White Point

White Point Al Abd, established in 1981, is a leading provider of home appliances in the Egyptian market. The company offers a diverse range of electrical products, including washing machines, refrigerators, dishwashers, and water heaters, catering to various household needs. White Point Al Abd emphasizes high-quality appliances, competitive pricing, and customer satisfaction, building a strong reputation in the retail sector over its decades of operation. Its business model focuses on a comprehensive product portfolio to serve a wide clientele.

With an employee range of 500-1,000 employees, White Point Al Abd operates across two locations, with its headquarters in Cairo, Egypt, serving as its African market hub. This operational structure supports the effective distribution of its home appliance range. To gain insight into the team driving these efforts, one can Meet White Point's team. The company's annual revenue is $51.3M, reflecting its established market position and operational efficiency in delivering essential home appliances.

White Point Al Abd competes in the retail landscape by offering a broad spectrum of white goods and electrical appliances, appealing to both B2C and B2B segments. Its market strategy centers on providing value through quality products and accessible pricing, reinforcing its standing as a trusted provider in the Egyptian home appliance sector. The company's sustained market presence since 1981 highlights its adaptability within the department store and retail industries.