Advia Credit Union Executive and Leadership Team

Jeff F., the Chief Executive Officer at Advia Credit Union, directs the overarching strategic vision for the entire financial institution. By aligning organizational goals with the needs of members across Michigan, Wisconsin, and Illinois, the Chief Executive Officer ensures consistent growth in both retail and commercial banking sectors. Jeff F. maintains direct oversight of long-term capital planning and community engagement initiatives, ensuring the credit union remains a pillar of economic stability. Through constant collaboration with the Board, the Chief Executive Officer drives innovation in low-rate lending and high-yield savings products. This leadership role involves balancing aggressive market expansion with the preservation of the core community-focused mission. By prioritizing member-centric financial solutions, the Chief Executive Officer secures the competitive position of the institution within the regional banking landscape, ultimately fostering neighborhood development and sustainable financial health for all clients served by the organization.

Tony Wright, the Chief Financial Officer at Advia Credit Union, manages the fiscal health and capital allocation strategies for the institution. Overseeing the balance sheet and investment portfolios, the Chief Financial Officer ensures the credit union maintains robust liquidity to support competitive commercial lending rates. Tony Wright directs the financial reporting processes and risk management frameworks necessary for navigating the complex regulatory environments of Michigan, Wisconsin, and Illinois. By optimizing operational budgets and monitoring interest rate fluctuations, the Chief Financial Officer protects the long-term viability of high-yield savings accounts. This role requires constant interaction with executive leadership to align fiscal policy with the broader mission of economic growth. Through rigorous financial analysis and strategic forecasting, Wright strengthens the institution's ability to provide affordable banking solutions. The Chief Financial Officer ultimately guarantees that every dollar managed contributes to the overarching goal of improving neighborhood financial stability.

Ray Black, the Executive Vice President & Chief Operating Officer at Advia Credit Union, architects the daily operational workflows that power the institution's service delivery. Managing the infrastructure for retail banking and commercial account support, the Executive Vice President & Chief Operating Officer ensures seamless execution of member transactions across the regional footprint. Ray Black drives efficiency in internal processes, focusing on the integration of technology to enhance the accessibility of low-rate loans and personalized banking tools. By coordinating with department heads, the Executive Vice President & Chief Operating Officer maintains high standards of service quality throughout Michigan, Wisconsin, and Illinois. This leadership position involves streamlining complex operational systems to support rapid business growth while maintaining the community-focused ethos of the credit union. Through the optimization of service channels, Black directly impacts member satisfaction and operational scalability, ensuring the institution remains agile in a competitive financial market.

John Versteeg, the President at Advia Credit Union, executes the tactical implementation of the institution's business model across all regional markets. Focusing on the expansion of commercial lending and business account services, the President ensures that the credit union meets the evolving needs of local enterprises in Michigan, Wisconsin, and Illinois. John Versteeg directs the integration of community-focused initiatives into the daily operations, ensuring that every business decision promotes neighborhood development. By collaborating with the Chief Executive Officer and other leaders, the President aligns departmental activities with the overarching goal of providing high-value financial products. This leadership role involves managing external partnerships and representing the institution in key economic forums. Through the strategic oversight of market-facing functions, Versteeg drives revenue growth and strengthens the brand presence. The President ultimately ensures that the credit union remains a reliable partner for both individual members and business clients seeking financial success.

Renae Sisk, the Chief People Officer at Advia Credit Union, directs the human capital strategy and organizational culture initiatives. Overseeing talent acquisition, professional development, and employee engagement, the Chief People Officer ensures the workforce remains aligned with the mission of fostering economic growth in Michigan, Wisconsin, and Illinois. Renae Sisk architects comprehensive training programs that empower staff to deliver personalized banking solutions with excellence. By cultivating a high-performance environment, the Chief People Officer supports the retention of top-tier talent necessary for maintaining the institution's competitive edge in commercial and retail finance. This role involves constant collaboration with the executive team to integrate cultural values into every business decision. Through the implementation of robust performance management systems, Sisk drives organizational efficiency and employee satisfaction. The Chief People Officer ultimately ensures that the internal team possesses the expertise and dedication required to serve the diverse financial needs of the community.