Leadership Overview
Acoustic has 5 executives leading key functions including strategy, marketing, technology, security, and human resources.
Focused on building lasting customer connections through data-driven insights, Acoustic delivers frictionless engagement solutions that empower brands to optimize pricing, promotions, and digital experiences for maximum lifetime value.
Focused on building lasting customer connections through data-driven insights, Acoustic delivers frictionless engagement solutions that empower brands to optimize pricing, promotions, and digital experiences for maximum lifetime value.
Leadership Roles at Acoustic
Mark Cattini - Chief Executive Officer
Mark Cattini, the Chief Executive Officer at Acoustic, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the alignment of all business units, the Chief Executive Officer ensures that the company maintains a competitive edge in the digital experience market. This leadership role involves constant collaboration with the Board to drive sustainable growth and market expansion across global territories. By prioritizing data-driven visibility, Mark Cattini fosters an environment where innovation meets client success. The Chief Executive Officer manages the integration of complex marketing solutions, ensuring that every product offering supports the core mission of building rewarding customer connections. Through rigorous oversight of operational performance, the Chief Executive Officer secures the financial health of the enterprise. Ultimately, Cattini maintains the strategic focus necessary to navigate the evolving landscape of digital customer engagement while delivering consistent value to stakeholders and clients alike.
Alexi Hatch - Chief Marketing Officer
Alexi Hatch, the Chief Marketing Officer at Acoustic, architects the global brand strategy and demand generation initiatives. Overseeing the positioning of unified marketing and digital customer experience insights, the Chief Marketing Officer drives market awareness and lead acquisition across diverse industry sectors. This leadership role involves crafting messaging that highlights the frictionless engagement capabilities of the company. By analyzing behavioral experience data, Alexi Hatch optimizes marketing spend and campaign effectiveness to ensure maximum return on investment. The Chief Marketing Officer collaborates with product teams to translate technical features into compelling value propositions for enterprise clients. Through the management of regional marketing programs, the Chief Marketing Officer expands the footprint of the brand in key international markets. Ultimately, Hatch aligns marketing activities with the broader business goal of increasing customer lifetime value through personalized, relevant communication strategies that resonate with modern consumers.
Yevgen Smertenko - Co-Founder & Chief Technology Officer & Principal Engineer
Yevgen Smertenko, the Co-Founder & Chief Technology Officer & Principal Engineer at Acoustic, directs the technical roadmap and product development lifecycle. Overseeing the engineering teams, the Co-Founder & Chief Technology Officer & Principal Engineer ensures the scalability and reliability of the company's behavioral experience analytics and collaboration technology. This leadership role involves architecting robust software solutions that support high-volume data processing for global brands. By maintaining a focus on technical excellence, Yevgen Smertenko drives the innovation of new features that enhance digital customer experiences. The Co-Founder & Chief Technology Officer & Principal Engineer collaborates with the executive team to align technical capabilities with market demands and client requirements. Through the implementation of advanced engineering standards, the Co-Founder & Chief Technology Officer & Principal Engineer maintains the integrity of the platform. Ultimately, Smertenko ensures that the technology stack remains at the forefront of the industry, providing clients with unbeatable, high-performance tools.
Jonathan Waldrop - Chief Information Security Officer & Chief Information Officer
Jonathan Waldrop, the Chief Information Security Officer & Chief Information Officer at Acoustic, directs the internal IT infrastructure and global cybersecurity posture. Overseeing the protection of sensitive client data, the Chief Information Security Officer & Chief Information Officer ensures compliance with international security standards across all digital platforms. This leadership role involves managing the enterprise technology stack to support seamless collaboration and operational efficiency. By implementing advanced threat detection and mitigation protocols, Jonathan Waldrop safeguards the company's digital assets and client trust. The Chief Information Security Officer & Chief Information Officer collaborates with the engineering and product teams to integrate security-by-design principles into every software release. Through the optimization of internal systems, the Chief Information Security Officer & Chief Information Officer drives productivity and technological agility. Ultimately, Waldrop maintains a secure and resilient environment that allows the business to scale operations while mitigating risks in an increasingly complex digital landscape.
Gabrielle Sirner-Cohen - Chief People Officer
Gabrielle Sirner-Cohen, the Chief People Officer at Acoustic, directs the human capital strategy and organizational development initiatives. Overseeing talent acquisition, employee engagement, and performance management, the Chief People Officer ensures that the company attracts and retains top-tier professionals capable of driving innovation. This leadership role involves fostering a culture of inclusivity and high performance that aligns with the company's mission of delivering exceptional client success. By designing comprehensive professional development programs, Gabrielle Sirner-Cohen supports the growth of the workforce across all global regions. The Chief People Officer collaborates with the executive team to ensure that organizational structure supports the strategic objectives of the business. Through the implementation of modern HR technologies and policies, the Chief People Officer optimizes internal processes and employee satisfaction. Ultimately, Sirner-Cohen builds the organizational capacity required to sustain long-term growth and maintain the company's reputation for excellence in the competitive technology consulting sector.
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