Star Group 1

The Challenge: Increase web traffic, enhance search engine relevancy and drive e-commerce sales by reworking the entire site of the greenest cookware on the planet. 360 Cookware is top-of-the-line stainless steel cookware made in America in the countrys greenest cookware manufacturing facility. Great for traditional cooking methods, it also offers... the option to cook with vapor technology. The specially designed lid creates a floating vapor seal that surrounds food with intense heat, locking in vitamins, moisture and flavor without added oil, fat or excess water. Vapor technology has been sold through trade shows for more than 40 years and enjoys a devoted following. Our primary objectives were to increase traffic, drive e-commerce sales of cookware, rework their site for usability and convenience, and enhance their search engine relevancy. The Challenge: Build the buzz and generate interest from near and far about the only museum in the US dedicated solely to telling the comprehensive story of Jews since their arrival in America over 350 years ago. As the National Museum of American Jewish History was building its new $150 million, 100,000-square-foot home in the heart of Philadelphias historic Independence Mall, Star Group focused its efforts on building buzz for the much anticipated opening. Why the anticipation? NMAJH is the only museum in the nation dedicated solely to telling the comprehensive story of Jews since their arrival in America in 1654. Like its historic neighbors, NMAJH, a Smithsonian affiliate, highlights the quintessential immigrant story, exploring such universal themes as the challenges and opportunities of freedom, democracy, civil rights and assimilation. A testament to what all free people can accomplish, for themselves and society at large, NMAJH is a place for all Americans to explore. Established in 1970, Pilot is the largest privately held freight forwarder, having originated in air transport, and expanded over the years to become inter-modal. Fortunately, the company has ...Read More