Trig

Trig is a London-based artificial intelligence company that has developed the first AI agent platform purpose-built for account management in B2B environments. Headquartered in the United Kingdom, Trig helps revenue leaders protect and expand revenue from existing customers by automatically detecting and acting on churn risk and expansion opportuni... ties. The platform uses AI agents to analyze customer relationship management and product data in real time, uncovering hidden revenue signals that indicate when accounts are at risk of churning or ready for expansion. Trig then generates tailored account plans and executes actions through existing CRM and workflow tools, enabling companies to scale proactive account management to every customer regardless of contract size or internal team capacity. Founded in 2023 by Tom Richards, Mark Ryan, Patrick Mullen, and Niall Kelly, the company was formerly known as Pavlov before rebranding to Trig. The platform addresses a critical gap in enterprise growth, where most revenue teams can only prioritize their largest ten percent of accounts, leaving the majority under-managed. Early adopters have reported measurable benefits including reduced churn, faster customer onboarding, accelerated time-to-value, and direct annual recurring revenue growth attributed to the platform's intelligent interventions.Read More