Leadership Overview
Acoustic has 4 executives leading key functions including financial strategy, brand marketing, technical innovation, and human capital management.
Focused on building lasting customer connections, Acoustic delivers data-driven insights and frictionless engagement solutions to businesses worldwide, driving significant lifetime value through advanced technology.
Focused on building lasting customer connections, Acoustic delivers data-driven insights and frictionless engagement solutions to businesses worldwide, driving significant lifetime value through advanced technology.
Leadership Roles at Acoustic
William Antwerp - Chief Financial Officer
William Antwerp, the Chief Financial Officer at Acoustic, directs all global fiscal operations and long-term capital planning. Managing the financial health of the organization, the Chief Financial Officer oversees budgeting, forecasting, and investment strategies that support the development of digital customer experience insights. By aligning fiscal resources with the broader mission of enhancing brand-to-consumer connections, William Antwerp ensures the company maintains a competitive edge in the marketing technology sector. The Chief Financial Officer collaborates closely with the executive board to evaluate market opportunities and optimize pricing technology investments. Through rigorous financial oversight, the Chief Financial Officer mitigates operational risks while fueling growth across North American and international markets. This leadership role demands constant vigilance over revenue streams and cost structures to sustain profitability. Ultimately, the Chief Financial Officer secures the necessary capital to advance the company's behavioral experience analytics and campaign execution platforms.
Alexi Hatch - Chief Marketing Officer
Alexi Hatch, the Chief Marketing Officer at Acoustic, architects the global brand strategy and demand generation initiatives. Overseeing the positioning of unified marketing solutions, the Chief Marketing Officer drives market awareness and client acquisition across diverse industries. By leveraging behavioral experience analytics, Alexi Hatch ensures that all promotional messaging remains relevant, frictionless, and highly personalized for target audiences. The Chief Marketing Officer coordinates with product teams to translate complex digital insights into compelling narratives that resonate with enterprise clients. This leadership role involves managing the entire marketing funnel to maximize customer lifetime value and brand loyalty. Through the implementation of data-driven campaigns, the Chief Marketing Officer expands the company's footprint in competitive global markets. By fostering strong relationships with key industry stakeholders, the Chief Marketing Officer maintains the company's reputation as a leader in customer engagement technology and digital experience optimization.
Yevgen Smertenko - Co-Founder & Chief Technology Officer & Principal Engineer
Yevgen Smertenko, the Co-Founder & Chief Technology Officer & Principal Engineer at Acoustic, directs the technical vision and product development roadmap. Overseeing the engineering teams, the Co-Founder & Chief Technology Officer & Principal Engineer builds scalable infrastructure for campaign execution and markdown technology. By integrating advanced data analytics into the core platform, Yevgen Smertenko ensures that clients receive actionable insights for optimizing pricing and promotion strategies. The Co-Founder & Chief Technology Officer & Principal Engineer maintains high standards for software performance and security, ensuring that all digital tools remain frictionless for end users. This leadership role involves constant innovation to keep the company at the forefront of the marketing technology landscape. Through technical excellence, the Co-Founder & Chief Technology Officer & Principal Engineer supports the company's mission to provide superior customer engagement solutions. By managing complex technical architectures, the Co-Founder & Chief Technology Officer & Principal Engineer drives the evolution of the entire product suite.
Gabrielle Sirner-Cohen - Chief People Officer
Gabrielle Sirner-Cohen, the Chief People Officer at Acoustic, directs all human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee engagement, and corporate culture, the Chief People Officer ensures that the workforce remains aligned with the company's mission of building rewarding customer connections. By fostering an environment of innovation and collaboration, Gabrielle Sirner-Cohen supports the professional growth of the teams responsible for delivering award-winning technology. The Chief People Officer manages performance management systems and leadership development programs to maintain high operational standards across all departments. This leadership role involves creating inclusive policies that attract top-tier talent to support the company's global expansion. Through strategic workforce planning, the Chief People Officer ensures that the organization possesses the necessary expertise to drive customer lifetime value. By prioritizing employee well-being and professional development, the Chief People Officer strengthens the internal foundation required for long-term business success.
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Frequently Asked Questions Regarding Acoustic Top Executives and Leadership Team
