Tsuko

Edinburgh-based brand agency, Tsuko, has successfully undertaken a brand development project for one of the world's most respected business schools. University of Edinburgh Business School tasked Tsuko with integrating its identity and communicating its brand positioning inside its new home. Tsuko was appointed following implementation of a success... ful 2009/10 global recruitment campaign, promoting the school's range of programmes, resulting in over 100% increase of MBA applications. For this most recent brief, the brand agency was given the task of interpreting the business school's brand throughout reception, study, teaching, congregating and executive education spaces. Fiona Burnett, Tsuko's design director said: "The University of Edinburgh Business School aims to attract top quality students from around the world, so we have created a branded environment that subtly references the city's iconic heritage, global reach and the business school's academic and intellectual achievement. "Large format graphic and typographic reliefs are used to communicate intrinsic brand messages at the heart of the school's brand positioning. A three-tier relief abstract city skyline is installed in the main entrance area to represent the School's enviable position in the heart of Edinburgh. This serves as an extension of our ongoing global advertising campaign harnessed by the concept of 'A city built on ideas'. "Our objective was to ensure a confident presence of the brand throughout the Business School while visually integrating the signage components with the architectural design of the building." Through self-colour identity reliefs, the Business School brand identity is profiled in each of the eight lecture theatres, conference room and the board room, and an abstract world map highlights the broad international student base - currently representing 69 nationalities - and incorporates the signature 'stripe' pattern that is present throughout the architectural interior and exterior. Audrey Healy, Marketing and ...Read More