WCMU Public Media

WCMU prides itself on presenting a balanced schedule of thoughtful programs that have the potential to change lives. Yet, even though we are known for our outstanding programs - we are much more than just a television and radio station. Our commitment to non-broadcast outreach projects, such as our Ready To Learn initiative to help parents and educ... ators prepare young children for success in school, sets us apart from commercial broadcast stations. We work to be responsive to the needs of our listeners and viewers by listening to them, identifying important issues in our communities and offering programs and services that empower individuals to make informed decisions. As we enter into the age of digital broadcasting, television and radio are only two of the means by which WCMU delivers information to our community. Today, WCMU uses digital technology, the Internet, interactive CD-ROMs, DVDs and good old-fashioned face-to-face meetings to exchange ideas, promote lifelong learning and enrich lives. We believe that the future of public broadcasting lies in its unique ability to provide local content in creative, educational and entertaining ways. That is why we have increased our commitment to local programming and why our productions and community projects reflect and respect the values and interests of central and northern Michigan residents. Key components of our future plans are 1) equipping a mobile production studio that will serve both television and radio, 2) completing the conversion to digital television, and 3) exploring conversion to digital radio for selected radio stations. In all of these areas, our success will depend on our ability to obtain external funds through either federal grants or significant donor support beyond that required for operations.Read More