That Marketing Guy

Our Clients work with us to build brands that engage with their audience meaningfully to build affinity and create advocates. If you have an idea of your objective(s), challenges and constraints, let us know. We will work with you to actualise them. But know this: every approach in marketing stems from the very basics, and we'll walk them through w... ith you. We will learn your purpose and understand the objectives that you are aiming towards, as well as the constraints that you face. Here's where we develop the solution that would meet your objectives while having your constraints in mind. Fail to plan; and you'll plan to fail. We will map our the milestones from start to end. What went well; what could've been done better? Here's where we run through how we can prepare ourselves for the next steps. If people believe they share values with a company, they will stay loyal to the brand. "If you don't like what is being said, then change the conversation." Organisations have varied needs, and may already have existing configurations that need us to conform to. but don't just take our word for it. Good agencies are like bras - hard to find one you're comfortable with, always provides support, holds you tight and is always close to your heart. Life in the music industry is ever-changing, oftentimes at breakneck speeds, intrinsically intangible and boundlessly challenging. Music is also exhilarating, inspiring, deeply personal and incredibly dynamic. Of all the agencies we have had over the years, the team at That Marketing Guy were the very first ones who stepped up to the boogie-woogie from start to finish, gamely side-stepping to the erratic rhythm of overnight surprise music drops, rapid changes in creative and release plans, and all the notorious habits that the very worst clients from hell are infamous for. They were quick to grasp the importance of each artist's individual concept and aesthetics, translating them into engaging social media content for a deeply curated Instagram feed. They were there with us ...Read More