The Athletes Foot

The Athlete's Foot (TAF) commenced operations in Australia under licence from a US-based master franchisor. As the years passed, The Athlete's Foot had less and less to do with the master franchisor, and the Australian business model diverged extensively from that of The Athletes Foot stores in other countries. The business formed a dedicated and e... xperienced management team led by Michael Cooper, who has been Managing Director since 2002 and has been with the company since 1988. The six most senior executives in the business, have a combined tenure of over 80 years with the business and are as passionate about the business today as they have ever been. The Athlete's Foot is bought by ASX listed company RCG Corporation Limited (RCG). In late 2006, RCG underwent a board transformation, and as of today, now owns several different footwear businesses of which The Athlete's Foot is the largest. TAF opens the first of its new larger format, concept stores. The new store format incorporates an extended product ranges in kids, comfort, lifestyle and work/duty footwear. As with all existing The Athlete's Foot categories, the focus is on credible, proven footwear brands sold on function and fit. The new model has been an incredible success and there are now over 60 large format stores open. The larger format model is now the new standard for all The Athlete's Foot stores, with the intention to convert all stores to the larger format over time. The Athlete's Foot purchased a 249 year brand licence for Australia and New Zealand, effectively severing ties with the licensor. TAF launches their e-commerce store with a virtual footwear finder. Today, their redesigned online site features web pages for all stores, CLICK AND COLLECT (web to store) and an ongoing focus on social integration with their ambassadors and local store teams. TAF launches their new and largest concept store in Warringah Mall, NSW. Featuring a store in store concept, new layout and introduction of an extended range for customers. FITZI(R), the world's ...Read More