TruMedia Technologies

TruMedia Technologies Inc (http://www.tru-media.com) is the leading provider of real-time audience measurement solutions. TruMedia's advanced automated imaging systems deliver accurate viewing measurements for out-of-home advertising on posters, digital signs, TV monitors, display windows and in-store product displays. Addressing the digital signag... e, in-store advertising and out-of-home TV markets, as well as product display in windows and point of purchase locations, TruMedia builds upon proprietary video analytics technology developed during the past 5 years within the homeland security industry, to detect and track viewers' faces in order to measure true visual exposure to media and merchandize. TruMedia's audience measurement solutions generate true, real-time viewing data for displays by analyzing face images of people watching the displays. TruMedia's proprietary, video analytics technology automatically detects and tracks faces captured by high-resolution or WDR cameras. With iCapture for digital display and iCapture Mini for miniature digital displays, viewers' face images are analyzed in real-time to yield business-critical information such as audience counts, attention span and demographic segmentation based on gender and age group. Proactive merchandising is also made possible using TruMedia's PROM feature, an Application Programming Interface (API) which enables iCapture to interface with leading content delivery management systems. Using the PROM feature, data generated by iCapture can be used in a proactive manner to tailor digital signage messaging to specific demographics or to audience behavior in real-time. When combined with the data provided by iTally, an Opportunity to See people counter, the number of people who passed by any given display can be compared with the number of people who actually watched the display to calculate audience impact ratios.Read More