Travel Alberta

Highly Engaged Employees

Travel Alberta is the destination management organization of the Government of Alberta, headquartered in Alberta, Canada. The Travel Alberta Industry Hub provides access to focused tourism insight, resources, programs and opportunities designed to foster, support and invest in the Alberta tourism industry. The organization promotes Alberta as a des... irable place to travel, work, live, play, invest and learn. Travel Alberta invests annually in businesses, communities, and associations to develop tourism projects that encourage travellers to choose Alberta, spend more, and stay longer. Investments support the development of new experiences and accommodations, events and festivals that drive overnight visitation, and rural development and promotion to support tourism growth in emerging destinations. The organization offers comprehensive resources including industry guides, marketing platforms, tourism data and analytics, grant programs, and destination development support to help tourism operators thrive. ATIS (Alberta tourism information service) helps businesses reach more travellers by promoting their products on travelalberta.com, with content discoverable by millions of users across their network. As a Crown corporation, Travel Alberta receives funding from the provincial government to be directed to destination and tourism product development and promotion to support Alberta-based tourism businesses.Read More