United Parks & Resorts
Highly Engaged Employees

Amusement Parks, Arcades & Attractions · Florida, United States · 1K - 5K Employees

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Overview

Headquarters

6240 Sea Harbor Dr, Orlando, Florida, 32...

Phone Number

(407) 226-5011

Website

www.unitedparks.com

Revenue

$1.6 Billion

Stock Symbol

PRKS

Industry

Amusement Parks, Arcades & Attractions

Hospitality

ZI Rank: 2

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About United Parks & Resorts

United Parks & Resorts Inc., together with its subsidiaries, operates as a theme park and entertainment company in the United States. It operates and licenses SeaWorld theme parks in Orlando, Florida; San Antonio, Texas; Abu Dhabi, United Arab Emirates; and San Diego, California, as well as Busch Gardens theme parks in Tampa, Florida, and Williamsburg, Virginia. The company also operates water park attractions in Orlando, Florida; San Antonio, Texas; San Diego, California; Chula Vista, California; Tampa, Florida; and Williamsburg, Virginia. In addition, the company operates a reservations-only theme park in Orlando, Florida and a park in Langhorne, Pennsylvania; and theme park in Chula Vista, California. It operates a portfolio of theme parks under the SeaWorld, Busch Gardens, Aquatica, Discovery Cove, Water Country USA, Adventure Island, and Sesame Place brand name. The company was formerly known as SeaWorld Entertainment, Inc. and changed its name to United Parks & Resorts Inc. in FeRead more

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Popular SearchesUnited Parks & Resorts IncUnited Parks LLCUnited ParksSIC Code 79,799NAICS Code 71,713Ticker NYSE: PRKSShow more

United Parks & Resorts Org Chart

Marc Swanson

Chief Executive Officer

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James Forrester

Interim Chief Financial Officer

Phone

Brayden Jaw

Chief of Staff To the Board of Directors

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Thomas Kelly

Chief Legal Officer

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Kevin Connelly

Chief Accounting Officer

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Among all Hospitality companies

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Activity Insights

United Parks & Resorts is experiencing very low activity levels compared to other companies in the Hospitality sector.

What does this means?

United Parks & Resorts is drawing exceptional interest within the Hospitality industry, suggesting notable developments or strong market momentum, learn more about United Parks & Resorts.

United Parks & Resorts Tech Stack

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Pain Point

United Parks & Resorts has reported that adverse weather conditions in July, including wildfires, related air quality issues, excessive heat, and extended rain across several of its markets, negatively impacted attendance, resulting in preliminary revenue being down approximately 2% for the month of July.

Earnings, Finance

Product Launch

United Parks & Resorts has announced the launch of its 2027 pass product, which will include its best benefits ever, supported by a new dedicated team and a new strategy aimed at achieving a meaningful increase in pass base for 2027 and beyond.

Product Launch, Product Management, Sales

Project

United Parks & Resorts has reported that it remains on pace to achieve its $50 million gross cost savings target for 2026 and is actively working on its cost objectives for 2027.

Corporate Strategy, Finance, Financial Operations

Earnings

United Parks & Resorts has reported that the decline in international visitation, which began in the second half of 2025 and is concentrated primarily in its Florida parks, is believed to be driven primarily by macro-level factors, with the company expressing confidence in recapturing its share of international visitors when conditions improve given its more than 50-year presence in Orlando.

Earnings

Earnings, Finance

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Frequently Asked Questions Regarding United Parks & Resorts

What is United Parks & Resorts's stock symbol?

United Parks & Resorts's stock symbol is PRKS

What is United Parks & Resorts's official website?

United Parks & Resorts's official website is www.unitedparks.com

What is United Parks & Resorts's Revenue?

United Parks & Resorts's revenue is $1.6 Billion

What is United Parks & Resorts's SIC code?

United Parks & Resorts's SIC: 79,799

What is United Parks & Resorts's NAICS code?

United Parks & Resorts's NAICS: 71,713

How many employees does United Parks & Resorts have?

United Parks & Resorts has 1K - 5K employees

What industry does United Parks & Resorts belong to?

United Parks & Resorts is in the industry of: Amusement Parks, Arcades & Attractions, Hospitality

What is United Parks & Resorts competition?

United Parks & Resorts top competitors include: Palace Entertainment, Blackstone, HarbourVest, Fortress Investment Group

What companies has United Parks & Resorts acquired?

United Parks & Resorts has acquired the companies: Busch Gardens Williamsburg, Hydro Adventures

What technology does United Parks & Resorts use?

Some of the popular technologies that United Parks & Resorts uses are: Qualtrics Site Intercept, Optimizely, Cloudflare Website Optimization, Google Universal Analytics

Who is the CFO of United Parks & Resorts?

United Parks & Resorts's CFO is James Forrester

What does United Parks & Resorts do?

What are United Parks & Resorts social media links?

United Parks & Resorts Linkedin page United Parks & Resorts Facebook page

Is United Parks & Resorts a public company?

Yes, United Parks & Resorts is a public company and is traded under the symbol PRKS

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United Parks & Resorts Latest Hires and Their Positions

United Parks & Resorts is expanding and recently hired new employees. Here are the latest additions to the team.

Campbell Burden

Manager, Park Quality

Joined Aug 1, 2026

Phone

Tiffany Taylor

AP Processor

Joined Jun 12, 2026

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Rachel Smith

Consultant

Joined Jun 11, 2026

Phone

Scott Maupin

Co-Chief Parks Operating Officer

Joined Jun 11, 2026

Phone

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