Fuelcontent

Our showreel is a quick collection of some of the work Hellomotion completed in 2016. A new Corporate Identity calls for a new introduction. South African based games company, Habanero Systems approached Hellomotion with one need in mind. Create an engaging reel that breaks the mould of what the user expects. Turning minimal illustration into somet... hing else is what we love doing most. Cell C wanted to introduce a powerful new service to the public in a simple and engaging way. Illustrating and animating in house meant quick turn-around time and fluid visuals. Investec prides itself on the efficiency of its internal processes. In order to raise awareness around one of its strongest offerings, we were tasked to create an explainer video focused on their IMS platform. To promote the launch of Pernod Ricards new ECRM platform, Inner Circle, Fuelcontent created a full spectrum user journey. Using a combination of live-action footage, motion graphics, and 3D animation, we gave viewers the introduction they needed into the world of Pernod Ricard. With the release of Olmeca Tequilas digital platform, Switch On The Night, Fuelcontent was tasked with creating a short introductory animation, taking the user on a journey from the darkness of the initial idea, into Olmeca Tequilas world of curated content. Approaching the Christmas season, Sterns aimed to highlight a collection of their most important holiday savings. Knowing that their jewellery needed to be represented perfectly, Hellomotion decided to re-create Sterns' signature pieces and packaging in 3D. Sugar is an intricate part of South African culture more than most people realise. So together with FCB Johannesburg, we crafted a beautiful, feel-good commercial that shows the rich tapestry of South Africans whose lives are enriched every day by Huletts sugar. The goal of this campaign was to reduce the awkwardness around talking about testicular cancer, and get men to check themselves before its too late. After all, if caught early, the survival rate in stage 1 ...Read More