Swedencare
Health & Nutrition Products · Sweden · 501-1,000 Employees
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Overview
Headquarters
Park Per Albin Hanssons Väg Medeon Scien...Phone Number
+46 464085933Website
www.swedencare.comRevenue
$230.3 MillionIndustry
ZI Rank: 1
Signal Type
Feb
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ZI Rank
1
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About Swedencare
Swedencare is a global animal health company headquartered in Malmö, Sweden, that develops and manufactures high-quality dietary supplements for pets and humans. Listed on Nasdaq First North Growth Market under the ticker SECARE, the company serves owners of dogs, cats, and horses, as well as human customers. Its product portfolio focuses on dental care, joint and mobility support, calming aids, digestive health, and senior wellness. Swedencare delivers value through science-based care and specialized brands including ProDen PlaqueOff, ProDen, NutriScience, nutravet, and NaturVet by Swedencare.Explore more
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Company Profile Activity
Activity Insights
Swedencare is experiencing very low activity levels compared to other companies in the Manufacturing sector.
What does this means?
Swedencare is drawing exceptional interest within the Manufacturing industry, suggesting notable developments or strong market momentum, learn more about Swedencare.
Swedencare Tech Stack
A closer look at the technologies used by Swedencare
Most Recent Scoops
Pain Point
Swedencare has acknowledged an awareness and marketing challenge on Amazon, where the loss of Buy Box and Best Seller badges placed the company at a competitive disadvantage relative to digitally native brands, compounded by the complexity of the NaturVet brand transition on the platform, which was underestimated in scope and impact, prompting the recruitment of a new Chief Revenue Officer to address the marketing gap.
Executive Moves, Promotion, Digital Marketing, Advertising, eCommerce, Branding, Communications, Marketing Communications, Marketing Strategy
Pain Point
Swedencare has reported that rogue seller activity on Amazon has improved significantly following enrollment of key SKUs in the Amazon Transparency program and renewed MAP pricing enforcement efforts, with the new PetMD team achieving strong compliance from major partners, though MAP pricing remains an ongoing challenge as some larger partners have undercut pricing on their own online web shops, creating conflicts with Chewy and Amazon algorithms.
eCommerce, Pricing
Partnership
Swedencare has partnered with Walmart, launching NaturVet products in approximately 1,700 locations in H2 of last year and securing a temporary end cap in approximately 2,000 locations for Q1 of this year, with the company executing a full-funnel marketing activation including targeted digital display, Walmart Connect, and over-the-top streaming content, delivering more than 80 million targeted impressions in H1 to date and achieving competitor-exceeding awareness and consideration benchmarks.
Partnership, Digital Marketing, Advertising, Marketing Campaign
Pain Point
experienced a significant decline in MAP compliance on Amazon following the transition of Amazon business management to PetMD approximately one year ago, driven by distribution expansion, a MAP pricing change, and rogue seller proliferation, which directly impacted Amazon performance, with the company responding through renewed MAP enforcement discipline, enrollment of key SKUs in the Amazon Transparency program, and a storefront refresh, resulting in a significant reduction in MAP violations and recovery of Buy Box and Best Seller badges on key products.
eCommerce, Pricing
Earnings
Partnership, Earnings, Logistics / Supply Chain, Inventory Management, Finance
Swedencare News & Media
Swedencare AB (SWDCF) Q1 2026 Earnings Call Highlights: Double-Digit Growth and Strategic Expansions
Swedencare AB (SWDCF) reports robust growth in Europe and online sales, despite currency challenges impacting North America.Swedencare AB (publ) (SWDCF) Q1 2026 Earnings Call Transcript
Swedencare AB (publ) (SWDCF) Q1 2026 Earnings Call April 23, 2026 4:30 AM EDTCompany ParticipantsEmma Nordgren - IR & Communications ManagerHakan...Swedencare features ProDen PlaqueOff® Crunchy Dental Bites at Global Pet Expo
Award-winning dental supplement helps reduce plaque, tartar and bad breath in pets ORLANDO, Fla., March 25, 2026 /PRNewswire/ -- Swedencare will be at Global Pet Expo in Orlando, Florida, from March 25 to 27 in booth #4401 showcasing ProDen PlaqueOff® Crunchy Dental Bites. These...Swedencare AB (publ) (SWDCF) Shareholder/Analyst Call Transcript
Swedencare AB (publ) (SWDCF) Shareholder/Analyst Call March 20, 2026 5:30 AM EDTCompany ParticipantsEmma Nordgren - IR & Communications ManagerHakan...
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Swedencare is a global animal health company headquartered in Malmö, Sweden, that develops and manufactures high-quality dietary supplements for pets and humans. Listed on Nasdaq First North Growth Market under the ticker SECARE, the company serves owners of dogs, cats, and horses, as well as human customers. Its product portfolio focuses on dental... Read More
