Skopos

Redefining What Marketing Can Do For Our Clients Weve been recognized as passionate marketing innovators for 35 years. Usually rowing the opposite way from traditional ad agency practices, we create dramatic client success stories. We deploy superior strategy and obsessive execution. We also stack the deck. Redefining The 4Ps of Marketing The tradi... tional ones, price/product/place/promotion, are no longer adequate and in many cases even relevant. We have a new set: Purpose, People, Process, Position. Our 4Ps, when deployed correctly, create more high performing, valuable companies that no longer compete. They dominate. Creating Valuable Monopolies Skopós is a Greek word that means purpose. The why behind the "what." As the ongoing evolution of Sandweiss Koster, Inc., Skopós represents the first-ever integration of purpose, people, process and position within a companys brand strategy. Using state-of-the-art platforms, personality mapping technology and decades of experience, we realign a companys DNA, turning average businesses into elite ones. Businesses who are the only ones who do what they do, how they do it, for the reasons they do it. In other words, monopolies. Valuable monopolies. Why Is That Important? Accelerating business value is great indicator of brand health (or lack thereof). However, tracking and managing this falls outside the scope of typical marketing firms. Its at the core of ours. Think about it someday everyone will leave their business and they usually cash out for less than planned (or needed) because they learn too late that their business is worth less than they thought. Our NEXiT System protects them from that scenario and helps them collect on those decades of sweat equity. As we prepare and help take your business to the next level, we also prepare it (and you) for that final payday. It's our definition of "FULL Service Marketing Firm." Learn where you stand today in 15 minutes: http://www.skoposworks.com/toolsRead More