Zeen101

In 2010, Dartmouth College presented us with a challenge: they wanted to bring Dartmouth Engineer Magazine, a traditional print publication, online. But they didnt want to use any of the options available at the time. No unwieldy flipbooks or PDFs. They wanted an actual issue: all their collected stories gathered together and published with one cli... ck. With WordPress as a solid foundation, CEO & Founder Pete Ericson and software engineer Lew Ayotte designed and built IssueM to meet all of their criteria. A new way of presenting digital publications, capable of integrating with email, with social media, with search engines. Easy to manage on the backend and beautiful on the front. It became the perfect vehicle for Dartmouth Engineer to reach out to all of its students past, present, and future. How do we know it was perfect? Not long after, a whole litany of colleges came knocking on our door, looking for the same services. Today, a decade later, over 1000 publishers are using IssueM to deliver knock-out content in a user-friendly format. It wasnt long after IssueM started gaining momentum that one of its users approached us with a custom request: a way to restrict posts to paid subscribers, without cutting off all access to search engines and social media. We took a page out of The New York Times playbook: Lew and Pete built Leaky Paywall . A metered paywall allows casual readers to sample a few articles before restricting the rest to subscribers only. But its a leaky paywall because search engines can still sneak a peak behind the wall. Readers can share their accessed articles on social media. They also get to choose which articles they want to explore theyre limited by number, not by topic. Leaky Paywall started out small: it only worked with IssueM articles. But it had the bones of something greater. Over time, Leaky Paywall has expanded in scope. It works for just about any WordPress publication and service integration. As the most flexible paywall on the market, It has become the subscription and revenue ...Read More