Varsity

Founded in 1974, Varsity is a prominent leader in the textiles and apparel industry, specializing in manufacturing and retailing uniforms for cheerleading, dance teams, and performing arts. The company maintains a robust market presence by integrating product innovation with educational programming, including camps, clinics, and competitive events. Varsity serves as a comprehensive resource for scholastic and professional spirit organizations, providing high-quality apparel, footwear, and specialized sports equipment designed for year-round performance.

Operating with a workforce of 5,000-10,000 employees across 5 locations, Varsity demonstrates significant operational scale within the consumer goods and manufacturing sectors. The company generates annual revenue of $1.4B, positioning it as a dominant force against competitors such as Herff Jones and BSN Sports. By leveraging a diverse product portfolio that includes custom lettering, braiding, and trendsetting apparel designs, the firm maintains a competitive edge in the global cheerleading and dance education market.

Beyond apparel, Varsity provides extensive coaching education and curriculum development to support the performing arts community. Their business model encompasses live coverage, video libraries, and event management, ensuring comprehensive support for school-based and independent teams. Meet Varsity's team to learn more about the leadership driving these initiatives. The company continues to influence industry standards through its commitment to achievement, recognition, and the development of innovative spirit programs that cater to the evolving needs of athletes and coaches worldwide.