Acoustic Executive and Leadership Team

October, 2026

Leadership Overview

Acoustic has 5 executives leading key functions including strategy, marketing, information security, technology, and human resources.

Focused on building lasting customer connections through data-driven insights, Acoustic delivers frictionless engagement solutions that empower businesses to maximize lifetime value across diverse global markets.

Leadership Roles at Acoustic

  • Chief Executive Officer - Mark Cattini
  • Chief Marketing Officer - Alexi Hatch
  • Chief Information Security Officer & Chief Information Officer - Jonathan Waldrop
  • Co-Founder & Chief Technology Officer & Principal Engineer - Yevgen Smertenko
  • Chief People Officer - Gabrielle Sirner-Cohen
  • Mark Cattini - Chief Executive Officer

    Mark Cattini, the Chief Executive Officer at Acoustic, directs the overarching corporate strategy and long-term vision for the organization. By aligning internal resources with the evolving needs of the digital marketing landscape, the Chief Executive Officer ensures that the company maintains a competitive edge in providing data-driven customer experience insights. Mark Cattini oversees the integration of unified marketing solutions, fostering a culture of innovation that supports client success across various industries. This leadership role involves constant collaboration with the board to refine operational goals and expand market reach. Through the implementation of high-level growth initiatives, the Chief Executive Officer drives the company toward sustainable profitability. By prioritizing frictionless engagement technology, the executive secures the firm's position as a leader in behavioral experience analytics. Ultimately, the Chief Executive Officer maintains the integrity of the brand while scaling operations to meet the demands of a global client base.

    Alexi Hatch - Chief Marketing Officer

    Alexi Hatch, the Chief Marketing Officer at Acoustic, architects the global brand strategy and demand generation programs that define the company's market presence. Overseeing the development of messaging that highlights the value of data-driven visibility, the Chief Marketing Officer ensures that the firm's solutions resonate with enterprise clients seeking frictionless engagement. Alexi Hatch manages the alignment of marketing campaigns with the broader product roadmap, facilitating seamless communication between sales and product teams. This leadership role involves analyzing market trends to optimize pricing and promotion strategies, thereby increasing customer lifetime value. By leveraging behavioral experience analytics, the Chief Marketing Officer refines outreach efforts to capture new market segments. Through the execution of targeted digital initiatives, the executive strengthens the company's reputation for excellence. Ultimately, the Chief Marketing Officer drives brand awareness and lead conversion, ensuring that the organization remains at the forefront of the digital customer experience industry.

    Jonathan Waldrop - Chief Information Security Officer & Chief Information Officer

    Jonathan Waldrop, the Chief Information Security Officer & Chief Information Officer at Acoustic, directs the enterprise technology infrastructure and the rigorous security protocols protecting client data. Overseeing the digital backbone of the company, the Chief Information Security Officer & Chief Information Officer ensures that all platforms remain resilient against emerging cyber threats. Jonathan Waldrop manages the integration of advanced collaboration technology, enabling internal teams to deliver high-quality service to global clients. This leadership role involves establishing robust governance frameworks that satisfy international compliance standards while supporting rapid innovation. By optimizing the internal IT environment, the Chief Information Security Officer & Chief Information Officer facilitates the seamless deployment of behavioral experience analytics tools. Through the strategic management of technical assets, the executive supports the company's mission of providing secure, frictionless engagement. Ultimately, the Chief Information Security Officer & Chief Information Officer safeguards the firm's digital assets while driving operational efficiency across all departments.

    Yevgen Smertenko - Co-Founder & Chief Technology Officer & Principal Engineer

    Yevgen Smertenko, the Co-Founder & Chief Technology Officer & Principal Engineer at Acoustic, architects the core software platforms and technical innovations that power the company's suite of marketing solutions. Overseeing the engineering department, the Co-Founder & Chief Technology Officer & Principal Engineer ensures that all products utilize cutting-edge technology to provide frictionless customer engagement. Yevgen Smertenko manages the development lifecycle, from initial concept to final deployment, focusing on scalability and performance. This leadership role involves collaborating with product managers to translate complex data insights into intuitive user experiences. By driving the technical vision, the Co-Founder & Chief Technology Officer & Principal Engineer maintains the firm's reputation for award-winning software. Through the implementation of advanced algorithms, the executive enhances the accuracy of behavioral experience analytics. Ultimately, the Co-Founder & Chief Technology Officer & Principal Engineer secures the company's technological foundation, ensuring that all digital tools remain reliable and effective for clients worldwide.

    Gabrielle Sirner-Cohen - Chief People Officer

    Gabrielle Sirner-Cohen, the Chief People Officer at Acoustic, directs the human capital strategy and organizational development initiatives that support the company's diverse workforce. Overseeing talent acquisition, employee engagement, and professional growth programs, the Chief People Officer ensures that the firm attracts and retains the best minds in the technology sector. Gabrielle Sirner-Cohen manages the cultural integration of teams across various regions, fostering an environment of collaboration and innovation. This leadership role involves partnering with the executive team to align workforce capabilities with the company's long-term business objectives. By implementing performance management systems, the Chief People Officer drives accountability and excellence throughout the organization. Through the development of inclusive workplace policies, the executive strengthens the company's ability to deliver superior client success. Ultimately, the Chief People Officer cultivates a high-performing culture that empowers employees to build rewarding customer connections, ensuring that the firm remains a top employer in the industry.

    Explore Leadership Teams in Business Services

    Frequently Asked Questions Regarding Acoustic Top Executives and Leadership Team

    Who leads Acoustic?
    Acoustic is led by Mark Cattini (Chief Executive Officer), along with executives such as Alexi Hatch (Chief Marketing Officer) and Jonathan Waldrop (Chief Information Security Officer & Chief Information Officer).
    Who is part of Acoustic’s executive team?
    The executive team of Acoustic includes leaders such as Mark Cattini (Chief Executive Officer), Alexi Hatch (Chief Marketing Officer), Jonathan Waldrop (Chief Information Security Officer & Chief Information Officer) and other senior executives.
    How many executives does Acoustic have?
    Acoustic has 5 executives leading key business areas.
    What roles are included in Acoustic’s leadership team?
    The leadership team of Acoustic includes roles such as Chief Executive Officer, Chief Marketing Officer, Chief Information Security Officer & Chief Information Officer, Co-Founder & Chief Technology Officer & Principal Engineer, Chief People Officer.