b1BANK Executive and Leadership Team

Jude Melville, the Chief Executive Officer at b1BANK, directs the overarching strategic vision and long-term growth trajectory of the institution. By prioritizing relationship-driven banking, Melville ensures the organization maintains a competitive edge within the southern United States financial landscape. The Chief Executive Officer oversees the alignment of commercial lending products and consumer deposit services with the evolving needs of small to mid-sized businesses. Through constant engagement with the Board and senior leadership, Melville architects initiatives that expand market presence across Louisiana and Texas. This leadership role involves balancing traditional banking stability with modern financial innovation to drive sustainable revenue. Jude Melville directly influences the institutional culture, fostering a commitment to professional excellence and client success. Ultimately, the Chief Executive Officer secures the financial health of the bank while navigating complex regional market dynamics to ensure consistent performance and shareholder value.

Rodney Seaford, the Regional President, Southwest Louisiana at b1BANK, directs all banking activities and client relationship management within the designated regional market. By focusing on the specific financial needs of small to mid-sized businesses in the area, Seaford drives the adoption of commercial loans and consumer financing products. The Regional President, Southwest Louisiana oversees the local team to ensure consistent delivery of deposit services and mortgage lending solutions. This role involves building deep connections with local professionals and business owners to solidify the market position of the bank. Through active participation in regional economic development, Seaford ensures the institution remains a primary financial partner for the community. Rodney Seaford coordinates with executive leadership to implement corporate strategies at the local level, ensuring alignment with the broader mission. The Regional President, Southwest Louisiana maintains a focus on growth and service excellence, directly impacting the overall success of the bank in the southern United States.

Adam Richardson, the Market President at b1BANK, directs the growth and client acquisition strategies within the assigned territory. By focusing on the unique economic landscape of the region, Richardson ensures that commercial and consumer banking services meet the specific demands of local businesses and individuals. The Market President oversees the deployment of lending products, including real estate credit facilities and consumer financing, to drive regional revenue. This role involves cultivating strong relationships with key stakeholders and professional clients to enhance the reputation of the bank. Through strategic oversight of local operations, Richardson ensures that service delivery remains consistent with the high standards of the institution. Adam Richardson collaborates with other regional leaders to share best practices and optimize market penetration. The Market President maintains a focus on long-term sustainability, ensuring that the bank remains a trusted financial partner for the community while achieving aggressive growth targets across the southern United States.

Bobby Young, the President, Shore (North) at b1BANK, directs the strategic operations and business development efforts within the northern regional market. By identifying opportunities for commercial lending and consumer deposit growth, Young ensures the bank captures significant market share among small to mid-sized businesses. The President, Shore (North) oversees the local team to provide tailored financial solutions, including mortgage lending and real estate credit facilities. This role involves engaging with the local professional community to build lasting partnerships that support the mission of the institution. Through careful management of regional resources, Young optimizes the delivery of banking services to meet the evolving needs of the client base. Bobby Young coordinates with executive leadership to ensure that local initiatives align with the broader corporate strategy. The President, Shore (North) maintains a focus on operational excellence and client satisfaction, driving the overall success of the bank in the southern United States.

Michael Guidroz, the President (Lafayette) at b1BANK, directs the financial services and client engagement strategies within the Lafayette market. By focusing on the specific requirements of local businesses and individual clients, Guidroz ensures the effective delivery of commercial loans and deposit services. The President (Lafayette) oversees the local branch operations to maintain high standards of service and relationship management. This role involves building a robust network of professional contacts to drive the adoption of mortgage lending and real estate credit facilities. Through strategic leadership, Guidroz fosters a culture of excellence that supports the growth objectives of the institution. Michael Guidroz collaborates with other regional presidents to ensure consistent performance across the southern United States. The President (Lafayette) maintains a focus on community impact and financial stability, ensuring the bank remains a preferred partner for small to mid-sized businesses seeking reliable and personalized banking solutions.

