continuously refines the company's market positioning to ensure that the brand remains the top choice for technology consumers throughout Thailand, effectively communicating the value of custom PC building services.

Anocha Loetjaroenwat, the Chief People Officer at Advice, directs human capital strategies and organizational development across the entire national retail network. Overseeing talent acquisition and professional training programs, the Chief People Officer ensures that staff members possess the technical knowledge required to assist customers with complex computer builds and hardware specifications. This leadership role involves cultivating a high-performance culture that prioritizes customer service excellence and operational accountability. Anocha Loetjaroenwat also manages internal communication frameworks to align the workforce with the company's broader retail objectives and service standards. By implementing robust performance management systems, the Chief People Officer supports the professional growth of employees while maintaining the staffing levels necessary to operate 350 stores efficiently. Through the development of comprehensive training initiatives, the Chief People Officer secures the expertise needed to maintain the company's competitive edge in the fast-paced technology retail industry.