Under Armour

Highly Engaged Employees

Under Armour, founded in 1996, is a prominent player in the Textiles & Apparel and Consumer Goods industries. The company specializes in the design, development, and distribution of performance athletic apparel, footwear, and sports equipment. By leveraging advanced fabric technologies and insulation systems, Under Armour provides gear engineered to enhance athletic performance across various sports and training environments. The firm maintains a robust B2B and B2C presence, utilizing sophisticated CRM systems like Salesforce to manage global operations and consumer engagement.

Operating with a workforce of 5,000-10,000 employees, Under Armour manages an extensive operational footprint across 184 locations worldwide. Learn about Under Armour's global headquarters for detailed geographic insights into their Baltimore, Maryland-based operations. The company’s infrastructure supports complex supply chain logistics, including warehouse management and mobile app integration, ensuring efficient product delivery to athletes globally. This scale allows the organization to maintain competitive positioning against major industry rivals like Adidas, Lululemon, and VF Corporation.

Financially, Under Armour reports annual revenue of $5.0B, reflecting its significant market share in the global athletic goods sector. Explore financial highlights to review detailed performance metrics and funding history, including their 2005 stock issuance. The company’s leadership structure is supported by specialized directors in sales, IT, and human resources. Meet Under Armour's team to understand the organizational hierarchy driving their innovation. With a focus on sustainable growth and technical excellence, the company continues to expand its reach within the North American, European, and Asia-Pacific markets.