Arthur Carmody, the Market President at b1BANK, directs the expansion of the commercial and consumer banking footprint within the assigned market. By focusing on the unique financial landscape of the region, Carmody ensures that the bank provides competitive mortgage lending and real estate credit facilities to local clients. The Market President oversees the local team to drive deposit growth and enhance the overall client experience. This role involves building deep connections with small to mid-sized businesses to understand their specific capital needs and provide tailored solutions. Through strategic oversight, Carmody ensures that local operations align with the broader mission of the institution. Arthur Carmody collaborates with other regional leaders to optimize market penetration and service delivery across the southern United States. The Market President maintains a focus on sustainable growth and community engagement, ensuring the bank remains a trusted financial partner for professionals and businesses alike.

Heather Roemer, the Executive Vice President & Chief Administrative Officer & President, B1 Foundation at b1BANK, directs the internal administrative functions and the philanthropic initiatives of the institution. By overseeing human resources, facilities, and corporate governance, Roemer ensures the organization maintains a strong operational foundation. The Executive Vice President & Chief Administrative Officer & President, B1 Foundation manages the strategic direction of the B1 Foundation, focusing on community development and social impact across the southern United States. This role involves coordinating with executive leadership to align administrative policies with the broader mission of the bank. Through the management of the foundation, Roemer enhances the reputation of the institution as a socially responsible partner for small to mid-sized businesses and individuals. Heather Roemer maintains a focus on organizational efficiency and community engagement, ensuring that the bank supports both its internal teams and the broader public through meaningful philanthropic efforts.

Senna Bayasgalan, the Senior Vice President, Chief Marketing Officer at b1BANK, architects the brand identity and market positioning strategies for the institution. By analyzing regional consumer trends across the southern United States, Bayasgalan drives engagement through targeted campaigns that highlight commercial and consumer banking services. The Senior Vice President, Chief Marketing Officer manages the communication channels that connect the bank with small to mid-sized businesses and individual clients. This role involves collaborating with executive leadership to ensure marketing efforts support broader growth objectives and regional expansion goals. By optimizing digital and traditional outreach, Senna Bayasgalan enhances the visibility of mortgage lending and real estate credit facilities. The Senior Vice President, Chief Marketing Officer maintains a focus on brand consistency, ensuring every client interaction reflects the core values of the organization. Through strategic planning, Bayasgalan strengthens the market footprint and fosters long-term loyalty among the diverse client base.

Keith Mansfield, the Chief Operations Officer at b1BANK, directs the internal infrastructure and functional efficiency of the entire financial institution. Overseeing the daily execution of commercial and consumer banking services, Mansfield ensures that deposit operations and lending processes remain seamless for clients across the southern United States. The Chief Operations Officer manages the technological and procedural frameworks that support mortgage lending and real estate credit facilities. By streamlining workflows, Mansfield optimizes the delivery of financial products to small to mid-sized businesses and individual clients. This leadership role involves constant coordination with other C-suite members to align operational capacity with strategic growth targets. Keith Mansfield maintains rigorous standards for risk management and service quality, ensuring the bank operates with precision. Through the implementation of scalable systems, the Chief Operations Officer supports the expansion of the regional footprint while maintaining the high service levels expected by the professional client base.

Chad Carter, the SVP-Commercial Banker at b1BANK, directs the origination and management of complex commercial loan portfolios for small to mid-sized businesses. By analyzing the financial health of prospective clients, Carter structures credit facilities that support business expansion and operational needs. The SVP-Commercial Banker oversees the entire lending lifecycle, from initial assessment to final disbursement, ensuring compliance with institutional risk standards. This role involves working closely with other senior leaders to identify market opportunities and tailor financial products to specific industry requirements. Through proactive relationship management, Carter secures long-term partnerships with professional clients across the southern United States. Chad Carter maintains a focus on portfolio quality and revenue growth, ensuring that commercial lending activities contribute positively to the overall success of the bank. The SVP-Commercial Banker provides expert guidance to clients, helping them navigate financial challenges while leveraging the full suite of banking services offered by the institution.