Urantia Foundation

Why doesn't Urantia Foundation just sell a plain-cover book? For many long time readers, the all blue cover evokes simplicity and elegance. For you, Urantia Foundation offers a plain-covered book in two forms. We make an all blue, LeatherSoft book, or you can remove the dust jacket from any hardcover book, and you will find a plain blue book. We ha... ve done extensive testing on spiritual book shoppers' interests in plain book covers. In 1950 we did an extensive test using eight book covers with 1,094 spiritual book shoppers. The lowest scoring cover in that test was a plain cover preferred by only 1.2% of respondents. In 2007 we did another book cover test, and the plain cover was preferred by 3.7% of respondents. Once again, in 2012, we tested a more artsy variation of a plain cover, and only 2% out of 699 respondents preferred it. Plain covers do not work in this market. Urantia Foundation must provide covers that will encourage the bookstore industry and the next generation of readers to buy The Urantia Book and read it. Since Urantia Foundation does not advertise, have celebrity endorsements, nor public promotions of The Urantia Book, the best way to assist the Spirit of Truth, Thought Adjusters, and angels with leading future readers to the book is by word of mouth and a good cover. These new covers provide the greatest opportunity to attract spiritually hungry book shoppers who are browsing bookstores and the Internet.Read More