Susan Eisen Fine Jewelry & Watches

Born and raised in El Paso by parents who promoted her artistic talent since she was five years old, and pursuing her dream to major in art, Susan Eisen enrolled in art metals as a Bachelor of Fine Arts Student. Her love for design, soldering and cutting metal, forming sheets and wires into jewelry, and creating with gemstones led her to fall in lo... ve with the art of jewelry making. Having learned the skill for making jewelry from her two metals professors at UTEP, Wiltz Harrison and Rachelle Thiewes, she ventured into the world of jewelry design with very little business background and only her hands and the quality of the metals and gemstones to guide her. She opened her first retail jewelry store and art gallery named Tiara in May of 1980 in a small 1920's office turned shop in El Paso's Art Museum district downtown. Having very little financial assistance, she spent the days alone in the store dreaming, designing, and fabricating her own pieces. She spent the next few years learning the trade, working with customers, exhibiting at art shows, and finding out the many things she needed to learn about in the jewelry industry. Because most jewelry stores are run by families who inherit the business from their parents, her journey to learn the business was a labor of love. In fact, until today, her labor is her love and her hours at the store feel like an artist creating in their studio. She discovered her love of design and the desire to create more each day and when gemological knowledge of gemstones became necessary, she enrolled in classes at the Gemological Institute of America in California. Walking through the buildings at GIA she knew she was in the place in her life she would remain forever, learning about gemstones and their properties but more importantly building a love for the colors and shapes found in gemstones. Receiving her Graduate Gemologist diploma was only the beginning of her learning. Over the years, Susan Eisen realized that not only did she love to create from precious metal, but that ...Read More